Radley London

Marketing Strategy Breakdown

Logo of
Radley London
An overview of
Radley London
Marketing Strategy data we've collected and making publicly available on this page. Signing up on Panoramata, you'll be able to track them on real time and access all the relying data. We'll quickly cover here their Email Marketing Strategy (some of their
(soon)
emails tracked on Panoramata) data, Paid Ads, Landing Pages and the main Marketing Softwares they're using in their stack, along with other DTC brands from the
Accessories
ecommerce industry.

Radley London

- Ecommerce marketing strategy

Interested to gather some elements regarding Radley London ecommerce marketing strategy? You're on the right place - we're displaying here for free some elements we gather on Panoramata about their Email Marketing Strategy, Marketing softwares used, etc.

They have a very solid email marketing strategy - as their Average Spam score is excellent since it's -6,9 (Spam score is a measure of how likely an email is to be considered spam by a spam filter. The higher the score, the more likely the email is to be considered spam.). Also, a point regarding to subject lines - Emails usually have a better open rate while keeping the subject lenght below 36. Here, as it's 35 characters, they're doing just ok! Radley London could improve their open rate even a little but on mobile devices by trying to keep their subject lines shorter.

Fun fact - they're using emojis in 18.31% of their emails - the main ones they use are ☀️ 🌸 🌎 🐴 ✈️ ❤️.

We display here a overview of Radley London email marketing strategy - along with other brands from the Accessories industry. Amongst their last emails sent, two of them were 'Save on red white and blue styles 👑' and 'Up to £40 off weekend-ready footwear and accessories'.

One interesting note as well, about their whole domain reputation and SEO - their Authority Domain Ranking is 56 on https://www.radley.co.uk/. This is good - and hard to achieve, so well done for them! Above 60 would be excellent.

You can now dig into all the available data on this page. And remember, an effective brand marketing strategy is all about execution - even if inspiration is key.

Recent marketing updates

Email Marketing

Social Advertising

Radley London

: Email Marketing and Advertising Benchmarks

Average subject length

🟢
🔴
35.0
characters

What about

Radley London

then?

With their average of

35

characters, they're above the limit and should consider to shorten their subject line. Here's one good reason - usuallyy, subject lines that long are not shown entirely on email clients on desktop or mobile. And what's good on saying something that will never be read?

Stay short!

characters, they're right within the sweet spot, which is good! It basically says that you have enough characters to express yourself, but at the same time it will show up entirely on email clients. Just the right amount of characters you want for your own brand!

characters, which is rare - but it means that they have actually more space to express themselves and share their brand values.

Why does this matter? Well, for open rates. Keep it short - on average, you should aim for 16 characters. We consider that above 12 is good, and below 24 is great.

Average email size

1484.91
kB

Why does this matter? Well, for open rates as well - and especially to avoid the Promotions tab and to be less categorized as spam. The lower, the best.

Average spam score

🟢
🔴
-6.9
(Assassin Spam Score for Newsletters)

We use Spam Assassin, the main platform used by email providers to score spam. Below 0, you're safe ie. not considered as spam. Below -2, you're great. If you're above 0, you'll likely to be categorized as spam.

So,

Radley London

 gets a score of

-6.9

. What does that mean exactly for their email marketing strategy ?

Well, as stated, it's good! Any score below 0 generally means that the email will not be categorized as spam, especially the ones below -2 - it's a great score, one you want to keep because it helps a lot the deliverability of your emails!

It's good! It means that their email are not headed to the spam folder. However, a score below -2 would be considered even better.

Well, "oops". It's not that good, they're at a level where it could impact their email deliverability.

Does it means they're in the spam folder every time? No. The considered treshhold to be considered spam 100% of the time depends on a lot of factor (generally, consider that a score of 5 means that you end up there every time). Being between 0 and 5 means that it could happen though.

Usual sending provider

(soon)

Most common words

A - busy - spring - needs - Up - bag

Emoji use in subject lines

18.31
% of subject lines have emojis

Most popular emojis

☀️ - 🌸 - 🌎 - 🐴 - ✈️ - ❤️

☀️ - 🌸 - 🌎 - 🐴 - ✈️ - ❤️

Emojis could be a key part of your email strategy - to drive open rate, but they can also be part of your branding. Here, what can we say? First thing we notice is the usage of a Preferred choice emoji. What's this? Well, for us, it's an emoji that actually shows a clear choice/appreciation for the customer, and drive social proof. For example, it could be one of these emojis: ⭐, ✨, ❤️, 💖, 😍 or 😻.Your subject line could also be the space to showcase your values. They're actually doing it by featuring some environmental emojis, such as ♻️, 🌳, 🌿 or 🍃.

Average Weekly Emails vs. Industry

Average Weekly Emails vs. Industry

Average Daily Ads and Time Running vs. Industry

Average Daily Ads and Time Running vs. Industry

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Radley London

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Featured Email Marketing Assets from

Radley London

Save on red white and blue styles 👑

Save on red white and blue styles 👑

Email from

Radley London

Up to £40 off weekend-ready footwear and accessories

Up to £40 off weekend-ready footwear and accessories

Email from

Radley London

Good things come in small packages

Good things come in small packages

Email from

Radley London

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Featured Ads and Paid Media Examples from

Radley London

Radley London
Radley London

This season, we're exploring our London home. The inspiration behind our new collection of handbags and accessories.

Heritage inspired designs

Heritage inspired designs

Feed Ad from

Radley London

Radley London
Radley London

Every day is better with the most stylish accessories. Our new collection is inspired by a wander around our London home.

Explore with us

Explore with us

Feed Ad from

Radley London

Radley London
Radley London

Our bags don't just look good. They're crafted with plenty of pockets and zip compartments to keep you organised too.

See the new collection

See the new collection

Feed Ad from

Radley London

Video Analysis

SEO strategy, Organic keywords and Traffic details for

https://www.radley.co.uk/

Domain Rating

56
This is the overall metric that matters most, as it sets
Radley London
domain SEO authority.

It shows the power of
Radley London
domain, through the analysis of their backlinks profile compared to others websites, where 100 is the highest score you could achieve.

You can consider that scores between 40 and 50 and average, between 50 and 60 are good and above 60, it starts to be excellent.

Here, for
https://www.radley.co.uk/
, as their domain authority is
56
, their score can be considered under average.

Here, for
https://www.radley.co.uk/
, as their domain authority is
56
, their score can be considered average.

Here, for
https://www.radley.co.uk/
, as their domain authority is
56
, their score can be considered pretty good! 🙌

Here, for
https://www.radley.co.uk/
, as their domain authority is
56
, their score can be considered excellent! Kudos to the team 👏

Estimated Traffic

195990
One of the most important metrics for
Radley London
SEO strategy! 

This figure is the estimated traffic they're receiving from Organic Search, and is directly correlated to their number of keywords (
14849
) and their Domain Rating.

Total Keywords

14849
Why does this matter for
Radley London
SEO strategy? 

This is the total number of keywords where 
Radley London
SEO rankings are in the top 100, across all countries. The more, the better, as it leads to a more important organic traffic.

Domains

2740
The total number of domain who have a link to  
Radley London
website. The more, the better, as it helps to increase the domain rating.

Total Backlinks

0
What's a backlink? A link from another domain that redirect to  
Radley London
website. On top of their amount of links, we break down the kind of links they have.

Backlinks Profile

Backlinks Text

0

Backlinks NoFollow

0

Backlinks Redirect

0

Backlinks Images

0

Backlinks Frame

0

Backlinks Form

0

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Related Industries

Bags

brands overview

The bag industry has always been a trending market in the fashion industry.  Bags have become an important accessory and are often used as completion pieces for a woman’s wardrobe. They promote growth in the fashion industry, and designers are including handbags in their collections more often to increase revenue.

Bags
brands →

Sunglasses

brands overview

For most consumers, sunglasses do more than simply make it easier to see in bright light. They stand for something more, whether it’s a sense of style, a commitment to health and safety, or the special duties customers perform that require eyewear to match. A pair of sunglasses alters the way we look so many people buy and wear sunglasses to make a fashion statement.

Sunglasses
brands →

Jewelery

brands overview

Jewelery
brands →

Accessories

brands overview

Accessories
brands →

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