You can find inspiration anywhere if you know where to look, but when you’re an email marketer, you might not have the time to scour the internet for things to inform your next campaign.
That’s why we’ve created this handy list of email marketing inspiration resources for ecommerce brands.
There are popular platforms here, as well as some websites you might not know about. We cover both copy and design as both are equally important in email marketing.
With this article as your guide, you’ll never run out of ecommerce email marketing ideas the whole year round. Let’s get started.
Panoramata
If you want to access unlimited inspiration for your emails (landing pages and ads), head over to Panoramata. It’s the all-in-one and most comprehensive resource for ecommerce marketing inspiration in a single platform.
It allows you to spy on your competitors or any brands’ emails and what they’re doing with their marketing. Email marketing is a hundred times easier because it eliminates the need to subscribe to hundreds of newsletters and track them all yourself.
It has a convenient Inspiration feature for finding and bookmarking emails from hundreds of brands and creating lists to share with your team. Through this, you can explore how other brands are marketing during Black Friday, Thanksgiving, Christmas, and other major holidays.
The intuitive search and categorization allow you to search for inspiration for email flows and all kinds of email content such as buy-one-get-one promotions, quizzes, before-and-afters, lost checkouts, and reviews.
Plus, the platform also has cool features like real-time data and industry statistics that let you compare brands automatically.
And that’s barely scratching the surface. You can peek at how often a brand sends emails, when they make changes to their website, the software tools and marketing stacks they use, and their SEO performance.
Check out this link for more details about what Panoramata can do.
Really Good Emails
Another good website for finding email inspiration is Really Good Emails.
They collect thousands of emails and curate them into lists like activation/sign-up emails, discount emails, and emails for occasions like Thanksgiving.
Brands are also separated by industry so they’re easily searchable. They aim to give their audience the best email examples and to showcase great email content and designs. When you’re at a loss for words for your next email newsletter, give this site a try!
Newsletter Search Engine
Newsletter Search Engine calls itself the “newsletter search engine for marketers” and it definitely lives up to that promise. Designers, developers, and copywriters can use Newsletter Search Engine as a tool for crafting emails.
The emails are grouped by brands and email newsletter categories (such as SaaS emails, testimonial emails, featured product emails, and more) for easy access. When you click an email, you can also view the email’s in-body content.
This site is not as comprehensive as the others though but it’s still good for quick inspiration.
Swiped.co
Swiped is a must-visit for “reverse-engineered marketing and copywriting inspiration”, as their website says. They focus on marketing, conversion, and consumer psychology, not just visual inspiration.
You can see why certain emails work and look at analysis of various brands’ strategies in Swiped’s “swipe studies”. That said, it’s a relatively young website so examples can be a bit limited but it gives valuable and in-depth analysis, especially for copywriting.
Pinterest isn’t just for interior design and wardrobe inspiration anymore. It’s a great and underrated place to find ecommerce email inspiration and has a wealth of information you can use when planning your next campaign.
Use keywords like “email” or “email design” in your searches and see what turns up. Several users also have boards dedicated to email marketing ideas and inspiration. Additionally, you can create Pinterest boards of ideas you find and share them easily with your team. It’s a great way to take advantage of the platform for your marketing planning.
GoodEmailCopy
GoodEmailCopy is, as the name suggests, all about email copy. If you’re looking for visual inspiration, look elsewhere because this site focuses on how leading brands write their emails.
You can find examples from companies like Slack, Everlane, and Headspace here. The tags are useful and easy to navigate and there are categories for welcome emails, thank you emails, account updates, and confirmation emails.
Check out GoodEmailCopy to help you find the right words for your next ecommerce email!
Email Love
Email Love is an up-and-coming website that curates email design and newsletter inspiration for marketers. It also sorts emails by category: event, welcome, announcement, and trial expiry.
Another cool feature is Trends, which compiles emails that feature specific email components like white space, dark color schemes, animated GIFs, and countdown timers.
Microcopy.me
Microcopy is an inspiration website for emails but not just any email. It specializes in short and succinct copy for marketing phrases, CTAs, slogans, and headlines sourced from leading brands like Google and Dropbox. If you want to improve your copywriting and make it easier for your audience to read your emails, give this website a try.
