Monitoring Website Traffic Organic SEO data and Email Marketing Data for Greenweez, we can have a quick overview of their ecommerce marketing strategy - and we display here for free some of the datapoinst we collect.
They have a good email marketing strategy - if we look at their Average Spam score, it's good - being at -0,9 (it is basically a measure of how likely an email is to be considered spam by a spam filter. The higher the score, the more likely the email is to be considered spam.). But they seem less performant regarding to subject lines - Emails usually have a better open rate while keeping the subject lenght below 36. Here, as it's 48 characters, they're doing not good, it's too long. For example, on mobile phones, their subject line is almost impossible to read.
If we take a look at their Ecommerce Marketing Stack, the main Email Marketing software (or ESP) they're using seems to be Selligent .
Fun fact - they're using emojis in 28.79% of their emails - the main ones they use are 🎁 ⏰ 🔵 🌍 🎉 🔴.
On Panoramata, we gather and analyze the entire Greenweez email marketing strategy - along with other brands from the Food industry. Amongst their last emails sent, two of them were 'HAPPYDAYS : -10% supplémentaires sur le printemps de la bio' and 'DERNIER JOUR -10% supplémentaires sur le printemps de la bio 😍'.
One interesting note as well, about their whole domain reputation and SEO - their Authority Domain Ranking is 71 on https://www.greenweez.com. This is excellent - and hard to achieve, as it takes time, consistent SEO work and a solid SEO strategy.
So you can now access all the available datapoints - and remember, always base youself on a deep understanding of what your customer needs and wants - and that is different for every brand and audience.
Average subject lenght
With their average of
characters, they're above the limit and should consider to shorten their subject line. Here's one good reason - usuallyy, subject lines that long are not shown entirely on email clients on desktop or mobile. And what's good on saying something that will never be read?
characters, they're right within the sweet spot, which is good! It basically says that you have enough characters to express yourself, but at the same time it will show up entirely on email clients. Just the right amount of characters you want for your own brand!
characters, which is rare - but it means that they have actually more space to express themselves and share their brand values.
Why does this matter? Well, for open rates. Keep it short - on average, you should aim for 16 characters. We consider that above 12 is good, and below 24 is great.
Average email size
Why does this matter? Well, for open rates as well - and especially to avoid the Promotions tab and to be less categorized as spam. The lower, the best.
Average spam score
We use Spam Assassin, the main platform used by email providers to score spam. Below 0, you're safe ie. not considered as spam. Below -2, you're great. If you're above 0, you'll likely to be categorized as spam.
gets a score of
. What does that mean exactly for their email marketing strategy ?
Well, as stated, it's good! Any score below 0 generally means that the email will not be categorized as spam, especially the ones below -2 - it's a great score, one you want to keep because it helps a lot the deliverability of your emails!
It's good! It means that their email are not headed to the spam folder. However, a score below -2 would be considered even better.
Well, "oops". It's not that good, they're at a level where it could impact their email deliverability.
Does it means they're in the spam folder every time? No. The considered treshhold to be considered spam 100% of the time depends on a lot of factor (generally, consider that a score of 5 means that you end up there every time). Being between 0 and 5 means that it could happen though.
Usual sending provider
Most common words
positif - Consommez - bio - malin - Pour - un
Emoji use in subject lines
Most popular emojis
🎁 - ⏰ - 🔵 - 🌍 - 🎉 - 🔴
🎁 - ⏰ - 🔵 - 🌍 - 🎉 - 🔴
Average Weekly Emails vs. Industry
Average Daily Ads and Time Running vs. Industry
HAPPYDAYS : -10% supplémentaires sur le printemps de la bio
DERNIER JOUR -10% supplémentaires sur le printemps de la bio 😍
Jusqu'à 30% sur la Vente Flash Beauté & Hygiène
Profitez des promotions du moment sur Greenweez 💚 Des milliers de produits bio et éco-responsables en réduction !
Vous êtes plutôt en salade ou carbo ? 🍝 Quoi qu'il en soit, mangez sainement grâce à notre large sélection de produits bio & éco-responsables ⬇️ Et comme on est sympas, on vous offre la base de vos recettes ! Qui dit non à des pâtes bio offertes ?
We monitor your competitors emails & sms, and organize them for you.
Discover your competitors' lost checkout flow, welcome flow, etc.
On several networks, you can see and save the ads published by your competitors, with full history access.
Instantly see what a brand is doing well and when she's the most active.
We track the changes made by your competitors on their website and on the landing pages they're using in their paid media.
Based on all collected data, we build industry benchmarks you'll use for real, and share to your team/clients.
Google Analytics is a web analytics service offered by Google that tracks and reports website traffic. Google Analytics offers a host of compelling features and benefits for everyone from senior executives and advertising and marketing professionals to site owners and content developers.
analyticsDiscover →More details →
October is coming a.k.a. the spooky season for marketers. You’ll see Halloween-themed campaigns here and there from companies of different sizes and industries. Make it scary not to open your email.
Analyzing and benchmarking existing email campaigns is the fastest way to hit the ground running when it comes to learning, understanding, and implementing effective email marketing strategies for your brand. Benchmarking email marketing campaigns -- be it frequency of emails sent, the type of automated email journeys brands (in your industry or others), creatives, angles, and offers -- doesn’t have to be hard though.
Pet ownership is continuously rising which means pet products, especially pet food, are booming as well. Pet food brands try to differentiate themselves by introducing new product formulas, expanding their range of varieties, and offering convenient consumption options, revolutionizing the way pet parents purchase and receive their pets' food.