Unsubscribe button – your worst enemy when sending newsletters.
How we all wish we could hide that small button located at the footer of each email. However, it's never going to happen. It's there for the purpose of maintaining a robust and engaged email list, and for legal compliance.
So the biggest question here is: How can you avoid or significantly minimize the number of unsubscribes?
If you've been sending newsletters to your email list, I suppose you already know how powerful and indispensable email marketing can be.
Email marketing is a great way to share your brand’s message, connect with your audience, and turn leads into customers.
Yes, leads to customers. That's the (ultimate) goal.
Why write an email newsletter (in the first place)?
So what's all the buzz about newsletters?
If you're asking yourself if it's worth exerting your efforts on rather than just focusing on other marketing channels, the answer is a big "YES".
Here are a few reasons why every company, regardless of the industry, should send newsletters.
- Email newsletters are a cost-effective way of engaging with your customers, and letting them interact with you too.
- It serves as a regular touchpoint to let them know your presence, because let's face it, you're not their only favorite brand/company.
- It's an opt-in form of subscription so through newsletters you can get only interested and qualified audiences that have the biggest possibility to convert.
Why do you need creative ideas for your newsletters?
The answer might be obvious – no one wants to read boring emails that don't even relate to them.
After working hard to grow your email list, it can be frustrating when your subscribers are not interacting with the email newsletters you are sending. It would seem like they are automatically ignoring you.
You need to come up with newsletter ideas that your readers will love seeing in their inboxes so you won't feel the same frustration.
Creating newsletters may seem easy. But generating content for them week after week, month after month, can prove challenging for even the most seasoned marketer.
Good thing, you can search the web for ideas to fill your emails. But if you hate to do it manually every time your well of creativity runs dry, I get it.
There's a top secret that I love to share today. Shhhh.
Or it's not a top secret anymore because your competitors might have discovered it and are already using it as part of their marketing technique.
Stay caught up with your competitors. Start upping your email newsletter game!
How to find newsletter ideas on Panoramata
Whether you’re using your newsletter for marketing or anything else, Panoramata's got you covered with unlimited email marketing inspirations.
Let me walk you through the simple process of finding great inspirations along with a few use cases, and some tips to organize content.
Let's jump in!
On your dashboard, click the Emails Search tab on the left sidebar menu.
Search by Topic or Keyword
You can search for practically any topic or keyword through the Search Emails page. Just enter the keyword on the search bar and begin finding your favorite inspirations.
Let's say you've gathered quite some customer reviews and testimonials about a product. Now you want to see how these customer reviews are being presented in a newsletter by other brands.
You can type in relevant keywords like "customer reviews", "reviews", "testimonials", "ratings", etc. In a few seconds, you'll be able to see all the related emails.
Search by Email Category
If you're currently struggling to find ways to promote your products, or maybe you have a new product or collection that will be out in the market soon, you might want to find the best email practices employed by other brands.
You can use the Category filter and tick on the type of Campaign you need (e.g. Promotional Campaign, Launch Campaign) to see a wide range of email inspirations.
Search by Marketing Events and Holidays
A big marketing event is coming (e.g. Black Friday, Christmas, Labor Day, Easter, Halloween, etc.) and you find yourself staring at a blank screen for too long and still can't think of good emails to send.
Let's save your day.
Go to the Emails Search page, click on the Hallmark filter, and start raking cool ideas.
Panoramata's email database has a year-round of international holidays and marketing event inspirations from across industries so you don't need to worry about not being able to show up on your subscribers' inboxes during special occasions.
It's got real-life email examples even for non-popular celebrations like Grandparents' Day, International Friendship Day, etc.
Search by Industry
Let's take your newsletter search a step forward by applying the Industry filter. Here you can view emails sent by brands in the same industry as you are. The platform currently covers 40+ industries.
For example, your pet company plans to offer a loyalty program to your customers. As part of your competitive analysis to ensure you create and announce the program the best applicable way, you'd want to know how other industry leaders are doing it.
So you start by typing relevant keywords like "loyalty", and choose Pet from the Industry filter.
Search by Brand
What if you want to sneak on a competitor's newsletters? You want to know what they're up to, what kind of content creatives they're sending out, what promotions they're offering, etc.
Or maybe, you're working for a marketing agency and you want to check what your client's competitors' emails look like.
Here's how:
First, go to Brands Search and enter the name of your competitor brand on the search bar. You'll be redirected to the Brand's summary page. Click the Emails tab to see all the emails sent by the brand (just like how their email subscribers receive them in their inboxes) from the time the brand is tracked on the platform.
Access Curation of Best Emails
To save even more time and provide valuable insights for your email marketing, we've curated the best newsletters (updated regularly) and they're accessible inside the Inspiration page.
Here, you'll find a careful selection of email examples, campaign ideas, and calendar inspirations for important events so you don't miss any opportunity to engage with your audience.
How to organize email ideas
After learning how to instantly find newsletter ideas, it is highly recommended to organize files into categories.
This can be helpful for several reasons:
- You have a ready reference when you need it.
- You won't misplace them anywhere.
- You don't miss out on any important marketing event.
- You don't need to cram for the upcoming holidays.
- You can fill your marketing calendar easily with fresh takes on campaigns.
Here's how to organize your emails on Panoramata:
Create a list where you can add emails (and other assets like ads, landing pages, and SMS) for a specific campaign, holiday, industry, brand, or any category you want data for.
Apply filters as necessary to refine your search.
Then save assets to the list you've created.
Lists can be shared with your team for brainstorming and work collaboration, or even with anyone who's not on Panoramata (public view).
All the lists you've created can be further organized into folders.
We hope that the above insights uncover fresh perspectives for your email marketing.
In your newsletters, always remember to prioritize reader engagement. It's all about the readers and it will always be.
Cheers to providing value-packed emails to your subscribers!
Frequently Asked Questions
1. What are the advantages of sending email newsletters?
A few of the many advantages of sending newsletters to your email list are: it serves as a cost-effective way to engage with your customers; a regular touchpoint to reach out to your audience; and a means to capture interested, qualified leads.
2. Why do you need to find ideas for your newsletters?
Although writing a newsletter may sound easy, creating fresh content regularly can be difficult as sometimes you might lack the creativity to craft great emails your readers will open. So a bit of inspiration can help in maintaining a steady flow of content.
3. Where can you find newsletter ideas?
You can search the web for newsletter ideas, or better yet, use tools like Panoramata for unlimited email inspirations.
