Email campaign inspiration

BOGO

Give volume away instead of margin on a single unit.

Convert more shoppers
Evergreen
Sale

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email examples

See how brands use this strategy. Open an email to view the full design.

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A BOGO promotion is a "Buy One Get One" Sale. Here, we'll cover great examples of such a sale!

The second unit is framed as a gift, which keeps the product premium while doubling the basket.

Pura Vida Bracelets

Subject line

BOGO on Bracelets Today ONLY! 🥳

Accessories

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National Bracelet Day Exclusive Sale valid on most bracelets sitewide including style packs. Sale does not apply to Harry Potter, Disney, Sanrio, Customize Your Bracelet, Mystery Bracelets, Bracelet Monthly Club, Ukraine Relief and other noted items are excluded from this sale. No coupon code required; discount will automatically be applied to product(s) of equal or lesser value in cart. Cannot be combined with any other offers or discounts. Final Sale. Sale ends April 14 at 11:59 PM PDT (April 15 at 8:59 AM CEST). To ensure your Pura Vida Bracelets email is delivered to your inbox, please be sure to add info@puravidabracelets.com to your email address book or contact list. This message was intended for: Want to update your preferences or unsubscribe? Manage Preferences Unsubscribe 7979 Ivanhoe Avenue Suite 400 San Diego, CA 92037

Wild One

Subject line

BOGO! One for you, one for a rescue! 💕

Pet

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Now through Sunday  ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ No longer want to receive these emails? Unsubscribe. Wild One 52 Mercer St. Floor 3 New York, New York 10013 ‌

Hydrant

Subject line

🚨 The BOGO Sale is ON! 🚨

Beverage

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Buy One, Get One 50% off Hydrant at CVS  ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ To manage your preferences click here Manage Preferences or you can unsubscribe here Unsubscribe.  Hydrant 62 6th Ave, #602 Brooklyn, NY 11217 ‌

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I’m planning a [CAMPAIGN] for [BRAND]. Using the "BOGO" idea above — Give volume away instead of margin on a single unit — create a 3-email sequence that applies the same underlying strategy to my brand. Our audience is [AUDIENCE], the offer is [OFFER] and the main reason to buy is [VALUE PROPOSITION]. For each email, give me: • strategic purpose • subject-line direction • core message • CTA • timing Do not copy the examples from Pura Vida Bracelets, Wild One, Hydrant. Adapt the underlying strategy to my brand.

Explore these brands

Pura Vida Bracelets

Accessories

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Wild One

Pet

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Hydrant

Beverage

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Lola

Health & Wellness

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Cupshe

Fashion

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