Bergdorf Goodman

Marketing Strategy Breakdown

Logo of
Bergdorf Goodman
An overview of
Bergdorf Goodman
Marketing Strategy data - their Email Marketing Strategy (some of their
Cheetah digital
emails tracked on Panoramata) data, Paid Ads, Landing Pages and the main Marketing Softwares they're using in their stack, along with other DTC brands from the same
Fashion
ecommerce industry.

Bergdorf Goodman

- Ecommerce marketing strategy

Monitoring Website Traffic Organic SEO data and Email Marketing Data for Bergdorf Goodman, we can have a quick overview of their ecommerce marketing strategy - and we display here for free some of the datapoinst we collect.

They have a very solid email marketing strategy - as their Average Spam score is excellent since it's -6,8 (Spam score is a measure of how likely an email is to be considered spam by a spam filter. The higher the score, the more likely the email is to be considered spam.). Also, a point regarding to subject lines - Emails usually have a better open rate while keeping the subject lenght below 36. Here, as it's 34 characters, they're doing just ok! Bergdorf Goodman could improve their open rate even a little but on mobile devices by trying to keep their subject lines shorter.

If we take a look at their Ecommerce Marketing Stack, the main Email Marketing software (or ESP) they're using seems to be Cheetah digital .

On Panoramata, we gather and analyze the entire Bergdorf Goodman email marketing strategy - along with other brands from the Fashion industry. Amongst their last emails sent, two of them were 'Luxe Brands Sale arrivals from Roberto Cavalli Stefano Ricci & more' and 'NEW: Alexander McQueen's Pre-Fall Accessories'.

One interesting note as well, about their whole domain reputation and SEO - their Authority Domain Ranking is 76 on https://www.bergdorfgoodman.com/. This is excellent - and hard to achieve, as it takes time, consistent SEO work and a solid SEO strategy.

We're happy to let you access this data, as for your competitors or for your inspiring brands, any strategy should be continuously monitored to ensure effectiveness.

Bergdorf Goodman

: Email Marketing and Advertising Statistics

Average subject lenght

🟢
🔴
34.0
characters

What about

Bergdorf Goodman

then?

With their average of

34

characters, they're above the limit and should consider to shorten their subject line. Here's one good reason - usuallyy, subject lines that long are not shown entirely on email clients on desktop or mobile. And what's good on saying something that will never be read?

Stay short!

characters, they're right within the sweet spot, which is good! It basically says that you have enough characters to express yourself, but at the same time it will show up entirely on email clients. Just the right amount of characters you want for your own brand!

characters, which is rare - but it means that they have actually more space to express themselves and share their brand values.

Why does this matter? Well, for open rates. Keep it short - on average, you should aim for 16 characters. We consider that above 12 is good, and below 24 is great.

Average email size

1119.20
kB

Why does this matter? Well, for open rates as well - and especially to avoid the Promotions tab and to be less categorized as spam. The lower, the best.

Average spam score

🟢
🔴
-6.8
(Assassin Spam Score for Newsletters)

We use Spam Assassin, the main platform used by email providers to score spam. Below 0, you're safe ie. not considered as spam. Below -2, you're great. If you're above 0, you'll likely to be categorized as spam.

So,

Bergdorf Goodman

 gets a score of

-6.8

. What does that mean exactly for their email marketing strategy ?

Well, as stated, it's good! Any score below 0 generally means that the email will not be categorized as spam, especially the ones below -2 - it's a great score, one you want to keep because it helps a lot the deliverability of your emails!

It's good! It means that their email are not headed to the spam folder. However, a score below -2 would be considered even better.

Well, "oops". It's not that good, they're at a level where it could impact their email deliverability.

Does it means they're in the spam folder every time? No. The considered treshhold to be considered spam 100% of the time depends on a lot of factor (generally, consider that a score of 5 means that you end up there every time). Being between 0 and 5 means that it could happen though.

Usual sending provider

Cheetah digital

Most common words

Season - Standouts - Arminda - A - How - Here

Emoji use in subject lines

0.0
% of subject lines have emojis

Most popular emojis

(soon)

(soon)

Average Weekly Emails vs. Industry

Average Weekly Emails vs. Industry

Average Daily Ads and Time Running vs. Industry

Average Daily Ads and Time Running vs. Industry

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Unlock all the data about

Bergdorf Goodman

Featured Email Marketing Assets from

Bergdorf Goodman

Luxe Brands Sale arrivals from Roberto Cavalli Stefano Ricci & more

Luxe Brands Sale arrivals from Roberto Cavalli Stefano Ricci & more

Email from

Bergdorf Goodman

NEW: Alexander McQueen's Pre-Fall Accessories

NEW: Alexander McQueen's Pre-Fall Accessories

Email from

Bergdorf Goodman

How To Wear Summer Whites

How To Wear Summer Whites

Email from

Bergdorf Goodman

Looking for email marketing inspiration?

Download our 104 Email Marketing Ideas playbook, including

Bergdorf Goodman

Featured Ads and Paid Media Assets from

Bergdorf Goodman

Bergdorf Goodman
Bergdorf Goodman

Feed Ad from

Bergdorf Goodman

Bergdorf Goodman
Bergdorf Goodman

Feed Ad from

Bergdorf Goodman

Bergdorf Goodman
Bergdorf Goodman

Feed Ad from

Bergdorf Goodman

Video Analysis

SEO strategy, Organic keywords and Traffic details for

https://www.bergdorfgoodman.com/

Domain Rating

76
This is the overall metric that matters most, as it sets
Bergdorf Goodman
domain SEO authority.

It shows the power of
Bergdorf Goodman
domain, through the analysis of their backlinks profile compared to others websites, where 100 is the highest score you could achieve.

You can consider that scores between 40 and 50 and average, between 50 and 60 are good and above 60, it starts to be excellent.

Here, for
https://www.bergdorfgoodman.com/
, as their domain authority is
76
, their score can be considered under average.

Here, for
https://www.bergdorfgoodman.com/
, as their domain authority is
76
, their score can be considered average.

Here, for
https://www.bergdorfgoodman.com/
, as their domain authority is
76
, their score can be considered pretty good! 🙌

Here, for
https://www.bergdorfgoodman.com/
, as their domain authority is
76
, their score can be considered excellent! Kudos to the team 👏

Estimated Traffic

537809
One of the most important metrics for
Bergdorf Goodman
SEO strategy! 

This figure is the estimated traffic they're receiving from Organic Search, and is directly correlated to their number of keywords (
507226
) and their Domain Rating.

Total Keywords

507226
Why does this matter for
Bergdorf Goodman
SEO strategy? 

This is the total number of keywords where 
Bergdorf Goodman
SEO rankings are in the top 100, across all countries. The more, the better, as it leads to a more important organic traffic.

Domains

23708
The total number of domain who have a link to  
Bergdorf Goodman
website. The more, the better, as it helps to increase the domain rating.

Total Backlinks

13114398
What's a backlink? A link from another domain that redirect to  
Bergdorf Goodman
website. On top of their amount of links, we break down the kind of links they have.

Backlinks Profile

Backlinks Text

13113512

Backlinks NoFollow

75031

Backlinks Redirect

822

Backlinks Images

136578

Backlinks Frame

13

Backlinks Form

49

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Bergdorf Goodman

Softwares and Marketing eCommerce Stack

Bing Universal Event Tracking

Bing Universal Event Tracking

Universal Event Tracking (UET) is a simple and powerful campaign measurement solution that allows you to track key conversion goals important to your business.

analytics

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BlueCore

BlueCore

Track and trigger emails in real-time. Previously known as TriggerMail.

analytics

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Criteo OneTag

Criteo OneTag

The Criteo OneTag is a JavaScript tag that allows Criteo to collect your user’s intentions as they navigate your website.

ads

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Criteo

Criteo

Behavioural targeting for e-commerce customers.

ads

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Facebook Pixel

Facebook Pixel

Facebook Pixel is Facebooks conversion tracking system for ads on Facebook to websites.

analytics

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Google Analytics Classic

Google Analytics Classic

Classic Google Analytics - sites that are using non-universal analytics code.

analytics

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Google Conversion Tracking

Google Conversion Tracking

This free tool in AdWords can show you what happens after customers click your ad (for example, whether they purchased your product, called from a mobile phone or downloaded your app).

analytics

Discover →More details →
Google Universal Analytics

Google Universal Analytics

The analytics.js JavaScript snippet is a new way to measure how users interact with your website. It is similar to the previous Google tracking code, ga.js, but offers more flexibility for developers to customize their implementations.

analytics

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Google Analytics

Google Analytics

Google Analytics is a web analytics service offered by Google that tracks and reports website traffic. Google Analytics offers a host of compelling features and benefits for everyone from senior executives and advertising and marketing professionals to site owners and content developers.

analytics

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Google Tag Manager

Google Tag Manager

Google Tag Manager is a free tag management system that allows you to manage and deploy marketing tags (snippets of code or tracking pixels) on your website (or mobile app) without having to modify the code.

widgets

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LiveRamp

LiveRamp

CRM Retargeting & Data Onboarding app.

analytics

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Microsoft Advertising

Microsoft Advertising

Microsoft Advertising delivers advertising impact through world-class partnership services, including innovative programs, knowledge sharing, and planning and service excellence.

ads

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Optimizely

Optimizely

Optimizely empowers companies to deliver more relevant and effective digital experiences on websites and mobile through A/B testing and personalization.

analytics

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Pinterest Conversion Tracking

Pinterest Conversion Tracking

Tag that allows you to track actions people take on your website after viewing your Promoted Pin.

analytics

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Pinterest

Pinterest

Content from the social image sharing website Pinterest.

widgets

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Pubmatic

Pubmatic

PubMatic Enables Ad Optimization Across Every Ad Network

ads

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Rapleaf

Rapleaf

Marketing automation tools with the necessary data to help brands keep their customers engaged. Now TowerData.

analytics

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Rubicon Project

Rubicon Project

Advertising optimization service.

ads

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Sendgrid

Sendgrid

SendGrid's cloud-based email infrastructure provides businesses with email delivery management.

mx

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Snowplow

Snowplow

Open source analytics that you store yourself.

analytics

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Taboola

Taboola

Personalized recommendations technology.

ads

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Tapad

Tapad

Allows advertisers to engage the same consumer with consistent ads across multiple platforms.

ads

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The Trade Desk

The Trade Desk

Data-driven marketing suite that offers marketers a single place to buy all forms of online media.

ads

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Twitter Ads

Twitter Ads

Twitter advertising includes conversion tracking and re-marketing tools.

ads

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Twitter Platform

Twitter Platform

The page embeds the Twitter platform in one method or another.

javascript

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Twitter Website Universal Tag

Twitter Website Universal Tag

A tool from Twitter that makes it possible for advertisers to track website conversions and manage tailored audience campaigns.

analytics

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Twitter Analytics

Twitter Analytics

A tool that helps website owners understand how much traffic they receive from Twitter and the effectiveness of Twitter integrations on their sites. Includes Twitter Conversion Tracking.

analytics

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Vimeo CDN

Vimeo CDN

This page uses content from the Vimeo CDN.

cdn

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Vimeo

Vimeo

Use Vimeo to exchange videos with only the people you want to. We have a bunch of different privacy options so you can choose exactly who can see your videos, and others can do the same. The website embeds vimeo.

media

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Yahoo Small Business

Yahoo Small Business

Yahoo advertising network and search engine marketing solutions.

ads

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YouTube

YouTube

Embedded videos from YouTube.

media

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