Italic

Marketing Strategy Breakdown

Logo of
Italic
An overview of
Italic
Marketing Strategy data - their Email Marketing Strategy (some of their
Klaviyo
emails tracked on Panoramata) data, Paid Ads, Landing Pages and the main Marketing Softwares they're using in their stack, along with other DTC brands from the same
Lifestyle
ecommerce industry.

Italic

- Ecommerce marketing strategy

We'll explore here some marketing assets of Italic , especially regarding their ecommerce email marketing strategy.

They have a very solid email marketing strategy - as their Average Spam score is good since it's -1,9 (Spam score is a measure of how likely an email is to be considered spam by a spam filter. The higher the score, the more likely the email is to be considered spam.). Also, a point regarding to subject lines - Emails usually have a better open rate while keeping the subject lenght below 36. Here, as it's 28 characters, they're doing very good, that's exactly where we see a good open rate correlation. Kudos to the Italic team!

If we take a look at their Ecommerce Marketing Stack, the main Email Marketing software (or ESP) they're using seems to be Klaviyo (everyone speaks about them, they're great, focused on ecommerce, which makes the difference for most stores - it can be a good choice, especially if you're on Shopify!).

Fun fact - they're using emojis in 1.98% of their emails - the main ones they use are ⭐ ✨ 🐶 🥂.

We display here a overview of Italic email marketing strategy - along with other brands from the Lifestyle industry. Amongst their last emails sent, two of them were 'Lounge in luxury.' and 'Introducing Radiant Loungewear.'.

One interesting note as well, about their whole domain reputation and SEO - their Authority Domain Ranking is 57 on https://italic.com/. This is good - and hard to achieve, so well done for them! Above 60 would be excellent.

In today’s competitive markets, we believe that benchmarking is key, as it allows you to deploy your marketing efforts more efficiently. This is why we built this library.

Italic

: Email Marketing and Advertising Benchmarks

Average subject length

🟢
🔴
28.0
characters

What about

Italic

then?

With their average of

28

characters, they're above the limit and should consider to shorten their subject line. Here's one good reason - usuallyy, subject lines that long are not shown entirely on email clients on desktop or mobile. And what's good on saying something that will never be read?

Stay short!

characters, they're right within the sweet spot, which is good! It basically says that you have enough characters to express yourself, but at the same time it will show up entirely on email clients. Just the right amount of characters you want for your own brand!

characters, which is rare - but it means that they have actually more space to express themselves and share their brand values.

Why does this matter? Well, for open rates. Keep it short - on average, you should aim for 16 characters. We consider that above 12 is good, and below 24 is great.

Average email size

1834.38
kB

Why does this matter? Well, for open rates as well - and especially to avoid the Promotions tab and to be less categorized as spam. The lower, the best.

Average spam score

🟢
🔴
-1.9
(Assassin Spam Score for Newsletters)

We use Spam Assassin, the main platform used by email providers to score spam. Below 0, you're safe ie. not considered as spam. Below -2, you're great. If you're above 0, you'll likely to be categorized as spam.

So,

Italic

 gets a score of

-1.9

. What does that mean exactly for their email marketing strategy ?

Well, as stated, it's good! Any score below 0 generally means that the email will not be categorized as spam, especially the ones below -2 - it's a great score, one you want to keep because it helps a lot the deliverability of your emails!

It's good! It means that their email are not headed to the spam folder. However, a score below -2 would be considered even better.

Well, "oops". It's not that good, they're at a level where it could impact their email deliverability.

Does it means they're in the spam folder every time? No. The considered treshhold to be considered spam 100% of the time depends on a lot of factor (generally, consider that a score of 5 means that you end up there every time). Being between 0 and 5 means that it could happen though.

Usual sending provider

Klaviyo

Most common words

Get - your - skin - in - Our - this

Emoji use in subject lines

1.98
% of subject lines have emojis

Most popular emojis

⭐ - ✨ - 🐶 - 🥂

⭐ - ✨ - 🐶 - 🥂

Emojis are now a way to express emotions - and send a message - to your audience. What are they trying to express here? First, love. They're using emojis that shows a clear preference or choice - could on a product, a usage, etc. These are emojis that are expressing what we're calling "Preferred choice". For example, these emojis could be ⭐, ✨, ❤️, 💖, 😍 or 😻.

Average Weekly Emails vs. Industry

Average Weekly Emails vs. Industry

Average Daily Ads and Time Running vs. Industry

Average Daily Ads and Time Running vs. Industry

Need more insights?
Unlock everything about

Italic

with Panoramata

Featured Email Marketing Assets from

Italic

Lounge in luxury.

Lounge in luxury.

Email from

Italic

Introducing Radiant Loungewear.

Introducing Radiant Loungewear.

Email from

Italic

Teddy Donut Pet Bed.

Teddy Donut Pet Bed.

Email from

Italic

Looking for ecommerce marketing inspiration? Subscribe to our newsletter!

Get 104 Email Marketing Ideas for free

We'll never send you spam. Never.

Featured Ads and Paid Media Examples from

Italic

Italic
Italic

Luxury without labels. Atelier-grade essentials from the same manufacturers as top brands with zero markups and logos.

Aura High Rise Biker Short 7"

Aura High Rise Biker Short 7"

Feed Ad from

Italic

Italic
Italic

Unbranded luxury-grade essentials from the same manufacturers as your favorite brands. No logos, no markups.

Luxury without labels.

Luxury without labels.

Feed Ad from

Italic

Italic
Italic

Unbranded luxury-grade essentials from the same manufacturers as your favorite brands. No logos, no markups.

Luxury without labels.

Luxury without labels.

Feed Ad from

Italic

Video Analysis

SEO strategy, Organic keywords and Traffic details for

https://italic.com/

Domain Rating

57
This is the overall metric that matters most, as it sets
Italic
domain SEO authority.

It shows the power of
Italic
domain, through the analysis of their backlinks profile compared to others websites, where 100 is the highest score you could achieve.

You can consider that scores between 40 and 50 and average, between 50 and 60 are good and above 60, it starts to be excellent.

Here, for
https://italic.com/
, as their domain authority is
57
, their score can be considered under average.

Here, for
https://italic.com/
, as their domain authority is
57
, their score can be considered average.

Here, for
https://italic.com/
, as their domain authority is
57
, their score can be considered pretty good! 🙌

Here, for
https://italic.com/
, as their domain authority is
57
, their score can be considered excellent! Kudos to the team 👏

Estimated Traffic

11419
One of the most important metrics for
Italic
SEO strategy! 

This figure is the estimated traffic they're receiving from Organic Search, and is directly correlated to their number of keywords (
16808
) and their Domain Rating.

Total Keywords

16808
Why does this matter for
Italic
SEO strategy? 

This is the total number of keywords where 
Italic
SEO rankings are in the top 100, across all countries. The more, the better, as it leads to a more important organic traffic.

Domains

1631
The total number of domain who have a link to  
Italic
website. The more, the better, as it helps to increase the domain rating.

Total Backlinks

19739
What's a backlink? A link from another domain that redirect to  
Italic
website. On top of their amount of links, we break down the kind of links they have.

Backlinks Profile

Backlinks Text

19693

Backlinks NoFollow

7473

Backlinks Redirect

46

Backlinks Images

3344

Backlinks Frame

0

Backlinks Form

0

Happening right now: 
Benchmark and track your competitors automatically

Upcoming Learning Session - Online Webinar

Tune in to find our how to automatically benchmark monitor your competitors' marketing strategy (or any inspirational
brand) & get endless marketing inspiration.

With Panoramata, get your competitive advantage for e-commerce marketing, delivered in your dashboard and to your inbox*

*20 times faster than it would take to gather this information yourself

Email & SMS marketing monitoring

We monitor your competitors emails & sms, and organize them for you.

Email flows & sequences breakdown

Discover your competitors' lost checkout flow, welcome flow, etc.

Ads monitoring

On several networks, you can see and save the ads published by your competitors, with full history access.

Brand profiles and Calendar View

Instantly see what a brand is doing well and when she's the most active.

Landing pages tracking

We track the changes made by your competitors on their website and on the landing pages they're using in their paid media.

Industry-specific Benchmarks

Based on all collected data, we build industry benchmarks you'll use for real, and share to your team/clients.

Softwares and Marketing eCommerce Stack

Gorgias

Gorgias

Customer support helpdesk system for eCommerce. Provide exceptional customer support.

Customer Support and Helpdesk

Discover →More details →
Hotjar

Hotjar

A heatmap, survey, feedback and funnel application.

analytics

Discover →More details →
Klaviyo

Klaviyo

Email Marketing and Customer Lifecycle Management platform for Web Apps and eCommerce.

Email Marketing

Discover →More details →
accessiBe

accessiBe

Website accessibility monitoring and auditing platform.

analytics

Discover →More details →
Algolia

Algolia

Algolia's Search API makes it possible to deliver a search experience in your apps & websites.

widgets

Discover →More details →
Affirm

Affirm

Monthly payment option for purchases.

payment

Discover →More details →
Amplitude

Amplitude

Mobile analytics platform.

analytics

Discover →More details →
Attentive

Attentive

Personalized mobile messaging platform.

analytics

Discover →More details →
Back in Stock

Back in Stock

Makes it possible for customers to sign up for back in stock email alerts.

widgets

Discover →More details →
Bing Universal Event Tracking

Bing Universal Event Tracking

Universal Event Tracking (UET) is a simple and powerful campaign measurement solution that allows you to track key conversion goals important to your business.

analytics

Discover →More details →
Contentful

Contentful

A headless CMS with an API at its core.

cms

Discover →More details →
Content Square

Content Square

Contentsquare provides digital experience insights platform that tries to help businesses understand how and why users are interacting with their app, mobile and web sites.

analytics

Discover →More details →
Criteo

Criteo

Behavioural targeting for e-commerce customers.

ads

Discover →More details →
Facebook Pixel

Facebook Pixel

Facebook Pixel is Facebooks conversion tracking system for ads on Facebook to websites.

analytics

Discover →More details →
Facebook Pixel for Shopify

Facebook Pixel for Shopify

Facebook Pixel specifically for Shopify.

analytics

Discover →More details →
Flexify

Flexify

Sync the Shopify store with your Facebook Product Catalog.

shop

Discover →More details →
Friendbuy

Friendbuy

A referral marketing optimization service.

cms

Discover →More details →
Google AdWords Conversion

Google AdWords Conversion

Adwords conversion tracking code.

analytics

Discover →More details →

Discover the best way to track brands (like

Italic

) in one single platform

Monitor automatically your e-commerce competitors' digital marketing strategy and access unlimited inspiration. Track newsletters, flows, ads, landing pages, SMS, tech stack and much more. Save more than 20 hours/mo.

Let us spy for you so you can invest your time strategizing and creating new campaigns, rather on checking what your competitors are doing.

See how Panoramata works:

Get Started for Free

1 minute signup, no Credit Card required

mehdi, founder of panoramata
Book a Demo

with Mehdi, our founder

★★★★★

"I'msaving a day a week.
I don't miss anything anymore and don't have to think about tracking competitors."
★★★★★

"It's crazy good and easy to use, we can track everything! I feel like a Sherlock Holmes for emails, ads & landings"
★★★★★

"It's way easier to plan my content calendareven for events such as Christmas or Black Friday"

What our customers say

Join 1,000+ ecommerce companies & start tracking your competitors instantly in one place.
"I wish I knew this existed before"
"Best investment so far"
"Incredible benchmarks"
"Got
5 wow moments
instantly!"
"I'm saving a day a week"
"I wish I knew this existed before"
"Best investment so far"
"Incredible benchmarks"
"Got
5 wow moments
instantly!"
"I'm saving a day a week"
"It's
Ads Libraries x Email Marketing x Pinterest
, all in one"
"It's been a lifesaver"
"Just filled my todo with
awesome ideas
in 5'"
"I know
what my competitors are doing
in 30s"
"We offer much more value to our clients"
"It's
Ads Libraries x Email Marketing x Pinterest
, all in one"
"It's been a lifesaver"
"Just filled my todo with
awesome ideas
in 5'"
"I know
what my competitors are doing
in 30s"
"We offer much more value to our clients"
"Saves me hours!"
"It's incredible
how much things I learned
on competitors"
"I can see it had been built for me"
"It's so easy to
find the perfect example
"
"I feel so much better"
"Saves me hours!"
"It's incredible
how much things I learned
on competitors"
"I can see it had been built for me"
"It's so easy to
find the perfect example
"
"I feel so much better"

Ready to dive in?
Get started today.

More brands you could track today on Panoramata

Frank Darling

Accessories

More details →

Roomify

Home

More details →

LANIUS

Fashion

More details →

Bloombox Club

Home

More details →

Judy

Lifestyle

More details →

Haws Gardening

Home

More details →

Related Insights

13 Effective Ways to Incorporate Social Proof In Your Ecommerce Emails (with Examples)

In marketing, people use social proof to influence their target audience’s buying decisions and make them more likely to purchase. There are several ways to use social proof in your ecommerce emails. We’ve divided them into three categories: social proof from customers, other brands, and you.

Marketing
13 Effective Ways to Incorporate Social Proof In Your Ecommerce Emails (with Examples)

Summer Email Marketing Ideas And Templates Ready To Use!

If you can provide helpful advice about planning a summer vacation, you'll be more likely to engage your audience and build brand loyalty. Here are some hot tips.

Marketing
Summer Email Marketing Ideas And Templates Ready To Use!

50 Abandoned Cart Email Subject Lines 2023 (Examples & Templates)

Looking for abandoned Cart subject lines? Want to set your automated retargeting emails on fire? Get some ideas from at least different abandoned cart email subject lines that’ll make your non-shoppers come back and buy.

Marketing
50 Abandoned Cart Email Subject Lines 2023 (Examples & Templates)

Discover Your E-commerce Competitors with Panoramata: A Step-by-Step Guide

In the highly competitive e-commerce industry, staying informed about your rivals is essential to ensuring the growth and success of your brand. Luckily, it’s possible with Panoramata, a benchmark platform that provides easy and quick access to emails and advertising information for thousands of brands in various industries in one place.

Marketing
Discover Your E-commerce Competitors with Panoramata: A Step-by-Step Guide

How to Create an Efficient Content Strategy for eCommerce?

Content marketing is the complete process of turning information into your fuel for marketing. Leading with stories, information, inspiration, tutorials, and “How Tos”. It’s a way for businesses to build familiarity, trust, and turn casual “readers or those who consume content” into lifelong customers. 

Marketing
How to Create an Efficient Content Strategy for eCommerce?

5 Email Campaign Mistakes People Do (& You Shouldn’t)

Here we listed five mistakes that cause businesses to struggle with their email marketing campaign.

Marketing
5 Email Campaign Mistakes People Do (& You Shouldn’t)

Related Industries

Clothes

brands overview

Clothes, being part of the Fashion industry, reflects an individual’s culture, personality, and preferences. Clothes began as a necessity to provide physical safeguards to the body from weather, heat, dust, rain and cold. Now due to the trends, they can tell us a great deal about a person's background, social status, style and mood. 

Clothes
brands →

Accessories

brands overview

Accessories
brands →

Home

brands overview

Home
brands →

Jewelery

brands overview

Jewelery
brands →

Lifestyle

brands overview

Lifestyle
brands →

Ready to dive in?
Get started today.