There’s a lot to learn from Dandylion ecommerce marketing strategy. Here, you can pick their marketing strategy, learn lessons, and take inspiration for your own eCommerce business.

They have a good email marketing strategy - if we look at their Average Spam score, it's very good - being at -3,7 (it is basically a measure of how likely an email is to be considered spam by a spam filter. The higher the score, the more likely the email is to be considered spam.). But they seem less performant regarding to subject lines - Emails usually have a better open rate while keeping the subject lenght below 36. Here, as it's 49 characters, they're doing not good, it's too long. For example, on mobile phones, their subject line is almost impossible to read.

If we take a look at their Ecommerce Marketing Stack, the main Email Marketing software (or ESP) they're using seems to be Klaviyo (everyone speaks about them, they're great, focused on ecommerce, which makes the difference for most stores - it can be a good choice, especially if you're on Shopify!).

Fun fact - they're using emojis in 40.0% of their emails - the main ones they use are 🚨 🐶.

We display here a overview of Dandylion email marketing strategy - along with other brands from the Pet industry. Amongst their last emails sent, two of them were 'Clean Paws is launching May 5th' and 'Introducing: Clean Paws No-Rinse Foaming Cleanser'.

One interesting note as well, about their whole domain reputation and SEO - their Authority Domain Ranking is 8 on https://www.dandylionworld.com/. This could definitely be improved, as good Domain Rating is starting at 50 - above 60 would be excellent.

So you can now access all the available datapoints - and remember, always base youself on a deep understanding of what your customer needs and wants - and that is different for every brand and audience.