We'll explore here some marketing assets of Italic , especially regarding their ecommerce email marketing strategy.
They have a very solid email marketing strategy - as their Average Spam score is good since it's -1,9 (Spam score is a measure of how likely an email is to be considered spam by a spam filter. The higher the score, the more likely the email is to be considered spam.). Also, a point regarding to subject lines - Emails usually have a better open rate while keeping the subject lenght below 36. Here, as it's 28 characters, they're doing very good, that's exactly where we see a good open rate correlation. Kudos to the Italic team!
If we take a look at their Ecommerce Marketing Stack, the main Email Marketing software (or ESP) they're using seems to be Klaviyo (everyone speaks about them, they're great, focused on ecommerce, which makes the difference for most stores - it can be a good choice, especially if you're on Shopify!).
Fun fact - they're using emojis in 1.98% of their emails - the main ones they use are ⭐ ✨ 🐶 🥂.
We display here a overview of Italic email marketing strategy - along with other brands from the Lifestyle industry. Amongst their last emails sent, two of them were 'Lounge in luxury.' and 'Introducing Radiant Loungewear.'.
One interesting note as well, about their whole domain reputation and SEO - their Authority Domain Ranking is 57 on https://italic.com/. This is good - and hard to achieve, so well done for them! Above 60 would be excellent.
In today’s competitive markets, we believe that benchmarking is key, as it allows you to deploy your marketing efforts more efficiently. This is why we built this library.
Average subject lenght
What about
Italic
then?
With their average of
28
characters, they're above the limit and should consider to shorten their subject line. Here's one good reason - usuallyy, subject lines that long are not shown entirely on email clients on desktop or mobile. And what's good on saying something that will never be read?
Stay short!
characters, they're right within the sweet spot, which is good! It basically says that you have enough characters to express yourself, but at the same time it will show up entirely on email clients. Just the right amount of characters you want for your own brand!
characters, which is rare - but it means that they have actually more space to express themselves and share their brand values.
Why does this matter? Well, for open rates. Keep it short - on average, you should aim for 16 characters. We consider that above 12 is good, and below 24 is great.
Average email size
Why does this matter? Well, for open rates as well - and especially to avoid the Promotions tab and to be less categorized as spam. The lower, the best.
Average spam score
We use Spam Assassin, the main platform used by email providers to score spam. Below 0, you're safe ie. not considered as spam. Below -2, you're great. If you're above 0, you'll likely to be categorized as spam.
So,
Italic
gets a score of
-1.9
. What does that mean exactly for their email marketing strategy ?
Well, as stated, it's good! Any score below 0 generally means that the email will not be categorized as spam, especially the ones below -2 - it's a great score, one you want to keep because it helps a lot the deliverability of your emails!
It's good! It means that their email are not headed to the spam folder. However, a score below -2 would be considered even better.
Well, "oops". It's not that good, they're at a level where it could impact their email deliverability.
Does it means they're in the spam folder every time? No. The considered treshhold to be considered spam 100% of the time depends on a lot of factor (generally, consider that a score of 5 means that you end up there every time). Being between 0 and 5 means that it could happen though.
Usual sending provider
Klaviyo
Most common words
Get - your - skin - in - Our - this
Emoji use in subject lines
Most popular emojis
⭐ - ✨ - 🐶 - 🥂
⭐ - ✨ - 🐶 - 🥂
Average Weekly Emails vs. Industry
Average Daily Ads and Time Running vs. Industry
Lounge in luxury.
Email from
Italic
Introducing Radiant Loungewear.
Email from
Italic
Teddy Donut Pet Bed.
Email from
Italic
Luxury without labels. Atelier-grade essentials from the same manufacturers as top brands with zero markups and logos.
Feed Ad from
Italic
Unbranded luxury-grade essentials from the same manufacturers as your favorite brands. No logos, no markups.
Feed Ad from
Italic
Unbranded luxury-grade essentials from the same manufacturers as your favorite brands. No logos, no markups.
Feed Ad from
Italic
Domain Rating
Estimated Traffic
Total Keywords
Domains
Total Backlinks
Backlinks Profile
Backlinks Text
Backlinks NoFollow
Backlinks Redirect
Backlinks Images
Backlinks Frame
Backlinks Form
We monitor your competitors emails & sms, and organize them for you.
Discover your competitors' lost checkout flow, welcome flow, etc.
On several networks, you can see and save the ads published by your competitors, with full history access.
Instantly see what a brand is doing well and when she's the most active.
We track the changes made by your competitors on their website and on the landing pages they're using in their paid media.
Based on all collected data, we build industry benchmarks you'll use for real, and share to your team/clients.
Gorgias
Customer support helpdesk system for eCommerce. Provide exceptional customer support.
Customer Support and Helpdesk
Discover →More details →
Klaviyo
Email Marketing and Customer Lifecycle Management platform for Web Apps and eCommerce.
Email Marketing
Discover →More details →
Algolia
Algolia's Search API makes it possible to deliver a search experience in your apps & websites.
widgets
Discover →More details →
Back in Stock
Makes it possible for customers to sign up for back in stock email alerts.
widgets
Discover →More details →Bing Universal Event Tracking
Universal Event Tracking (UET) is a simple and powerful campaign measurement solution that allows you to track key conversion goals important to your business.
analytics
Discover →More details →
Content Square
Contentsquare provides digital experience insights platform that tries to help businesses understand how and why users are interacting with their app, mobile and web sites.
analytics
Discover →More details →Facebook Pixel
Facebook Pixel is Facebooks conversion tracking system for ads on Facebook to websites.
analytics
Discover →More details →
1 minute signup, no Credit Card required
Schedule a time
If you can provide helpful advice about planning a summer vacation, you'll be more likely to engage your audience and build brand loyalty. Here are some hot tips.
In marketing, people use social proof to influence their target audience’s buying decisions and make them more likely to purchase. There are several ways to use social proof in your ecommerce emails. We’ve divided them into three categories: social proof from customers, other brands, and you.
Looking for abandoned Cart subject lines? Want to set your automated retargeting emails on fire? Get some ideas from at least different abandoned cart email subject lines that’ll make your non-shoppers come back and buy.
Today, we'll take you to some interesting marketing styles from Monoware, a tableware brand. Get inspired as you read on - learn how they position their brand to the market, and how they hook their audience with engaging content.
If you ever wondered “How to Find My Competitor Emails and Ads”, you are on the right hunt. The fastest way to beat your competition -- as far as eCommerce marketing goes -- is to learn how to track and learn from your competitors. The good news is that there’s a wealth of information available for you if you have the right sources.
