Soko

Marketing Strategy Breakdown

Logo of
Soko

Comfy bras for everyday women. We’re not your average bra brand. We believe that buying bras shouldn’t be a pain. That you deserve an enjoyable experience every time you shop for intimates.

An overview of
Soko
Marketing Strategy data we've collected and making publicly available on this page. Signing up on Panoramata, you'll be able to track them on real time and access all the relying data. We'll quickly cover here their Email Marketing Strategy (some of their
Klaviyo
emails tracked on Panoramata) data, Paid Ads, Landing Pages and the main Marketing Softwares they're using in their stack, along with other DTC brands from the
Fashion
ecommerce industry.

Soko

- Ecommerce marketing strategy

Interested to gather some elements regarding Soko ecommerce marketing strategy? You're on the right place - we're displaying here for free some elements we gather on Panoramata about their Email Marketing Strategy, Marketing softwares used, etc.

The datapoints we have collected on their email marketing strategy leads to think that they could definetely improve, especially regarding their Average Spam score, we consider it bad since it's 2,1 (Spam score is a measure of how likely an email is to be considered spam by a spam filter. The higher the score, the more likely the email is to be considered spam.). Also, a point regarding to subject lines - Emails usually have a better open rate while keeping the subject lenght below 36. Here, as it's 19 characters, they're doing good - they even have room to add some characters and their open rate will remain good!

If we take a look at their Ecommerce Marketing Stack, the main Email Marketing software (or ESP) they're using seems to be Klaviyo (everyone speaks about them, they're great, focused on ecommerce, which makes the difference for most stores - it can be a good choice, especially if you're on Shopify!).

Fun fact - they're using emojis in 10.0% of their emails - the main ones they use are 💛.

We display here a overview of Soko email marketing strategy - along with other brands from the Fashion industry. Amongst their last emails sent, two of them were 'Real Women Real Talk' and 'Missing something comfy?'.

One interesting note as well, about their whole domain reputation and SEO - their Authority Domain Ranking is 1 on https://www.wearsoko.com/. This could definitely be improved, as good Domain Rating is starting at 50 - above 60 would be excellent.

In today’s competitive markets, we believe that benchmarking is key, as it allows you to deploy your marketing efforts more efficiently. This is why we built this library.

Soko

: Email Marketing and Advertising Benchmarks

Average subject length

🟢
🔴
19.0
characters

What about

Soko

then?

With their average of

19

characters, they're above the limit and should consider to shorten their subject line. Here's one good reason - usuallyy, subject lines that long are not shown entirely on email clients on desktop or mobile. And what's good on saying something that will never be read?

Stay short!

characters, they're right within the sweet spot, which is good! It basically says that you have enough characters to express yourself, but at the same time it will show up entirely on email clients. Just the right amount of characters you want for your own brand!

characters, which is rare - but it means that they have actually more space to express themselves and share their brand values.

Why does this matter? Well, for open rates. Keep it short - on average, you should aim for 16 characters. We consider that above 12 is good, and below 24 is great.

Average email size

649.52
kB

Why does this matter? Well, for open rates as well - and especially to avoid the Promotions tab and to be less categorized as spam. The lower, the best.

Average spam score

🟢
🔴
2.1
(Assassin Spam Score for Newsletters)

We use Spam Assassin, the main platform used by email providers to score spam. Below 0, you're safe ie. not considered as spam. Below -2, you're great. If you're above 0, you'll likely to be categorized as spam.

So,

Soko

 gets a score of

2.1

. What does that mean exactly for their email marketing strategy ?

Well, as stated, it's good! Any score below 0 generally means that the email will not be categorized as spam, especially the ones below -2 - it's a great score, one you want to keep because it helps a lot the deliverability of your emails!

It's good! It means that their email are not headed to the spam folder. However, a score below -2 would be considered even better.

Well, "oops". It's not that good, they're at a level where it could impact their email deliverability.

Does it means they're in the spam folder every time? No. The considered treshhold to be considered spam 100% of the time depends on a lot of factor (generally, consider that a score of 5 means that you end up there every time). Being between 0 and 5 means that it could happen though.

Usual sending provider

Klaviyo

Most common words

bralette - Real - Women - Real - Here - =

Emoji use in subject lines

10.0
% of subject lines have emojis

Most popular emojis

💛

💛

Fun emoji take, right? What does that mean for their digital marketing strategy? There are regular emojis, that every brand can use - mainly because they relate to emotions, rather than lines of business (even if it's not the majority of the cases). Here, what's interesting is that they seem to be using emojis that are specific to their positionning/industry/line of business - which is great because they can stand out in any inbox cluttered with emojis that everyone uses!

Average Weekly Emails vs. Industry

Average Weekly Emails vs. Industry

Average Daily Ads and Time Running vs. Industry

Average Daily Ads and Time Running vs. Industry

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Soko

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Featured Email Marketing Assets from

Soko

Real Women Real Talk

Real Women Real Talk

Email from

Soko

Missing something comfy?

Missing something comfy?

Email from

Soko

Our first sale ever.

Our first sale ever.

Email from

Soko

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Featured Ads and Paid Media Examples from

Soko

Soko
Soko

Feed Ad from

Soko

Soko
Soko

Feed Ad from

Soko

Soko
Soko

Feed Ad from

Soko

Video Analysis

SEO strategy, Organic keywords and Traffic details for

https://www.wearsoko.com/

Domain Rating

1
This is the overall metric that matters most, as it sets
Soko
domain SEO authority.

It shows the power of
Soko
domain, through the analysis of their backlinks profile compared to others websites, where 100 is the highest score you could achieve.

You can consider that scores between 40 and 50 and average, between 50 and 60 are good and above 60, it starts to be excellent.

Here, for
https://www.wearsoko.com/
, as their domain authority is
1
, their score can be considered under average.

Here, for
https://www.wearsoko.com/
, as their domain authority is
1
, their score can be considered average.

Here, for
https://www.wearsoko.com/
, as their domain authority is
1
, their score can be considered pretty good! 🙌

Here, for
https://www.wearsoko.com/
, as their domain authority is
1
, their score can be considered excellent! Kudos to the team 👏

Estimated Traffic

15
One of the most important metrics for
Soko
SEO strategy! 

This figure is the estimated traffic they're receiving from Organic Search, and is directly correlated to their number of keywords (
186
) and their Domain Rating.

Total Keywords

186
Why does this matter for
Soko
SEO strategy? 

This is the total number of keywords where 
Soko
SEO rankings are in the top 100, across all countries. The more, the better, as it leads to a more important organic traffic.

Domains

17
The total number of domain who have a link to  
Soko
website. The more, the better, as it helps to increase the domain rating.

Total Backlinks

41
What's a backlink? A link from another domain that redirect to  
Soko
website. On top of their amount of links, we break down the kind of links they have.

Backlinks Profile

Backlinks Text

41

Backlinks NoFollow

7

Backlinks Redirect

0

Backlinks Images

17

Backlinks Frame

0

Backlinks Form

0

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Softwares and Marketing eCommerce Stack

Bing Universal Event Tracking

Bing Universal Event Tracking

Universal Event Tracking (UET) is a simple and powerful campaign measurement solution that allows you to track key conversion goals important to your business.

analytics

More details →
Google AdWords Conversion

Google AdWords Conversion

Adwords conversion tracking code.

analytics

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Google Conversion Tracking

Google Conversion Tracking

This free tool in AdWords can show you what happens after customers click your ad (for example, whether they purchased your product, called from a mobile phone or downloaded your app).

analytics

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Google Tag Manager

Google Tag Manager

Google Tag Manager is a free tag management system that allows you to manage and deploy marketing tags (snippets of code or tracking pixels) on your website (or mobile app) without having to modify the code.

widgets

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Hextom

Hextom

Shopify plugin experts.

shop

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In Cart UpSell

In Cart UpSell

Make more money on every sale by offering additional products right inside your shopping cart.

shop

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Judge Me

Judge Me

Fully-featured widget to collect and display product reviews for eCommerce.

widgets

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Klaviyo

Klaviyo

Email Marketing and Customer Lifecycle Management platform for Web Apps and eCommerce.

Email Marketing

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Microsoft Clarity

Microsoft Clarity

Free-to-use analytics product for webmasters that shows how people are using your website.

analytics

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Reamaze

Reamaze

Customer support, live chat, and customer engagement, knowledge base, FAQ.

widgets

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Shopify Conversions

Shopify Conversions

This Shopify instance uses Shopify's analytics object to load tools like Google Analytics.

shop

More details →
Shopify

Shopify

Shopify is an ecommerce platform that hosts your online store. Hosted shopping experience with multiple themes and requires very little programming experience.

shop

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Shopify Custom Theme

Shopify Custom Theme

This site is using a custom Shopify Theme and not one from the Shopify Theme template library.

shop

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Smile IO

Smile IO

Customer loyalty rewards incentive program widget for shops previously known as Sweet Tooth.

widgets

More details →
Smile.io for Shopify

Smile.io for Shopify

Points, VIP reward program plugin for Shopify.

shop

More details →
Snap Pixel for Shopify

Snap Pixel for Shopify

Snapchat Ads App makes it possible to create ads and set-up campaigns on Snapchat for products.

shop

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WhatsApp

WhatsApp

WhatsApp protocol links and SMS API.

widgets

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Soko

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"I wish I knew this existed before"
"Best investment so far"
"Incredible benchmarks"
"Got
5 wow moments
instantly!"
"I'm saving a day a week"
"It's
Ads Libraries x Email Marketing x Pinterest
, all in one"
"It's been a lifesaver"
"Just filled my todo with
awesome ideas
in 5'"
"I know
what my competitors are doing
in 30s"
"We offer much more value to our clients"
"It's
Ads Libraries x Email Marketing x Pinterest
, all in one"
"It's been a lifesaver"
"Just filled my todo with
awesome ideas
in 5'"
"I know
what my competitors are doing
in 30s"
"We offer much more value to our clients"
"Saves me hours!"
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how much things I learned
on competitors"
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find the perfect example
"
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on competitors"
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Related Industries

Fashion

brands overview

The fashion industry is unique - it is a highly competitive market. There are many different brands and styles of clothing available, so companies have to work hard to stand out from the crowd. The fashion industry is also affected by changes in fashion. What is popular today may not be popular tomorrow, so companies have to be prepared to change with the times. That is why the most successful campaigns are known for their use of celebrity endorsements, creative visuals, and catchy slogans. They have helped to increase the visibility of these brands and make them more desirable to consumers.

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brands →

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