Email campaign inspiration

Before/After

Show customer results instead of describing them in copy.

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email examples

See how brands use this strategy. Open an email to view the full design.

More email examples ↓

Show the real effects of your products by showing a before/after. Of course, you can repeat this email several times.

Each image is paired with a timeframe, which sets an expectation the product can meet.

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Try this strategy with AI

Plan your campaign with AI

Add your brand, audience and offer to a ready-to-use prompt. Copy it into your preferred AI tool to draft your campaign.

Personalize your prompt
I’m planning a [CAMPAIGN] for [BRAND]. Using the "Before/After" idea above — Show customer results instead of describing them in copy — create a 3-email sequence that applies the same underlying strategy to my brand. Our audience is [AUDIENCE], the offer is [OFFER] and the main reason to buy is [VALUE PROPOSITION]. For each email, give me: • strategic purpose • subject-line direction • core message • CTA • timing Do not copy the examples from Glossier, 54 Thrones, Saie. Adapt the underlying strategy to my brand.

Original email text