L'Estrange London

Marketing Strategy Breakdown

Logo of
L'Estrange London

In a world of hyper-convenience and overconsumption, we’re on the mission to simplify the male wardrobe. Our modular clothing system comprises comfortable, seasonless, versatile pieces designed to be worn in any setting. Fewer things, fewer decisions, less impact on the planet and more time to focus on what’s important.

An overview of
L'Estrange London
Marketing Strategy data - their Email Marketing Strategy (some of their
Klaviyo
emails tracked on Panoramata) data, Paid Ads, Landing Pages and the main Marketing Softwares they're using in their stack, along with other DTC brands from the same
Fashion
ecommerce industry.

L'Estrange London

- Ecommerce marketing strategy

You can access here some of the data we collect on L'Estrange London ecommerce marketing strategy, on their Email, Ads, Landing pages channels, on top of some of the marketing softwares they're using on their eshop.

The datapoints we have collected on their email marketing strategy leads to think that they could definetely improve, especially regarding their Average Spam score, we consider it bad since it's 1,8 (Spam score is a measure of how likely an email is to be considered spam by a spam filter. The higher the score, the more likely the email is to be considered spam.). Also, a point regarding to subject lines - Emails usually have a better open rate while keeping the subject lenght below 36. Here, as it's 33 characters, they're doing just ok! L'Estrange London could improve their open rate even a little but on mobile devices by trying to keep their subject lines shorter.

If we take a look at their Ecommerce Marketing Stack, the main Email Marketing software (or ESP) they're using seems to be Klaviyo (everyone speaks about them, they're great, focused on ecommerce, which makes the difference for most stores - it can be a good choice, especially if you're on Shopify!).

We display here a overview of L'Estrange London email marketing strategy - along with other brands from the Fashion industry. Amongst their last emails sent, two of them were 'Your last chance to join the waitlist.' and 'Last chance for our CONCEPT Cuban Collar.'.

One interesting note as well, about their whole domain reputation and SEO - their Authority Domain Ranking is 52 on https://eu.lestrangelondon.com/. This is good - and hard to achieve, so well done for them! Above 60 would be excellent.

We're happy to let you access this data, as for your competitors or for your inspiring brands, any strategy should be continuously monitored to ensure effectiveness.

L'Estrange London

: Email Marketing and Advertising Benchmarks

Average subject length

🟢
🔴
33.0
characters

What about

L'Estrange London

then?

With their average of

33

characters, they're above the limit and should consider to shorten their subject line. Here's one good reason - usuallyy, subject lines that long are not shown entirely on email clients on desktop or mobile. And what's good on saying something that will never be read?

Stay short!

characters, they're right within the sweet spot, which is good! It basically says that you have enough characters to express yourself, but at the same time it will show up entirely on email clients. Just the right amount of characters you want for your own brand!

characters, which is rare - but it means that they have actually more space to express themselves and share their brand values.

Why does this matter? Well, for open rates. Keep it short - on average, you should aim for 16 characters. We consider that above 12 is good, and below 24 is great.

Average email size

1892.15
kB

Why does this matter? Well, for open rates as well - and especially to avoid the Promotions tab and to be less categorized as spam. The lower, the best.

Average spam score

🟢
🔴
1.8
(Assassin Spam Score for Newsletters)

We use Spam Assassin, the main platform used by email providers to score spam. Below 0, you're safe ie. not considered as spam. Below -2, you're great. If you're above 0, you'll likely to be categorized as spam.

So,

L'Estrange London

 gets a score of

1.8

. What does that mean exactly for their email marketing strategy ?

Well, as stated, it's good! Any score below 0 generally means that the email will not be categorized as spam, especially the ones below -2 - it's a great score, one you want to keep because it helps a lot the deliverability of your emails!

It's good! It means that their email are not headed to the spam folder. However, a score below -2 would be considered even better.

Well, "oops". It's not that good, they're at a level where it could impact their email deliverability.

Does it means they're in the spam folder every time? No. The considered treshhold to be considered spam 100% of the time depends on a lot of factor (generally, consider that a score of 5 means that you end up there every time). Being between 0 and 5 means that it could happen though.

Usual sending provider

Klaviyo

Most common words

In - Stock: - The - Olive - This - Meet

Emoji use in subject lines

0.0
% of subject lines have emojis

Most popular emojis

(soon)

(soon)

Average Weekly Emails vs. Industry

Average Weekly Emails vs. Industry

Average Daily Ads and Time Running vs. Industry

Average Daily Ads and Time Running vs. Industry

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L'Estrange London

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Featured Email Marketing Assets from

L'Estrange London

Your last chance to join the waitlist.

Your last chance to join the waitlist.

Email from

L'Estrange London

Last chance for our CONCEPT Cuban Collar.

Last chance for our CONCEPT Cuban Collar.

Email from

L'Estrange London

A £20 gift card from L'Estrange London.

A £20 gift card from L'Estrange London.

Email from

L'Estrange London

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Featured Ads and Paid Media Examples from

L'Estrange London

L'Estrange London
L'Estrange London

Carefully constructed in Arezzo, Italy - using a custom-developed luxurious fabric.Designed to be worn all-year-round.The 24 Trouser. #WithLessDoMore

With Less, Do More

With Less, Do More

Feed Ad from

L'Estrange London

L'Estrange London
L'Estrange London

Your go-to wardrobe, whatever your plans are. A clothing system rooted in versatility.

With Less, Do More

With Less, Do More

Feed Ad from

L'Estrange London

L'Estrange London
L'Estrange London

Feed Ad from

L'Estrange London

Video Analysis

SEO strategy, Organic keywords and Traffic details for

https://eu.lestrangelondon.com/

Domain Rating

52
This is the overall metric that matters most, as it sets
L'Estrange London
domain SEO authority.

It shows the power of
L'Estrange London
domain, through the analysis of their backlinks profile compared to others websites, where 100 is the highest score you could achieve.

You can consider that scores between 40 and 50 and average, between 50 and 60 are good and above 60, it starts to be excellent.

Here, for
https://eu.lestrangelondon.com/
, as their domain authority is
52
, their score can be considered under average.

Here, for
https://eu.lestrangelondon.com/
, as their domain authority is
52
, their score can be considered average.

Here, for
https://eu.lestrangelondon.com/
, as their domain authority is
52
, their score can be considered pretty good! 🙌

Here, for
https://eu.lestrangelondon.com/
, as their domain authority is
52
, their score can be considered excellent! Kudos to the team 👏

Estimated Traffic

55
One of the most important metrics for
L'Estrange London
SEO strategy! 

This figure is the estimated traffic they're receiving from Organic Search, and is directly correlated to their number of keywords (
27
) and their Domain Rating.

Total Keywords

27
Why does this matter for
L'Estrange London
SEO strategy? 

This is the total number of keywords where 
L'Estrange London
SEO rankings are in the top 100, across all countries. The more, the better, as it leads to a more important organic traffic.

Domains

7
The total number of domain who have a link to  
L'Estrange London
website. The more, the better, as it helps to increase the domain rating.

Total Backlinks

13
What's a backlink? A link from another domain that redirect to  
L'Estrange London
website. On top of their amount of links, we break down the kind of links they have.

Backlinks Profile

Backlinks Text

13

Backlinks NoFollow

1

Backlinks Redirect

0

Backlinks Images

6

Backlinks Frame

0

Backlinks Form

0

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Related Industries

Clothes

brands overview

Clothes, being part of the Fashion industry, reflects an individual’s culture, personality, and preferences. Clothes began as a necessity to provide physical safeguards to the body from weather, heat, dust, rain and cold. Now due to the trends, they can tell us a great deal about a person's background, social status, style and mood. 

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The fashion industry is unique - it is a highly competitive market. There are many different brands and styles of clothing available, so companies have to work hard to stand out from the crowd. The fashion industry is also affected by changes in fashion. What is popular today may not be popular tomorrow, so companies have to be prepared to change with the times. That is why the most successful campaigns are known for their use of celebrity endorsements, creative visuals, and catchy slogans. They have helped to increase the visibility of these brands and make them more desirable to consumers.

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