OneOdio

Marketing Strategy Breakdown

Logo of
OneOdio

With OneOdio, you will hear everything you need -the bass, the detail, and the dynamics.

An overview of
OneOdio
Marketing Strategy data - their Email Marketing Strategy (some of their
Mailchimp
emails tracked on Panoramata) data, Paid Ads, Landing Pages and the main Marketing Softwares they're using in their stack, along with other DTC brands from the same
Technology
ecommerce industry.

OneOdio

- Ecommerce marketing strategy

Monitoring Website Traffic Organic SEO data and Email Marketing Data for OneOdio, we can have a quick overview of their ecommerce marketing strategy - and we display here for free some of the datapoinst we collect.

They have a good email marketing strategy - if we look at their Average Spam score, it's very good - being at -2,4 (it is basically a measure of how likely an email is to be considered spam by a spam filter. The higher the score, the more likely the email is to be considered spam.). But they seem less performant regarding to subject lines - Emails usually have a better open rate while keeping the subject lenght below 36. Here, as it's 40 characters, they're doing not good, but close enough. Trying to keep it shorter would work well for them and help OneOdio improve their open rate, especially on mobile devices.

If we take a look at their Ecommerce Marketing Stack, the main Email Marketing software (or ESP) they're using seems to be Mailchimp (for a long time, the best ESP, from far - especially for small merchants and bloggers - but as soon as you start to scale your ecommerce, this might not be the best choice).

Fun fact - they're using emojis in 42.5% of their emails - the main ones they use are 📢 💥 💫 💕 🏃 🧙.

On Panoramata, we gather and analyze the entire OneOdio email marketing strategy - along with other brands from the Technology industry. Amongst their last emails sent, two of them were 'BOGO FREE for the last days of April💕' and 'Code: MIC30OFF | Save 30% on Lavalier Microphone'.

One interesting note as well, about their whole domain reputation and SEO - their Authority Domain Ranking is 38 on https://www.oneodio.com/. This could definitely be improved, as good Domain Rating is starting at 50 - above 60 would be excellent.

In today’s competitive markets, we believe that benchmarking is key, as it allows you to deploy your marketing efforts more efficiently. This is why we built this library.

OneOdio

: Email Marketing and Advertising Benchmarks

Average subject length

🟢
🔴
40.0
characters

What about

OneOdio

then?

With their average of

40

characters, they're above the limit and should consider to shorten their subject line. Here's one good reason - usuallyy, subject lines that long are not shown entirely on email clients on desktop or mobile. And what's good on saying something that will never be read?

Stay short!

characters, they're right within the sweet spot, which is good! It basically says that you have enough characters to express yourself, but at the same time it will show up entirely on email clients. Just the right amount of characters you want for your own brand!

characters, which is rare - but it means that they have actually more space to express themselves and share their brand values.

Why does this matter? Well, for open rates. Keep it short - on average, you should aim for 16 characters. We consider that above 12 is good, and below 24 is great.

Average email size

1027.57
kB

Why does this matter? Well, for open rates as well - and especially to avoid the Promotions tab and to be less categorized as spam. The lower, the best.

Average spam score

🟢
🔴
-2.4
(Assassin Spam Score for Newsletters)

We use Spam Assassin, the main platform used by email providers to score spam. Below 0, you're safe ie. not considered as spam. Below -2, you're great. If you're above 0, you'll likely to be categorized as spam.

So,

OneOdio

 gets a score of

-2.4

. What does that mean exactly for their email marketing strategy ?

Well, as stated, it's good! Any score below 0 generally means that the email will not be categorized as spam, especially the ones below -2 - it's a great score, one you want to keep because it helps a lot the deliverability of your emails!

It's good! It means that their email are not headed to the spam folder. However, a score below -2 would be considered even better.

Well, "oops". It's not that good, they're at a level where it could impact their email deliverability.

Does it means they're in the spam folder every time? No. The considered treshhold to be considered spam 100% of the time depends on a lot of factor (generally, consider that a score of 5 means that you end up there every time). Being between 0 and 5 means that it could happen though.

Usual sending provider

Mailchimp

Most common words

Big - Saving - on September - Sale - Email - limited

Emoji use in subject lines

42.5
% of subject lines have emojis

Most popular emojis

📢 - 💥 - 💫 - 💕 - 🏃 - 🧙

📢 - 💥 - 💫 - 💕 - 🏃 - 🧙

Yes, these emojis are pretty. But what are their usage telling us? They're using the most common kind of emojis used in email marketing for ecommerce : "Preferred choice". Basically, any emoji that would highlight a choice/preference for the customer. These emojis include ⭐, ✨, ❤️, 💖, 😍 or 😻.Notice the emoji that shouts "This is an important email!". Right ? This kind of emojis (like 🚨, ⚡, 📣, 💥, ❗ or 🔥) are the ones that are there to highlight that there's something important here. It could be a discount, a news, a launch, whatever - this kind of subject line drives engagement and boost open rates.They use emojis to drive curiosity and interest towards their offer, with the usage of "Interest" emojis, as we call them. 👀, 🌟, 🤩, 💫 or 💎 are actually effective way to make your subject line stand out and trigger interest from your audience.

Average Weekly Emails vs. Industry

Average Weekly Emails vs. Industry

Average Daily Ads and Time Running vs. Industry

Average Daily Ads and Time Running vs. Industry

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OneOdio

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Featured Email Marketing Assets from

OneOdio

BOGO FREE for the last days of April💕

BOGO FREE for the last days of April💕

Email from

OneOdio

Code: MIC30OFF |  Save 30% on Lavalier Microphone

Code: MIC30OFF |  Save 30% on Lavalier Microphone

Email from

OneOdio

BOGO FREE for the last days of May💕

BOGO FREE for the last days of May💕

Email from

OneOdio

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Featured Ads and Paid Media Examples from

OneOdio

OneOdio
OneOdio

Feed Ad from

OneOdio

OneOdio
OneOdio

Feed Ad from

OneOdio

OneOdio
OneOdio

Feed Ad from

OneOdio

Video Analysis

SEO strategy, Organic keywords and Traffic details for

https://www.oneodio.com/

Domain Rating

38
This is the overall metric that matters most, as it sets
OneOdio
domain SEO authority.

It shows the power of
OneOdio
domain, through the analysis of their backlinks profile compared to others websites, where 100 is the highest score you could achieve.

You can consider that scores between 40 and 50 and average, between 50 and 60 are good and above 60, it starts to be excellent.

Here, for
https://www.oneodio.com/
, as their domain authority is
38
, their score can be considered under average.

Here, for
https://www.oneodio.com/
, as their domain authority is
38
, their score can be considered average.

Here, for
https://www.oneodio.com/
, as their domain authority is
38
, their score can be considered pretty good! 🙌

Here, for
https://www.oneodio.com/
, as their domain authority is
38
, their score can be considered excellent! Kudos to the team 👏

Estimated Traffic

5176
One of the most important metrics for
OneOdio
SEO strategy! 

This figure is the estimated traffic they're receiving from Organic Search, and is directly correlated to their number of keywords (
912
) and their Domain Rating.

Total Keywords

912
Why does this matter for
OneOdio
SEO strategy? 

This is the total number of keywords where 
OneOdio
SEO rankings are in the top 100, across all countries. The more, the better, as it leads to a more important organic traffic.

Domains

1038
The total number of domain who have a link to  
OneOdio
website. The more, the better, as it helps to increase the domain rating.

Total Backlinks

103359
What's a backlink? A link from another domain that redirect to  
OneOdio
website. On top of their amount of links, we break down the kind of links they have.

Backlinks Profile

Backlinks Text

89532

Backlinks NoFollow

2222

Backlinks Redirect

11899

Backlinks Images

7170

Backlinks Frame

0

Backlinks Form

0

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