ShoeDazzle

Marketing Strategy Breakdown

Logo of
ShoeDazzle
An overview of
ShoeDazzle
Marketing Strategy data - their Email Marketing Strategy (some of their
(soon)
emails tracked on Panoramata) data, Paid Ads, Landing Pages and the main Marketing Softwares they're using in their stack, along with other DTC brands from the same
Fashion
ecommerce industry.

ShoeDazzle

- Ecommerce marketing strategy

You're looking for Email Ecommerce Marketing data for ShoeDazzle? You're in the right place!

The datapoints we have collected on their email marketing strategy leads to think that they could definetely improve, especially regarding their Average Spam score, we consider it bad since it's 2,7 (Spam score is a measure of how likely an email is to be considered spam by a spam filter. The higher the score, the more likely the email is to be considered spam.). Also, a point regarding to subject lines - Emails usually have a better open rate while keeping the subject lenght below 36. Here, as it's 28 characters, they're doing very good, that's exactly where we see a good open rate correlation. Kudos to the ShoeDazzle team!

Fun fact - they're using emojis in 16.49% of their emails - the main ones they use are 👏🏼 🤯 ⏰ ♀️ 🔥 🆘.

On Panoramata, we gather and analyze the entire ShoeDazzle email marketing strategy - along with other brands from the Fashion industry. Amongst their last emails sent, two of them were '⏰$10 SHOES + 50% OFF UNTIL MIDNIGHT ⏰' and '70% OFF SITEWIDE!'.

One interesting note as well, about their whole domain reputation and SEO - their Authority Domain Ranking is 66 on https://www.shoedazzle.com/. This is excellent - and hard to achieve, as it takes time, consistent SEO work and a solid SEO strategy.

In today’s competitive markets, we believe that benchmarking is key, as it allows you to deploy your marketing efforts more efficiently. This is why we built this library.

ShoeDazzle

: Email Marketing and Advertising Benchmarks

Average subject length

🟢
🔴
28.0
characters

What about

ShoeDazzle

then?

With their average of

28

characters, they're above the limit and should consider to shorten their subject line. Here's one good reason - usuallyy, subject lines that long are not shown entirely on email clients on desktop or mobile. And what's good on saying something that will never be read?

Stay short!

characters, they're right within the sweet spot, which is good! It basically says that you have enough characters to express yourself, but at the same time it will show up entirely on email clients. Just the right amount of characters you want for your own brand!

characters, which is rare - but it means that they have actually more space to express themselves and share their brand values.

Why does this matter? Well, for open rates. Keep it short - on average, you should aim for 16 characters. We consider that above 12 is good, and below 24 is great.

Average email size

1881.32
kB

Why does this matter? Well, for open rates as well - and especially to avoid the Promotions tab and to be less categorized as spam. The lower, the best.

Average spam score

🟢
🔴
2.7
(Assassin Spam Score for Newsletters)

We use Spam Assassin, the main platform used by email providers to score spam. Below 0, you're safe ie. not considered as spam. Below -2, you're great. If you're above 0, you'll likely to be categorized as spam.

So,

ShoeDazzle

 gets a score of

2.7

. What does that mean exactly for their email marketing strategy ?

Well, as stated, it's good! Any score below 0 generally means that the email will not be categorized as spam, especially the ones below -2 - it's a great score, one you want to keep because it helps a lot the deliverability of your emails!

It's good! It means that their email are not headed to the spam folder. However, a score below -2 would be considered even better.

Well, "oops". It's not that good, they're at a level where it could impact their email deliverability.

Does it means they're in the spam folder every time? No. The considered treshhold to be considered spam 100% of the time depends on a lot of factor (generally, consider that a score of 5 means that you end up there every time). Being between 0 and 5 means that it could happen though.

Usual sending provider

(soon)

Most common words

Longer - Venita - This - Is - You - spring

Emoji use in subject lines

16.49
% of subject lines have emojis

Most popular emojis

👏🏼 - 🤯 - ⏰ - ♀️ - 🔥 - 🆘

👏🏼 - 🤯 - ⏰ - ♀️ - 🔥 - 🆘

Fun emoji take, right? What does that mean for their digital marketing strategy? Amongst their emoji usage, we can see they're using what we call here "Important Alert emojis" (for example, 🚨, ⚡, 📣, 💥, ❗ or 🔥). These emojis are here for one clear reason: highlight the email subject in the subscriber inbox. It clearly states that the audience should open the email, because there's something important happenning.Also, they're using an interesting kind of emojis, that we're calling here "Scarcity" emojis. For example ⏰, ⌛, 😱 or 💸 - yes, these are emojis showing that you don't want to miss what's happening, because it's limited in time, in stock, etc. Great way to engage for an instant reaction.

Average Weekly Emails vs. Industry

Average Weekly Emails vs. Industry

Average Daily Ads and Time Running vs. Industry

Average Daily Ads and Time Running vs. Industry

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ShoeDazzle

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Featured Email Marketing Assets from

ShoeDazzle

⏰$10 SHOES + 50% OFF UNTIL MIDNIGHT ⏰

⏰$10 SHOES + 50% OFF UNTIL MIDNIGHT ⏰

Email from

ShoeDazzle

70% OFF SITEWIDE!

70% OFF SITEWIDE!

Email from

ShoeDazzle

These best sellers WON'T LAST

These best sellers WON'T LAST

Email from

ShoeDazzle

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Featured Ads and Paid Media Examples from

ShoeDazzle

ShoeDazzle
ShoeDazzle

A Summer Essential: Elisabecka 😍 Grab your first pair 75% off when you become a VIP! Duty Free 🇨🇦

First Pair 75% OFF!

First Pair 75% OFF!

Feed Ad from

ShoeDazzle

ShoeDazzle
ShoeDazzle

New VIPs Only: First Pair 75% OFF!

New VIPs Only: First Pair 75% OFF!

Feed Ad from

ShoeDazzle

ShoeDazzle
ShoeDazzle

Bestie, there's a SALE 😍 RUN, don't walk! Grab your first style 75% OFF when you become a VIP! Duty Free 🇨🇦

First Pair 75% OFF!

First Pair 75% OFF!

Feed Ad from

ShoeDazzle

Video Analysis

SEO strategy, Organic keywords and Traffic details for

https://www.shoedazzle.com/

Domain Rating

66
This is the overall metric that matters most, as it sets
ShoeDazzle
domain SEO authority.

It shows the power of
ShoeDazzle
domain, through the analysis of their backlinks profile compared to others websites, where 100 is the highest score you could achieve.

You can consider that scores between 40 and 50 and average, between 50 and 60 are good and above 60, it starts to be excellent.

Here, for
https://www.shoedazzle.com/
, as their domain authority is
66
, their score can be considered under average.

Here, for
https://www.shoedazzle.com/
, as their domain authority is
66
, their score can be considered average.

Here, for
https://www.shoedazzle.com/
, as their domain authority is
66
, their score can be considered pretty good! 🙌

Here, for
https://www.shoedazzle.com/
, as their domain authority is
66
, their score can be considered excellent! Kudos to the team 👏

Estimated Traffic

218506
One of the most important metrics for
ShoeDazzle
SEO strategy! 

This figure is the estimated traffic they're receiving from Organic Search, and is directly correlated to their number of keywords (
35164
) and their Domain Rating.

Total Keywords

35164
Why does this matter for
ShoeDazzle
SEO strategy? 

This is the total number of keywords where 
ShoeDazzle
SEO rankings are in the top 100, across all countries. The more, the better, as it leads to a more important organic traffic.

Domains

0
The total number of domain who have a link to  
ShoeDazzle
website. The more, the better, as it helps to increase the domain rating.

Total Backlinks

0
What's a backlink? A link from another domain that redirect to  
ShoeDazzle
website. On top of their amount of links, we break down the kind of links they have.

Backlinks Profile

Backlinks Text

0

Backlinks NoFollow

0

Backlinks Redirect

0

Backlinks Images

0

Backlinks Frame

0

Backlinks Form

0

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Related Industries

Footwear

brands overview

The footwear industry is part of the Fashion industry and can be defined as the businesses and activities involved in the design, manufacture, and sale of shoes. It constitutes an important sector of the economy. Footwear may be considered a basic needs item, following closely, in importance, other items such as food, shelter, and clothing. The global footwear market is highly competitive and fragmented with a few major players and an array of smaller players, including designers, marketers, manufacturers, and retailers. Nike and Adidas are the major players in industry.

Footwear
brands →

Fashion

brands overview

The fashion industry is unique - it is a highly competitive market. There are many different brands and styles of clothing available, so companies have to work hard to stand out from the crowd. The fashion industry is also affected by changes in fashion. What is popular today may not be popular tomorrow, so companies have to be prepared to change with the times. That is why the most successful campaigns are known for their use of celebrity endorsements, creative visuals, and catchy slogans. They have helped to increase the visibility of these brands and make them more desirable to consumers.

Fashion
brands →

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