Yellowpop

Marketing Strategy Breakdown

Logo of
Yellowpop
An overview of
Yellowpop
Marketing Strategy data - their Email Marketing Strategy (some of their
Klaviyo
emails tracked on Panoramata) data, Paid Ads, Landing Pages and the main Marketing Softwares they're using in their stack, along with other DTC brands from the same
Home
ecommerce industry.

Yellowpop

- Ecommerce marketing strategy

Monitoring Website Traffic Organic SEO data and Email Marketing Data for Yellowpop, we can have a quick overview of their ecommerce marketing strategy - and we display here for free some of the datapoinst we collect.

They have a good email marketing strategy - if we look at their Average Spam score, it's very good - being at -3,5 (it is basically a measure of how likely an email is to be considered spam by a spam filter. The higher the score, the more likely the email is to be considered spam.). But they seem less performant regarding to subject lines - Emails usually have a better open rate while keeping the subject lenght below 36. Here, as it's 39 characters, they're doing not good, but close enough. Trying to keep it shorter would work well for them and help Yellowpop improve their open rate, especially on mobile devices.

If we take a look at their Ecommerce Marketing Stack, the main Email Marketing software (or ESP) they're using seems to be Klaviyo (everyone speaks about them, they're great, focused on ecommerce, which makes the difference for most stores - it can be a good choice, especially if you're on Shopify!).

Fun fact - they're using emojis in 84.21% of their emails - the main ones they use are ✨ 💥 💙 😱 👀 😉.

We display here a overview of Yellowpop email marketing strategy - along with other brands from the Home industry. Amongst their last emails sent, two of them were 'Save up to 50% with our Memorial Day Sale! 🇺🇸' and '💙 Only good vibes 💚'.

One interesting note as well, about their whole domain reputation and SEO - their Authority Domain Ranking is 44 on https://www.yellowpop.com/. This could be improved, even if it's already a good achievement, as good Domain Rating is starting at 50 - above 60 would be excellent.

One interesting thing that this data allow us to understand is a common trait for the best brands, in order to achieve success - they always deliver a consistent message across all channels.

Yellowpop

: Email Marketing and Advertising Statistics

Average subject lenght

🟢
🔴
39.0
characters

What about

Yellowpop

then?

With their average of

39

characters, they're above the limit and should consider to shorten their subject line. Here's one good reason - usuallyy, subject lines that long are not shown entirely on email clients on desktop or mobile. And what's good on saying something that will never be read?

Stay short!

characters, they're right within the sweet spot, which is good! It basically says that you have enough characters to express yourself, but at the same time it will show up entirely on email clients. Just the right amount of characters you want for your own brand!

characters, which is rare - but it means that they have actually more space to express themselves and share their brand values.

Why does this matter? Well, for open rates. Keep it short - on average, you should aim for 16 characters. We consider that above 12 is good, and below 24 is great.

Average email size

6504.26
kB

Why does this matter? Well, for open rates as well - and especially to avoid the Promotions tab and to be less categorized as spam. The lower, the best.

Average spam score

🟢
🔴
-3.5
(Assassin Spam Score for Newsletters)

We use Spam Assassin, the main platform used by email providers to score spam. Below 0, you're safe ie. not considered as spam. Below -2, you're great. If you're above 0, you'll likely to be categorized as spam.

So,

Yellowpop

 gets a score of

-3.5

. What does that mean exactly for their email marketing strategy ?

Well, as stated, it's good! Any score below 0 generally means that the email will not be categorized as spam, especially the ones below -2 - it's a great score, one you want to keep because it helps a lot the deliverability of your emails!

It's good! It means that their email are not headed to the spam folder. However, a score below -2 would be considered even better.

Well, "oops". It's not that good, they're at a level where it could impact their email deliverability.

Does it means they're in the spam folder every time? No. The considered treshhold to be considered spam 100% of the time depends on a lot of factor (generally, consider that a score of 5 means that you end up there every time). Being between 0 and 5 means that it could happen though.

Usual sending provider

Klaviyo

Most common words

to - enjoy - our - Mother's - The - favorite

Emoji use in subject lines

84.21
% of subject lines have emojis

Most popular emojis

✨ - 💥 - 💙 - 😱 - 👀 - 😉

✨ - 💥 - 💙 - 😱 - 👀 - 😉

Emojis are now a way to express emotions - and send a message - to your audience. What are they trying to express here? The first thing here is that we can see they're using what we're calling "Preferred choice" emoji - emojis that are expressing a best choice, a best seller, a well reviewed item ie. the brand is showing that it made the choice for you. These emojis could be, for example, ⭐, ✨, ❤️, 💖, 😍 or 😻. This is a manifestation of love.Notice the emoji that shouts "This is an important email!". Right ? This kind of emojis (like 🚨, ⚡, 📣, 💥, ❗ or 🔥) are the ones that are there to highlight that there's something important here. It could be a discount, a news, a launch, whatever - this kind of subject line drives engagement and boost open rates.They use emojis to drive curiosity and interest towards their offer, with the usage of "Interest" emojis, as we call them. 👀, 🌟, 🤩, 💫 or 💎 are actually effective way to make your subject line stand out and trigger interest from your audience.Also, they're using an interesting kind of emojis, that we're calling here "Scarcity" emojis. For example ⏰, ⌛, 😱 or 💸 - yes, these are emojis showing that you don't want to miss what's happening, because it's limited in time, in stock, etc. Great way to engage for an instant reaction.

Average Weekly Emails vs. Industry

Average Weekly Emails vs. Industry

Average Daily Ads and Time Running vs. Industry

Average Daily Ads and Time Running vs. Industry

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Unlock all the data about

Yellowpop

Featured Email Marketing Assets from

Yellowpop

Save up to 50% with our Memorial Day Sale! 🇺🇸

Save up to 50% with our Memorial Day Sale! 🇺🇸

Email from

Yellowpop

💙  Only good vibes 💚

💙 Only good vibes 💚

Email from

Yellowpop

24H left to enjoy our Memorial Day Sale 😱

24H left to enjoy our Memorial Day Sale 😱

Email from

Yellowpop

Looking for email marketing inspiration?

Download our 104 Email Marketing Ideas playbook, including

Yellowpop

Featured Ads and Paid Media Assets from

Yellowpop

Yellowpop
Yellowpop

YP x Emily Eldrige: Discover our LED neon extended collection. Free Shipping 🌍

700+ 4.9⭐ on Trustpilot.

700+ 4.9⭐ on Trustpilot.

Feed Ad from

Yellowpop

Yellowpop
Yellowpop

Introducing YP x Emily Eldridge: exclusive LED neon collab. Free Shipping 🌍

Feed Ad from

Yellowpop

Yellowpop
Yellowpop

Meet Emily Eldridge & Lazy Daisy, the latest addition to our neon collection. Free Shipping 🌍

700+ 4.9⭐ on Trustpilot.

700+ 4.9⭐ on Trustpilot.

Feed Ad from

Yellowpop

Video Analysis

SEO strategy, Organic keywords and Traffic details for

https://www.yellowpop.com/

Domain Rating

44
This is the overall metric that matters most, as it sets
Yellowpop
domain SEO authority.

It shows the power of
Yellowpop
domain, through the analysis of their backlinks profile compared to others websites, where 100 is the highest score you could achieve.

You can consider that scores between 40 and 50 and average, between 50 and 60 are good and above 60, it starts to be excellent.

Here, for
https://www.yellowpop.com/
, as their domain authority is
44
, their score can be considered under average.

Here, for
https://www.yellowpop.com/
, as their domain authority is
44
, their score can be considered average.

Here, for
https://www.yellowpop.com/
, as their domain authority is
44
, their score can be considered pretty good! 🙌

Here, for
https://www.yellowpop.com/
, as their domain authority is
44
, their score can be considered excellent! Kudos to the team 👏

Estimated Traffic

24426
One of the most important metrics for
Yellowpop
SEO strategy! 

This figure is the estimated traffic they're receiving from Organic Search, and is directly correlated to their number of keywords (
11256
) and their Domain Rating.

Total Keywords

11256
Why does this matter for
Yellowpop
SEO strategy? 

This is the total number of keywords where 
Yellowpop
SEO rankings are in the top 100, across all countries. The more, the better, as it leads to a more important organic traffic.

Domains

602
The total number of domain who have a link to  
Yellowpop
website. The more, the better, as it helps to increase the domain rating.

Total Backlinks

0
What's a backlink? A link from another domain that redirect to  
Yellowpop
website. On top of their amount of links, we break down the kind of links they have.

Backlinks Profile

Backlinks Text

0

Backlinks NoFollow

0

Backlinks Redirect

0

Backlinks Images

0

Backlinks Frame

0

Backlinks Form

0

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Yellowpop

Softwares and Marketing eCommerce Stack

Coming soon.

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Related Industries

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Home decor is the art of making your home look nice. It is part of the home industry, along with furniture, garden, etc. It refers to the aesthetic components used to make a home more attractive and visually appealing. The home decor industry includes physical items and objects (furniture, art, and accessories), placement of physical items and objects, and room colors and materials (flooring, wall coverings, window coverings, and ceilings).

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