On Panoramata, we gather marketing data on DTC Ecommerce brands. On this page, we freely make some of this data available for Burt's Bees Baby.
They have a good email marketing strategy - if we look at their Average Spam score, it's very good - being at -4 (it is basically a measure of how likely an email is to be considered spam by a spam filter. The higher the score, the more likely the email is to be considered spam.). But they seem less performant regarding to subject lines - Emails usually have a better open rate while keeping the subject lenght below 36. Here, as it's 37 characters, they're doing not good, but close enough. Trying to keep it shorter would work well for them and help Burt's Bees Baby improve their open rate, especially on mobile devices.
If we take a look at their Ecommerce Marketing Stack, the main Email Marketing software (or ESP) they're using seems to be Listrak (a great email marketing campaign manager, even if it can be hard to setup and that their analytics could be hard to manage - it's a great choice for many brands though!).
Fun fact - they're using emojis in 46.15% of their emails - the main ones they use are 🙌 💛 👯 🎉 👀 🐝.
We display here a overview of Burt's Bees Baby email marketing strategy - along with other brands from the Accessories industry. Amongst their last emails sent, two of them were 'SALE away! Up to 50% off and FREE ship!' and 'Stock up on summer vibes! Up to 50% off + FREE ship!'.
One interesting note as well, about their whole domain reputation and SEO - their Authority Domain Ranking is 57 on https://www.burtsbeesbaby.com/. This is good - and hard to achieve, so well done for them! Above 60 would be excellent.
One interesting thing that this data allow us to understand is a common trait for the best brands, in order to achieve success - they always deliver a consistent message across all channels.
Average subject length
What about
Burt's Bees Baby
then?
With their average of
37
characters, they're above the limit and should consider to shorten their subject line. Here's one good reason - usuallyy, subject lines that long are not shown entirely on email clients on desktop or mobile. And what's good on saying something that will never be read?
Stay short!
characters, they're right within the sweet spot, which is good! It basically says that you have enough characters to express yourself, but at the same time it will show up entirely on email clients. Just the right amount of characters you want for your own brand!
characters, which is rare - but it means that they have actually more space to express themselves and share their brand values.
Why does this matter? Well, for open rates. Keep it short - on average, you should aim for 16 characters. We consider that above 12 is good, and below 24 is great.
Average email size
Why does this matter? Well, for open rates as well - and especially to avoid the Promotions tab and to be less categorized as spam. The lower, the best.
Average spam score
We use Spam Assassin, the main platform used by email providers to score spam. Below 0, you're safe ie. not considered as spam. Below -2, you're great. If you're above 0, you'll likely to be categorized as spam.
So,
Burt's Bees Baby
gets a score of
-4.0
. What does that mean exactly for their email marketing strategy ?
Well, as stated, it's good! Any score below 0 generally means that the email will not be categorized as spam, especially the ones below -2 - it's a great score, one you want to keep because it helps a lot the deliverability of your emails!
It's good! It means that their email are not headed to the spam folder. However, a score below -2 would be considered even better.
Well, "oops". It's not that good, they're at a level where it could impact their email deliverability.
Does it means they're in the spam folder every time? No. The considered treshhold to be considered spam 100% of the time depends on a lot of factor (generally, consider that a score of 5 means that you end up there every time). Being between 0 and 5 means that it could happen though.
Usual sending provider
Listrak
Most common words
SALE - 40% - off - select - Sitewide - for
Emoji use in subject lines
Most popular emojis
🙌 - 💛 - 👯 - 🎉 - 👀 - 🐝
🙌 - 💛 - 👯 - 🎉 - 👀 - 🐝
Average Weekly Emails vs. Industry
Average Daily Ads and Time Running vs. Industry
SALE away! Up to 50% off and FREE ship!
Email from
Burt's Bees Baby
Stock up on summer vibes! Up to 50% off + FREE ship!
Email from
Burt's Bees Baby
Celebrate Pride in Pride PJs!
Email from
Burt's Bees Baby
Feed Ad from
Burt's Bees Baby
Feed Ad from
Burt's Bees Baby
Feed Ad from
Burt's Bees Baby
Domain Rating
Estimated Traffic
Total Keywords
Domains
Total Backlinks
Backlinks Profile
Backlinks Text
Backlinks NoFollow
Backlinks Redirect
Backlinks Images
Backlinks Frame
Backlinks Form
We monitor your competitors emails & sms, and organize them for you.
Discover your competitors' lost checkout flow, welcome flow, etc.
On several networks, you can see and save the ads published by your competitors, with full history access.
Instantly see what a brand is doing well and when she's the most active.
We track the changes made by your competitors on their website and on the landing pages they're using in their paid media.
Based on all collected data, we build industry benchmarks you'll use for real, and share to your team/clients.
AdRoll
AdRoll is a retargeting platform with a mission to make display advertising simple for business of all sizes.
ads
Discover →More details →Amazon Payments
With Amazon FPS, developers can accept payments on their website for selling goods or services, raise donations, execute recurring payments, and send payments.
payment
Discover →More details →
Bazaarvoice
Combination of technology and personalized services that help brands build online communities that drive business goals.
analytics
Discover →More details →Bing Universal Event Tracking
Universal Event Tracking (UET) is a simple and powerful campaign measurement solution that allows you to track key conversion goals important to your business.
analytics
Discover →More details →
Demandware
Tailored shopping experiences for consumers across all digital channels, including web, mobile and call center. Now known as Salesforce Commerce Cloud.
shop
Discover →More details →Facebook Pixel
Facebook Pixel is Facebooks conversion tracking system for ads on Facebook to websites.
analytics
Discover →More details →
Freshdesk Chat
Chat with us tool from customer support management software provider Freshdesk.
widgets
Discover →More details →Google Conversion Tracking
This free tool in AdWords can show you what happens after customers click your ad (for example, whether they purchased your product, called from a mobile phone or downloaded your app).
analytics
Discover →More details →Google Universal Analytics
The analytics.js JavaScript snippet is a new way to measure how users interact with your website. It is similar to the previous Google tracking code, ga.js, but offers more flexibility for developers to customize their implementations.
analytics
Discover →More details →Google Optimize 360
A/B Testing. Test different variations of a website and then tailor it to deliver a personalized experience that works best for each customer and for your business.
analytics
Discover →More details →Google Analytics
Google Analytics is a web analytics service offered by Google that tracks and reports website traffic. Google Analytics offers a host of compelling features and benefits for everyone from senior executives and advertising and marketing professionals to site owners and content developers.
analytics
Discover →More details →Google Tag Manager
Google Tag Manager is a free tag management system that allows you to manage and deploy marketing tags (snippets of code or tracking pixels) on your website (or mobile app) without having to modify the code.
widgets
Discover →More details →
HiConversion
Testing that attempts to provide incremental revenue generation associated with testing, targeting, and personalization.
analytics
Discover →More details →
Klevu
Ecommerce Personalization. AI-powered discovery suite that learns in real time. Connect shoppers with the products they want to buy.
widgets
Discover →More details →
1 minute signup, no Credit Card required
with Mehdi, our founder
Here are some inspiration from Tracksmith marketing strategies - how they connect with the audience, what type of ads and emails they send, and many more to learn from. On your marks, get set, go!
Today, we’re going to focus on another proven effective marketing strategy – Short Message Service (SMS) subscription campaign.
All brands worth their salt have competitors. Thanks to them, you can improve your products and branding and even make the customer journey better for your target market. What information can you get from competitors and what should you do about them?
