Harney & Sons

Marketing Strategy Breakdown

Logo of
Harney & Sons
An overview of
Harney & Sons
Marketing Strategy data - their Email Marketing Strategy (some of their
Klaviyo
emails tracked on Panoramata) data, Paid Ads, Landing Pages and the main Marketing Softwares they're using in their stack, along with other DTC brands from the same
Beverage
ecommerce industry.

Harney & Sons

- Ecommerce marketing strategy

Interested to gather some elements regarding Harney & Sons ecommerce marketing strategy? You're on the right place - we're displaying here for free some elements we gather on Panoramata about their Email Marketing Strategy, Marketing softwares used, etc.

They have a good email marketing strategy - if we look at their Average Spam score, it's very good - being at -2,9 (it is basically a measure of how likely an email is to be considered spam by a spam filter. The higher the score, the more likely the email is to be considered spam.). But they seem less performant regarding to subject lines - Emails usually have a better open rate while keeping the subject lenght below 36. Here, as it's 53 characters, they're doing not good, it's too long. For example, on mobile phones, their subject line is almost impossible to read.

If we take a look at their Ecommerce Marketing Stack, the main Email Marketing software (or ESP) they're using seems to be Klaviyo (everyone speaks about them, they're great, focused on ecommerce, which makes the difference for most stores - it can be a good choice, especially if you're on Shopify!).

Fun fact - they're using emojis in 27.27% of their emails - the main ones they use are ♊ 👑 🍹.

On Panoramata, we gather and analyze the entire Harney & Sons email marketing strategy - along with other brands from the Beverage industry. Amongst their last emails sent, two of them were 'Learn more about the sourcing regions for Harney & Sons fine teas.' and 'Tea Traditions of Japan Britain China and India'.

One interesting note as well, about their whole domain reputation and SEO - their Authority Domain Ranking is 72 on https://www.harney.com/. This is excellent - and hard to achieve, as it takes time, consistent SEO work and a solid SEO strategy.

So you can now access all the available datapoints - and remember, always base youself on a deep understanding of what your customer needs and wants - and that is different for every brand and audience.

Harney & Sons

: Email Marketing and Advertising Benchmarks

Average subject length

🟢
🔴
53.0
characters

What about

Harney & Sons

then?

With their average of

53

characters, they're above the limit and should consider to shorten their subject line. Here's one good reason - usuallyy, subject lines that long are not shown entirely on email clients on desktop or mobile. And what's good on saying something that will never be read?

Stay short!

characters, they're right within the sweet spot, which is good! It basically says that you have enough characters to express yourself, but at the same time it will show up entirely on email clients. Just the right amount of characters you want for your own brand!

characters, which is rare - but it means that they have actually more space to express themselves and share their brand values.

Why does this matter? Well, for open rates. Keep it short - on average, you should aim for 16 characters. We consider that above 12 is good, and below 24 is great.

Average email size

1677.36
kB

Why does this matter? Well, for open rates as well - and especially to avoid the Promotions tab and to be less categorized as spam. The lower, the best.

Average spam score

🟢
🔴
-2.9
(Assassin Spam Score for Newsletters)

We use Spam Assassin, the main platform used by email providers to score spam. Below 0, you're safe ie. not considered as spam. Below -2, you're great. If you're above 0, you'll likely to be categorized as spam.

So,

Harney & Sons

 gets a score of

-2.9

. What does that mean exactly for their email marketing strategy ?

Well, as stated, it's good! Any score below 0 generally means that the email will not be categorized as spam, especially the ones below -2 - it's a great score, one you want to keep because it helps a lot the deliverability of your emails!

It's good! It means that their email are not headed to the spam folder. However, a score below -2 would be considered even better.

Well, "oops". It's not that good, they're at a level where it could impact their email deliverability.

Does it means they're in the spam folder every time? No. The considered treshhold to be considered spam 100% of the time depends on a lot of factor (generally, consider that a score of 5 means that you end up there every time). Being between 0 and 5 means that it could happen though.

Usual sending provider

Klaviyo

Most common words

Learn - more - about - the - Friend - Harney

Emoji use in subject lines

27.27
% of subject lines have emojis

Most popular emojis

♊ - 👑 - 🍹

♊ - 👑 - 🍹

Let's take a moment to review their emoji use. They seem to mainly use emojis they carefully pick to differenciate themselves from all the other DTC brand. Kudos!

Average Weekly Emails vs. Industry

Average Weekly Emails vs. Industry

Average Daily Ads and Time Running vs. Industry

Average Daily Ads and Time Running vs. Industry

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Unlock everything about

Harney & Sons

with Panoramata

Featured Email Marketing Assets from

Harney & Sons

Learn more about the sourcing regions for Harney & Sons fine teas.

Learn more about the sourcing regions for Harney & Sons fine teas.

Email from

Harney & Sons

Tea Traditions of Japan Britain China and India

Tea Traditions of Japan Britain China and India

Email from

Harney & Sons

Friend announcing a tea fit for 👑 royal-tea!

Friend announcing a tea fit for 👑 royal-tea!

Email from

Harney & Sons

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Featured Ads and Paid Media Examples from

Harney & Sons

Harney & Sons
Harney & Sons

Looking for a sign you're drinking the right tea? Discover your perfect match in our Zodiac Collection.

Feed Ad from

Harney & Sons

Harney & Sons
Harney & Sons

Still steeping on it? We had a hunch. You're so close to an exquisite cup of tea, it's time to enjoy it. Continue shopping and you'll be sipping on something wonderful in no time.

Still steeping on it? Start enjoying it!

Still steeping on it? Start enjoying it!

Feed Ad from

Harney & Sons

Harney & Sons
Harney & Sons

Still steeping on it? We had a hunch. You're so close to an exquisite cup of tea, it's time to enjoy it. Continue shopping and you'll be sipping on something wonderful in no time.

Still steeping on it? Start enjoying it!

Still steeping on it? Start enjoying it!

Feed Ad from

Harney & Sons

Video Analysis

SEO strategy, Organic keywords and Traffic details for

https://www.harney.com/

Domain Rating

72
This is the overall metric that matters most, as it sets
Harney & Sons
domain SEO authority.

It shows the power of
Harney & Sons
domain, through the analysis of their backlinks profile compared to others websites, where 100 is the highest score you could achieve.

You can consider that scores between 40 and 50 and average, between 50 and 60 are good and above 60, it starts to be excellent.

Here, for
https://www.harney.com/
, as their domain authority is
72
, their score can be considered under average.

Here, for
https://www.harney.com/
, as their domain authority is
72
, their score can be considered average.

Here, for
https://www.harney.com/
, as their domain authority is
72
, their score can be considered pretty good! 🙌

Here, for
https://www.harney.com/
, as their domain authority is
72
, their score can be considered excellent! Kudos to the team 👏

Estimated Traffic

74694
One of the most important metrics for
Harney & Sons
SEO strategy! 

This figure is the estimated traffic they're receiving from Organic Search, and is directly correlated to their number of keywords (
39340
) and their Domain Rating.

Total Keywords

39340
Why does this matter for
Harney & Sons
SEO strategy? 

This is the total number of keywords where 
Harney & Sons
SEO rankings are in the top 100, across all countries. The more, the better, as it leads to a more important organic traffic.

Domains

4737
The total number of domain who have a link to  
Harney & Sons
website. The more, the better, as it helps to increase the domain rating.

Total Backlinks

273910
What's a backlink? A link from another domain that redirect to  
Harney & Sons
website. On top of their amount of links, we break down the kind of links they have.

Backlinks Profile

Backlinks Text

270040

Backlinks NoFollow

19580

Backlinks Redirect

104

Backlinks Images

15459

Backlinks Frame

15

Backlinks Form

3631

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