Nine West

Marketing Strategy Breakdown

Logo of
Nine West
An overview of
Nine West
Marketing Strategy data - their Email Marketing Strategy (some of their
Listrak
emails tracked on Panoramata) data, Paid Ads, Landing Pages and the main Marketing Softwares they're using in their stack, along with other DTC brands from the same
Fashion
ecommerce industry.

Nine West

- Ecommerce marketing strategy

On Panoramata, we gather marketing data on DTC Ecommerce brands. On this page, we freely make some of this data available for Nine West.

They have a very solid email marketing strategy - as their Average Spam score is excellent since it's -11,6 (Spam score is a measure of how likely an email is to be considered spam by a spam filter. The higher the score, the more likely the email is to be considered spam.). Also, a point regarding to subject lines - Emails usually have a better open rate while keeping the subject lenght below 36. Here, as it's 32 characters, they're doing just ok! Nine West could improve their open rate even a little but on mobile devices by trying to keep their subject lines shorter.

If we take a look at their Ecommerce Marketing Stack, the main Email Marketing software (or ESP) they're using seems to be Listrak (a great email marketing campaign manager, even if it can be hard to setup and that their analytics could be hard to manage - it's a great choice for many brands though!).

Fun fact - they're using emojis in 29.86% of their emails - the main ones they use are ❤️ ⭐ 🚨 ✨ ❗ 🔔.

On Panoramata, we gather and analyze the entire Nine West email marketing strategy - along with other brands from the Fashion industry. Amongst their last emails sent, two of them were 'New Arrivals You Can't Miss!' and 'NW Nudes: Shop All the Shades'.

One interesting note as well, about their whole domain reputation and SEO - their Authority Domain Ranking is 67 on https://ninewest.com/. This is excellent - and hard to achieve, as it takes time, consistent SEO work and a solid SEO strategy.

In today’s competitive markets, we believe that benchmarking is key, as it allows you to deploy your marketing efforts more efficiently. This is why we built this library.

Nine West

: Email Marketing and Advertising Statistics

Average subject lenght

🟢
🔴
32.0
characters

What about

Nine West

then?

With their average of

32

characters, they're above the limit and should consider to shorten their subject line. Here's one good reason - usuallyy, subject lines that long are not shown entirely on email clients on desktop or mobile. And what's good on saying something that will never be read?

Stay short!

characters, they're right within the sweet spot, which is good! It basically says that you have enough characters to express yourself, but at the same time it will show up entirely on email clients. Just the right amount of characters you want for your own brand!

characters, which is rare - but it means that they have actually more space to express themselves and share their brand values.

Why does this matter? Well, for open rates. Keep it short - on average, you should aim for 16 characters. We consider that above 12 is good, and below 24 is great.

Average email size

870.43
kB

Why does this matter? Well, for open rates as well - and especially to avoid the Promotions tab and to be less categorized as spam. The lower, the best.

Average spam score

🟢
🔴
-11.6
(Assassin Spam Score for Newsletters)

We use Spam Assassin, the main platform used by email providers to score spam. Below 0, you're safe ie. not considered as spam. Below -2, you're great. If you're above 0, you'll likely to be categorized as spam.

So,

Nine West

 gets a score of

-11.6

. What does that mean exactly for their email marketing strategy ?

Well, as stated, it's good! Any score below 0 generally means that the email will not be categorized as spam, especially the ones below -2 - it's a great score, one you want to keep because it helps a lot the deliverability of your emails!

It's good! It means that their email are not headed to the spam folder. However, a score below -2 would be considered even better.

Well, "oops". It's not that good, they're at a level where it could impact their email deliverability.

Does it means they're in the spam folder every time? No. The considered treshhold to be considered spam 100% of the time depends on a lot of factor (generally, consider that a score of 5 means that you end up there every time). Being between 0 and 5 means that it could happen though.

Usual sending provider

Listrak

Most common words

Need - It - Now - Edit - Your - Off

Emoji use in subject lines

29.86
% of subject lines have emojis

Most popular emojis

❤️ - ⭐ - 🚨 - ✨ - ❗ - 🔔

❤️ - ⭐ - 🚨 - ✨ - ❗ - 🔔

What does it say about their email marketing strategy - especially on their subject lines? They're using the most common kind of emojis used in email marketing for ecommerce : "Preferred choice". Basically, any emoji that would highlight a choice/preference for the customer. These emojis include ⭐, ✨, ❤️, 💖, 😍 or 😻.There are various way to improve your open rate - and using what we call here "Important Alert" emojis are clearly a good choice. That's always what they're regularly doing - we can see that they are regurarly using emojis such as 🚨, ⚡, 📣, 💥, ❗ or 🔥 to drive engagement towards their email marketing strategy

Average Weekly Emails vs. Industry

Average Weekly Emails vs. Industry

Average Daily Ads and Time Running vs. Industry

Average Daily Ads and Time Running vs. Industry

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Nine West

Featured Email Marketing Assets from

Nine West

New Arrivals You Can't Miss!

New Arrivals You Can't Miss!

Email from

Nine West

NW Nudes: Shop All the Shades

NW Nudes: Shop All the Shades

Email from

Nine West

Best Selling Exclusives You'll ❤️

Best Selling Exclusives You'll ❤️

Email from

Nine West

Looking for email marketing inspiration?

Download our 104 Email Marketing Ideas playbook, including

Nine West

Featured Ads and Paid Media Assets from

Nine West

Nine West
Nine West

Feed Ad from

Nine West

Nine West
Nine West

Feed Ad from

Nine West

Nine West
Nine West

Feed Ad from

Nine West

Video - Funnel UX Ecommerce Review Analysis

SEO strategy, Organic keywords and Traffic details for

https://ninewest.com/

Domain Rating

67
This is the overall metric that matters most, as it sets
Nine West
domain SEO authority.

It shows the power of
Nine West
domain, through the analysis of their backlinks profile compared to others websites, where 100 is the highest score you could achieve.

You can consider that scores between 40 and 50 and average, between 50 and 60 are good and above 60, it starts to be excellent.

Here, for
https://ninewest.com/
, as their domain authority is
67
, their score can be considered under average.

Here, for
https://ninewest.com/
, as their domain authority is
67
, their score can be considered average.

Here, for
https://ninewest.com/
, as their domain authority is
67
, their score can be considered pretty good! 🙌

Here, for
https://ninewest.com/
, as their domain authority is
67
, their score can be considered excellent! Kudos to the team 👏

Estimated Traffic

213802
One of the most important metrics for
Nine West
SEO strategy! 

This figure is the estimated traffic they're receiving from Organic Search, and is directly correlated to their number of keywords (
41831
) and their Domain Rating.

Total Keywords

41831
Why does this matter for
Nine West
SEO strategy? 

This is the total number of keywords where 
Nine West
SEO rankings are in the top 100, across all countries. The more, the better, as it leads to a more important organic traffic.

Domains

0
The total number of domain who have a link to  
Nine West
website. The more, the better, as it helps to increase the domain rating.

Total Backlinks

0
What's a backlink? A link from another domain that redirect to  
Nine West
website. On top of their amount of links, we break down the kind of links they have.

Backlinks Profile

Backlinks Text

0

Backlinks NoFollow

0

Backlinks Redirect

0

Backlinks Images

0

Backlinks Frame

0

Backlinks Form

0

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Nine West

Softwares and Marketing eCommerce Stack

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