Ecommerce Analysis per Industry - Brand and Strategies Examples

Health & Wellness

Discover here many brands of the

Health & Wellness

industry - and for each brand, their main marketing moves, strategies and ecommerce software stack used (get insights on their Ads, Email Marketing, Landing Pages).

On Panoramata, you can track and monitor the marketing actions of any brand of any industry.


Here, our goal is to feature some of the best performing online brands from the

Health & Wellness

industry, to give you the marketing insights we collected and showcase some of the datapoints that we collect daily.

Some brands you can monitor using Panoramata

Maude

66
66
66
Domain autority
158563
Total Traffic
-2.8
-2.8
-2.8
Average Spam Score
rhythm & hues.
rhythm & hues.
the maudern.
the maudern.
the maudern.
the maudern.
More details →

The Nue Co

They develop natural, science-backed supplements designed to work with your body—not against it. Health as an Ecosystem + Topical & Ingestible Health + Ethical & Sustainable Sourcing + Pro-Clean, Pro-Science, Pro-Planet Supporters of 1% For The Planet.

59
59
59
Domain autority
10314
Total Traffic
-3.7
-3.7
-3.7
Average Spam Score
25% off everything starts now
25% off everything starts now
Have you shopped the sale yet?
Have you shopped the sale yet?
25% off ends *today*
25% off ends *today*
More details →

Heights

We put your brain first, with the nutrition, the brain health supplements, and the content you need to feel your best, every day. Learn more about braincare!

46
46
46
Domain autority
23926
Total Traffic
-0.2
-0.2
-0.2
Average Spam Score
This is what Heights customers really think of us 👀
This is what Heights customers really think of us 👀
5 Heights-approved™ self-care tips 💛
5 Heights-approved™ self-care tips 💛
This is how we take it ⭐️
This is how we take it ⭐️
More details →

ripple

Our botanical blends and zero-nicotine formulas are a non-addictive and plant-powered alternative.

22
22
22
Domain autority
1754
Total Traffic
-2.6
-2.6
-2.6
Average Spam Score
running low on ♥️
running low on ♥️
The prizes are in 💸
The prizes are in 💸
The prizes are in 💸
The prizes are in 💸
More details →

Needed

Needed is on a mission to empower every woman with the fundamental nutrition information, products, and community they need to be optimally nourished before, during, and after pregnancy. Our products are currently sold direct to consumer and through a network of health practitioners (doctors, doulas, nutritionists, and more).  

Most prenatal vitamins just aren't cutting it-they are made to meet bare minimum needs, not to optimally nourish a woman and her baby. 97% of women take a prenatal during pregnancy, and yet 95% of mamas-to-be have nutrient deficiencies. We started Needed to change this through products that truly work, and that address underserved areas of women's health including postpartum depression.  

47
47
47
Domain autority
3967
Total Traffic
-3.3
-3.3
-3.3
Average Spam Score
Meet our Women's Health Plan
Meet our Women's Health Plan
Last Chance for Memorial Day Savings
Last Chance for Memorial Day Savings
Final hours of our Memorial Day Sale!
Final hours of our Memorial Day Sale!
More details →

The Health & Wellness industry encompasses all activities which promote physical and mental wellbeing. Some of the important aspects of the health and wellness industry include personal care/beauty, nutrition, weight management, fitness, preventive/personalized medicine, etc. These brands include Weight Watchers, Organifi, Lumen, five cbd, etc.

What is unique about the Health & Wellness industry is that it is focused on helping people to improve their overall health and well-being, rather than just treating specific health conditions. This is reflected in the main marketing strategies used by Health & Wellness brands, which include promoting the benefits of healthy lifestyle choices and focusing on overall wellness rather than individual health concerns. The Health & Wellness industry is growing rapidly, due to increasing awareness of the importance of health and wellness, and the availability of more products and services to support this goal. 

There is a lot of competition in the Health & Wellness industry, so it is important for brands to differentiate themselves in order to stand out. One way to do this is to focus on a specific niche, such as fitness, nutrition, mental health, or stress management. Another way to differentiate a Health & Wellness brand is to offer unique products or services that are not easily replicated by the competition. Health & Wellness brands are growing by becoming more visible and accessible to consumers, through online and offline channels. They are also expanding their product and service offerings to meet the needs of a wider range of consumers. Additionally, many brands are investing in marketing and advertising to raise awareness of their brand and build a loyal customer base.

Some ecommerce softwares used by these brands

Outgrow

Interactive content to generate leads (surveys, pop ups, etc.)

lead generation

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Bento

World class marketing automation software designed for eCommerce.

Email Marketing Automation

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Carrd

Simple, free, fully responsive one-page sites for pretty much anything.

Landing pages

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Weglot

The easiest way to translate your eshop. Automatic translations at an affordable pricing and great SEO scores.

Translation

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Unbounce Published Landing

A published Unbounce page.

cms

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Unbounce

Unbounce is a self-serve hosted service that provides marketers doing paid search, banner ads, email or social media marketing, the easiest way to create, publish & test promotion specific landing pages.

cms

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Stamped

Loyalty, Ratings and Reviews for ecommerce websites.

Loyalty and Reviews

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Octane AI

The most powerful quiz platform for Shopify

widgets

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Klaviyo

Email Marketing and Customer Lifecycle Management platform for Web Apps and eCommerce.

Email Marketing

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Hotjar

A heatmap, survey, feedback and funnel application.

analytics

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Hotjar for Shopify

Install Hotjar on your Shopify store. Hotjar is a suite of analytic tools to assist in the gathering of qualitative data, providing feedback through tools such as heatmaps, session recordings, and surveys.

shop

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Gorgias

Customer support helpdesk system for eCommerce. Provide exceptional customer support.

Customer Support and Helpdesk

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