Tory Burch

Marketing Strategy Breakdown

Logo of
Tory Burch
An overview of
Tory Burch
Marketing Strategy data - their Email Marketing Strategy (some of their
Sailthru
emails tracked on Panoramata) data, Paid Ads, Landing Pages and the main Marketing Softwares they're using in their stack, along with other DTC brands from the same
Fashion
ecommerce industry.

Tory Burch

- Ecommerce marketing strategy

There’s a lot to learn from Tory Burch ecommerce marketing strategy. Here, you can pick their marketing strategy, learn lessons, and take inspiration for your own eCommerce business.

They have a very solid email marketing strategy - as their Average Spam score is good since it's -1,4 (Spam score is a measure of how likely an email is to be considered spam by a spam filter. The higher the score, the more likely the email is to be considered spam.). Also, a point regarding to subject lines - Emails usually have a better open rate while keeping the subject lenght below 36. Here, as it's 24 characters, they're doing great, that's exactly where we see a good open rate correlation. Kudos to the Tory Burch team!

If we take a look at their Ecommerce Marketing Stack, the main Email Marketing software (or ESP) they're using seems to be Sailthru .

We display here a overview of Tory Burch email marketing strategy - along with other brands from the Fashion industry. Amongst their last emails sent, two of them were 'The Metal Miller Soft' and 'Summer equation'.

One interesting note as well, about their whole domain reputation and SEO - their Authority Domain Ranking is 75 on https://www.toryburch.com/. This is excellent - and hard to achieve, as it takes time, consistent SEO work and a solid SEO strategy.

In today’s competitive markets, we believe that benchmarking is key, as it allows you to deploy your marketing efforts more efficiently. This is why we built this library.

Tory Burch

: Email Marketing and Advertising Statistics

Average subject lenght

🟢
🔴
24.0
characters

What about

Tory Burch

then?

With their average of

24

characters, they're above the limit and should consider to shorten their subject line. Here's one good reason - usuallyy, subject lines that long are not shown entirely on email clients on desktop or mobile. And what's good on saying something that will never be read?

Stay short!

characters, they're right within the sweet spot, which is good! It basically says that you have enough characters to express yourself, but at the same time it will show up entirely on email clients. Just the right amount of characters you want for your own brand!

characters, which is rare - but it means that they have actually more space to express themselves and share their brand values.

Why does this matter? Well, for open rates. Keep it short - on average, you should aim for 16 characters. We consider that above 12 is good, and below 24 is great.

Average email size

2526.84
kB

Why does this matter? Well, for open rates as well - and especially to avoid the Promotions tab and to be less categorized as spam. The lower, the best.

Average spam score

🟢
🔴
-1.4
(Assassin Spam Score for Newsletters)

We use Spam Assassin, the main platform used by email providers to score spam. Below 0, you're safe ie. not considered as spam. Below -2, you're great. If you're above 0, you'll likely to be categorized as spam.

So,

Tory Burch

 gets a score of

-1.4

. What does that mean exactly for their email marketing strategy ?

Well, as stated, it's good! Any score below 0 generally means that the email will not be categorized as spam, especially the ones below -2 - it's a great score, one you want to keep because it helps a lot the deliverability of your emails!

It's good! It means that their email are not headed to the spam folder. However, a score below -2 would be considered even better.

Well, "oops". It's not that good, they're at a level where it could impact their email deliverability.

Does it means they're in the spam folder every time? No. The considered treshhold to be considered spam 100% of the time depends on a lot of factor (generally, consider that a score of 5 means that you end up there every time). Being between 0 and 5 means that it could happen though.

Usual sending provider

Sailthru

Most common words

our - Lunar - New - Year - STARTS - handbags

Emoji use in subject lines

0.0
% of subject lines have emojis

Most popular emojis

(soon)

(soon)

Average Weekly Emails vs. Industry

Average Weekly Emails vs. Industry

Average Daily Ads and Time Running vs. Industry

Average Daily Ads and Time Running vs. Industry

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Tory Burch

Featured Email Marketing Assets from

Tory Burch

The Metal Miller Soft

The Metal Miller Soft

Email from

Tory Burch

Summer equation

Summer equation

Email from

Tory Burch

Totes to fit your summer essentials

Totes to fit your summer essentials

Email from

Tory Burch

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Tory Burch

We'll never send you spam. Never.

Featured Ads and Paid Media Assets from

Tory Burch

Tory Burch
Tory Burch

Feed Ad from

Tory Burch

Tory Burch
Tory Burch

Feed Ad from

Tory Burch

Tory Burch
Tory Burch

Feed Ad from

Tory Burch

Video Analysis

SEO strategy, Organic keywords and Traffic details for

https://www.toryburch.com/

Domain Rating

75
This is the overall metric that matters most, as it sets
Tory Burch
domain SEO authority.

It shows the power of
Tory Burch
domain, through the analysis of their backlinks profile compared to others websites, where 100 is the highest score you could achieve.

You can consider that scores between 40 and 50 and average, between 50 and 60 are good and above 60, it starts to be excellent.

Here, for
https://www.toryburch.com/
, as their domain authority is
75
, their score can be considered under average.

Here, for
https://www.toryburch.com/
, as their domain authority is
75
, their score can be considered average.

Here, for
https://www.toryburch.com/
, as their domain authority is
75
, their score can be considered pretty good! 🙌

Here, for
https://www.toryburch.com/
, as their domain authority is
75
, their score can be considered excellent! Kudos to the team 👏

Estimated Traffic

1671238
One of the most important metrics for
Tory Burch
SEO strategy! 

This figure is the estimated traffic they're receiving from Organic Search, and is directly correlated to their number of keywords (
166299
) and their Domain Rating.

Total Keywords

166299
Why does this matter for
Tory Burch
SEO strategy? 

This is the total number of keywords where 
Tory Burch
SEO rankings are in the top 100, across all countries. The more, the better, as it leads to a more important organic traffic.

Domains

17804
The total number of domain who have a link to  
Tory Burch
website. The more, the better, as it helps to increase the domain rating.

Total Backlinks

1654499
What's a backlink? A link from another domain that redirect to  
Tory Burch
website. On top of their amount of links, we break down the kind of links they have.

Backlinks Profile

Backlinks Text

1637548

Backlinks NoFollow

104579

Backlinks Redirect

2568

Backlinks Images

94515

Backlinks Frame

8

Backlinks Form

947

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Tory Burch

Softwares and Marketing eCommerce Stack

Adyen

Adyen

Adyen is a leading provider of omni-channel payment solutions with over 250 payment methods and 187 transaction currencies.

payment

Discover →More details →
Afterpay

Afterpay

Buy now pay later system from Australia. Owned by Square.

payment

Discover →More details →
Bazaarvoice

Bazaarvoice

Combination of technology and personalized services that help brands build online communities that drive business goals.

analytics

Discover →More details →
Gladly

Gladly

Customer service technology platform.

analytics

Discover →More details →
Google Tag Manager

Google Tag Manager

Google Tag Manager is a free tag management system that allows you to manage and deploy marketing tags (snippets of code or tracking pixels) on your website (or mobile app) without having to modify the code.

widgets

Discover →More details →
Optimizely

Optimizely

Optimizely empowers companies to deliver more relevant and effective digital experiences on websites and mobile through A/B testing and personalization.

analytics

Discover →More details →

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Related Industries

Fashion

brands overview

The fashion industry is unique - it is a highly competitive market. There are many different brands and styles of clothing available, so companies have to work hard to stand out from the crowd. The fashion industry is also affected by changes in fashion. What is popular today may not be popular tomorrow, so companies have to be prepared to change with the times. That is why the most successful campaigns are known for their use of celebrity endorsements, creative visuals, and catchy slogans. They have helped to increase the visibility of these brands and make them more desirable to consumers.

Fashion
brands →

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