Kingice

Marketing Strategy Breakdown

Logo of
Kingice
An overview of
Kingice
Marketing Strategy data - their Email Marketing Strategy (some of their
Klaviyo
emails tracked on Panoramata) data, Paid Ads, Landing Pages and the main Marketing Softwares they're using in their stack, along with other DTC brands from the same
Accessories
ecommerce industry.

Kingice

- Ecommerce marketing strategy

Interested to gather some elements regarding Kingice ecommerce marketing strategy? You're on the right place - we're displaying here for free some elements we gather on Panoramata about their Email Marketing Strategy, Marketing softwares used, etc.

They have a very solid email marketing strategy - as their Average Spam score is good since it's -1,7 (Spam score is a measure of how likely an email is to be considered spam by a spam filter. The higher the score, the more likely the email is to be considered spam.). Also, a point regarding to subject lines - Emails usually have a better open rate while keeping the subject lenght below 36. Here, as it's 31 characters, they're doing just ok! Kingice could improve their open rate even a little but on mobile devices by trying to keep their subject lines shorter.

If we take a look at their Ecommerce Marketing Stack, the main Email Marketing software (or ESP) they're using seems to be Klaviyo (everyone speaks about them, they're great, focused on ecommerce, which makes the difference for most stores - it can be a good choice, especially if you're on Shopify!).

Fun fact - they're using emojis in 59.38% of their emails - the main ones they use are 💎 🔥 ⚠️ 🤑 💰 🤩.

On Panoramata, we gather and analyze the entire Kingice email marketing strategy - along with other brands from the Accessories industry. Amongst their last emails sent, two of them were '25% Off just for you set your intentions to shop!' and 'Last Day to Save on Notorious B.I.G💎'.

One interesting note as well, about their whole domain reputation and SEO - their Authority Domain Ranking is 61 on https://www.kingice.com/. This is excellent - and hard to achieve, as it takes time, consistent SEO work and a solid SEO strategy.

We're happy to let you access this data, as for your competitors or for your inspiring brands, any strategy should be continuously monitored to ensure effectiveness.

Kingice

: Email Marketing and Advertising Statistics

Average subject lenght

🟢
🔴
31.0
characters

What about

Kingice

then?

With their average of

31

characters, they're above the limit and should consider to shorten their subject line. Here's one good reason - usuallyy, subject lines that long are not shown entirely on email clients on desktop or mobile. And what's good on saying something that will never be read?

Stay short!

characters, they're right within the sweet spot, which is good! It basically says that you have enough characters to express yourself, but at the same time it will show up entirely on email clients. Just the right amount of characters you want for your own brand!

characters, which is rare - but it means that they have actually more space to express themselves and share their brand values.

Why does this matter? Well, for open rates. Keep it short - on average, you should aim for 16 characters. We consider that above 12 is good, and below 24 is great.

Average email size

2926.30
kB

Why does this matter? Well, for open rates as well - and especially to avoid the Promotions tab and to be less categorized as spam. The lower, the best.

Average spam score

🟢
🔴
-1.7
(Assassin Spam Score for Newsletters)

We use Spam Assassin, the main platform used by email providers to score spam. Below 0, you're safe ie. not considered as spam. Below -2, you're great. If you're above 0, you'll likely to be categorized as spam.

So,

Kingice

 gets a score of

-1.7

. What does that mean exactly for their email marketing strategy ?

Well, as stated, it's good! Any score below 0 generally means that the email will not be categorized as spam, especially the ones below -2 - it's a great score, one you want to keep because it helps a lot the deliverability of your emails!

It's good! It means that their email are not headed to the spam folder. However, a score below -2 would be considered even better.

Well, "oops". It's not that good, they're at a level where it could impact their email deliverability.

Does it means they're in the spam folder every time? No. The considered treshhold to be considered spam 100% of the time depends on a lot of factor (generally, consider that a score of 5 means that you end up there every time). Being between 0 and 5 means that it could happen though.

Usual sending provider

Klaviyo

Most common words

Don't - let - your - ice - HOLIDAY: - Mystery

Emoji use in subject lines

59.38
% of subject lines have emojis

Most popular emojis

💎 - 🔥 - ⚠️ - 🤑 - 💰 - 🤩

💎 - 🔥 - ⚠️ - 🤑 - 💰 - 🤩

Yes, these emojis are pretty. But what are their usage telling us? They're using a "Important Alert" emoji - an emoji that highlight a subject line and show that "in this email, there's something important". These emojis could be 🚨, ⚡, 📣, 💥, ❗, 🔥. It's red, it's bold, it's important - it shouts that the audience should notice this message, and then take action.They're using the kind of emojis that I prefer - the "Interest" kind. This kind of emojis includes emojis such as 👀, 🌟, 🤩, 💫 or 💎. It's made to trigger interest and show that what you're about to see in this email is kinda unique. The gem especially tells that.

Average Weekly Emails vs. Industry

Average Weekly Emails vs. Industry

Average Daily Ads and Time Running vs. Industry

Average Daily Ads and Time Running vs. Industry

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Kingice

Featured Email Marketing Assets from

Kingice

25% Off just for you set your intentions to shop!

25% Off just for you set your intentions to shop!

Email from

Kingice

Last Day to Save on Notorious B.I.G💎

Last Day to Save on Notorious B.I.G💎

Email from

Kingice

NEW PARTNER: Rockstar Original 🌴

NEW PARTNER: Rockstar Original 🌴

Email from

Kingice

Looking for email marketing inspiration?

Download our 104 Email Marketing Ideas playbook, including

Kingice

Featured Ads and Paid Media Assets from

Kingice

Kingice
Kingice

Feed Ad from

Kingice

Kingice
Kingice

Feed Ad from

Kingice

Kingice
Kingice

Feed Ad from

Kingice

Video Analysis

SEO strategy, Organic keywords and Traffic details for

https://www.kingice.com/

Domain Rating

61
This is the overall metric that matters most, as it sets
Kingice
domain SEO authority.

It shows the power of
Kingice
domain, through the analysis of their backlinks profile compared to others websites, where 100 is the highest score you could achieve.

You can consider that scores between 40 and 50 and average, between 50 and 60 are good and above 60, it starts to be excellent.

Here, for
https://www.kingice.com/
, as their domain authority is
61
, their score can be considered under average.

Here, for
https://www.kingice.com/
, as their domain authority is
61
, their score can be considered average.

Here, for
https://www.kingice.com/
, as their domain authority is
61
, their score can be considered pretty good! 🙌

Here, for
https://www.kingice.com/
, as their domain authority is
61
, their score can be considered excellent! Kudos to the team 👏

Estimated Traffic

64886
One of the most important metrics for
Kingice
SEO strategy! 

This figure is the estimated traffic they're receiving from Organic Search, and is directly correlated to their number of keywords (
28353
) and their Domain Rating.

Total Keywords

28353
Why does this matter for
Kingice
SEO strategy? 

This is the total number of keywords where 
Kingice
SEO rankings are in the top 100, across all countries. The more, the better, as it leads to a more important organic traffic.

Domains

1689
The total number of domain who have a link to  
Kingice
website. The more, the better, as it helps to increase the domain rating.

Total Backlinks

55103
What's a backlink? A link from another domain that redirect to  
Kingice
website. On top of their amount of links, we break down the kind of links they have.

Backlinks Profile

Backlinks Text

51242

Backlinks NoFollow

7528

Backlinks Redirect

186

Backlinks Images

11565

Backlinks Frame

2

Backlinks Form

962

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Kingice

Softwares and Marketing eCommerce Stack

Klaviyo

Klaviyo

Email Marketing and Customer Lifecycle Management platform for Web Apps and eCommerce.

Email Marketing

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Back in Stock

Back in Stock

Makes it possible for customers to sign up for back in stock email alerts.

widgets

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Boost Commerce

Boost Commerce

Provides product filter and smart site search for online stores.

widgets

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Judge Me

Judge Me

Fully-featured widget to collect and display product reviews for eCommerce.

widgets

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Nice

Nice

Show recent orders system.

shop

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Postscript

Postscript

SMS and MMS marketing for Shopify.

shop

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Sezzle

Sezzle

Shop now pay later system.

payment

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Shopify Conversions

Shopify Conversions

This Shopify instance uses Shopify's analytics object to load tools like Google Analytics.

shop

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Shopify

Shopify

Shopify is an ecommerce platform that hosts your online store. Hosted shopping experience with multiple themes and requires very little programming experience.

shop

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Shogun

Shogun

Build custom pages with a drag and drop visual editor and use tools to boost store performance.

shop

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YouTube

YouTube

Embedded videos from YouTube.

media

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Zopim

Zopim

Provide live customer help instantaneously. Now known as Zendesk Chat.

widgets

Discover →More details →

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