What if you could be notified whenever your competitor publishes an ad or social media post or creates a new landing page or newsletter?
It would be a game-changer, to say the least.
Times have changed radically because tracking your competitor’s every move is possible without visiting their website or waiting for their email newsletter to roll into your inbox.
Manual methods are outdated, thanks to the rise of competitor tracking tools that provide automated competitor alerts.
A competitor alert is as seamless as a pop-up push notification on your phone or desktop screen that alerts you when a competitor makes a trackable action.
Using competitor alerts enables you to speed up your processes, find inspiration, and compare your performance with your competitors so you can grow more and outperform the competition.
Panoramata is a well-rounded and powerful competitor tracking tool that uses competitor alerts to let you know when your tracked competitors do something new in their online marketing channels.
In this article, I’ll take you through how to use competitor alerts on Panoramata and the ways alerts can benefit your business and bottom line.
Let’s get started.
What are competitor alerts?
A competitor alert is a notification tool that sends you a message when a competitor does x, y, or z, depending on what tracking software you’re using.
Google Alerts is a well-known competitor alert system that notifies a user when a keyword or phrase appears in Google’s search results.
However, it’s not limited to competitor alerts alone because it can track any topic you want as long as it pops up in their search engine results pages.
Competitor alerts through Panoramata help you stay on top of the competition by always knowing the details of their marketing strategy and adjusting your own marketing moves accordingly.
For competitor tracking alone, tools like Panoramata will give you specialized tracking for activity that’s outside of search engines.
This is ideal if you want to keep tabs on different aspects of your competitors’ public digital activity, not just in SEO efforts.
What you can track through Panoramata competitor alerts
Panoramata can track almost each piece of a business’s marketing strategy, including:
- Ads (Facebook, Instagram, LinkedIn, Google Display, YouTube, Pinterest, TikTok)
- Email Newsletters
- Email Flows (Email Automations)
- Funnels
- Products
- Prices
- Product Launches
- Software and Tech Stack
- Promotions and Discounts
- SMS
- Landing Pages
- Product Pages
- Website Changes
- Website Traffic
- SEO
- Social Media
Why use Panoramata competitor alerts?
Competitor alerts through Panoramata help you stay on top of the competition by always knowing the details of their marketing strategy and adjusting your own marketing moves accordingly.
It also keeps you agile and responsive. For example, if your competitor has an unsuccessful product launch, you can learn from their mistakes or come up with a better product or launch strategy.
Monitoring competitors through competitor alerts also keeps you tuned in to the pulse of your market and industry. The fast pace of ecommerce and digital marketing means there are trends and new entrants coming in all the time.
You have to at least be aware of these changes so you don’t fall out of favor or release outdated creatives or products.
Also, competitor alerts help you know how you are performing in relation to your competitors. Do you need to catch up? Are your results in line with your peers? Or are you doing just fine overall?
You won’t know how to answer these questions if you don’t have a frame of reference (from competitor data).
Last but not least, competitor alerts save you time. Time is a scarce resource if you’re juggling tasks and have a lot on your to-do.
Automatic competitor alerts remove the friction of manual tracking (visiting websites regularly, reading emails and Google Alerts in your inbox, visiting each ad network’s ad library to scope out ads, and so on).
Competitor alerts will remove the task of manual tracking from your plate forever and make you more efficient.
How to set up competitor alerts on Panoramata
Step 1: If you haven’t already, sign up for Panoramata by going to app.panoramata.co and following the steps.
Step 2: Look up your competitors or brands you want to track using Quick Search or Brands Search.
Step 3: Click on the brand, and you will be directed to their Panoramata brand profile.
Step 4: Follow the brand by clicking the button on the upper right of the page. Repeat the previous steps and follow as many brands as you like.
Also, there will be a bell icon on top of the brand profile page. Click on it to sign up to get daily alerts for that brand.
Step 5: Next, go to your dashboard by clicking Dashboard on the topmost panel or the left panel.
Your followed brands will appear on the dashboard, along with their latest updates.
You can also view updates by category. Click the “Your Feed” tab to have a timeline view of your competitors’ most recent updates across all asset types, whether it be emails, ads, SMS, etc.
You can also view the most recent updates for a category by clicking on the corresponding tab on the topmost panel next to Overview. Filter by emails, ads, SMS, or landing pages.
Every week, you will also receive summaries in your email with all the recent updates for your tracked brands, plus a daily email alert if you’ve picked that option.
Monitor your competitor’s digital marketing strategy with Panoramata competitor alerts
Fire yourself from the role of competitor detective and let Panoramata’s competitor alerts keep you up to date on your competition’s every move.
Automated competitor monitoring is the undoubted best way to get the full scope of your competitor’s marketing strategy.
It means you can stop:
- Screenshotting websites to check for changes
- Signing up for competitors’ newsletters and bookmarking or saving emails
- Scrolling through their profiles or ad libraries to find good ads to copy
With a dashboard and weekly and daily reports, you can look for trends easily and compare what’s working in their strategy.
Best of all, all their updates can be accessed conveniently through a centralized dashboard and are searchable so you can find the right piece of information for your use case.
And if you’re looking for inspiration, our database of over 6M (and counting) marketing assets means you will never run out of ideas.
Sign up for Panoramata today and upgrade your competitor tracking process.
Ready to start your own competitive analysis?
Grab your free competitive analysis template below. If you’d like to learn more about Panoramata, book a demo with us here.
FAQs
What exactly are competitor alerts?
Competitor alerts are automated notifications that inform you whenever a competitor performs a specific action, like launching a new product or publishing an ad.
What marketing activities can Panoramata competitor alerts track?
Panoramata can track a wide array of activities, including ads across multiple social and search platforms, email marketing campaigns, website updates, and changes in product listings or pricing.
How do I receive the competitor alerts from Panoramata?
You can receive alerts through your Panoramata dashboard for real-time updates, as well as through weekly summary emails and daily email alerts if you choose to enable them.
