Lay's - EN

Marketing Strategy Breakdown

Logo of
Lay's - EN
An overview of
Lay's - EN
Marketing Strategy data - their Email Marketing Strategy (some of their
(soon)
emails tracked on Panoramata) data, Paid Ads, Landing Pages and the main Marketing Softwares they're using in their stack, along with other DTC brands from the same
Food
ecommerce industry.

Lay's - EN

- Ecommerce marketing strategy

Monitoring Website Traffic Organic SEO data and Email Marketing Data for Lay's - EN, we can have a quick overview of their ecommerce marketing strategy - and we display here for free some of the datapoinst we collect.

They have a good email marketing strategy - if we look at their Average Spam score, it's very good - being at -3,7 (it is basically a measure of how likely an email is to be considered spam by a spam filter. The higher the score, the more likely the email is to be considered spam.). But they seem less performant regarding to subject lines - Emails usually have a better open rate while keeping the subject lenght below 36. Here, as it's 49 characters, they're doing not good, it's too long. For example, on mobile phones, their subject line is almost impossible to read.

Fun fact - they're using emojis in 95.24% of their emails - the main ones they use are 🙌 👉 ⭐ 🔥 💦 ☀️.

On Panoramata, we gather and analyze the entire Lay's - EN email marketing strategy - along with other brands from the Food industry. Amongst their last emails sent, two of them were 'Brand new prizes are making a splash this summer 💦' and 'Brand new Gx Discovery Kits for your athletic journey 🏆'.

One interesting note as well, about their whole domain reputation and SEO - their Authority Domain Ranking is 57 on https://www.lays.com/. This is good - and hard to achieve, so well done for them! Above 60 would be excellent.

One interesting thing that this data allow us to understand is a common trait for the best brands, in order to achieve success - they always deliver a consistent message across all channels.

Lay's - EN

: Email Marketing and Advertising Benchmarks

Average subject length

🟢
🔴
49.0
characters

What about

Lay's - EN

then?

With their average of

49

characters, they're above the limit and should consider to shorten their subject line. Here's one good reason - usuallyy, subject lines that long are not shown entirely on email clients on desktop or mobile. And what's good on saying something that will never be read?

Stay short!

characters, they're right within the sweet spot, which is good! It basically says that you have enough characters to express yourself, but at the same time it will show up entirely on email clients. Just the right amount of characters you want for your own brand!

characters, which is rare - but it means that they have actually more space to express themselves and share their brand values.

Why does this matter? Well, for open rates. Keep it short - on average, you should aim for 16 characters. We consider that above 12 is good, and below 24 is great.

Average email size

815.97
kB

Why does this matter? Well, for open rates as well - and especially to avoid the Promotions tab and to be less categorized as spam. The lower, the best.

Average spam score

🟢
🔴
-3.7
(Assassin Spam Score for Newsletters)

We use Spam Assassin, the main platform used by email providers to score spam. Below 0, you're safe ie. not considered as spam. Below -2, you're great. If you're above 0, you'll likely to be categorized as spam.

So,

Lay's - EN

 gets a score of

-3.7

. What does that mean exactly for their email marketing strategy ?

Well, as stated, it's good! Any score below 0 generally means that the email will not be categorized as spam, especially the ones below -2 - it's a great score, one you want to keep because it helps a lot the deliverability of your emails!

It's good! It means that their email are not headed to the spam folder. However, a score below -2 would be considered even better.

Well, "oops". It's not that good, they're at a level where it could impact their email deliverability.

Does it means they're in the spam folder every time? No. The considered treshhold to be considered spam 100% of the time depends on a lot of factor (generally, consider that a score of 5 means that you end up there every time). Being between 0 and 5 means that it could happen though.

Usual sending provider

(soon)

Most common words

Play - a - fierce - new - Members - Art

Emoji use in subject lines

95.24
% of subject lines have emojis

Most popular emojis

🙌 - 👉 - ⭐ - 🔥 - 💦 - ☀️

🙌 - 👉 - ⭐ - 🔥 - 💦 - ☀️

Emojis could be a key part of your email strategy - to drive open rate, but they can also be part of your branding. Here, what can we say? First of all, it means that they're clearly expressing a choice (or a preference) for their customers. They're using here what we're calling here "Preferred choice" emojis (for example, these could be ⭐, ✨, ❤️, 💖, 😍 or 😻). It shows love on the subject line - and triggers an appreciation emotion right away. Plus, it also drives social proof, which makes the audience more confident about the email (or the product) itself.They're using a "Important Alert" emoji - an emoji that highlight a subject line and show that "in this email, there's something important". These emojis could be 🚨, ⚡, 📣, 💥, ❗, 🔥. It's red, it's bold, it's important - it shouts that the audience should notice this message, and then take action.They're using the kind of emojis that I prefer - the "Interest" kind. This kind of emojis includes emojis such as 👀, 🌟, 🤩, 💫 or 💎. It's made to trigger interest and show that what you're about to see in this email is kinda unique. The gem especially tells that.There are emojis that are triggering emotions without having to read tbhe rest of the subject line. The "Happiness" emojis are one of this kind (think about 🤗, 👍, 🥳 or 🎉). For sure, they're helping them connect with their audience on a emotionnal level - and might be part of their branding as well!

Average Weekly Emails vs. Industry

Average Weekly Emails vs. Industry

Average Daily Ads and Time Running vs. Industry

Average Daily Ads and Time Running vs. Industry

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Lay's - EN

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Featured Email Marketing Assets from

Lay's - EN

Brand new prizes are making a splash this summer 💦

Brand new prizes are making a splash this summer 💦

Email from

Lay's - EN

Brand new Gx Discovery Kits for your athletic journey 🏆

Brand new Gx Discovery Kits for your athletic journey 🏆

Email from

Lay's - EN

Don't forget these delicious recipes this Memorial Day 😃

Don't forget these delicious recipes this Memorial Day 😃

Email from

Lay's - EN

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Featured Ads and Paid Media Examples from

Lay's - EN

Lay's - EN
Lay's - EN

Feed Ad from

Lay's - EN

Lay's - EN
Lay's - EN

Feed Ad from

Lay's - EN

Lay's - EN
Lay's - EN

Feed Ad from

Lay's - EN

Video Analysis

SEO strategy, Organic keywords and Traffic details for

https://www.lays.com/

Domain Rating

57
This is the overall metric that matters most, as it sets
Lay's - EN
domain SEO authority.

It shows the power of
Lay's - EN
domain, through the analysis of their backlinks profile compared to others websites, where 100 is the highest score you could achieve.

You can consider that scores between 40 and 50 and average, between 50 and 60 are good and above 60, it starts to be excellent.

Here, for
https://www.lays.com/
, as their domain authority is
57
, their score can be considered under average.

Here, for
https://www.lays.com/
, as their domain authority is
57
, their score can be considered average.

Here, for
https://www.lays.com/
, as their domain authority is
57
, their score can be considered pretty good! 🙌

Here, for
https://www.lays.com/
, as their domain authority is
57
, their score can be considered excellent! Kudos to the team 👏

Estimated Traffic

196642
One of the most important metrics for
Lay's - EN
SEO strategy! 

This figure is the estimated traffic they're receiving from Organic Search, and is directly correlated to their number of keywords (
24809
) and their Domain Rating.

Total Keywords

24809
Why does this matter for
Lay's - EN
SEO strategy? 

This is the total number of keywords where 
Lay's - EN
SEO rankings are in the top 100, across all countries. The more, the better, as it leads to a more important organic traffic.

Domains

0
The total number of domain who have a link to  
Lay's - EN
website. The more, the better, as it helps to increase the domain rating.

Total Backlinks

29938
What's a backlink? A link from another domain that redirect to  
Lay's - EN
website. On top of their amount of links, we break down the kind of links they have.

Backlinks Profile

Backlinks Text

29848

Backlinks NoFollow

4493

Backlinks Redirect

90

Backlinks Images

4796

Backlinks Frame

0

Backlinks Form

0

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