On Panoramata, we gather marketing data on DTC Ecommerce brands. On this page, we freely make some of this data available for Nine West.
They have a very solid email marketing strategy - as their Average Spam score is excellent since it's -11,6 (Spam score is a measure of how likely an email is to be considered spam by a spam filter. The higher the score, the more likely the email is to be considered spam.). Also, a point regarding to subject lines - Emails usually have a better open rate while keeping the subject lenght below 36. Here, as it's 32 characters, they're doing just ok! Nine West could improve their open rate even a little but on mobile devices by trying to keep their subject lines shorter.
If we take a look at their Ecommerce Marketing Stack, the main Email Marketing software (or ESP) they're using seems to be Listrak (a great email marketing campaign manager, even if it can be hard to setup and that their analytics could be hard to manage - it's a great choice for many brands though!).
Fun fact - they're using emojis in 29.86% of their emails - the main ones they use are ❤️ ⭐ 🚨 ✨ ❗ 🔔.
On Panoramata, we gather and analyze the entire Nine West email marketing strategy - along with other brands from the Fashion industry. Amongst their last emails sent, two of them were 'New Arrivals You Can't Miss!' and 'NW Nudes: Shop All the Shades'.
One interesting note as well, about their whole domain reputation and SEO - their Authority Domain Ranking is 67 on https://ninewest.com/. This is excellent - and hard to achieve, as it takes time, consistent SEO work and a solid SEO strategy.
In today’s competitive markets, we believe that benchmarking is key, as it allows you to deploy your marketing efforts more efficiently. This is why we built this library.
Average subject lenght
With their average of
characters, they're above the limit and should consider to shorten their subject line. Here's one good reason - usuallyy, subject lines that long are not shown entirely on email clients on desktop or mobile. And what's good on saying something that will never be read?
characters, they're right within the sweet spot, which is good! It basically says that you have enough characters to express yourself, but at the same time it will show up entirely on email clients. Just the right amount of characters you want for your own brand!
characters, which is rare - but it means that they have actually more space to express themselves and share their brand values.
Why does this matter? Well, for open rates. Keep it short - on average, you should aim for 16 characters. We consider that above 12 is good, and below 24 is great.
Average email size
Why does this matter? Well, for open rates as well - and especially to avoid the Promotions tab and to be less categorized as spam. The lower, the best.
Average spam score
We use Spam Assassin, the main platform used by email providers to score spam. Below 0, you're safe ie. not considered as spam. Below -2, you're great. If you're above 0, you'll likely to be categorized as spam.
gets a score of
. What does that mean exactly for their email marketing strategy ?
Well, as stated, it's good! Any score below 0 generally means that the email will not be categorized as spam, especially the ones below -2 - it's a great score, one you want to keep because it helps a lot the deliverability of your emails!
It's good! It means that their email are not headed to the spam folder. However, a score below -2 would be considered even better.
Well, "oops". It's not that good, they're at a level where it could impact their email deliverability.
Does it means they're in the spam folder every time? No. The considered treshhold to be considered spam 100% of the time depends on a lot of factor (generally, consider that a score of 5 means that you end up there every time). Being between 0 and 5 means that it could happen though.
Usual sending provider
Most common words
Need - It - Now - Edit - Your - Off
Emoji use in subject lines
Most popular emojis
❤️ - ⭐ - 🚨 - ✨ - ❗ - 🔔
❤️ - ⭐ - 🚨 - ✨ - ❗ - 🔔
Average Weekly Emails vs. Industry
Average Daily Ads and Time Running vs. Industry
New Arrivals You Can't Miss!
NW Nudes: Shop All the Shades
Best Selling Exclusives You'll ❤️
Welcome email sequences sent out to your new subscribers and/or customers are a fantastic opportunity to make those critical first impressions matter. Automated welcome email sequences help you automate this part of email marketing effectively.
Today, we’re here for two things: first, to inspire you to add Sober October to your marketing calendar, and second, to provide you with good examples of email marketing curated from some popular brands to serve as inspiration. We were able to keep track of these marketing emails with the help of the latest eCommerce benchmarking tool Panoramata.