GRAAZIE

Marketing Strategy Breakdown

Logo of
GRAAZIE
An overview of
GRAAZIE
Marketing Strategy data - their Email Marketing Strategy (some of their
Mailchimp
emails tracked on Panoramata) data, Paid Ads, Landing Pages and the main Marketing Softwares they're using in their stack, along with other DTC brands from the same
Jewelry
ecommerce industry.

GRAAZIE

- Ecommerce marketing strategy

You're looking for Email Ecommerce Marketing data for GRAAZIE? You're in the right place!

They have a very solid email marketing strategy - as their Average Spam score is very good since it's -3,3 (Spam score is a measure of how likely an email is to be considered spam by a spam filter. The higher the score, the more likely the email is to be considered spam.). Also, a point regarding to subject lines - Emails usually have a better open rate while keeping the subject lenght below 36. Here, as it's 23 characters, they're doing great, that's exactly where we see a good open rate correlation. Kudos to the GRAAZIE team!

If we take a look at their Ecommerce Marketing Stack, the main Email Marketing software (or ESP) they're using seems to be Mailchimp (for a long time, the best ESP, from far - especially for small merchants and bloggers - but as soon as you start to scale your ecommerce, this might not be the best choice).

Fun fact - they're using emojis in 80.0% of their emails - the main ones they use are ❤️ 🌈.

We display here a overview of GRAAZIE email marketing strategy - along with other brands from the Jewelry industry. Amongst their last emails sent, two of them were 'GRAAZIE LOVES ART ❤️' and 'MAMA FOREVER ❤️'.

One interesting note as well, about their whole domain reputation and SEO - their Authority Domain Ranking is 14 on https://graazie.com/. This could definitely be improved, as good Domain Rating is starting at 50 - above 60 would be excellent.

So we present you all this marketing data gathered by our platform, Panoramata, the best ecommerce intelligence platform.

GRAAZIE

: Email Marketing and Advertising Statistics

Average subject lenght

🟢
🔴
23.0
characters

What about

GRAAZIE

then?

With their average of

23

characters, they're above the limit and should consider to shorten their subject line. Here's one good reason - usuallyy, subject lines that long are not shown entirely on email clients on desktop or mobile. And what's good on saying something that will never be read?

Stay short!

characters, they're right within the sweet spot, which is good! It basically says that you have enough characters to express yourself, but at the same time it will show up entirely on email clients. Just the right amount of characters you want for your own brand!

characters, which is rare - but it means that they have actually more space to express themselves and share their brand values.

Why does this matter? Well, for open rates. Keep it short - on average, you should aim for 16 characters. We consider that above 12 is good, and below 24 is great.

Average email size

3379.28
kB

Why does this matter? Well, for open rates as well - and especially to avoid the Promotions tab and to be less categorized as spam. The lower, the best.

Average spam score

🟢
🔴
-3.3
(Assassin Spam Score for Newsletters)

We use Spam Assassin, the main platform used by email providers to score spam. Below 0, you're safe ie. not considered as spam. Below -2, you're great. If you're above 0, you'll likely to be categorized as spam.

So,

GRAAZIE

 gets a score of

-3.3

. What does that mean exactly for their email marketing strategy ?

Well, as stated, it's good! Any score below 0 generally means that the email will not be categorized as spam, especially the ones below -2 - it's a great score, one you want to keep because it helps a lot the deliverability of your emails!

It's good! It means that their email are not headed to the spam folder. However, a score below -2 would be considered even better.

Well, "oops". It's not that good, they're at a level where it could impact their email deliverability.

Does it means they're in the spam folder every time? No. The considered treshhold to be considered spam 100% of the time depends on a lot of factor (generally, consider that a score of 5 means that you end up there every time). Being between 0 and 5 means that it could happen though.

Usual sending provider

Mailchimp

Most common words

MAMA - FOREVER - Soutenons - nos - 1ER - GRAAZIE:

Emoji use in subject lines

80.0
% of subject lines have emojis

Most popular emojis

❤️ - 🌈

❤️ - 🌈

We love emoji here, and we sometimes do emoji benchmarks - for a specific brand or an industry, just to check the best practices. Here, what would we say? First thing we notice is the usage of a Preferred choice emoji. What's this? Well, for us, it's an emoji that actually shows a clear choice/appreciation for the customer, and drive social proof. For example, it could be one of these emojis: ⭐, ✨, ❤️, 💖, 😍 or 😻.

Average Weekly Emails vs. Industry

Average Weekly Emails vs. Industry

Average Daily Ads and Time Running vs. Industry

Average Daily Ads and Time Running vs. Industry

Need more data?
Unlock all the data about

GRAAZIE

Featured Email Marketing Assets from

GRAAZIE

GRAAZIE LOVES ART ❤️

GRAAZIE LOVES ART ❤️

Email from

GRAAZIE

MAMA FOREVER ❤️

MAMA FOREVER ❤️

Email from

GRAAZIE

Soutenons nos Mamans ❤️​

Soutenons nos Mamans ❤️​

Email from

GRAAZIE

Looking for email marketing inspiration?

Download our 104 Email Marketing Ideas playbook, including

GRAAZIE

Featured Ads and Paid Media Assets from

GRAAZIE

GRAAZIE
GRAAZIE

✨ DES CADEAUX SUR-MESURE ✨Graazie, 1er concept digital sur l'art d'offrir des bijoux.Des pièces joaillières serties de diamants et pierres précieuses véritables. Des bijoux à gravés en plaqué or 18 carats 💎❤️

Livraison express en 24h

Livraison express en 24h

Feed Ad from

GRAAZIE

GRAAZIE
GRAAZIE

🌈✍️ UN MESSAGE POUR LA VIE ✍️🌈Graazie est le Premier Concept Digital sur l'Art d'offrir des bijoux ✨Découvrez notre collection de bijoux à graver de vos mots d'amour 💌, de citations et illustrations réalisés par notre Studio ✍Livraison le jour J sur Paris et livraison express en 24h partout en France.

Livraison en 24h partout en France

Livraison en 24h partout en France

Feed Ad from

GRAAZIE

GRAAZIE
GRAAZIE

❤️ OFFREZ LUI SON PREMIER BIJOU ❤️ Graazie est le 1er concept digital sur l'art d'offrir des bijoux. Un diamant véritable et certifié ou un bijou unique et personnalisé💎. Or vermeil, plaqué or 18 carats et argent 925 Un cadeau sur-mesure expédié sous 24 à 48h

Graazie | Cadeau sur-mesure

Graazie | Cadeau sur-mesure

Feed Ad from

GRAAZIE

Video Analysis

SEO strategy, Organic keywords and Traffic details for

https://graazie.com/

Domain Rating

14
This is the overall metric that matters most, as it sets
GRAAZIE
domain SEO authority.

It shows the power of
GRAAZIE
domain, through the analysis of their backlinks profile compared to others websites, where 100 is the highest score you could achieve.

You can consider that scores between 40 and 50 and average, between 50 and 60 are good and above 60, it starts to be excellent.

Here, for
https://graazie.com/
, as their domain authority is
14
, their score can be considered under average.

Here, for
https://graazie.com/
, as their domain authority is
14
, their score can be considered average.

Here, for
https://graazie.com/
, as their domain authority is
14
, their score can be considered pretty good! 🙌

Here, for
https://graazie.com/
, as their domain authority is
14
, their score can be considered excellent! Kudos to the team 👏

Estimated Traffic

980
One of the most important metrics for
GRAAZIE
SEO strategy! 

This figure is the estimated traffic they're receiving from Organic Search, and is directly correlated to their number of keywords (
956
) and their Domain Rating.

Total Keywords

956
Why does this matter for
GRAAZIE
SEO strategy? 

This is the total number of keywords where 
GRAAZIE
SEO rankings are in the top 100, across all countries. The more, the better, as it leads to a more important organic traffic.

Domains

57
The total number of domain who have a link to  
GRAAZIE
website. The more, the better, as it helps to increase the domain rating.

Total Backlinks

1221
What's a backlink? A link from another domain that redirect to  
GRAAZIE
website. On top of their amount of links, we break down the kind of links they have.

Backlinks Profile

Backlinks Text

1221

Backlinks NoFollow

3

Backlinks Redirect

0

Backlinks Images

50

Backlinks Frame

0

Backlinks Form

0

Need more assets?
Unlock all the assets on

GRAAZIE

Softwares and Marketing eCommerce Stack

Coming soon.

Ready to dive in?
Get started today.

People are also tracking these brands marketing strategy

SuperJeweler

Jewelry

More details →

Natalie Baroni

Accessories

More details →

Gemvara

Accessories

More details →

Afound

Fashion

More details →

Bulgari - FR

Jewelry

More details →

Zenith - French

Jewelry

More details →

Related Insights

How to Write Engaging Subject Lines For eCommerce Email Marketing

Writing a good subject line is very important for your email marketing campaign.

Marketing
How to Write Engaging Subject Lines For eCommerce Email Marketing

Outdoor Voices Email Marketing Ecommerce Strategy: Pick Lessons

Sit tight and we’ll explore some valuable lessons from Outdoor Voices email marketing strategy and ads.

Marketing
Outdoor Voices Email Marketing Ecommerce Strategy: Pick Lessons

Alcohol and Wine Industry eCommerce Digital Marketing Strategy: Inspiration and Best Practices

Many alcohol and wine industries are having difficulty in the midst of competition. With the key points we share below, we aim to help combat these challenges.

Marketing
Alcohol and Wine Industry eCommerce Digital Marketing Strategy: Inspiration and Best Practices

Related Industries

Jewelery

brands overview

Jewelery
brands →

Jewelry

brands overview

Jewelry
brands →

Ready to dive in?
Get started today.