A "staff picks" email is a great way to showcase your products while integrating social proof. In this kind of email, your team serves as your brand ambassadors. You convey that they, too, are fans of your brand.
That's powerful marketing because people are persuaded more by real people's recommendations.
A staff picks email is also a great way to introduce your team, your mission, and your project.
We'll share the most interesting emails we've come across in our email search engine on Panoramata in the video below.
You can find all the examples mentioned in the video here for your reference.
Two reasons why staff picks email is a great addition to your newsletter
- Shows social proof- it builds confidence and reassurance in your audience because you and your team are using the product.
- It humanizes your brand and your team- you can start with basic information such as name, role, and a small quote related to the product they are using. To make it more attractive you can also add basic information about your employee, and introduced the mission and projects.
Brands Featured on Our Staff Picks Email Swipe File
We are going to check some examples of some brand’s staff picks emails, amongst them:
- Onnit: Shows how the Onnit team stays optimized. This is an example of the basic staff picks email which consists of a name, role, and a small quote related to the product they are using.
- Onne: One of the best examples of staff picks email. Highlights: Provide 20% discount for Black Friday, and basic information such as name, role, and quote on the product. Included the mission, project, information about the person, and introduce the team. Then, add aCTA button.
- Vuori: Takes another approach to their staff picks email because people in the team are recommending a product as a gift and sayimg to whom they are giving it to and why.
Email Marketing Inspiration for Staff Picks Emails
Staff picks emails are an effective way to build customer trust and engagement by showcasing real product recommendations from your team. They add authenticity, humanize your brand, and reinforce social proof.
Whether you keep it simple like Onnit, add extra details like Onne, or take a creative approach like Vuori, this strategy can enhance your email marketing.
For more email marketing inspiration, explore Panoramata’s extensive email database. See real-world examples and discover fresh ideas for your next campaign!
Want more ideas and inspiration? Check out our email swipe file with over 100 newsletter ideas you can use for your next campaign.
FAQs
1. How can a Staff Picks Email improve my brand’s marketing?
A Staff Picks Email builds trust by showing real employees using and recommending your products. It also humanizes your brand by introducing team members and sharing their experiences.
2. What should I include in a Staff Picks Email?
Include employee names, roles, and a short quote about their favorite product. You can also add team photos, mission details, and a call-to-action to make it more engaging.
