Porsche

Marketing Strategy Breakdown

Logo of
Porsche
An overview of
Porsche
Marketing Strategy data - their Email Marketing Strategy (some of their
(soon)
emails tracked on Panoramata) data, Paid Ads, Landing Pages and the main Marketing Softwares they're using in their stack, along with other DTC brands from the same
Technology
ecommerce industry.

Porsche

- Ecommerce marketing strategy

Interested to gather some elements regarding Porsche ecommerce marketing strategy? You're on the right place - we're displaying here for free some elements we gather on Panoramata about their Email Marketing Strategy, Marketing softwares used, etc.

The datapoints we have collected on their email marketing strategy leads to think that they're pretty good! For instance, regarding to subject lines - Emails usually have a better open rate while keeping the subject lenght below 36. Here, as it's 44 characters, they're doing not good, it's too long. For example, on mobile phones, their subject line is almost impossible to read.

We display here a overview of Porsche email marketing strategy - along with other brands from the Technology industry. Amongst their last emails sent, two of them were 'Celebrate 50 Years of Porsche Design – Limited Edition Collection' and 'Meet the all-electric Taycan GTS'.

One interesting note as well, about their whole domain reputation and SEO - their Authority Domain Ranking is 86 on https://www.porsche.com/. This is excellent - and hard to achieve, as it takes time, consistent SEO work and a solid SEO strategy.

One interesting thing that this data allow us to understand is a common trait for the best brands, in order to achieve success - they always deliver a consistent message across all channels.

Porsche

: Email Marketing and Advertising Benchmarks

Average subject length

🟢
🔴
44.0
characters

What about

Porsche

then?

With their average of

44

characters, they're above the limit and should consider to shorten their subject line. Here's one good reason - usuallyy, subject lines that long are not shown entirely on email clients on desktop or mobile. And what's good on saying something that will never be read?

Stay short!

characters, they're right within the sweet spot, which is good! It basically says that you have enough characters to express yourself, but at the same time it will show up entirely on email clients. Just the right amount of characters you want for your own brand!

characters, which is rare - but it means that they have actually more space to express themselves and share their brand values.

Why does this matter? Well, for open rates. Keep it short - on average, you should aim for 16 characters. We consider that above 12 is good, and below 24 is great.

Average email size

1950.54
kB

Why does this matter? Well, for open rates as well - and especially to avoid the Promotions tab and to be less categorized as spam. The lower, the best.

Average spam score

🟢
🔴
(Assassin Spam Score for Newsletters)

We use Spam Assassin, the main platform used by email providers to score spam. Below 0, you're safe ie. not considered as spam. Below -2, you're great. If you're above 0, you'll likely to be categorized as spam.

So,

Porsche

 gets a score of

. What does that mean exactly for their email marketing strategy ?

Well, as stated, it's good! Any score below 0 generally means that the email will not be categorized as spam, especially the ones below -2 - it's a great score, one you want to keep because it helps a lot the deliverability of your emails!

It's good! It means that their email are not headed to the spam folder. However, a score below -2 would be considered even better.

Well, "oops". It's not that good, they're at a level where it could impact their email deliverability.

Does it means they're in the spam folder every time? No. The considered treshhold to be considered spam 100% of the time depends on a lot of factor (generally, consider that a score of 5 means that you end up there every time). Being between 0 and 5 means that it could happen though.

Usual sending provider

(soon)

Most common words

Porsche - Design - Limited - Edition - The - the

Emoji use in subject lines

0.0
% of subject lines have emojis

Most popular emojis

(soon)

(soon)

Average Weekly Emails vs. Industry

Average Weekly Emails vs. Industry

Average Daily Ads and Time Running vs. Industry

Average Daily Ads and Time Running vs. Industry

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Porsche

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Featured Email Marketing Assets from

Porsche

Celebrate 50 Years of Porsche Design – Limited Edition Collection

Celebrate 50 Years of Porsche Design – Limited Edition Collection

Email from

Porsche

Meet the all-electric Taycan GTS

Meet the all-electric Taycan GTS

Email from

Porsche

The Cayman GT4 RS – Track-inspired to another level

The Cayman GT4 RS – Track-inspired to another level

Email from

Porsche

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Featured Ads and Paid Media Examples from

Porsche

Porsche
Porsche

La Panamera E-Hybrid Platinum Edition est le parfait mélange entre élégance et confort.

Façonnée avec passion.

Façonnée avec passion.

Feed Ad from

Porsche

Porsche
Porsche

Le nouveau Taycan Cross Turismo propulse le concept de la Porsche cinq portes dans une ère entièrement électrique.

Chargé en émotions.

Chargé en émotions.

Feed Ad from

Porsche

Porsche
Porsche

Vos équipements favoris combinés à des performances sans compromis. Découvrez la gamme Cayenne E-Hybrid Platinum Edition.

Façonnée avec passion.

Façonnée avec passion.

Feed Ad from

Porsche

Video Analysis

SEO strategy, Organic keywords and Traffic details for

https://www.porsche.com/

Domain Rating

86
This is the overall metric that matters most, as it sets
Porsche
domain SEO authority.

It shows the power of
Porsche
domain, through the analysis of their backlinks profile compared to others websites, where 100 is the highest score you could achieve.

You can consider that scores between 40 and 50 and average, between 50 and 60 are good and above 60, it starts to be excellent.

Here, for
https://www.porsche.com/
, as their domain authority is
86
, their score can be considered under average.

Here, for
https://www.porsche.com/
, as their domain authority is
86
, their score can be considered average.

Here, for
https://www.porsche.com/
, as their domain authority is
86
, their score can be considered pretty good! 🙌

Here, for
https://www.porsche.com/
, as their domain authority is
86
, their score can be considered excellent! Kudos to the team 👏

Estimated Traffic

6546829
One of the most important metrics for
Porsche
SEO strategy! 

This figure is the estimated traffic they're receiving from Organic Search, and is directly correlated to their number of keywords (
361839
) and their Domain Rating.

Total Keywords

361839
Why does this matter for
Porsche
SEO strategy? 

This is the total number of keywords where 
Porsche
SEO rankings are in the top 100, across all countries. The more, the better, as it leads to a more important organic traffic.

Domains

0
The total number of domain who have a link to  
Porsche
website. The more, the better, as it helps to increase the domain rating.

Total Backlinks

11579524
What's a backlink? A link from another domain that redirect to  
Porsche
website. On top of their amount of links, we break down the kind of links they have.

Backlinks Profile

Backlinks Text

11193919

Backlinks NoFollow

646330

Backlinks Redirect

10782

Backlinks Images

2703096

Backlinks Frame

528

Backlinks Form

1388

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Content from the social image sharing website Pinterest.

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