ZooRoyal

Marketing Strategy Breakdown

Logo of
ZooRoyal
An overview of
ZooRoyal
Marketing Strategy data - their Email Marketing Strategy (some of their
(soon)
emails tracked on Panoramata) data, Paid Ads, Landing Pages and the main Marketing Softwares they're using in their stack, along with other DTC brands from the same
Pet
ecommerce industry.

ZooRoyal

- Ecommerce marketing strategy

You're looking for Email Ecommerce Marketing data for ZooRoyal? You're in the right place!

The datapoints we have collected on their email marketing strategy leads to think that they could definetely improve, especially regarding their Average Spam score, we consider it not good since it's -0,1 (Spam score is a measure of how likely an email is to be considered spam by a spam filter. The higher the score, the more likely the email is to be considered spam.). Also, a point regarding to subject lines - Emails usually have a better open rate while keeping the subject lenght below 36. Here, as it's 40 characters, they're doing not good, but close enough. Trying to keep it shorter would work well for them and help ZooRoyal improve their open rate, especially on mobile devices.

On Panoramata, we gather and analyze the entire ZooRoyal email marketing strategy - along with other brands from the Pet industry. Amongst their last emails sent, two of them were 'Herzlich Willkommen Tierfreund!' and 'Deine Registrierung ist noch nicht abgeschlossen.'.

One interesting note as well, about their whole domain reputation and SEO - their Authority Domain Ranking is 69 on https://www.zooroyal.de/. This is excellent - and hard to achieve, as it takes time, consistent SEO work and a solid SEO strategy.

So we present you all this marketing data gathered by our platform, Panoramata, the best ecommerce intelligence platform.

ZooRoyal

: Email Marketing and Advertising Benchmarks

Average subject length

🟢
🔴
40.0
characters

What about

ZooRoyal

then?

With their average of

40

characters, they're above the limit and should consider to shorten their subject line. Here's one good reason - usuallyy, subject lines that long are not shown entirely on email clients on desktop or mobile. And what's good on saying something that will never be read?

Stay short!

characters, they're right within the sweet spot, which is good! It basically says that you have enough characters to express yourself, but at the same time it will show up entirely on email clients. Just the right amount of characters you want for your own brand!

characters, which is rare - but it means that they have actually more space to express themselves and share their brand values.

Why does this matter? Well, for open rates. Keep it short - on average, you should aim for 16 characters. We consider that above 12 is good, and below 24 is great.

Average email size

66.96
kB

Why does this matter? Well, for open rates as well - and especially to avoid the Promotions tab and to be less categorized as spam. The lower, the best.

Average spam score

🟢
🔴
-0.1
(Assassin Spam Score for Newsletters)

We use Spam Assassin, the main platform used by email providers to score spam. Below 0, you're safe ie. not considered as spam. Below -2, you're great. If you're above 0, you'll likely to be categorized as spam.

So,

ZooRoyal

 gets a score of

-0.1

. What does that mean exactly for their email marketing strategy ?

Well, as stated, it's good! Any score below 0 generally means that the email will not be categorized as spam, especially the ones below -2 - it's a great score, one you want to keep because it helps a lot the deliverability of your emails!

It's good! It means that their email are not headed to the spam folder. However, a score below -2 would be considered even better.

Well, "oops". It's not that good, they're at a level where it could impact their email deliverability.

Does it means they're in the spam folder every time? No. The considered treshhold to be considered spam 100% of the time depends on a lot of factor (generally, consider that a score of 5 means that you end up there every time). Being between 0 and 5 means that it could happen though.

Usual sending provider

(soon)

Most common words

Tierfreund - abgeschlossen. - Herzlich - Willkommen - Deine - nicht

Emoji use in subject lines

0.0
% of subject lines have emojis

Most popular emojis

(soon)

(soon)

Average Weekly Emails vs. Industry

Average Weekly Emails vs. Industry

Average Daily Ads and Time Running vs. Industry

Average Daily Ads and Time Running vs. Industry

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Unlock everything about

ZooRoyal

with Panoramata

Featured Email Marketing Assets from

ZooRoyal

Herzlich Willkommen Tierfreund!

Herzlich Willkommen Tierfreund!

Email from

ZooRoyal

Deine Registrierung ist noch nicht abgeschlossen.

Deine Registrierung ist noch nicht abgeschlossen.

Email from

ZooRoyal

Email from

ZooRoyal

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Featured Ads and Paid Media Examples from

ZooRoyal

ZooRoyal
ZooRoyal

Wasser (sparsam) marsch! Nach einer Woche Hitze haben wir uns dieses Wochenende doch alle eine Abkühlung verdient! 💦⛱ #zooroyal #sommer #sonne #sonnenschein #dogsofinstagram #hund #hundeliebe #abkühlung #hundeleben #hundewelt

Feed Ad from

ZooRoyal

ZooRoyal
ZooRoyal

Wer kommt da schon wieder um die Ecke? Richtig, die Hitzewelle und wir mit neuen Tipps zur Abkühlung. Ganz frisch, quasi heiß wie Frittenfett sind unsere neuen Tricks & Quizzes für euch. Einfach unter Link in Bio schauen! 👆🥵 #zooroyal #zooroyalmagazin #tippsundtricks #tipps #sommer #sonne #hitze #abkühlung #hunde #hitzewelle #hundeliebe

ZooRoyal

ZooRoyal

Feed Ad from

ZooRoyal

ZooRoyal
ZooRoyal

Da kommt ja schon die nächste Hitzewelle und wir können nicht oft genug mit Tipps um die Ecke kommen. 😉 Übrigens haben wir euch ganz frische Tipps, Tricks & Quizzes vorbereitet: https://fcld.ly/z7ms6lw 🥵

ZooRoyal

ZooRoyal

Feed Ad from

ZooRoyal

Video Analysis

SEO strategy, Organic keywords and Traffic details for

https://www.zooroyal.de/

Domain Rating

69
This is the overall metric that matters most, as it sets
ZooRoyal
domain SEO authority.

It shows the power of
ZooRoyal
domain, through the analysis of their backlinks profile compared to others websites, where 100 is the highest score you could achieve.

You can consider that scores between 40 and 50 and average, between 50 and 60 are good and above 60, it starts to be excellent.

Here, for
https://www.zooroyal.de/
, as their domain authority is
69
, their score can be considered under average.

Here, for
https://www.zooroyal.de/
, as their domain authority is
69
, their score can be considered average.

Here, for
https://www.zooroyal.de/
, as their domain authority is
69
, their score can be considered pretty good! 🙌

Here, for
https://www.zooroyal.de/
, as their domain authority is
69
, their score can be considered excellent! Kudos to the team 👏

Estimated Traffic

1084739
One of the most important metrics for
ZooRoyal
SEO strategy! 

This figure is the estimated traffic they're receiving from Organic Search, and is directly correlated to their number of keywords (
140725
) and their Domain Rating.

Total Keywords

140725
Why does this matter for
ZooRoyal
SEO strategy? 

This is the total number of keywords where 
ZooRoyal
SEO rankings are in the top 100, across all countries. The more, the better, as it leads to a more important organic traffic.

Domains

0
The total number of domain who have a link to  
ZooRoyal
website. The more, the better, as it helps to increase the domain rating.

Total Backlinks

0
What's a backlink? A link from another domain that redirect to  
ZooRoyal
website. On top of their amount of links, we break down the kind of links they have.

Backlinks Profile

Backlinks Text

0

Backlinks NoFollow

0

Backlinks Redirect

0

Backlinks Images

0

Backlinks Frame

0

Backlinks Form

0

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Related Industries

Pet Supplies

brands overview

Pet supplies are also a large portion of the Pet market.  It includes treats, toys, supplements, grooming essentials, collars and tags, cages, beds, etc. – all for the welfare and wellness of our pet buddies.

Pet Supplies
brands →

Pet

brands overview

The Pet industry consists of many significant branches. Pet food and treats, pet supplies and accessories, pet services like vet care, pet insurance, etc.  These industries rake in millions of dollars each year. 

Pet
brands →

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