Italic

Marketing Strategy Breakdown

Logo of
Italic
An overview of
Italic
Marketing Strategy data we've collected and making publicly available on this page. Signing up on Panoramata, you'll be able to track them on real time and access all the relying data. We'll quickly cover here their Email Marketing Strategy (some of their
Klaviyo
emails tracked on Panoramata) data, Paid Ads, Landing Pages and the main Marketing Softwares they're using in their stack, along with other DTC brands from the
Lifestyle
ecommerce industry.

Italic

- Ecommerce marketing strategy

We'll explore here some marketing assets of Italic , especially regarding their ecommerce email marketing strategy.

They have a very solid email marketing strategy - as their Average Spam score is good since it's -1,9 (Spam score is a measure of how likely an email is to be considered spam by a spam filter. The higher the score, the more likely the email is to be considered spam.). Also, a point regarding to subject lines - Emails usually have a better open rate while keeping the subject lenght below 36. Here, as it's 28 characters, they're doing very good, that's exactly where we see a good open rate correlation. Kudos to the Italic team!

If we take a look at their Ecommerce Marketing Stack, the main Email Marketing software (or ESP) they're using seems to be Klaviyo (everyone speaks about them, they're great, focused on ecommerce, which makes the difference for most stores - it can be a good choice, especially if you're on Shopify!).

Fun fact - they're using emojis in 1.98% of their emails - the main ones they use are ⭐ ✨ 🐶 🥂.

We display here a overview of Italic email marketing strategy - along with other brands from the Lifestyle industry. Amongst their last emails sent, two of them were 'Lounge in luxury.' and 'Introducing Radiant Loungewear.'.

One interesting note as well, about their whole domain reputation and SEO - their Authority Domain Ranking is 57 on https://italic.com/. This is good - and hard to achieve, so well done for them! Above 60 would be excellent.

In today’s competitive markets, we believe that benchmarking is key, as it allows you to deploy your marketing efforts more efficiently. This is why we built this library.

Italic

: Email Marketing and Advertising Benchmarks

Average subject length

🟢
🔴
28.0
characters

What about

Italic

then?

With their average of

28

characters, they're above the limit and should consider to shorten their subject line. Here's one good reason - usuallyy, subject lines that long are not shown entirely on email clients on desktop or mobile. And what's good on saying something that will never be read?

Stay short!

characters, they're right within the sweet spot, which is good! It basically says that you have enough characters to express yourself, but at the same time it will show up entirely on email clients. Just the right amount of characters you want for your own brand!

characters, which is rare - but it means that they have actually more space to express themselves and share their brand values.

Why does this matter? Well, for open rates. Keep it short - on average, you should aim for 16 characters. We consider that above 12 is good, and below 24 is great.

Average email size

1834.38
kB

Why does this matter? Well, for open rates as well - and especially to avoid the Promotions tab and to be less categorized as spam. The lower, the best.

Average spam score

🟢
🔴
-1.9
(Assassin Spam Score for Newsletters)

We use Spam Assassin, the main platform used by email providers to score spam. Below 0, you're safe ie. not considered as spam. Below -2, you're great. If you're above 0, you'll likely to be categorized as spam.

So,

Italic

 gets a score of

-1.9

. What does that mean exactly for their email marketing strategy ?

Well, as stated, it's good! Any score below 0 generally means that the email will not be categorized as spam, especially the ones below -2 - it's a great score, one you want to keep because it helps a lot the deliverability of your emails!

It's good! It means that their email are not headed to the spam folder. However, a score below -2 would be considered even better.

Well, "oops". It's not that good, they're at a level where it could impact their email deliverability.

Does it means they're in the spam folder every time? No. The considered treshhold to be considered spam 100% of the time depends on a lot of factor (generally, consider that a score of 5 means that you end up there every time). Being between 0 and 5 means that it could happen though.

Usual sending provider

Klaviyo

Most common words

Get - your - skin - in - Our - this

Emoji use in subject lines

1.98
% of subject lines have emojis

Most popular emojis

⭐ - ✨ - 🐶 - 🥂

⭐ - ✨ - 🐶 - 🥂

Emojis are now a way to express emotions - and send a message - to your audience. What are they trying to express here? First, love. They're using emojis that shows a clear preference or choice - could on a product, a usage, etc. These are emojis that are expressing what we're calling "Preferred choice". For example, these emojis could be ⭐, ✨, ❤️, 💖, 😍 or 😻.

Average Weekly Emails vs. Industry

Average Weekly Emails vs. Industry

Average Daily Ads and Time Running vs. Industry

Average Daily Ads and Time Running vs. Industry

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Italic

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Featured Email Marketing Assets from

Italic

Lounge in luxury.

Lounge in luxury.

Email from

Italic

Introducing Radiant Loungewear.

Introducing Radiant Loungewear.

Email from

Italic

Teddy Donut Pet Bed.

Teddy Donut Pet Bed.

Email from

Italic

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Featured Ads and Paid Media Examples from

Italic

Italic
Italic

Luxury without labels. Atelier-grade essentials from the same manufacturers as top brands with zero markups and logos.

Aura High Rise Biker Short 7"

Aura High Rise Biker Short 7"

Feed Ad from

Italic

Italic
Italic

Unbranded luxury-grade essentials from the same manufacturers as your favorite brands. No logos, no markups.

Luxury without labels.

Luxury without labels.

Feed Ad from

Italic

Italic
Italic

Unbranded luxury-grade essentials from the same manufacturers as your favorite brands. No logos, no markups.

Luxury without labels.

Luxury without labels.

Feed Ad from

Italic

Video Analysis

SEO strategy, Organic keywords and Traffic details for

https://italic.com/

Domain Rating

57
This is the overall metric that matters most, as it sets
Italic
domain SEO authority.

It shows the power of
Italic
domain, through the analysis of their backlinks profile compared to others websites, where 100 is the highest score you could achieve.

You can consider that scores between 40 and 50 and average, between 50 and 60 are good and above 60, it starts to be excellent.

Here, for
https://italic.com/
, as their domain authority is
57
, their score can be considered under average.

Here, for
https://italic.com/
, as their domain authority is
57
, their score can be considered average.

Here, for
https://italic.com/
, as their domain authority is
57
, their score can be considered pretty good! 🙌

Here, for
https://italic.com/
, as their domain authority is
57
, their score can be considered excellent! Kudos to the team 👏

Estimated Traffic

11419
One of the most important metrics for
Italic
SEO strategy! 

This figure is the estimated traffic they're receiving from Organic Search, and is directly correlated to their number of keywords (
16808
) and their Domain Rating.

Total Keywords

16808
Why does this matter for
Italic
SEO strategy? 

This is the total number of keywords where 
Italic
SEO rankings are in the top 100, across all countries. The more, the better, as it leads to a more important organic traffic.

Domains

1631
The total number of domain who have a link to  
Italic
website. The more, the better, as it helps to increase the domain rating.

Total Backlinks

19739
What's a backlink? A link from another domain that redirect to  
Italic
website. On top of their amount of links, we break down the kind of links they have.

Backlinks Profile

Backlinks Text

19693

Backlinks NoFollow

7473

Backlinks Redirect

46

Backlinks Images

3344

Backlinks Frame

0

Backlinks Form

0

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ads

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Facebook Pixel specifically for Shopify.

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Google Universal Analytics

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, all in one"
"It's been a lifesaver"
"Just filled my todo with
awesome ideas
in 5'"
"I know
what my competitors are doing
in 30s"
"We offer much more value to our clients"
"Saves me hours!"
"It's incredible
how much things I learned
on competitors"
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find the perfect example
"
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on competitors"
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find the perfect example
"
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brands overview

Clothes, being part of the Fashion industry, reflects an individual’s culture, personality, and preferences. Clothes began as a necessity to provide physical safeguards to the body from weather, heat, dust, rain and cold. Now due to the trends, they can tell us a great deal about a person's background, social status, style and mood. 

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