Kendra Scott

Marketing Strategy Breakdown

Logo of
Kendra Scott
An overview of
Kendra Scott
Marketing Strategy data - their Email Marketing Strategy (some of their
Listrak
emails tracked on Panoramata) data, Paid Ads, Landing Pages and the main Marketing Softwares they're using in their stack, along with other DTC brands from the same
Jewelry
ecommerce industry.

Kendra Scott

- Ecommerce marketing strategy

There’s a lot to learn from Kendra Scott ecommerce marketing strategy. Here, you can pick their marketing strategy, learn lessons, and take inspiration for your own eCommerce business.

They have a very solid email marketing strategy - as their Average Spam score is very good since it's -2,2 (Spam score is a measure of how likely an email is to be considered spam by a spam filter. The higher the score, the more likely the email is to be considered spam.). Also, a point regarding to subject lines - Emails usually have a better open rate while keeping the subject lenght below 36. Here, as it's 25 characters, they're doing great, that's exactly where we see a good open rate correlation. Kudos to the Kendra Scott team!

If we take a look at their Ecommerce Marketing Stack, the main Email Marketing software (or ESP) they're using seems to be Listrak (a great email marketing campaign manager, even if it can be hard to setup and that their analytics could be hard to manage - it's a great choice for many brands though!).

Fun fact - they're using emojis in 14.29% of their emails - the main ones they use are 🌼 👀 🌷.

We display here a overview of Kendra Scott email marketing strategy - along with other brands from the Jewelry industry. Amongst their last emails sent, two of them were 'UP TO 30% OFF 🌼' and 'Last Day! The Spring Sale 🌷'.

One interesting note as well, about their whole domain reputation and SEO - their Authority Domain Ranking is 76 on https://www.kendrascott.com/. This is excellent - and hard to achieve, as it takes time, consistent SEO work and a solid SEO strategy.

In today’s competitive markets, we believe that benchmarking is key, as it allows you to deploy your marketing efforts more efficiently. This is why we built this library.

Kendra Scott

: Email Marketing and Advertising Benchmarks

Average subject length

🟢
🔴
25.0
characters

What about

Kendra Scott

then?

With their average of

25

characters, they're above the limit and should consider to shorten their subject line. Here's one good reason - usuallyy, subject lines that long are not shown entirely on email clients on desktop or mobile. And what's good on saying something that will never be read?

Stay short!

characters, they're right within the sweet spot, which is good! It basically says that you have enough characters to express yourself, but at the same time it will show up entirely on email clients. Just the right amount of characters you want for your own brand!

characters, which is rare - but it means that they have actually more space to express themselves and share their brand values.

Why does this matter? Well, for open rates. Keep it short - on average, you should aim for 16 characters. We consider that above 12 is good, and below 24 is great.

Average email size

1445.15
kB

Why does this matter? Well, for open rates as well - and especially to avoid the Promotions tab and to be less categorized as spam. The lower, the best.

Average spam score

🟢
🔴
-2.2
(Assassin Spam Score for Newsletters)

We use Spam Assassin, the main platform used by email providers to score spam. Below 0, you're safe ie. not considered as spam. Below -2, you're great. If you're above 0, you'll likely to be categorized as spam.

So,

Kendra Scott

 gets a score of

-2.2

. What does that mean exactly for their email marketing strategy ?

Well, as stated, it's good! Any score below 0 generally means that the email will not be categorized as spam, especially the ones below -2 - it's a great score, one you want to keep because it helps a lot the deliverability of your emails!

It's good! It means that their email are not headed to the spam folder. However, a score below -2 would be considered even better.

Well, "oops". It's not that good, they're at a level where it could impact their email deliverability.

Does it means they're in the spam folder every time? No. The considered treshhold to be considered spam 100% of the time depends on a lot of factor (generally, consider that a score of 5 means that you end up there every time). Being between 0 and 5 means that it could happen though.

Usual sending provider

Listrak

Most common words

Here - 30% - OFF: - A - Join - Ends

Emoji use in subject lines

14.29
% of subject lines have emojis

Most popular emojis

🌼 - 👀 - 🌷

🌼 - 👀 - 🌷

What does it say about their email marketing strategy - especially on their subject lines? They're using the kind of emojis that I prefer - the "Interest" kind. This kind of emojis includes emojis such as 👀, 🌟, 🤩, 💫 or 💎. It's made to trigger interest and show that what you're about to see in this email is kinda unique. The gem especially tells that.

Average Weekly Emails vs. Industry

Average Weekly Emails vs. Industry

Average Daily Ads and Time Running vs. Industry

Average Daily Ads and Time Running vs. Industry

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Kendra Scott

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Featured Email Marketing Assets from

Kendra Scott

UP TO 30% OFF 🌼

UP TO 30% OFF 🌼

Email from

Kendra Scott

Last Day! The Spring Sale 🌷

Last Day! The Spring Sale 🌷

Email from

Kendra Scott

Welcome to Borderfree!

Welcome to Borderfree!

Email from

Kendra Scott

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Featured Ads and Paid Media Examples from

Kendra Scott

Kendra Scott
Kendra Scott

Necklaces, hoops, rings, and more—discover the latest styles from Kendra Scott now!

Shop New Arrivals

Shop New Arrivals

Feed Ad from

Kendra Scott

Kendra Scott
Kendra Scott

New styles. New looks. New reasons to shop. Discover the latest arrivals from Kendra Scott now!

Hit Refresh

Hit Refresh

Feed Ad from

Kendra Scott

Kendra Scott
Kendra Scott

Necklaces, hoops, rings, and more—discover the latest styles from Kendra Scott now!

Shop New Arrivals

Shop New Arrivals

Feed Ad from

Kendra Scott

Video Analysis

SEO strategy, Organic keywords and Traffic details for

https://www.kendrascott.com/

Domain Rating

76
This is the overall metric that matters most, as it sets
Kendra Scott
domain SEO authority.

It shows the power of
Kendra Scott
domain, through the analysis of their backlinks profile compared to others websites, where 100 is the highest score you could achieve.

You can consider that scores between 40 and 50 and average, between 50 and 60 are good and above 60, it starts to be excellent.

Here, for
https://www.kendrascott.com/
, as their domain authority is
76
, their score can be considered under average.

Here, for
https://www.kendrascott.com/
, as their domain authority is
76
, their score can be considered average.

Here, for
https://www.kendrascott.com/
, as their domain authority is
76
, their score can be considered pretty good! 🙌

Here, for
https://www.kendrascott.com/
, as their domain authority is
76
, their score can be considered excellent! Kudos to the team 👏

Estimated Traffic

769050
One of the most important metrics for
Kendra Scott
SEO strategy! 

This figure is the estimated traffic they're receiving from Organic Search, and is directly correlated to their number of keywords (
195361
) and their Domain Rating.

Total Keywords

195361
Why does this matter for
Kendra Scott
SEO strategy? 

This is the total number of keywords where 
Kendra Scott
SEO rankings are in the top 100, across all countries. The more, the better, as it leads to a more important organic traffic.

Domains

11329
The total number of domain who have a link to  
Kendra Scott
website. The more, the better, as it helps to increase the domain rating.

Total Backlinks

1308621
What's a backlink? A link from another domain that redirect to  
Kendra Scott
website. On top of their amount of links, we break down the kind of links they have.

Backlinks Profile

Backlinks Text

1286170

Backlinks NoFollow

42841

Backlinks Redirect

679

Backlinks Images

382146

Backlinks Frame

0

Backlinks Form

18039

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