In our last post about summer email marketing, we mentioned a few ads you can create for vacation-related content. We’re still in a summer mood here at Panoramata and have even more ideas to share! Let’s continue where we left off, shall we?
Here are the top 5 best ad ideas you need to try for summer!
Summer Package Deals
One way to create a buzz with your summer sale is to offer deals that go with the season - a bundle deal just like what Vacation does on their Facebook ads.
It’s always a smart choice to bundle items: It enables you to group complementary products together and market them as a single product.
Plus, it offers convenience to customers who wouldn’t want to take much time to search for different items that they need to complete their travel bag.
Vacation is a skincare brand that specializes in summer leisure products like sunscreen.
A bundle deal can also come as a surprise box, as exemplified by the personal care brand FabFitFun.
End-Of-Summer Clearance Sales
What can you do to maximize profits during these final days of summer?
For some, when the season is ending, the heightened excitement is all gone. But others think the opposite - it’s an opportunity to push some more.
Take this Facebook ad from Parade for example. Here, they spruce up their content (like adding icons and color) in a way that appears to people that are “still” in a holiday mood, as if saying "holiday, please don’t go yet".
Put your best foot forward when it comes to winning your audiences’ hearts and wallets during this highly-competitive season of sales, deals, and offers.
Parade is a fashion brand that offers seamless underwear made from recycled fabric & eco-friendly packaging.
City Chic lets you say bye to summer with savings, too. City Chic is a fashion brand offering plus-size clothing for women including lingerie, jeans, tops, and pants.
How to Make the Most Out Of Your Vacation
Time is most precious when our vacation days are scarce. We can’t do anything about it but we can do something about making the most of every minute of our travel.
Take a look at this ad from Omni Hotels & Resorts, which has luxury hotels and resorts throughout North America.
It’s hard to not notice the choice of enticing words “endless ways, play more, longer, save”. They’re totally the opposite of cramming during vacation. You can see here that they offer ways to make the customer's stay more enjoyable plus the fact that they can save up more when they do.
The Ultimate Summer Packing List
For a hassle-free vacation, you’ll need to pack all your travel essentials from basics to extras. Your luggage should be versatile and lightweight but still a complete bag…the goal here is to relieve stress, not to add to it.
Most fashion brands take this thing seriously to help their customers pack things the way they want and exactly how they need them.
Check this ad from M.M. Lafleur for an instance. Summer packing is stressful as you want your clothes to still look presentable despite having to pack them all in a bag or two.
So they present something to relieve your worry: a wrinkle-resistant suit collection.
M.M. Lafleur is a fashion brand that offers wardrobe solutions for professional women. It creates luxury apparel and accessories with the same attention to detail as high-end fashion houses.
And for your skin essentials, here’s how Freshly Cosmetics offers their packed products to suit your summer skincare needs.
Discount on Summer Travel
As early as spring, people are already searching for cheap travel deals and family vacation ideas to the coolest travel destinations.
The competition becomes after the world has re-opened. People feel freer now than in the pandemic years.
Make sure your ad clearly tells people that you have what they want or need for their trip. That could mean tailoring your message to people who need affordable deals.
Put your best foot forward when it comes to winning your audiences’ hearts and wallets during this highly-competitive season of sales, deals, and offers.
Here’s an example from Eurocamp. It is a British holiday company that provides pre-sited outdoor holidays in Europe to holiday makers.
They target people who are searching for the biggest discounts they can get for their travel so the 50% off plus refund guarantee is being emphasized in this ad.
If you can make an exceptional way to make a better deal like this, that would attract more customers into actually accepting your offer.
Here’s another one with the same huge discount offer from Beginning Boutique. It is an Australian women's fashion store and go-to source for the latest trends.
Our takeaways? Maximize, maximize, maximize!
- Maximize the products you can offer in a bundle deal
- Maximize your profits and push more sales as the season is ending
- Maximize your offers and think of your customers’ limited vacation time
- Maximize the way you can help customers relieve stress
- Maximize the discount you can provide to get ahead of the competition
Frequently Asked Questions
1. What type of ads work best in the summer?
Seasonal ads that highlight summer themes like travel, outdoor activities, and relaxation resonate well. Promotional offers tied to holidays or events like the 4th of July can also boost engagement.
2. How can I make my summer ads stand out?
Use vibrant visuals, lighthearted messaging, and summer-related imagery. Tailor your content to current trends and consider running interactive campaigns like contests or giveaways.
3. Should I adjust my ad spend for the summer?
Yes, you might want to increase spend if summer is a peak season for your business. However, always monitor performance to ensure you're getting a good return on investment.
