Great Heights

Marketing Strategy Breakdown

Logo of
Great Heights

Ethically created and fairly priced lab-grown diamonds meant for a lifetime together. Experience the difference of a clean diamond with Great Heights.

An overview of
Great Heights
Marketing Strategy data - their Email Marketing Strategy (some of their
Klaviyo
emails tracked on Panoramata) data, Paid Ads, Landing Pages and the main Marketing Softwares they're using in their stack, along with other DTC brands from the same
Jewelry
ecommerce industry.

Great Heights

- Ecommerce marketing strategy

You can access here some of the data we collect on Great Heights ecommerce marketing strategy, on their Email, Ads, Landing pages channels, on top of some of the marketing softwares they're using on their eshop.

Regarding some datapoints we have on their email marketing strategy, they could improve, especially regarding their Average Spam score, we consider it ok, just average since it's -0,7 (Spam score is a measure of how likely an email is to be considered spam by a spam filter. The higher the score, the more likely the email is to be considered spam.). Also, a point regarding to subject lines - Emails usually have a better open rate while keeping the subject lenght below 36. Here, as it's 30 characters, they're doing just ok! Great Heights could improve their open rate even a little but on mobile devices by trying to keep their subject lines shorter.

If we take a look at their Ecommerce Marketing Stack, the main Email Marketing software (or ESP) they're using seems to be Klaviyo (everyone speaks about them, they're great, focused on ecommerce, which makes the difference for most stores - it can be a good choice, especially if you're on Shopify!).

On Panoramata, we gather and analyze the entire Great Heights email marketing strategy - along with other brands from the Jewelry industry. Amongst their last emails sent, two of them were 'Your Guide to Engagement Ring Styles' and 'Build your ring in 5 easy steps'.

One interesting note as well, about their whole domain reputation and SEO - their Authority Domain Ranking is 30 on https://greatheights.com/. This could definitely be improved, as good Domain Rating is starting at 50 - above 60 would be excellent.

So you can now access all the available datapoints - and remember, always base youself on a deep understanding of what your customer needs and wants - and that is different for every brand and audience.

Great Heights

: Email Marketing and Advertising Statistics

Average subject lenght

🟢
🔴
30.0
characters

What about

Great Heights

then?

With their average of

30

characters, they're above the limit and should consider to shorten their subject line. Here's one good reason - usuallyy, subject lines that long are not shown entirely on email clients on desktop or mobile. And what's good on saying something that will never be read?

Stay short!

characters, they're right within the sweet spot, which is good! It basically says that you have enough characters to express yourself, but at the same time it will show up entirely on email clients. Just the right amount of characters you want for your own brand!

characters, which is rare - but it means that they have actually more space to express themselves and share their brand values.

Why does this matter? Well, for open rates. Keep it short - on average, you should aim for 16 characters. We consider that above 12 is good, and below 24 is great.

Average email size

1528.20
kB

Why does this matter? Well, for open rates as well - and especially to avoid the Promotions tab and to be less categorized as spam. The lower, the best.

Average spam score

🟢
🔴
-0.7
(Assassin Spam Score for Newsletters)

We use Spam Assassin, the main platform used by email providers to score spam. Below 0, you're safe ie. not considered as spam. Below -2, you're great. If you're above 0, you'll likely to be categorized as spam.

So,

Great Heights

 gets a score of

-0.7

. What does that mean exactly for their email marketing strategy ?

Well, as stated, it's good! Any score below 0 generally means that the email will not be categorized as spam, especially the ones below -2 - it's a great score, one you want to keep because it helps a lot the deliverability of your emails!

It's good! It means that their email are not headed to the spam folder. However, a score below -2 would be considered even better.

Well, "oops". It's not that good, they're at a level where it could impact their email deliverability.

Does it means they're in the spam folder every time? No. The considered treshhold to be considered spam 100% of the time depends on a lot of factor (generally, consider that a score of 5 means that you end up there every time). Being between 0 and 5 means that it could happen though.

Usual sending provider

Klaviyo

Most common words

Do - to - the - right - Say - Reasons

Emoji use in subject lines

0.0
% of subject lines have emojis

Most popular emojis

(soon)

(soon)

Average Weekly Emails vs. Industry

Average Weekly Emails vs. Industry

Average Daily Ads and Time Running vs. Industry

Average Daily Ads and Time Running vs. Industry

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Great Heights

Featured Email Marketing Assets from

Great Heights

Your Guide to Engagement Ring Styles

Your Guide to Engagement Ring Styles

Email from

Great Heights

Build your ring in 5 easy steps

Build your ring in 5 easy steps

Email from

Great Heights

The obvious choice...

The obvious choice...

Email from

Great Heights

Looking for email marketing inspiration?

Download our 104 Email Marketing Ideas playbook, including

Great Heights

Featured Ads and Paid Media Assets from

Great Heights

Great Heights
Great Heights

Molecularly identical, lab-grown diamonds without the destructive force of mining or murky ethics.

Bold Tapered Solitaire

Bold Tapered Solitaire

Feed Ad from

Great Heights

Great Heights
Great Heights

Signature styles for every taste.

Bold Tapered Solitaire

Bold Tapered Solitaire

Feed Ad from

Great Heights

Great Heights
Great Heights

Finding your soulmate was the hard part. Finding the perfect ring is a breeze.

Bold Tapered Solitaire

Bold Tapered Solitaire

Feed Ad from

Great Heights

Video Analysis

SEO strategy, Organic keywords and Traffic details for

https://greatheights.com/

Domain Rating

30
This is the overall metric that matters most, as it sets
Great Heights
domain SEO authority.

It shows the power of
Great Heights
domain, through the analysis of their backlinks profile compared to others websites, where 100 is the highest score you could achieve.

You can consider that scores between 40 and 50 and average, between 50 and 60 are good and above 60, it starts to be excellent.

Here, for
https://greatheights.com/
, as their domain authority is
30
, their score can be considered under average.

Here, for
https://greatheights.com/
, as their domain authority is
30
, their score can be considered average.

Here, for
https://greatheights.com/
, as their domain authority is
30
, their score can be considered pretty good! 🙌

Here, for
https://greatheights.com/
, as their domain authority is
30
, their score can be considered excellent! Kudos to the team 👏

Estimated Traffic

528
One of the most important metrics for
Great Heights
SEO strategy! 

This figure is the estimated traffic they're receiving from Organic Search, and is directly correlated to their number of keywords (
1653
) and their Domain Rating.

Total Keywords

1653
Why does this matter for
Great Heights
SEO strategy? 

This is the total number of keywords where 
Great Heights
SEO rankings are in the top 100, across all countries. The more, the better, as it leads to a more important organic traffic.

Domains

386
The total number of domain who have a link to  
Great Heights
website. The more, the better, as it helps to increase the domain rating.

Total Backlinks

1778
What's a backlink? A link from another domain that redirect to  
Great Heights
website. On top of their amount of links, we break down the kind of links they have.

Backlinks Profile

Backlinks Text

1772

Backlinks NoFollow

780

Backlinks Redirect

6

Backlinks Images

256

Backlinks Frame

0

Backlinks Form

0

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Great Heights

Softwares and Marketing eCommerce Stack

Hotjar

Hotjar

A heatmap, survey, feedback and funnel application.

analytics

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Klaviyo

Klaviyo

Email Marketing and Customer Lifecycle Management platform for Web Apps and eCommerce.

Email Marketing

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Algolia

Algolia

Algolia's Search API makes it possible to deliver a search experience in your apps & websites.

widgets

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Affirm

Affirm

Monthly payment option for purchases.

payment

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Bing Universal Event Tracking

Bing Universal Event Tracking

Universal Event Tracking (UET) is a simple and powerful campaign measurement solution that allows you to track key conversion goals important to your business.

analytics

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Criteo OneTag

Criteo OneTag

The Criteo OneTag is a JavaScript tag that allows Criteo to collect your user’s intentions as they navigate your website.

ads

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Criteo

Criteo

Behavioural targeting for e-commerce customers.

ads

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Facebook Pixel

Facebook Pixel

Facebook Pixel is Facebooks conversion tracking system for ads on Facebook to websites.

analytics

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Gladly

Gladly

Customer service technology platform.

analytics

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Google AdWords Conversion

Google AdWords Conversion

Adwords conversion tracking code.

analytics

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Google Conversion Tracking

Google Conversion Tracking

This free tool in AdWords can show you what happens after customers click your ad (for example, whether they purchased your product, called from a mobile phone or downloaded your app).

analytics

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Google Universal Analytics

Google Universal Analytics

The analytics.js JavaScript snippet is a new way to measure how users interact with your website. It is similar to the previous Google tracking code, ga.js, but offers more flexibility for developers to customize their implementations.

analytics

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Google Analytics

Google Analytics

Google Analytics is a web analytics service offered by Google that tracks and reports website traffic. Google Analytics offers a host of compelling features and benefits for everyone from senior executives and advertising and marketing professionals to site owners and content developers.

analytics

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Google Tag Manager

Google Tag Manager

Google Tag Manager is a free tag management system that allows you to manage and deploy marketing tags (snippets of code or tracking pixels) on your website (or mobile app) without having to modify the code.

widgets

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Hubspot

Hubspot

Hubspot provides marketing information and leads via inbounding marketing software.

analytics

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Microsoft Advertising

Microsoft Advertising

Microsoft Advertising delivers advertising impact through world-class partnership services, including innovative programs, knowledge sharing, and planning and service excellence.

ads

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Next.js

Next.js

React.js framework for static site generator apps. Owned by Vercel.

framework

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Olark

Olark

Chat with your website visitors while they browse, using your mobile device or instant messenger.

widgets

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Pinterest Conversion Tracking

Pinterest Conversion Tracking

Tag that allows you to track actions people take on your website after viewing your Promoted Pin.

analytics

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PayPal

PayPal

The website accepts payments with PayPal.

payment

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Pinterest

Pinterest

Content from the social image sharing website Pinterest.

widgets

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Privy

Privy

Tools to grow your email list by using website banners, popups and exit intent.

widgets

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Segment

Segment

Segment gives you the ability to instrument your web app for analytics once, and then send your data to any number of analytics services. Previously known as Segment.io

analytics

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Yotpo

Yotpo

A social widget for customers to read and write reviews. Yotpo is an eCommerce marketing platform with solutions for customer reviews, visual marketing, loyalty, referrals, and SMS marketing.

widgets

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Related Industries

Rings

brands overview

Rings are worn both for decorative and symbolic purposes. They are a part of the Jewelry industry. Besides serving to adorn the body, rings have functioned as symbols of authority, fidelity, or social status. The shape of the ring already indicates its meaning - it is circular  (without beginning and end) thus it has become a universal sign of eternal love and faithfulness, perfection and infinity.

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Jewelry

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