Lime Tree Kids

Marketing Strategy Breakdown

Logo of
Lime Tree Kids
An overview of
Lime Tree Kids
Marketing Strategy data - their Email Marketing Strategy (some of their
Mailchimp
emails tracked on Panoramata) data, Paid Ads, Landing Pages and the main Marketing Softwares they're using in their stack, along with other DTC brands from the same
Lifestyle
ecommerce industry.

Lime Tree Kids

- Ecommerce marketing strategy

You're looking for Email Ecommerce Marketing data for Lime Tree Kids? You're in the right place!

They have a very solid email marketing strategy - as their Average Spam score is very good since it's -3,2 (Spam score is a measure of how likely an email is to be considered spam by a spam filter. The higher the score, the more likely the email is to be considered spam.). Also, a point regarding to subject lines - Emails usually have a better open rate while keeping the subject lenght below 36. Here, as it's 34 characters, they're doing just ok! Lime Tree Kids could improve their open rate even a little but on mobile devices by trying to keep their subject lines shorter.

If we take a look at their Ecommerce Marketing Stack, the main Email Marketing software (or ESP) they're using seems to be Mailchimp (for a long time, the best ESP, from far - especially for small merchants and bloggers - but as soon as you start to scale your ecommerce, this might not be the best choice).

Fun fact - they're using emojis in 72.73% of their emails - the main ones they use are ✨ 😍 😴 🔡 🌟 😠.

We display here a overview of Lime Tree Kids email marketing strategy - along with other brands from the Lifestyle industry. Amongst their last emails sent, two of them were '✨New In & Back in Stock - Coko educational bricks✨' and 'Calling all budding Doctors!!'.

One interesting note as well, about their whole domain reputation and SEO - their Authority Domain Ranking is 33 on https://www.limetreekids.com.au/. This could definitely be improved, as good Domain Rating is starting at 50 - above 60 would be excellent.

So you can now access all the available datapoints - and remember, always base youself on a deep understanding of what your customer needs and wants - and that is different for every brand and audience.

Lime Tree Kids

: Email Marketing and Advertising Benchmarks

Average subject length

🟢
🔴
34.0
characters

What about

Lime Tree Kids

then?

With their average of

34

characters, they're above the limit and should consider to shorten their subject line. Here's one good reason - usuallyy, subject lines that long are not shown entirely on email clients on desktop or mobile. And what's good on saying something that will never be read?

Stay short!

characters, they're right within the sweet spot, which is good! It basically says that you have enough characters to express yourself, but at the same time it will show up entirely on email clients. Just the right amount of characters you want for your own brand!

characters, which is rare - but it means that they have actually more space to express themselves and share their brand values.

Why does this matter? Well, for open rates. Keep it short - on average, you should aim for 16 characters. We consider that above 12 is good, and below 24 is great.

Average email size

1826.91
kB

Why does this matter? Well, for open rates as well - and especially to avoid the Promotions tab and to be less categorized as spam. The lower, the best.

Average spam score

🟢
🔴
-3.2
(Assassin Spam Score for Newsletters)

We use Spam Assassin, the main platform used by email providers to score spam. Below 0, you're safe ie. not considered as spam. Below -2, you're great. If you're above 0, you'll likely to be categorized as spam.

So,

Lime Tree Kids

 gets a score of

-3.2

. What does that mean exactly for their email marketing strategy ?

Well, as stated, it's good! Any score below 0 generally means that the email will not be categorized as spam, especially the ones below -2 - it's a great score, one you want to keep because it helps a lot the deliverability of your emails!

It's good! It means that their email are not headed to the spam folder. However, a score below -2 would be considered even better.

Well, "oops". It's not that good, they're at a level where it could impact their email deliverability.

Does it means they're in the spam folder every time? No. The considered treshhold to be considered spam 100% of the time depends on a lot of factor (generally, consider that a score of 5 means that you end up there every time). Being between 0 and 5 means that it could happen though.

Usual sending provider

Mailchimp

Most common words

budding - Doctors - Winter - Season - Thank - Socks

Emoji use in subject lines

72.73
% of subject lines have emojis

Most popular emojis

✨ - 😍 - 😴 - 🔡 - 🌟 - 😠

✨ - 😍 - 😴 - 🔡 - 🌟 - 😠

We love emoji here, and we sometimes do emoji benchmarks - for a specific brand or an industry, just to check the best practices. Here, what would we say? First, love. They're using emojis that shows a clear preference or choice - could on a product, a usage, etc. These are emojis that are expressing what we're calling "Preferred choice". For example, these emojis could be ⭐, ✨, ❤️, 💖, 😍 or 😻.They use emojis to drive curiosity and interest towards their offer, with the usage of "Interest" emojis, as we call them. 👀, 🌟, 🤩, 💫 or 💎 are actually effective way to make your subject line stand out and trigger interest from your audience.

Average Weekly Emails vs. Industry

Average Weekly Emails vs. Industry

Average Daily Ads and Time Running vs. Industry

Average Daily Ads and Time Running vs. Industry

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Lime Tree Kids

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Featured Email Marketing Assets from

Lime Tree Kids

✨New In & Back in Stock - Coko educational bricks✨

✨New In & Back in Stock - Coko educational bricks✨

Email from

Lime Tree Kids

Calling all budding Doctors!!

Calling all budding Doctors!!

Email from

Lime Tree Kids

Literacy Learning Tools 🔡📝

Literacy Learning Tools 🔡📝

Email from

Lime Tree Kids

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Featured Ads and Paid Media Examples from

Lime Tree Kids

Lime Tree Kids
Lime Tree Kids

Explore the human body and learn all about it with this terrific 200 piece shaped human body puzzle and informative 32 page book!⁠ ⁠ Discover all there is to know about the skeleton, muscles, circulatory, respiratory and digestive systems and the brain.⁠ ⁠ Put together the detailed 130cm tall puzzle and read the book to learn all about the life cycle and the human body!

Online Baby and Childrens Shop | Baby Toys | Kids Games

Online Baby and Childrens Shop | Baby Toys | Kids Games

Feed Ad from

Lime Tree Kids

Lime Tree Kids
Lime Tree Kids

Explore the human body and learn all about it with this terrific 200 piece shaped human body puzzle and informative 32 page book!⁠ ⁠ Discover all there is to know about the skeleton, muscles, circulatory, respiratory and digestive systems and the brain.⁠ ⁠ Put together the detailed 130cm tall puzzle and read the book to learn all about the life cycle and the human body!

Online Baby and Childrens Shop | Baby Toys | Kids Games

Online Baby and Childrens Shop | Baby Toys | Kids Games

Feed Ad from

Lime Tree Kids

Lime Tree Kids
Lime Tree Kids

Explore the human body and learn all about it with this terrific 200 piece shaped human body puzzle and informative 32 page book!⁠ ⁠ Discover all there is to know about the skeleton, muscles, circulatory, respiratory and digestive systems and the brain.⁠ ⁠ Put together the detailed 130cm tall puzzle and read the book to learn all about the life cycle and the human body!

Online Baby and Childrens Shop | Baby Toys | Kids Games

Online Baby and Childrens Shop | Baby Toys | Kids Games

Feed Ad from

Lime Tree Kids

Video Analysis

SEO strategy, Organic keywords and Traffic details for

https://www.limetreekids.com.au/

Domain Rating

33
This is the overall metric that matters most, as it sets
Lime Tree Kids
domain SEO authority.

It shows the power of
Lime Tree Kids
domain, through the analysis of their backlinks profile compared to others websites, where 100 is the highest score you could achieve.

You can consider that scores between 40 and 50 and average, between 50 and 60 are good and above 60, it starts to be excellent.

Here, for
https://www.limetreekids.com.au/
, as their domain authority is
33
, their score can be considered under average.

Here, for
https://www.limetreekids.com.au/
, as their domain authority is
33
, their score can be considered average.

Here, for
https://www.limetreekids.com.au/
, as their domain authority is
33
, their score can be considered pretty good! 🙌

Here, for
https://www.limetreekids.com.au/
, as their domain authority is
33
, their score can be considered excellent! Kudos to the team 👏

Estimated Traffic

15169
One of the most important metrics for
Lime Tree Kids
SEO strategy! 

This figure is the estimated traffic they're receiving from Organic Search, and is directly correlated to their number of keywords (
15075
) and their Domain Rating.

Total Keywords

15075
Why does this matter for
Lime Tree Kids
SEO strategy? 

This is the total number of keywords where 
Lime Tree Kids
SEO rankings are in the top 100, across all countries. The more, the better, as it leads to a more important organic traffic.

Domains

2147
The total number of domain who have a link to  
Lime Tree Kids
website. The more, the better, as it helps to increase the domain rating.

Total Backlinks

12516
What's a backlink? A link from another domain that redirect to  
Lime Tree Kids
website. On top of their amount of links, we break down the kind of links they have.

Backlinks Profile

Backlinks Text

12503

Backlinks NoFollow

5362

Backlinks Redirect

11

Backlinks Images

7407

Backlinks Frame

0

Backlinks Form

2

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Related Industries

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brands overview

There is a wide range of kids goods in the market from entertainment to educational - everything that kids love to do or play with. Kids have a big imagination and they like many different things because of their imagination.

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