TAVI

Marketing Strategy Breakdown

Logo of
TAVI
An overview of
TAVI
Marketing Strategy data - their Email Marketing Strategy (some of their
Klaviyo
emails tracked on Panoramata) data, Paid Ads, Landing Pages and the main Marketing Softwares they're using in their stack, along with other DTC brands from the same
Fashion
ecommerce industry.

TAVI

- Ecommerce marketing strategy

Emails, SEO, Marketing stack - you're in the right place to access some of the data to understand TAVI ecommerce marketing strategy - and from other brands from the Fashion industry.

They have a very solid email marketing strategy - as their Average Spam score is very good since it's -2,5 (Spam score is a measure of how likely an email is to be considered spam by a spam filter. The higher the score, the more likely the email is to be considered spam.). Also, a point regarding to subject lines - Emails usually have a better open rate while keeping the subject lenght below 36. Here, as it's 28 characters, they're doing very good, that's exactly where we see a good open rate correlation. Kudos to the TAVI team!

If we take a look at their Ecommerce Marketing Stack, the main Email Marketing software (or ESP) they're using seems to be Klaviyo (everyone speaks about them, they're great, focused on ecommerce, which makes the difference for most stores - it can be a good choice, especially if you're on Shopify!).

Fun fact - they're using emojis in 19.35% of their emails - the main ones they use are ⭐ ✨ 🍀 🌎 🌧️ 🌟.

On Panoramata, we gather and analyze the entire TAVI email marketing strategy - along with other brands from the Fashion industry. Amongst their last emails sent, two of them were 'A Chance to Score Leggings 20% Off!' and 'Tick Tock 20% Off is Almost Gone'.

One interesting note as well, about their whole domain reputation and SEO - their Authority Domain Ranking is 50 on https://www.taviactive.com/. This is good - and hard to achieve, so well done for them! Above 60 would be excellent.

In today’s competitive markets, we believe that benchmarking is key, as it allows you to deploy your marketing efforts more efficiently. This is why we built this library.

TAVI

: Email Marketing and Advertising Benchmarks

Average subject length

🟢
🔴
28.0
characters

What about

TAVI

then?

With their average of

28

characters, they're above the limit and should consider to shorten their subject line. Here's one good reason - usuallyy, subject lines that long are not shown entirely on email clients on desktop or mobile. And what's good on saying something that will never be read?

Stay short!

characters, they're right within the sweet spot, which is good! It basically says that you have enough characters to express yourself, but at the same time it will show up entirely on email clients. Just the right amount of characters you want for your own brand!

characters, which is rare - but it means that they have actually more space to express themselves and share their brand values.

Why does this matter? Well, for open rates. Keep it short - on average, you should aim for 16 characters. We consider that above 12 is good, and below 24 is great.

Average email size

2374.96
kB

Why does this matter? Well, for open rates as well - and especially to avoid the Promotions tab and to be less categorized as spam. The lower, the best.

Average spam score

🟢
🔴
-2.5
(Assassin Spam Score for Newsletters)

We use Spam Assassin, the main platform used by email providers to score spam. Below 0, you're safe ie. not considered as spam. Below -2, you're great. If you're above 0, you'll likely to be categorized as spam.

So,

TAVI

 gets a score of

-2.5

. What does that mean exactly for their email marketing strategy ?

Well, as stated, it's good! Any score below 0 generally means that the email will not be categorized as spam, especially the ones below -2 - it's a great score, one you want to keep because it helps a lot the deliverability of your emails!

It's good! It means that their email are not headed to the spam folder. However, a score below -2 would be considered even better.

Well, "oops". It's not that good, they're at a level where it could impact their email deliverability.

Does it means they're in the spam folder every time? No. The considered treshhold to be considered spam 100% of the time depends on a lot of factor (generally, consider that a score of 5 means that you end up there every time). Being between 0 and 5 means that it could happen though.

Usual sending provider

Klaviyo

Most common words

Sale - NEW - DROP: - Sand - Let - +$6

Emoji use in subject lines

19.35
% of subject lines have emojis

Most popular emojis

⭐ - ✨ - 🍀 - 🌎 - 🌧️ - 🌟

⭐ - ✨ - 🍀 - 🌎 - 🌧️ - 🌟

Let's take a moment to review their emoji use. First, love. They're using emojis that shows a clear preference or choice - could on a product, a usage, etc. These are emojis that are expressing what we're calling "Preferred choice". For example, these emojis could be ⭐, ✨, ❤️, 💖, 😍 or 😻.How can you tell your audience - via your subject line - that they're about to see something interesting and unique? Well, like they do, you can use one of the "Interest" emojis (👀, 🌟, 🤩, 💫 or 💎).Your subject line could also be the space to showcase your values. They're actually doing it by featuring some environmental emojis, such as ♻️, 🌳, 🌿 or 🍃.

Average Weekly Emails vs. Industry

Average Weekly Emails vs. Industry

Average Daily Ads and Time Running vs. Industry

Average Daily Ads and Time Running vs. Industry

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TAVI

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Featured Email Marketing Assets from

TAVI

A Chance to Score Leggings 20% Off!

A Chance to Score Leggings 20% Off!

Email from

TAVI

Tick Tock 20% Off is Almost Gone

Tick Tock 20% Off is Almost Gone

Email from

TAVI

Gift for Dad! BOGO socks

Gift for Dad! BOGO socks

Email from

TAVI

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Featured Ads and Paid Media Examples from

TAVI

TAVI
TAVI

Shop Tavi Noir Grip Socks and Complete The Look with Our New Apparel Collection!

Tavi Noir Low Rise Grip Socks (Kelp) - S

Tavi Noir Low Rise Grip Socks (Kelp) - S

Feed Ad from

TAVI

TAVI
TAVI

Shop Tavi Noir Grip Socks and Complete The Look with Our New Apparel Collection!

Tavi Noir Low Rise Grip Socks (Navy) - S

Tavi Noir Low Rise Grip Socks (Navy) - S

Feed Ad from

TAVI

TAVI
TAVI

Feed Ad from

TAVI

Video Analysis

SEO strategy, Organic keywords and Traffic details for

https://www.taviactive.com/

Domain Rating

50
This is the overall metric that matters most, as it sets
TAVI
domain SEO authority.

It shows the power of
TAVI
domain, through the analysis of their backlinks profile compared to others websites, where 100 is the highest score you could achieve.

You can consider that scores between 40 and 50 and average, between 50 and 60 are good and above 60, it starts to be excellent.

Here, for
https://www.taviactive.com/
, as their domain authority is
50
, their score can be considered under average.

Here, for
https://www.taviactive.com/
, as their domain authority is
50
, their score can be considered average.

Here, for
https://www.taviactive.com/
, as their domain authority is
50
, their score can be considered pretty good! 🙌

Here, for
https://www.taviactive.com/
, as their domain authority is
50
, their score can be considered excellent! Kudos to the team 👏

Estimated Traffic

2423
One of the most important metrics for
TAVI
SEO strategy! 

This figure is the estimated traffic they're receiving from Organic Search, and is directly correlated to their number of keywords (
729
) and their Domain Rating.

Total Keywords

729
Why does this matter for
TAVI
SEO strategy? 

This is the total number of keywords where 
TAVI
SEO rankings are in the top 100, across all countries. The more, the better, as it leads to a more important organic traffic.

Domains

0
The total number of domain who have a link to  
TAVI
website. The more, the better, as it helps to increase the domain rating.

Total Backlinks

274377
What's a backlink? A link from another domain that redirect to  
TAVI
website. On top of their amount of links, we break down the kind of links they have.

Backlinks Profile

Backlinks Text

1023

Backlinks NoFollow

486

Backlinks Redirect

273354

Backlinks Images

24

Backlinks Frame

0

Backlinks Form

0

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