The Ridge Wallet

Marketing Strategy Breakdown

Logo of
The Ridge Wallet
An overview of
The Ridge Wallet
Marketing Strategy data - their Email Marketing Strategy (some of their
Klaviyo
emails tracked on Panoramata) data, Paid Ads, Landing Pages and the main Marketing Softwares they're using in their stack, along with other DTC brands from the same
Accessories
ecommerce industry.

The Ridge Wallet

- Ecommerce marketing strategy

Interested to gather some elements regarding The Ridge Wallet ecommerce marketing strategy? You're on the right place - we're displaying here for free some elements we gather on Panoramata about their Email Marketing Strategy, Marketing softwares used, etc.

They have a very solid email marketing strategy - as their Average Spam score is very good since it's -2,2 (Spam score is a measure of how likely an email is to be considered spam by a spam filter. The higher the score, the more likely the email is to be considered spam.). Also, a point regarding to subject lines - Emails usually have a better open rate while keeping the subject lenght below 36. Here, as it's 23 characters, they're doing great, that's exactly where we see a good open rate correlation. Kudos to the The Ridge Wallet team!

If we take a look at their Ecommerce Marketing Stack, the main Email Marketing software (or ESP) they're using seems to be Klaviyo (everyone speaks about them, they're great, focused on ecommerce, which makes the difference for most stores - it can be a good choice, especially if you're on Shopify!).

On Panoramata, we gather and analyze the entire The Ridge Wallet email marketing strategy - along with other brands from the Accessories industry. Amongst their last emails sent, two of them were 'The Perfect Grad or Dad Gift' and 'Discover the Forged Collection'.

One interesting note as well, about their whole domain reputation and SEO - their Authority Domain Ranking is 31 on https://ridgewallet.eu/. This could definitely be improved, as good Domain Rating is starting at 50 - above 60 would be excellent.

You can now dig into all the available data on this page. And remember, an effective brand marketing strategy is all about execution - even if inspiration is key.

The Ridge Wallet

: Email Marketing and Advertising Statistics

Average subject lenght

🟢
🔴
23.0
characters

What about

The Ridge Wallet

then?

With their average of

23

characters, they're above the limit and should consider to shorten their subject line. Here's one good reason - usuallyy, subject lines that long are not shown entirely on email clients on desktop or mobile. And what's good on saying something that will never be read?

Stay short!

characters, they're right within the sweet spot, which is good! It basically says that you have enough characters to express yourself, but at the same time it will show up entirely on email clients. Just the right amount of characters you want for your own brand!

characters, which is rare - but it means that they have actually more space to express themselves and share their brand values.

Why does this matter? Well, for open rates. Keep it short - on average, you should aim for 16 characters. We consider that above 12 is good, and below 24 is great.

Average email size

2362.38
kB

Why does this matter? Well, for open rates as well - and especially to avoid the Promotions tab and to be less categorized as spam. The lower, the best.

Average spam score

🟢
🔴
-2.2
(Assassin Spam Score for Newsletters)

We use Spam Assassin, the main platform used by email providers to score spam. Below 0, you're safe ie. not considered as spam. Below -2, you're great. If you're above 0, you'll likely to be categorized as spam.

So,

The Ridge Wallet

 gets a score of

-2.2

. What does that mean exactly for their email marketing strategy ?

Well, as stated, it's good! Any score below 0 generally means that the email will not be categorized as spam, especially the ones below -2 - it's a great score, one you want to keep because it helps a lot the deliverability of your emails!

It's good! It means that their email are not headed to the spam folder. However, a score below -2 would be considered even better.

Well, "oops". It's not that good, they're at a level where it could impact their email deliverability.

Does it means they're in the spam folder every time? No. The considered treshhold to be considered spam 100% of the time depends on a lot of factor (generally, consider that a score of 5 means that you end up there every time). Being between 0 and 5 means that it could happen though.

Usual sending provider

Klaviyo

Most common words

ETA: - 0 - HRS - A - Get - Forged

Emoji use in subject lines

0.0
% of subject lines have emojis

Most popular emojis

(soon)

(soon)

Average Weekly Emails vs. Industry

Average Weekly Emails vs. Industry

Average Daily Ads and Time Running vs. Industry

Average Daily Ads and Time Running vs. Industry

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The Ridge Wallet

Featured Email Marketing Assets from

The Ridge Wallet

The Perfect Grad or Dad Gift

The Perfect Grad or Dad Gift

Email from

The Ridge Wallet

Discover the Forged Collection

Discover the Forged Collection

Email from

The Ridge Wallet

Take Up to 40% Off

Take Up to 40% Off

Email from

The Ridge Wallet

Looking for email marketing inspiration?

Download our 104 Email Marketing Ideas playbook, including

The Ridge Wallet

Featured Ads and Paid Media Assets from

The Ridge Wallet

The Ridge Wallet
The Ridge Wallet

Get Rid of the Bulk

Get Rid of the Bulk

Feed Ad from

The Ridge Wallet

The Ridge Wallet
The Ridge Wallet

The Ultimate Essentials

The Ultimate Essentials

Feed Ad from

The Ridge Wallet

The Ridge Wallet
The Ridge Wallet

Take 10% OFF with code RIDGE10.

Take 10% OFF with code RIDGE10.

Feed Ad from

The Ridge Wallet

Video - Funnel UX Ecommerce Review Analysis

SEO strategy, Organic keywords and Traffic details for

https://ridgewallet.eu/

Domain Rating

31
This is the overall metric that matters most, as it sets
The Ridge Wallet
domain SEO authority.

It shows the power of
The Ridge Wallet
domain, through the analysis of their backlinks profile compared to others websites, where 100 is the highest score you could achieve.

You can consider that scores between 40 and 50 and average, between 50 and 60 are good and above 60, it starts to be excellent.

Here, for
https://ridgewallet.eu/
, as their domain authority is
31
, their score can be considered under average.

Here, for
https://ridgewallet.eu/
, as their domain authority is
31
, their score can be considered average.

Here, for
https://ridgewallet.eu/
, as their domain authority is
31
, their score can be considered pretty good! 🙌

Here, for
https://ridgewallet.eu/
, as their domain authority is
31
, their score can be considered excellent! Kudos to the team 👏

Estimated Traffic

1335
One of the most important metrics for
The Ridge Wallet
SEO strategy! 

This figure is the estimated traffic they're receiving from Organic Search, and is directly correlated to their number of keywords (
780
) and their Domain Rating.

Total Keywords

780
Why does this matter for
The Ridge Wallet
SEO strategy? 

This is the total number of keywords where 
The Ridge Wallet
SEO rankings are in the top 100, across all countries. The more, the better, as it leads to a more important organic traffic.

Domains

20
The total number of domain who have a link to  
The Ridge Wallet
website. The more, the better, as it helps to increase the domain rating.

Total Backlinks

1767
What's a backlink? A link from another domain that redirect to  
The Ridge Wallet
website. On top of their amount of links, we break down the kind of links they have.

Backlinks Profile

Backlinks Text

1765

Backlinks NoFollow

426

Backlinks Redirect

2

Backlinks Images

839

Backlinks Frame

0

Backlinks Form

0

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The Ridge Wallet

Softwares and Marketing eCommerce Stack

Hotjar

Hotjar

A heatmap, survey, feedback and funnel application.

analytics

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Klaviyo

Klaviyo

Email Marketing and Customer Lifecycle Management platform for Web Apps and eCommerce.

Email Marketing

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accessiBe

accessiBe

Website accessibility monitoring and auditing platform.

analytics

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Affirm

Affirm

Monthly payment option for purchases.

payment

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Amazon Payments

Amazon Payments

With Amazon FPS, developers can accept payments on their website for selling goods or services, raise donations, execute recurring payments, and send payments.

payment

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Apple Pay

Apple Pay

The website accepts payments with Apple Pay.

payment

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AWIN

AWIN

Affiliate tracking application.

ads

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Back in Stock

Back in Stock

Makes it possible for customers to sign up for back in stock email alerts.

widgets

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Bing Universal Event Tracking

Bing Universal Event Tracking

Universal Event Tracking (UET) is a simple and powerful campaign measurement solution that allows you to track key conversion goals important to your business.

analytics

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Criteo OneTag

Criteo OneTag

The Criteo OneTag is a JavaScript tag that allows Criteo to collect your user’s intentions as they navigate your website.

ads

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Criteo

Criteo

Behavioural targeting for e-commerce customers.

ads

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Digital Window

Digital Window

Digital Window provides performance marketing solutions. Providing customers with the tools and account management to get the most from their affiliate programmes

analytics

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Easy GDPR

Easy GDPR

GDPR compliant plugin by Innonic.

widgets

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Elevar

Elevar

Data collection and marketing monitoring tool.

analytics

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Facebook Pixel

Facebook Pixel

Facebook Pixel is Facebooks conversion tracking system for ads on Facebook to websites.

analytics

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Google AdWords Conversion

Google AdWords Conversion

Adwords conversion tracking code.

analytics

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Google Conversion Tracking

Google Conversion Tracking

This free tool in AdWords can show you what happens after customers click your ad (for example, whether they purchased your product, called from a mobile phone or downloaded your app).

analytics

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Google Universal Analytics

Google Universal Analytics

The analytics.js JavaScript snippet is a new way to measure how users interact with your website. It is similar to the previous Google tracking code, ga.js, but offers more flexibility for developers to customize their implementations.

analytics

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Google Optimize 360

Google Optimize 360

A/B Testing. Test different variations of a website and then tailor it to deliver a personalized experience that works best for each customer and for your business.

analytics

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Google Analytics

Google Analytics

Google Analytics is a web analytics service offered by Google that tracks and reports website traffic. Google Analytics offers a host of compelling features and benefits for everyone from senior executives and advertising and marketing professionals to site owners and content developers.

analytics

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Google Tag Manager

Google Tag Manager

Google Tag Manager is a free tag management system that allows you to manage and deploy marketing tags (snippets of code or tracking pixels) on your website (or mobile app) without having to modify the code.

widgets

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iubenda

iubenda

iubenda allows you to generate a Privacy Policy in three steps.

widgets

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JustUno

JustUno

Social marketing technology that attempts to generate more sales through social marketing.

widgets

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Klarna

Klarna

Klarna Checkout takes the tries to take the hassle out of buying on mobile devices.

payment

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Okendo

Okendo

Customer reviews for eCommerce sites.

widgets

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Pinterest Conversion Tracking

Pinterest Conversion Tracking

Tag that allows you to track actions people take on your website after viewing your Promoted Pin.

analytics

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PayPal Button

PayPal Button

This page contains content from PayPal which includes checkout buttons.

payment

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PayPal

PayPal

The website accepts payments with PayPal.

payment

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Postscript

Postscript

SMS and MMS marketing for Shopify.

shop

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Pinterest

Pinterest

Content from the social image sharing website Pinterest.

widgets

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Rubicon Project

Rubicon Project

Advertising optimization service.

ads

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Shopify Conversions

Shopify Conversions

This Shopify instance uses Shopify's analytics object to load tools like Google Analytics.

shop

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Shopify Hosted

Shopify Hosted

The IP of this system is on Shopify.

hosting

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Shopify

Shopify

Shopify is an ecommerce platform that hosts your online store. Hosted shopping experience with multiple themes and requires very little programming experience.

shop

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Shopify Custom Theme

Shopify Custom Theme

This site is using a custom Shopify Theme and not one from the Shopify Theme template library.

shop

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Shopify Pay

Shopify Pay

Shopify Pay - PCI compliant end to end payment solution from Shopify.

payment

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Snap Pixel

Snap Pixel

With the Snap Pixel, advertisers can track their customers journey. Snapchat Ads.

ads

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Shogun

Shogun

Build custom pages with a drag and drop visual editor and use tools to boost store performance.

shop

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Snowplow

Snowplow

Open source analytics that you store yourself.

analytics

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Taboola

Taboola

Personalized recommendations technology.

ads

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Snap Pixel for Shopify

Snap Pixel for Shopify

Snapchat Ads App makes it possible to create ads and set-up campaigns on Snapchat for products.

shop

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Termly

Termly

GDPR Compliance Software, legal policy generators and cookie consent manager

widgets

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Tatari

Tatari

Tatari measures TV advertising and helps companies optimize their campaigns.

analytics

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Talkable

Talkable

Talkable is a customer referral platform that is fully customizable. Previously known as Curebit.

Referral

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Tapad

Tapad

Allows advertisers to engage the same consumer with consistent ads across multiple platforms.

ads

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TikTok

TikTok

TikTok videos mentions.

media

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The Trade Desk

The Trade Desk

Data-driven marketing suite that offers marketers a single place to buy all forms of online media.

ads

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TikTok Conversion Tracking Pixel

TikTok Conversion Tracking Pixel

TikTok advertising conversion tracking pixel.

analytics

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