Ben Sherman

Marketing Strategy Breakdown

Logo of
Ben Sherman
An overview of
Ben Sherman
Marketing Strategy data we've collected and making publicly available on this page. Signing up on Panoramata, you'll be able to track them on real time and access all the relying data. We'll quickly cover here their Email Marketing Strategy (some of their
Klaviyo
emails tracked on Panoramata) data, Paid Ads, Landing Pages and the main Marketing Softwares they're using in their stack, along with other DTC brands from the
Fashion
ecommerce industry.

Ben Sherman

- Ecommerce marketing strategy

You can access here some of the data we collect on Ben Sherman ecommerce marketing strategy, on their Email, Ads, Landing pages channels, on top of some of the marketing softwares they're using on their eshop.

They have a very solid email marketing strategy - as their Average Spam score is very good since it's -2,7 (Spam score is a measure of how likely an email is to be considered spam by a spam filter. The higher the score, the more likely the email is to be considered spam.). Also, a point regarding to subject lines - Emails usually have a better open rate while keeping the subject lenght below 36. Here, as it's 25 characters, they're doing great, that's exactly where we see a good open rate correlation. Kudos to the Ben Sherman team!

If we take a look at their Ecommerce Marketing Stack, the main Email Marketing software (or ESP) they're using seems to be Klaviyo (everyone speaks about them, they're great, focused on ecommerce, which makes the difference for most stores - it can be a good choice, especially if you're on Shopify!).

Fun fact - they're using emojis in 0.9% of their emails - the main ones they use are 📅.

We display here a overview of Ben Sherman email marketing strategy - along with other brands from the Fashion industry. Amongst their last emails sent, two of them were 'Don't want to hear about Father's Day?' and 'Don't want to hear about Father's Day?'.

One interesting note as well, about their whole domain reputation and SEO - their Authority Domain Ranking is 46 on https://www.bensherman.co.uk/. This could be improved, even if it's already a good achievement, as good Domain Rating is starting at 50 - above 60 would be excellent.

So we present you all this marketing data gathered by our platform, Panoramata, the best ecommerce intelligence platform.

Recent marketing updates

Email Marketing

Social Advertising

Ben Sherman

: Email Marketing and Advertising Benchmarks

Average subject length

🟢
🔴
25.0
characters

What about

Ben Sherman

then?

With their average of

25

characters, they're above the limit and should consider to shorten their subject line. Here's one good reason - usuallyy, subject lines that long are not shown entirely on email clients on desktop or mobile. And what's good on saying something that will never be read?

Stay short!

characters, they're right within the sweet spot, which is good! It basically says that you have enough characters to express yourself, but at the same time it will show up entirely on email clients. Just the right amount of characters you want for your own brand!

characters, which is rare - but it means that they have actually more space to express themselves and share their brand values.

Why does this matter? Well, for open rates. Keep it short - on average, you should aim for 16 characters. We consider that above 12 is good, and below 24 is great.

Average email size

725.58
kB

Why does this matter? Well, for open rates as well - and especially to avoid the Promotions tab and to be less categorized as spam. The lower, the best.

Average spam score

🟢
🔴
-2.7
(Assassin Spam Score for Newsletters)

We use Spam Assassin, the main platform used by email providers to score spam. Below 0, you're safe ie. not considered as spam. Below -2, you're great. If you're above 0, you'll likely to be categorized as spam.

So,

Ben Sherman

 gets a score of

-2.7

. What does that mean exactly for their email marketing strategy ?

Well, as stated, it's good! Any score below 0 generally means that the email will not be categorized as spam, especially the ones below -2 - it's a great score, one you want to keep because it helps a lot the deliverability of your emails!

It's good! It means that their email are not headed to the spam folder. However, a score below -2 would be considered even better.

Well, "oops". It's not that good, they're at a level where it could impact their email deliverability.

Does it means they're in the spam folder every time? No. The considered treshhold to be considered spam 100% of the time depends on a lot of factor (generally, consider that a score of 5 means that you end up there every time). Being between 0 and 5 means that it could happen though.

Usual sending provider

Klaviyo

Most common words

Day - 12 - | - 30% - Our - A

Emoji use in subject lines

0.9
% of subject lines have emojis

Most popular emojis

📅

📅

Yes, these emojis are pretty. But what are their usage telling us? They don't use that much emojis that are widely used by other brands, which is a good thing!

Average Weekly Emails vs. Industry

Average Weekly Emails vs. Industry

Average Daily Ads and Time Running vs. Industry

Average Daily Ads and Time Running vs. Industry

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Ben Sherman

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Featured Email Marketing Assets from

Ben Sherman

Don't want to hear about Father's Day?

Don't want to hear about Father's Day?

Email from

Ben Sherman

Don't want to hear about Father's Day?

Don't want to hear about Father's Day?

Email from

Ben Sherman

Up to 70% off*

Up to 70% off*

Email from

Ben Sherman

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Featured Ads and Paid Media Examples from

Ben Sherman

Ben Sherman
Ben Sherman

Tap to get everything you need for the season before we run out!

Chandler Low-Top Chambray Sneaker - Dark Grey

Chandler Low-Top Chambray Sneaker - Dark Grey

Feed Ad from

Ben Sherman

Ben Sherman
Ben Sherman

Tap to get everything you need for the season before we run out!

Boys' Red Button-Down Shirt with Navy Dot Pattern (Sizes 8-18)

Boys' Red Button-Down Shirt with Navy Dot Pattern (Sizes 8-18)

Feed Ad from

Ben Sherman

Ben Sherman
Ben Sherman

Tap to get everything you need for the season before we run out!

Boys' Blue Plaid & Gingham Yarn Dyed Shirt (Sizes 4-7)

Boys' Blue Plaid & Gingham Yarn Dyed Shirt (Sizes 4-7)

Feed Ad from

Ben Sherman

Video Analysis

SEO strategy, Organic keywords and Traffic details for

https://www.bensherman.co.uk/

Domain Rating

46
This is the overall metric that matters most, as it sets
Ben Sherman
domain SEO authority.

It shows the power of
Ben Sherman
domain, through the analysis of their backlinks profile compared to others websites, where 100 is the highest score you could achieve.

You can consider that scores between 40 and 50 and average, between 50 and 60 are good and above 60, it starts to be excellent.

Here, for
https://www.bensherman.co.uk/
, as their domain authority is
46
, their score can be considered under average.

Here, for
https://www.bensherman.co.uk/
, as their domain authority is
46
, their score can be considered average.

Here, for
https://www.bensherman.co.uk/
, as their domain authority is
46
, their score can be considered pretty good! 🙌

Here, for
https://www.bensherman.co.uk/
, as their domain authority is
46
, their score can be considered excellent! Kudos to the team 👏

Estimated Traffic

35522
One of the most important metrics for
Ben Sherman
SEO strategy! 

This figure is the estimated traffic they're receiving from Organic Search, and is directly correlated to their number of keywords (
15226
) and their Domain Rating.

Total Keywords

15226
Why does this matter for
Ben Sherman
SEO strategy? 

This is the total number of keywords where 
Ben Sherman
SEO rankings are in the top 100, across all countries. The more, the better, as it leads to a more important organic traffic.

Domains

1092
The total number of domain who have a link to  
Ben Sherman
website. The more, the better, as it helps to increase the domain rating.

Total Backlinks

36439
What's a backlink? A link from another domain that redirect to  
Ben Sherman
website. On top of their amount of links, we break down the kind of links they have.

Backlinks Profile

Backlinks Text

32957

Backlinks NoFollow

11126

Backlinks Redirect

14

Backlinks Images

20784

Backlinks Frame

1

Backlinks Form

0

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We track the changes made by your competitors on their website and on the landing pages they're using in their paid media.

growth

Industry-specific Benchmarks

Based on all collected data, we build industry benchmarks you'll use for real, and share to your team/clients.

Softwares and Marketing eCommerce Stack

Feefo

Feefo

Feefo customer review and feedback system for service and products.

widgets

More details →
Google Tag Manager

Google Tag Manager

Google Tag Manager is a free tag management system that allows you to manage and deploy marketing tags (snippets of code or tracking pixels) on your website (or mobile app) without having to modify the code.

widgets

More details →

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"Best investment so far"
"Incredible benchmarks"
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Ads Libraries x Email Marketing x Pinterest
, all in one"
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in 30s"
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Ads Libraries x Email Marketing x Pinterest
, all in one"
"It's been a lifesaver"
"Just filled my todo with
awesome ideas
in 5'"
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what my competitors are doing
in 30s"
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Related Industries

Clothes

brands overview

Clothes, being part of the Fashion industry, reflects an individual’s culture, personality, and preferences. Clothes began as a necessity to provide physical safeguards to the body from weather, heat, dust, rain and cold. Now due to the trends, they can tell us a great deal about a person's background, social status, style and mood. 

Clothes
brands →

Fashion

brands overview

The fashion industry is unique - it is a highly competitive market. There are many different brands and styles of clothing available, so companies have to work hard to stand out from the crowd. The fashion industry is also affected by changes in fashion. What is popular today may not be popular tomorrow, so companies have to be prepared to change with the times. That is why the most successful campaigns are known for their use of celebrity endorsements, creative visuals, and catchy slogans. They have helped to increase the visibility of these brands and make them more desirable to consumers.

Fashion
brands →

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