Kabo

Marketing Strategy Breakdown

Logo of
Kabo
An overview of
Kabo
Marketing Strategy data - their Email Marketing Strategy (some of their
Klaviyo
emails tracked on Panoramata) data, Paid Ads, Landing Pages and the main Marketing Softwares they're using in their stack, along with other DTC brands from the same
Pet
ecommerce industry.

Kabo

- Ecommerce marketing strategy

On Panoramata, we gather marketing data on DTC Ecommerce brands. On this page, we freely make some of this data available for Kabo.

They have a good email marketing strategy - if we look at their Average Spam score, it's very good - being at -3,6 (it is basically a measure of how likely an email is to be considered spam by a spam filter. The higher the score, the more likely the email is to be considered spam.). But they seem less performant regarding to subject lines - Emails usually have a better open rate while keeping the subject lenght below 36. Here, as it's 44 characters, they're doing not good, it's too long. For example, on mobile phones, their subject line is almost impossible to read.

If we take a look at their Ecommerce Marketing Stack, the main Email Marketing software (or ESP) they're using seems to be Klaviyo (everyone speaks about them, they're great, focused on ecommerce, which makes the difference for most stores - it can be a good choice, especially if you're on Shopify!).

Fun fact - they're using emojis in 44800% of their emails - the main ones they use are 🐶 🍀 💋 💕 🐾 ❤️.

We display here a overview of Kabo email marketing strategy - along with other brands from the Pet industry. Amongst their last emails sent, two of them were '🍀LAST CHANCE TO GET 99% OFF 🍀' and 'We've cooked up a super special deal for National Puppy Day!'.

One interesting note as well, about their whole domain reputation and SEO - their Authority Domain Ranking is 40 on https://kabo.co/. This could be improved, even if it's already a good achievement, as good Domain Rating is starting at 50 - above 60 would be excellent.

In today’s competitive markets, we believe that benchmarking is key, as it allows you to deploy your marketing efforts more efficiently. This is why we built this library.

Kabo

: Email Marketing and Advertising Benchmarks

Average subject length

🟢
🔴
44.0
characters

What about

Kabo

then?

With their average of

44

characters, they're above the limit and should consider to shorten their subject line. Here's one good reason - usuallyy, subject lines that long are not shown entirely on email clients on desktop or mobile. And what's good on saying something that will never be read?

Stay short!

characters, they're right within the sweet spot, which is good! It basically says that you have enough characters to express yourself, but at the same time it will show up entirely on email clients. Just the right amount of characters you want for your own brand!

characters, which is rare - but it means that they have actually more space to express themselves and share their brand values.

Why does this matter? Well, for open rates. Keep it short - on average, you should aim for 16 characters. We consider that above 12 is good, and below 24 is great.

Average email size

1409.01
kB

Why does this matter? Well, for open rates as well - and especially to avoid the Promotions tab and to be less categorized as spam. The lower, the best.

Average spam score

🟢
🔴
-3.6
(Assassin Spam Score for Newsletters)

We use Spam Assassin, the main platform used by email providers to score spam. Below 0, you're safe ie. not considered as spam. Below -2, you're great. If you're above 0, you'll likely to be categorized as spam.

So,

Kabo

 gets a score of

-3.6

. What does that mean exactly for their email marketing strategy ?

Well, as stated, it's good! Any score below 0 generally means that the email will not be categorized as spam, especially the ones below -2 - it's a great score, one you want to keep because it helps a lot the deliverability of your emails!

It's good! It means that their email are not headed to the spam folder. However, a score below -2 would be considered even better.

Well, "oops". It's not that good, they're at a level where it could impact their email deliverability.

Does it means they're in the spam folder every time? No. The considered treshhold to be considered spam 100% of the time depends on a lot of factor (generally, consider that a score of 5 means that you end up there every time). Being between 0 and 5 means that it could happen though.

Usual sending provider

Klaviyo

Most common words

dogs? - Order - today - get - What - gift

Emoji use in subject lines

27.08
% of subject lines have emojis

Most popular emojis

🐶 - 🍀 - 💋 - 💕 - 🐾 - ❤️

🐶 - 🍀 - 💋 - 💕 - 🐾 - ❤️

Emojis could be a key part of your email strategy - to drive open rate, but they can also be part of your branding. Here, what can we say? The first thing here is that we can see they're using what we're calling "Preferred choice" emoji - emojis that are expressing a best choice, a best seller, a well reviewed item ie. the brand is showing that it made the choice for you. These emojis could be, for example, ⭐, ✨, ❤️, 💖, 😍 or 😻. This is a manifestation of love.

Average Weekly Emails vs. Industry

Average Weekly Emails vs. Industry

Average Daily Ads and Time Running vs. Industry

Average Daily Ads and Time Running vs. Industry

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Kabo

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Featured Email Marketing Assets from

Kabo

🍀LAST CHANCE TO GET 99% OFF 🍀

🍀LAST CHANCE TO GET 99% OFF 🍀

Email from

Kabo

We've cooked up a super special deal for National Puppy Day!

We've cooked up a super special deal for National Puppy Day!

Email from

Kabo

times running out!

times running out!

Email from

Kabo

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Featured Ads and Paid Media Examples from

Kabo

Kabo
Kabo

Does your pup have a sensitive stomach? Having trouble finding something they'll eat? Kabo Fresh Dog Food is recommended by Canadian vets to keep your pup happy and healthy!Get 50% off your first order with code DOODLE50 🐶

Vet Approved Fresh Dog Food

Vet Approved Fresh Dog Food

Feed Ad from

Kabo

Kabo
Kabo

"We have been feeding Kabo to our 3 year old chihuahua for about 3 months now and she loves it. We tried a few different foods for her and she always ended up with eating issues - either she didn't like it or she wasn't digesting it well.From day 1 she has loved her Kabo food. She has a preference for the chicken but we alternate with the beef occasionally for variety. The convenience of having it delivered to our door is also awesome.I highly recommend Kabo. Their food is great, well packaged and it feels good knowing our dog is eating well."- Laura P. (Montreal, QC) ⭐⭐⭐⭐

Vet Approved Fresh Dog Food

Vet Approved Fresh Dog Food

Feed Ad from

Kabo

Kabo
Kabo

"Scotch, my Chihuahua was getting finicky with his food I kept adding toppers and still and on top of it all he was shedding I knew his food was the cause and then came KABO what a relief everything is just great, the shedding stopped and the bowl is sooo clean. Such a great experience working with this fantastic and so reliable company."- Nicole D. (Pickering, ON) ⭐⭐⭐⭐⭐

Vet Approved Fresh Dog Food

Vet Approved Fresh Dog Food

Feed Ad from

Kabo

Video Analysis

SEO strategy, Organic keywords and Traffic details for

https://kabo.co/

Domain Rating

40
This is the overall metric that matters most, as it sets
Kabo
domain SEO authority.

It shows the power of
Kabo
domain, through the analysis of their backlinks profile compared to others websites, where 100 is the highest score you could achieve.

You can consider that scores between 40 and 50 and average, between 50 and 60 are good and above 60, it starts to be excellent.

Here, for
https://kabo.co/
, as their domain authority is
40
, their score can be considered under average.

Here, for
https://kabo.co/
, as their domain authority is
40
, their score can be considered average.

Here, for
https://kabo.co/
, as their domain authority is
40
, their score can be considered pretty good! 🙌

Here, for
https://kabo.co/
, as their domain authority is
40
, their score can be considered excellent! Kudos to the team 👏

Estimated Traffic

8495
One of the most important metrics for
Kabo
SEO strategy! 

This figure is the estimated traffic they're receiving from Organic Search, and is directly correlated to their number of keywords (
10570
) and their Domain Rating.

Total Keywords

10570
Why does this matter for
Kabo
SEO strategy? 

This is the total number of keywords where 
Kabo
SEO rankings are in the top 100, across all countries. The more, the better, as it leads to a more important organic traffic.

Domains

0
The total number of domain who have a link to  
Kabo
website. The more, the better, as it helps to increase the domain rating.

Total Backlinks

1437
What's a backlink? A link from another domain that redirect to  
Kabo
website. On top of their amount of links, we break down the kind of links they have.

Backlinks Profile

Backlinks Text

1425

Backlinks NoFollow

461

Backlinks Redirect

12

Backlinks Images

69

Backlinks Frame

0

Backlinks Form

0

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Softwares and Marketing eCommerce Stack

Hotjar

Hotjar

A heatmap, survey, feedback and funnel application.

analytics

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Klaviyo

Klaviyo

Email Marketing and Customer Lifecycle Management platform for Web Apps and eCommerce.

Email Marketing

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Bing Universal Event Tracking

Bing Universal Event Tracking

Universal Event Tracking (UET) is a simple and powerful campaign measurement solution that allows you to track key conversion goals important to your business.

analytics

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Chargebee

Subscription billing and payment software.

payment

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Facebook Pixel

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analytics

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Friendbuy

Friendbuy

A referral marketing optimization service.

cms

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FullStory

FullStory

FullStory lets product and support teams understand everything about the customer experience.

analytics

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Google Analytics Classic

Google Analytics Classic

Classic Google Analytics - sites that are using non-universal analytics code.

analytics

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Google AdWords Conversion

Google AdWords Conversion

Adwords conversion tracking code.

analytics

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Google Conversion Tracking

Google Conversion Tracking

This free tool in AdWords can show you what happens after customers click your ad (for example, whether they purchased your product, called from a mobile phone or downloaded your app).

analytics

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Google Universal Analytics

Google Universal Analytics

The analytics.js JavaScript snippet is a new way to measure how users interact with your website. It is similar to the previous Google tracking code, ga.js, but offers more flexibility for developers to customize their implementations.

analytics

Discover →More details →
Google Optimize 360

Google Optimize 360

A/B Testing. Test different variations of a website and then tailor it to deliver a personalized experience that works best for each customer and for your business.

analytics

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Google Analytics

Google Analytics

Google Analytics is a web analytics service offered by Google that tracks and reports website traffic. Google Analytics offers a host of compelling features and benefits for everyone from senior executives and advertising and marketing professionals to site owners and content developers.

analytics

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Google Tag Manager

Google Tag Manager

Google Tag Manager is a free tag management system that allows you to manage and deploy marketing tags (snippets of code or tracking pixels) on your website (or mobile app) without having to modify the code.

widgets

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Impact

Impact

A marketing technology company, working to help brands grow by optimizing their paid marketing and media spend. Providing native integration of solutions in ad fraud prevention, marketing intelligence and partner marketing.

ads

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Microsoft Advertising

Microsoft Advertising

Microsoft Advertising delivers advertising impact through world-class partnership services, including innovative programs, knowledge sharing, and planning and service excellence.

ads

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Microsoft Clarity

Microsoft Clarity

Free-to-use analytics product for webmasters that shows how people are using your website.

analytics

Discover →More details →
Pinterest Conversion Tracking

Pinterest Conversion Tracking

Tag that allows you to track actions people take on your website after viewing your Promoted Pin.

analytics

Discover →More details →

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Related Industries

Pet Food

brands overview


Pet food is a specialty food for domesticated animals that is formulated according to their nutritional needs. Typically sold in pet stores and supermarkets, it is usually specific to the type of animal, such as dog food or cat food.

Pet Food
brands →

Pet

brands overview

The Pet industry consists of many significant branches. Pet food and treats, pet supplies and accessories, pet services like vet care, pet insurance, etc.  These industries rake in millions of dollars each year. 

Pet
brands →

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