Köppen

Marketing Strategy Breakdown

Logo of
Köppen
An overview of
Köppen
Marketing Strategy data - their Email Marketing Strategy (some of their
Klaviyo
emails tracked on Panoramata) data, Paid Ads, Landing Pages and the main Marketing Softwares they're using in their stack, along with other DTC brands from the same
Personal Care
ecommerce industry.

Köppen

- Ecommerce marketing strategy

You can access here some of the data we collect on Köppen ecommerce marketing strategy, on their Email, Ads, Landing pages channels, on top of some of the marketing softwares they're using on their eshop.

The datapoints we have collected on their email marketing strategy leads to think that they could definetely improve, especially regarding their Average Spam score, we consider it bad since it's 1,9 (Spam score is a measure of how likely an email is to be considered spam by a spam filter. The higher the score, the more likely the email is to be considered spam.). Also, a point regarding to subject lines - Emails usually have a better open rate while keeping the subject lenght below 36. Here, as it's 18 characters, they're doing good - they even have room to add some characters and their open rate will remain good!

If we take a look at their Ecommerce Marketing Stack, the main Email Marketing software (or ESP) they're using seems to be Klaviyo (everyone speaks about them, they're great, focused on ecommerce, which makes the difference for most stores - it can be a good choice, especially if you're on Shopify!).

Fun fact - they're using emojis in 42.86% of their emails - the main ones they use are ➡️ 🚨 🎁.

We display here a overview of Köppen email marketing strategy - along with other brands from the Personal Care industry. Amongst their last emails sent, two of them were 'Labor Day Sale' and '🎁 Giveaway'.

One interesting note as well, about their whole domain reputation and SEO - their Authority Domain Ranking is 10 on https://www.koppen.co/. This could definitely be improved, as good Domain Rating is starting at 50 - above 60 would be excellent.

You can now dig into all the available data on this page. And remember, an effective brand marketing strategy is all about execution - even if inspiration is key.

Köppen

: Email Marketing and Advertising Statistics

Average subject lenght

🟢
🔴
18.0
characters

What about

Köppen

then?

With their average of

18

characters, they're above the limit and should consider to shorten their subject line. Here's one good reason - usuallyy, subject lines that long are not shown entirely on email clients on desktop or mobile. And what's good on saying something that will never be read?

Stay short!

characters, they're right within the sweet spot, which is good! It basically says that you have enough characters to express yourself, but at the same time it will show up entirely on email clients. Just the right amount of characters you want for your own brand!

characters, which is rare - but it means that they have actually more space to express themselves and share their brand values.

Why does this matter? Well, for open rates. Keep it short - on average, you should aim for 16 characters. We consider that above 12 is good, and below 24 is great.

Average email size

6558.92
kB

Why does this matter? Well, for open rates as well - and especially to avoid the Promotions tab and to be less categorized as spam. The lower, the best.

Average spam score

🟢
🔴
1.9
(Assassin Spam Score for Newsletters)

We use Spam Assassin, the main platform used by email providers to score spam. Below 0, you're safe ie. not considered as spam. Below -2, you're great. If you're above 0, you'll likely to be categorized as spam.

So,

Köppen

 gets a score of

1.9

. What does that mean exactly for their email marketing strategy ?

Well, as stated, it's good! Any score below 0 generally means that the email will not be categorized as spam, especially the ones below -2 - it's a great score, one you want to keep because it helps a lot the deliverability of your emails!

It's good! It means that their email are not headed to the spam folder. However, a score below -2 would be considered even better.

Well, "oops". It's not that good, they're at a level where it could impact their email deliverability.

Does it means they're in the spam folder every time? No. The considered treshhold to be considered spam 100% of the time depends on a lot of factor (generally, consider that a score of 5 means that you end up there every time). Being between 0 and 5 means that it could happen though.

Usual sending provider

Klaviyo

Most common words

Dosha - Quiz - Live - Forget - Labor - you.

Emoji use in subject lines

42.86
% of subject lines have emojis

Most popular emojis

➡️ - 🚨 - 🎁

➡️ - 🚨 - 🎁

What does it say about their email marketing strategy - especially on their subject lines? The first thing here is that we can see they're using what we're calling "Preferred choice" emoji - emojis that are expressing a best choice, a best seller, a well reviewed item ie. the brand is showing that it made the choice for you. These emojis could be, for example, ⭐, ✨, ❤️, 💖, 😍 or 😻. This is a manifestation of love.Notice the emoji that shouts "This is an important email!". Right ? This kind of emojis (like 🚨, ⚡, 📣, 💥, ❗ or 🔥) are the ones that are there to highlight that there's something important here. It could be a discount, a news, a launch, whatever - this kind of subject line drives engagement and boost open rates.

Average Weekly Emails vs. Industry

Average Weekly Emails vs. Industry

Average Daily Ads and Time Running vs. Industry

Average Daily Ads and Time Running vs. Industry

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Unlock all the data about

Köppen

Featured Email Marketing Assets from

Köppen

Labor Day Sale

Labor Day Sale

Email from

Köppen

🎁 Giveaway

🎁 Giveaway

Email from

Köppen

Here's 10% off just for you.

Here's 10% off just for you.

Email from

Köppen

Looking for email marketing inspiration?

Download our 104 Email Marketing Ideas playbook, including

Köppen

Featured Ads and Paid Media Assets from

Köppen

Köppen
Köppen

Feed Ad from

Köppen

Köppen
Köppen

Feed Ad from

Köppen

Köppen
Köppen

Feed Ad from

Köppen

Video Analysis

SEO strategy, Organic keywords and Traffic details for

https://www.koppen.co/

Domain Rating

10
This is the overall metric that matters most, as it sets
Köppen
domain SEO authority.

It shows the power of
Köppen
domain, through the analysis of their backlinks profile compared to others websites, where 100 is the highest score you could achieve.

You can consider that scores between 40 and 50 and average, between 50 and 60 are good and above 60, it starts to be excellent.

Here, for
https://www.koppen.co/
, as their domain authority is
10
, their score can be considered under average.

Here, for
https://www.koppen.co/
, as their domain authority is
10
, their score can be considered average.

Here, for
https://www.koppen.co/
, as their domain authority is
10
, their score can be considered pretty good! 🙌

Here, for
https://www.koppen.co/
, as their domain authority is
10
, their score can be considered excellent! Kudos to the team 👏

Estimated Traffic

39
One of the most important metrics for
Köppen
SEO strategy! 

This figure is the estimated traffic they're receiving from Organic Search, and is directly correlated to their number of keywords (
60
) and their Domain Rating.

Total Keywords

60
Why does this matter for
Köppen
SEO strategy? 

This is the total number of keywords where 
Köppen
SEO rankings are in the top 100, across all countries. The more, the better, as it leads to a more important organic traffic.

Domains

28
The total number of domain who have a link to  
Köppen
website. The more, the better, as it helps to increase the domain rating.

Total Backlinks

52
What's a backlink? A link from another domain that redirect to  
Köppen
website. On top of their amount of links, we break down the kind of links they have.

Backlinks Profile

Backlinks Text

52

Backlinks NoFollow

12

Backlinks Redirect

0

Backlinks Images

3

Backlinks Frame

0

Backlinks Form

0

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Köppen

Softwares and Marketing eCommerce Stack

Klaviyo

Klaviyo

Email Marketing and Customer Lifecycle Management platform for Web Apps and eCommerce.

Email Marketing

Discover →More details →
AdRoll for Shopify

AdRoll for Shopify

Attract new audiences and convert your site abandoners.

shop

Discover →More details →
AdRoll

AdRoll

AdRoll is a retargeting platform with a mission to make display advertising simple for business of all sizes.

ads

Discover →More details →
Shopify Conversions

Shopify Conversions

This Shopify instance uses Shopify's analytics object to load tools like Google Analytics.

shop

Discover →More details →
Shopify

Shopify

Shopify is an ecommerce platform that hosts your online store. Hosted shopping experience with multiple themes and requires very little programming experience.

shop

Discover →More details →
Shopify Product Reviews

Shopify Product Reviews

Product reviews plugin from Shopify for Shopify sites.

shop

Discover →More details →
Shopify Pay

Shopify Pay

Shopify Pay - PCI compliant end to end payment solution from Shopify.

payment

Discover →More details →

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