Here are some marketing takeaways for Haute Hijab.
They have a very solid email marketing strategy - as their Average Spam score is very good since it's -3,5 (Spam score is a measure of how likely an email is to be considered spam by a spam filter. The higher the score, the more likely the email is to be considered spam.). Also, a point regarding to subject lines - Emails usually have a better open rate while keeping the subject lenght below 36. Here, as it's 36 characters, they're doing just ok! Haute Hijab could improve their open rate even a little but on mobile devices by trying to keep their subject lines shorter.
If we take a look at their Ecommerce Marketing Stack, the main Email Marketing software (or ESP) they're using seems to be Drip (a great ecommerce email marketing platform built to drive more ecommerce revenue, so its focus on ecommerce is a great plus!).
Fun fact - they're using emojis in 37.5% of their emails - the main ones they use are ✨ ⚡ ☀️ 👗 💍 😎.
On Panoramata, we gather and analyze the entire Haute Hijab email marketing strategy - along with other brands from the Accessories industry. Amongst their last emails sent, two of them were 'LAST chance to get 20% off!!' and 'Managing the A to Z of Emotions Around Graduation Season 🎓'.
One interesting note as well, about their whole domain reputation and SEO - their Authority Domain Ranking is 54 on https://www.hautehijab.com/. This is good - and hard to achieve, so well done for them! Above 60 would be excellent.
In today’s competitive markets, we believe that benchmarking is key, as it allows you to deploy your marketing efforts more efficiently. This is why we built this library.
Average subject length
What about
Haute Hijab
then?
With their average of
36
characters, they're above the limit and should consider to shorten their subject line. Here's one good reason - usuallyy, subject lines that long are not shown entirely on email clients on desktop or mobile. And what's good on saying something that will never be read?
Stay short!
characters, they're right within the sweet spot, which is good! It basically says that you have enough characters to express yourself, but at the same time it will show up entirely on email clients. Just the right amount of characters you want for your own brand!
characters, which is rare - but it means that they have actually more space to express themselves and share their brand values.
Why does this matter? Well, for open rates. Keep it short - on average, you should aim for 16 characters. We consider that above 12 is good, and below 24 is great.
Average email size
Why does this matter? Well, for open rates as well - and especially to avoid the Promotions tab and to be less categorized as spam. The lower, the best.
Average spam score
We use Spam Assassin, the main platform used by email providers to score spam. Below 0, you're safe ie. not considered as spam. Below -2, you're great. If you're above 0, you'll likely to be categorized as spam.
So,
Haute Hijab
gets a score of
-3.5
. What does that mean exactly for their email marketing strategy ?
Well, as stated, it's good! Any score below 0 generally means that the email will not be categorized as spam, especially the ones below -2 - it's a great score, one you want to keep because it helps a lot the deliverability of your emails!
It's good! It means that their email are not headed to the spam folder. However, a score below -2 would be considered even better.
Well, "oops". It's not that good, they're at a level where it could impact their email deliverability.
Does it means they're in the spam folder every time? No. The considered treshhold to be considered spam 100% of the time depends on a lot of factor (generally, consider that a score of 5 means that you end up there every time). Being between 0 and 5 means that it could happen though.
Usual sending provider
Drip
Most common words
you - The - pop - of - It's - Lived
Emoji use in subject lines
Most popular emojis
✨ - ⚡ - ☀️ - 👗 - 💍 - 😎
✨ - ⚡ - ☀️ - 👗 - 💍 - 😎
Average Weekly Emails vs. Industry
Average Daily Ads and Time Running vs. Industry
LAST chance to get 20% off!!
Email from
Haute Hijab
Managing the A to Z of Emotions Around Graduation Season 🎓
Email from
Haute Hijab
Need a new summer hijab?
Email from
Haute Hijab
Looking for a hijab that is ultra-comfy yet easy to wear? Look no further than our no-fuss Premium Jersey Hijab. This hijab is buttery soft and easy to style – with no pins! Putting on this hijab is as easy as slipping on a pair of sweatpants. #kingofjersey
Feed Ad from
Haute Hijab
🙅 Time to upgrade your viscose hijab. 🙅 Our Bamboo Woven hijab is made from crushed bamboo fibers woven together that is ultra-soft, breathable, AND naturally antimicrobial! Call it the over-achiever of hijabs – our Bamboo Woven will have you feeling fresh and beautiful while keeping the hijab acne at bay. 🌱
Feed Ad from
Haute Hijab
If you haven't yet experienced our weightless Bamboo Woven hijab, summer is the perfect time to indulge in this breathable fabric. Now available in six new summer-ready colors.
Feed Ad from
Haute Hijab
Domain Rating
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