Yankee Candle

Marketing Strategy Breakdown

Logo of
Yankee Candle
An overview of
Yankee Candle
Marketing Strategy data we've collected and making publicly available on this page. Signing up on Panoramata, you'll be able to track them on real time and access all the relying data. We'll quickly cover here their Email Marketing Strategy (some of their
(soon)
emails tracked on Panoramata) data, Paid Ads, Landing Pages and the main Marketing Softwares they're using in their stack, along with other DTC brands from the
Home
ecommerce industry.

Yankee Candle

- Ecommerce marketing strategy

You can access here some of the data we collect on Yankee Candle ecommerce marketing strategy, on their Email, Ads, Landing pages channels, on top of some of the marketing softwares they're using on their eshop.

They have a good email marketing strategy - if we look at their Average Spam score, it's excellent - being at -16,4 (it is basically a measure of how likely an email is to be considered spam by a spam filter. The higher the score, the more likely the email is to be considered spam.). But they seem less performant regarding to subject lines - Emails usually have a better open rate while keeping the subject lenght below 36. Here, as it's 45 characters, they're doing not good, it's too long. For example, on mobile phones, their subject line is almost impossible to read.

Fun fact - they're using emojis in 7.89% of their emails - the main ones they use are 🌈 ❤️ 🌸 🐇 😊.

We display here a overview of Yankee Candle email marketing strategy - along with other brands from the Home industry. Amongst their last emails sent, two of them were 'Save up to 60% online — clearance sale on now!' and 'Deal of the Week: Save over $10 on 3-Wick Candles'.

One interesting note as well, about their whole domain reputation and SEO - their Authority Domain Ranking is 73 on https://www.yankeecandle.com/. This is excellent - and hard to achieve, as it takes time, consistent SEO work and a solid SEO strategy.

One interesting thing that this data allow us to understand is a common trait for the best brands, in order to achieve success - they always deliver a consistent message across all channels.

Yankee Candle

: Email Marketing and Advertising Benchmarks

Average subject length

🟢
🔴
45.0
characters

What about

Yankee Candle

then?

With their average of

45

characters, they're above the limit and should consider to shorten their subject line. Here's one good reason - usuallyy, subject lines that long are not shown entirely on email clients on desktop or mobile. And what's good on saying something that will never be read?

Stay short!

characters, they're right within the sweet spot, which is good! It basically says that you have enough characters to express yourself, but at the same time it will show up entirely on email clients. Just the right amount of characters you want for your own brand!

characters, which is rare - but it means that they have actually more space to express themselves and share their brand values.

Why does this matter? Well, for open rates. Keep it short - on average, you should aim for 16 characters. We consider that above 12 is good, and below 24 is great.

Average email size

623.61
kB

Why does this matter? Well, for open rates as well - and especially to avoid the Promotions tab and to be less categorized as spam. The lower, the best.

Average spam score

🟢
🔴
-16.4
(Assassin Spam Score for Newsletters)

We use Spam Assassin, the main platform used by email providers to score spam. Below 0, you're safe ie. not considered as spam. Below -2, you're great. If you're above 0, you'll likely to be categorized as spam.

So,

Yankee Candle

 gets a score of

-16.4

. What does that mean exactly for their email marketing strategy ?

Well, as stated, it's good! Any score below 0 generally means that the email will not be categorized as spam, especially the ones below -2 - it's a great score, one you want to keep because it helps a lot the deliverability of your emails!

It's good! It means that their email are not headed to the spam folder. However, a score below -2 would be considered even better.

Well, "oops". It's not that good, they're at a level where it could impact their email deliverability.

Does it means they're in the spam folder every time? No. The considered treshhold to be considered spam 100% of the time depends on a lot of factor (generally, consider that a score of 5 means that you end up there every time). Being between 0 and 5 means that it could happen though.

Usual sending provider

(soon)

Most common words

Buy - 2 - Get - 2 - We - Mother

Emoji use in subject lines

7.89
% of subject lines have emojis

Most popular emojis

🌈 - ❤️ - 🌸 - 🐇 - 😊

🌈 - ❤️ - 🌸 - 🐇 - 😊

Emojis are now a way to express emotions - and send a message - to your audience. What are they trying to express here? First, love. They're using emojis that shows a clear preference or choice - could on a product, a usage, etc. These are emojis that are expressing what we're calling "Preferred choice". For example, these emojis could be ⭐, ✨, ❤️, 💖, 😍 or 😻.

Average Weekly Emails vs. Industry

Average Weekly Emails vs. Industry

Average Daily Ads and Time Running vs. Industry

Average Daily Ads and Time Running vs. Industry

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Yankee Candle

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Featured Email Marketing Assets from

Yankee Candle

Save up to 60% online — clearance sale on now!

Save up to 60% online — clearance sale on now!

Email from

Yankee Candle

Deal of the Week: Save over $10 on 3-Wick Candles

Deal of the Week: Save over $10 on 3-Wick Candles

Email from

Yankee Candle

Look inside for clearance sale prices you'll love

Look inside for clearance sale prices you'll love

Email from

Yankee Candle

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Featured Ads and Paid Media Examples from

Yankee Candle

Yankee Candle
Yankee Candle

To celebrate Pride Month, we are proud to support @Rainbow Railroad and launch our new fragrance: Love is Love.

Pride Candle: Love is Love

Pride Candle: Love is Love

Feed Ad from

Yankee Candle

Yankee Candle
Yankee Candle

Dreaming of warm sand and ocean views? 🏖️ Let fragrance take you there! Tell us in the comments which Yankee Candle fragrances put you in a vacation state of mind. 👇 📸: @ablissfulnest

Yankee Candle

Yankee Candle

Feed Ad from

Yankee Candle

Yankee Candle
Yankee Candle

Yankee Candle

Yankee Candle

Feed Ad from

Yankee Candle

Video Analysis

SEO strategy, Organic keywords and Traffic details for

https://www.yankeecandle.com/

Domain Rating

73
This is the overall metric that matters most, as it sets
Yankee Candle
domain SEO authority.

It shows the power of
Yankee Candle
domain, through the analysis of their backlinks profile compared to others websites, where 100 is the highest score you could achieve.

You can consider that scores between 40 and 50 and average, between 50 and 60 are good and above 60, it starts to be excellent.

Here, for
https://www.yankeecandle.com/
, as their domain authority is
73
, their score can be considered under average.

Here, for
https://www.yankeecandle.com/
, as their domain authority is
73
, their score can be considered average.

Here, for
https://www.yankeecandle.com/
, as their domain authority is
73
, their score can be considered pretty good! 🙌

Here, for
https://www.yankeecandle.com/
, as their domain authority is
73
, their score can be considered excellent! Kudos to the team 👏

Estimated Traffic

423347
One of the most important metrics for
Yankee Candle
SEO strategy! 

This figure is the estimated traffic they're receiving from Organic Search, and is directly correlated to their number of keywords (
56098
) and their Domain Rating.

Total Keywords

56098
Why does this matter for
Yankee Candle
SEO strategy? 

This is the total number of keywords where 
Yankee Candle
SEO rankings are in the top 100, across all countries. The more, the better, as it leads to a more important organic traffic.

Domains

11328
The total number of domain who have a link to  
Yankee Candle
website. The more, the better, as it helps to increase the domain rating.

Total Backlinks

269640
What's a backlink? A link from another domain that redirect to  
Yankee Candle
website. On top of their amount of links, we break down the kind of links they have.

Backlinks Profile

Backlinks Text

269036

Backlinks NoFollow

64239

Backlinks Redirect

575

Backlinks Images

22966

Backlinks Frame

9

Backlinks Form

18

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