Olivier Lebrun

Marketing Strategy Breakdown

Logo of
Olivier Lebrun
An overview of
Olivier Lebrun
Marketing Strategy data - their Email Marketing Strategy (some of their
(soon)
emails tracked on Panoramata) data, Paid Ads, Landing Pages and the main Marketing Softwares they're using in their stack, along with other DTC brands from the same
Personal Care
ecommerce industry.

Olivier Lebrun

- Ecommerce marketing strategy

There’s a lot to learn from Olivier Lebrun ecommerce marketing strategy. Here, you can pick their marketing strategy, learn lessons, and take inspiration for your own eCommerce business.

The datapoints we have collected on their email marketing strategy leads to think that they're pretty good! For instance, regarding to subject lines - Emails usually have a better open rate while keeping the subject lenght below 36. Here, as it's 18 characters, they're doing good - they even have room to add some characters and their open rate will remain good!

We display here a overview of Olivier Lebrun email marketing strategy - along with other brands from the Personal Care industry. Amongst their last emails sent, one of them was 'Email verification'.

One interesting note as well, about their whole domain reputation and SEO - their Authority Domain Ranking is 11 on https://olivierlebrun.com/. This could definitely be improved, as good Domain Rating is starting at 50 - above 60 would be excellent.

In today’s competitive markets, we believe that benchmarking is key, as it allows you to deploy your marketing efforts more efficiently. This is why we built this library.

Olivier Lebrun

: Email Marketing and Advertising Statistics

Average subject lenght

🟢
🔴
18.0
characters

What about

Olivier Lebrun

then?

With their average of

18

characters, they're above the limit and should consider to shorten their subject line. Here's one good reason - usuallyy, subject lines that long are not shown entirely on email clients on desktop or mobile. And what's good on saying something that will never be read?

Stay short!

characters, they're right within the sweet spot, which is good! It basically says that you have enough characters to express yourself, but at the same time it will show up entirely on email clients. Just the right amount of characters you want for your own brand!

characters, which is rare - but it means that they have actually more space to express themselves and share their brand values.

Why does this matter? Well, for open rates. Keep it short - on average, you should aim for 16 characters. We consider that above 12 is good, and below 24 is great.

Average email size

10.06
kB

Why does this matter? Well, for open rates as well - and especially to avoid the Promotions tab and to be less categorized as spam. The lower, the best.

Average spam score

🟢
🔴
(Assassin Spam Score for Newsletters)

We use Spam Assassin, the main platform used by email providers to score spam. Below 0, you're safe ie. not considered as spam. Below -2, you're great. If you're above 0, you'll likely to be categorized as spam.

So,

Olivier Lebrun

 gets a score of

. What does that mean exactly for their email marketing strategy ?

Well, as stated, it's good! Any score below 0 generally means that the email will not be categorized as spam, especially the ones below -2 - it's a great score, one you want to keep because it helps a lot the deliverability of your emails!

It's good! It means that their email are not headed to the spam folder. However, a score below -2 would be considered even better.

Well, "oops". It's not that good, they're at a level where it could impact their email deliverability.

Does it means they're in the spam folder every time? No. The considered treshhold to be considered spam 100% of the time depends on a lot of factor (generally, consider that a score of 5 means that you end up there every time). Being between 0 and 5 means that it could happen though.

Usual sending provider

(soon)

Most common words

verification - Email

Emoji use in subject lines

0.0
% of subject lines have emojis

Most popular emojis

(soon)

(soon)

Average Weekly Emails vs. Industry

Average Weekly Emails vs. Industry

Average Daily Ads and Time Running vs. Industry

Average Daily Ads and Time Running vs. Industry

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Olivier Lebrun

Featured Email Marketing Assets from

Olivier Lebrun

Email verification

Email verification

Email from

Olivier Lebrun

Email from

Olivier Lebrun

Email from

Olivier Lebrun

Looking for email marketing inspiration?

Download our 104 Email Marketing Ideas playbook, including

Olivier Lebrun

Featured Ads and Paid Media Assets from

Olivier Lebrun

Olivier Lebrun
Olivier Lebrun

Feed Ad from

Olivier Lebrun

Olivier Lebrun
Olivier Lebrun

Feed Ad from

Olivier Lebrun

Olivier Lebrun
Olivier Lebrun

Feed Ad from

Olivier Lebrun

Video Analysis

SEO strategy, Organic keywords and Traffic details for

https://olivierlebrun.com/

Domain Rating

11
This is the overall metric that matters most, as it sets
Olivier Lebrun
domain SEO authority.

It shows the power of
Olivier Lebrun
domain, through the analysis of their backlinks profile compared to others websites, where 100 is the highest score you could achieve.

You can consider that scores between 40 and 50 and average, between 50 and 60 are good and above 60, it starts to be excellent.

Here, for
https://olivierlebrun.com/
, as their domain authority is
11
, their score can be considered under average.

Here, for
https://olivierlebrun.com/
, as their domain authority is
11
, their score can be considered average.

Here, for
https://olivierlebrun.com/
, as their domain authority is
11
, their score can be considered pretty good! 🙌

Here, for
https://olivierlebrun.com/
, as their domain authority is
11
, their score can be considered excellent! Kudos to the team 👏

Estimated Traffic

5
One of the most important metrics for
Olivier Lebrun
SEO strategy! 

This figure is the estimated traffic they're receiving from Organic Search, and is directly correlated to their number of keywords (
4
) and their Domain Rating.

Total Keywords

4
Why does this matter for
Olivier Lebrun
SEO strategy? 

This is the total number of keywords where 
Olivier Lebrun
SEO rankings are in the top 100, across all countries. The more, the better, as it leads to a more important organic traffic.

Domains

33
The total number of domain who have a link to  
Olivier Lebrun
website. The more, the better, as it helps to increase the domain rating.

Total Backlinks

241
What's a backlink? A link from another domain that redirect to  
Olivier Lebrun
website. On top of their amount of links, we break down the kind of links they have.

Backlinks Profile

Backlinks Text

241

Backlinks NoFollow

3

Backlinks Redirect

0

Backlinks Images

7

Backlinks Frame

0

Backlinks Form

0

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Olivier Lebrun

Softwares and Marketing eCommerce Stack

Google Universal Analytics

Google Universal Analytics

The analytics.js JavaScript snippet is a new way to measure how users interact with your website. It is similar to the previous Google tracking code, ga.js, but offers more flexibility for developers to customize their implementations.

analytics

Discover →More details →
Google Analytics

Google Analytics

Google Analytics is a web analytics service offered by Google that tracks and reports website traffic. Google Analytics offers a host of compelling features and benefits for everyone from senior executives and advertising and marketing professionals to site owners and content developers.

analytics

Discover →More details →
Mailchimp for WooCommerce

Mailchimp for WooCommerce

Office Mailchimp plugin for WooCommerce platform.

shop

Discover →More details →
MailChimp

MailChimp

MailChimp is a widely used Email Marketing platform.

email

Discover →More details →
WooCommerce

WooCommerce

Transforms your WordPress website into an online store.

shop

Discover →More details →
WordPress

WordPress

WordPress is a state-of-the-art semantic personal publishing platform with a focus on aesthetics, web standards, and usability.

cms

Discover →More details →

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Today’s post shares some of the email marketing best practices we’ve seen in popular jewelry brands. So if you’re looking for inspiration to make your email campaigns sparkle like diamonds, simply scroll through and enjoy.

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Related Industries

Haircare

brands overview

Hair care products are a big business for men and women. Products include coloring, shampoos, conditioners, oils, sheens, gels, relaxant products, and curling products. Women are the primary consumers of hair care products. Retailers include beauty supply shops and hair salons. The Haircare industry's growth is attributed to the demand for more naturally derived ingredients coupled with technologically advanced hair care products. 

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