Nike

Marketing Strategy Breakdown

Logo of
Nike
An overview of
Nike
Marketing Strategy data - their Email Marketing Strategy (some of their
(soon)
emails tracked on Panoramata) data, Paid Ads, Landing Pages and the main Marketing Softwares they're using in their stack, along with other DTC brands from the same
Fashion
ecommerce industry.

Nike

- Ecommerce marketing strategy

Interested to gather some elements regarding Nike ecommerce marketing strategy? You're on the right place - we're displaying here for free some elements we gather on Panoramata about their Email Marketing Strategy, Marketing softwares used, etc.

They have a very solid email marketing strategy - as their Average Spam score is excellent since it's -8,7 (Spam score is a measure of how likely an email is to be considered spam by a spam filter. The higher the score, the more likely the email is to be considered spam.). Also, a point regarding to subject lines - Emails usually have a better open rate while keeping the subject lenght below 36. Here, as it's 32 characters, they're doing just ok! Nike could improve their open rate even a little but on mobile devices by trying to keep their subject lines shorter.

Fun fact - they're using emojis in 46.7% of their emails - the main ones they use are 🔥 ✨ 👀 👟 ❤️ 🚨.

On Panoramata, we gather and analyze the entire Nike email marketing strategy - along with other brands from the Fashion industry. Amongst their last emails sent, two of them were 'High-Tops: Dress them up or down?' and 'This season's hottest performance picks 🔥'.

One interesting note as well, about their whole domain reputation and SEO - their Authority Domain Ranking is 90 on https://www.nike.com/. This is excellent - and hard to achieve, as it takes time, consistent SEO work and a solid SEO strategy.

In today’s competitive markets, we believe that benchmarking is key, as it allows you to deploy your marketing efforts more efficiently. This is why we built this library.

Nike

: Email Marketing and Advertising Statistics

Average subject lenght

🟢
🔴
32.0
characters

What about

Nike

then?

With their average of

32

characters, they're above the limit and should consider to shorten their subject line. Here's one good reason - usuallyy, subject lines that long are not shown entirely on email clients on desktop or mobile. And what's good on saying something that will never be read?

Stay short!

characters, they're right within the sweet spot, which is good! It basically says that you have enough characters to express yourself, but at the same time it will show up entirely on email clients. Just the right amount of characters you want for your own brand!

characters, which is rare - but it means that they have actually more space to express themselves and share their brand values.

Why does this matter? Well, for open rates. Keep it short - on average, you should aim for 16 characters. We consider that above 12 is good, and below 24 is great.

Average email size

807.47
kB

Why does this matter? Well, for open rates as well - and especially to avoid the Promotions tab and to be less categorized as spam. The lower, the best.

Average spam score

🟢
🔴
-8.7
(Assassin Spam Score for Newsletters)

We use Spam Assassin, the main platform used by email providers to score spam. Below 0, you're safe ie. not considered as spam. Below -2, you're great. If you're above 0, you'll likely to be categorized as spam.

So,

Nike

 gets a score of

-8.7

. What does that mean exactly for their email marketing strategy ?

Well, as stated, it's good! Any score below 0 generally means that the email will not be categorized as spam, especially the ones below -2 - it's a great score, one you want to keep because it helps a lot the deliverability of your emails!

It's good! It means that their email are not headed to the spam folder. However, a score below -2 would be considered even better.

Well, "oops". It's not that good, they're at a level where it could impact their email deliverability.

Does it means they're in the spam folder every time? No. The considered treshhold to be considered spam 100% of the time depends on a lot of factor (generally, consider that a score of 5 means that you end up there every time). Being between 0 and 5 means that it could happen though.

Usual sending provider

(soon)

Most common words

Megan - Thee - Stallion - Classic - New - last

Emoji use in subject lines

46.7
% of subject lines have emojis

Most popular emojis

🔥 - ✨ - 👀 - 👟 - ❤️ - 🚨

🔥 - ✨ - 👀 - 👟 - ❤️ - 🚨

Fun emoji take, right? What does that mean for their digital marketing strategy? First thing we notice is the usage of a Preferred choice emoji. What's this? Well, for us, it's an emoji that actually shows a clear choice/appreciation for the customer, and drive social proof. For example, it could be one of these emojis: ⭐, ✨, ❤️, 💖, 😍 or 😻.Notice the emoji that shouts "This is an important email!". Right ? This kind of emojis (like 🚨, ⚡, 📣, 💥, ❗ or 🔥) are the ones that are there to highlight that there's something important here. It could be a discount, a news, a launch, whatever - this kind of subject line drives engagement and boost open rates.They use emojis to drive curiosity and interest towards their offer, with the usage of "Interest" emojis, as we call them. 👀, 🌟, 🤩, 💫 or 💎 are actually effective way to make your subject line stand out and trigger interest from your audience.

Average Weekly Emails vs. Industry

Average Weekly Emails vs. Industry

Average Daily Ads and Time Running vs. Industry

Average Daily Ads and Time Running vs. Industry

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Unlock all the data about

Nike

Featured Email Marketing Assets from

Nike

High-Tops: Dress them up or down?

High-Tops: Dress them up or down?

Email from

Nike

This season's hottest performance picks 🔥

This season's hottest performance picks 🔥

Email from

Nike

The Air Force 1 Puerto Rico collection is here 🇵🇷

The Air Force 1 Puerto Rico collection is here 🇵🇷

Email from

Nike

Looking for email marketing inspiration?

Download our 104 Email Marketing Ideas playbook, including

Nike

Featured Ads and Paid Media Assets from

Nike

Nike
Nike

Feed Ad from

Nike

Nike
Nike

Feed Ad from

Nike

Nike
Nike

Feed Ad from

Nike

Video - Funnel UX Ecommerce Review Analysis

SEO strategy, Organic keywords and Traffic details for

https://www.nike.com/

Domain Rating

90
This is the overall metric that matters most, as it sets
Nike
domain SEO authority.

It shows the power of
Nike
domain, through the analysis of their backlinks profile compared to others websites, where 100 is the highest score you could achieve.

You can consider that scores between 40 and 50 and average, between 50 and 60 are good and above 60, it starts to be excellent.

Here, for
https://www.nike.com/
, as their domain authority is
90
, their score can be considered under average.

Here, for
https://www.nike.com/
, as their domain authority is
90
, their score can be considered average.

Here, for
https://www.nike.com/
, as their domain authority is
90
, their score can be considered pretty good! 🙌

Here, for
https://www.nike.com/
, as their domain authority is
90
, their score can be considered excellent! Kudos to the team 👏

Estimated Traffic

100007318
One of the most important metrics for
Nike
SEO strategy! 

This figure is the estimated traffic they're receiving from Organic Search, and is directly correlated to their number of keywords (
6501246
) and their Domain Rating.

Total Keywords

6501246
Why does this matter for
Nike
SEO strategy? 

This is the total number of keywords where 
Nike
SEO rankings are in the top 100, across all countries. The more, the better, as it leads to a more important organic traffic.

Domains

137563
The total number of domain who have a link to  
Nike
website. The more, the better, as it helps to increase the domain rating.

Total Backlinks

0
What's a backlink? A link from another domain that redirect to  
Nike
website. On top of their amount of links, we break down the kind of links they have.

Backlinks Profile

Backlinks Text

0

Backlinks NoFollow

0

Backlinks Redirect

0

Backlinks Images

0

Backlinks Frame

0

Backlinks Form

0

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Nike

Softwares and Marketing eCommerce Stack

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Related Industries

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The shoe industry (sometimes called the footwear industry) is the entire apparatus involved in designing, producing, and selling shoes. Shoes are always in demand anytime of the year hence everybody needs a good pair of shoes. This makes it a very lucrative business.

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Sport

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Clothes

brands overview

Clothes, being part of the Fashion industry, reflects an individual’s culture, personality, and preferences. Clothes began as a necessity to provide physical safeguards to the body from weather, heat, dust, rain and cold. Now due to the trends, they can tell us a great deal about a person's background, social status, style and mood. 

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Fashion

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The fashion industry is unique - it is a highly competitive market. There are many different brands and styles of clothing available, so companies have to work hard to stand out from the crowd. The fashion industry is also affected by changes in fashion. What is popular today may not be popular tomorrow, so companies have to be prepared to change with the times. That is why the most successful campaigns are known for their use of celebrity endorsements, creative visuals, and catchy slogans. They have helped to increase the visibility of these brands and make them more desirable to consumers.

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