Herschel Supply Co. - US
Marketing Strategy Breakdown

Logo of
Herschel Supply Co. - US
An overview of
Herschel Supply Co. - US
Marketing Strategy data we've collected and making publicly available on this page. Signing up on Panoramata, you'll be able to track them on real time and access all the relying data. We'll quickly cover here their Email Marketing Strategy data (some of their
Sailthru
emails tracked on Panoramata), Paid Ads, Landing Pages and the main Marketing Softwares they're using in their stack, along with other DTC brands from the
Accessories
ecommerce industry.

Herschel Supply Co. - US
Ecommerce Marketing Strategy

On Panoramata, we gather marketing data on DTC Ecommerce brands. On this page, we freely make some of this data available for Herschel Supply Co. - US.

They have a very solid email marketing strategy - as their Average Spam score is very good since it's -3,6 (Spam score is a measure of how likely an email is to be considered spam by a spam filter. The higher the score, the more likely the email is to be considered spam.). Also, a point regarding to subject lines - Emails usually have a better open rate while keeping the subject lenght below 36. Here, as it's 33 characters, they're doing just ok! Herschel Supply Co. - US could improve their open rate even a little but on mobile devices by trying to keep their subject lines shorter.

If we take a look at their Ecommerce Marketing Stack, the main Email Marketing software (or ESP) they're using seems to be Sailthru .

Fun fact - they're using emojis in 44750% of their emails - the main ones they use are ✌ ☀️.

On Panoramata, we gather and analyze the entire Herschel Supply Co. - US email marketing strategy - along with other brands from the Accessories industry. Amongst their last emails sent, two of them were 'The Essential Hoodie' and 'Herschel Nova™ | Three Backpack Sizes Bold New Colors'.

One interesting note as well, about their whole domain reputation and SEO - their Authority Domain Ranking is 72 on https://herschel.com/. This is excellent - and hard to achieve, as it takes time, consistent SEO work and a solid SEO strategy.

In today’s competitive markets, we believe that benchmarking is key, as it allows you to deploy your marketing efforts more efficiently. This is why we built this library.

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Email Marketing

Social Advertising

Herschel Supply Co. - US
Email Marketing & Advertising Benchmarks

Average subject length

🟢
🔴
33.0
characters

What about

Herschel Supply Co. - US

then?

With their average of

33

characters, they're above the limit and should consider to shorten their subject line. Here's one good reason - usuallyy, subject lines that long are not shown entirely on email clients on desktop or mobile. And what's good on saying something that will never be read?

Stay short!

characters, they're right within the sweet spot, which is good! It basically says that you have enough characters to express yourself, but at the same time it will show up entirely on email clients. Just the right amount of characters you want for your own brand!

characters, which is rare - but it means that they have actually more space to express themselves and share their brand values.

Why does this matter? Well, for open rates. Keep it short - on average, you should aim for 16 characters. We consider that above 12 is good, and below 24 is great.

Average email size

7160.69
kB

Why does this matter? Well, for open rates as well - and especially to avoid the Promotions tab and to be less categorized as spam. The lower, the best.

Average spam score

🟢
🔴
-3.6
(Assassin Spam Score for Newsletters)

We use Spam Assassin, the main platform used by email providers to score spam. Below 0, you're safe ie. not considered as spam. Below -2, you're great. If you're above 0, you'll likely to be categorized as spam.

So,

Herschel Supply Co. - US

 gets a score of

-3.6

. What does that mean exactly for their email marketing strategy ?

Well, as stated, it's good! Any score below 0 generally means that the email will not be categorized as spam, especially the ones below -2 - it's a great score, one you want to keep because it helps a lot the deliverability of your emails!

It's good! It means that their email are not headed to the spam folder. However, a score below -2 would be considered even better.

Well, "oops". It's not that good, they're at a level where it could impact their email deliverability.

Does it means they're in the spam folder every time? No. The considered treshhold to be considered spam 100% of the time depends on a lot of factor (generally, consider that a score of 5 means that you end up there every time). Being between 0 and 5 means that it could happen though.

Usual sending provider

Sailthru

Most common words

One - Backpack - Three - Collections - Find - Retreat

Emoji use in subject lines

8.7
% of subject lines have emojis

Most popular emojis

✌ - ☀️

✌ - ☀️

Yes, these emojis are pretty. But what are their usage telling us? They seem to mainly use emojis they carefully pick to differenciate themselves from all the other DTC brand. Kudos!

Average Weekly Emails vs. Industry

Average Weekly Emails vs. Industry

Average Daily Ads and Time Running vs. Industry

Average Daily Ads and Time Running vs. Industry

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Herschel Supply Co. - US

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Featured Email Marketing Assets from

Herschel Supply Co. - US

The Essential Hoodie

The Essential Hoodie

Email from

Herschel Supply Co. - US

Herschel Nova™ | Three Backpack Sizes Bold New Colors

Herschel Nova™ | Three Backpack Sizes Bold New Colors

Email from

Herschel Supply Co. - US

For Warmer Days | Apparel And Headwear

For Warmer Days | Apparel And Headwear

Email from

Herschel Supply Co. - US

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Featured Ads and Paid Media Examples from

Herschel Supply Co. - US

Herschel Supply Co. - US
Herschel Supply Co. - US

The Retreat Pro — 100% recycled with large pockets, a heavyweight base and contoured shoulder straps to keep you on track.

Practice Makes Pro

Practice Makes Pro

Feed Ad from

Herschel Supply Co. - US

Herschel Supply Co. - US
Herschel Supply Co. - US

The Retreat Pro — 100% recycled with large pockets, a heavyweight base and contoured shoulder straps to keep you on track.

Practice Makes Pro

Practice Makes Pro

Feed Ad from

Herschel Supply Co. - US

Herschel Supply Co. - US
Herschel Supply Co. - US

The Herschel Little America™ Pro — 100% recycled with large pockets, a heavyweight base and contoured shoulder straps to keep you on track.

Practice Makes Pro

Practice Makes Pro

Feed Ad from

Herschel Supply Co. - US

Video Analysis

SEO strategy, Organic keywords and Traffic details for

https://herschel.com/

Domain Rating

72
This is the overall metric that matters most, as it sets
Herschel Supply Co. - US
domain SEO authority.

It shows the power of
Herschel Supply Co. - US
domain, through the analysis of their backlinks profile compared to others websites, where 100 is the highest score you could achieve.

You can consider that scores between 40 and 50 and average, between 50 and 60 are good and above 60, it starts to be excellent.

Here, for
https://herschel.com/
, as their domain authority is
72
, their score can be considered under average.

Here, for
https://herschel.com/
, as their domain authority is
72
, their score can be considered average.

Here, for
https://herschel.com/
, as their domain authority is
72
, their score can be considered pretty good! 🙌

Here, for
https://herschel.com/
, as their domain authority is
72
, their score can be considered excellent! Kudos to the team 👏

Estimated Traffic

139959
One of the most important metrics for
Herschel Supply Co. - US
SEO strategy! 

This figure is the estimated traffic they're receiving from Organic Search, and is directly correlated to their number of keywords (
47953
) and their Domain Rating.

Total Keywords

47953
Why does this matter for
Herschel Supply Co. - US
SEO strategy? 

This is the total number of keywords where 
Herschel Supply Co. - US
SEO rankings are in the top 100, across all countries. The more, the better, as it leads to a more important organic traffic.

Domains

5192
The total number of domain who have a link to  
Herschel Supply Co. - US
website. The more, the better, as it helps to increase the domain rating.

Total Backlinks

1302524
What's a backlink? A link from another domain that redirect to  
Herschel Supply Co. - US
website. On top of their amount of links, we break down the kind of links they have.

Backlinks Profile

Backlinks Text

1301730

Backlinks NoFollow

16044

Backlinks Redirect

593

Backlinks Images

38935

Backlinks Frame

0

Backlinks Form

128

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