Onnit

Marketing Strategy Breakdown

Logo of
Onnit
An overview of
Onnit
Marketing Strategy data - their Email Marketing Strategy (some of their
Hubspot
emails tracked on Panoramata) data, Paid Ads, Landing Pages and the main Marketing Softwares they're using in their stack, along with other DTC brands from the same
Health & Wellness
ecommerce industry.

Onnit

- Ecommerce marketing strategy

There’s a lot to learn from Onnit ecommerce marketing strategy. Here, you can pick their marketing strategy, learn lessons, and take inspiration for your own eCommerce business.

They have a good email marketing strategy - if we look at their Average Spam score, it's very good - being at -2,7 (it is basically a measure of how likely an email is to be considered spam by a spam filter. The higher the score, the more likely the email is to be considered spam.). But they seem less performant regarding to subject lines - Emails usually have a better open rate while keeping the subject lenght below 36. Here, as it's 45 characters, they're doing not good, it's too long. For example, on mobile phones, their subject line is almost impossible to read.

If we take a look at their Ecommerce Marketing Stack, the main Email Marketing software (or ESP) they're using seems to be Hubspot (yeah, who knew Hubspot was trying to enter ecommerce? Well, they have solutions with integrations to Shopify, so you can use their well known CRM).

Fun fact - they're using emojis in 4.39% of their emails - the main ones they use are ⏰ 🚨 ⚡.

We display here a overview of Onnit email marketing strategy - along with other brands from the Health & Wellness industry. Amongst their last emails sent, two of them were 'Hurry The Semi-Annual Sale Ends in a Few Hours! ⏰' and 'We're Remembering What's Important on Memorial Day'.

One interesting note as well, about their whole domain reputation and SEO - their Authority Domain Ranking is 73 on https://www.onnit.com/. This is excellent - and hard to achieve, as it takes time, consistent SEO work and a solid SEO strategy.

So we present you all this marketing data gathered by our platform, Panoramata, the best ecommerce intelligence platform.

Onnit

: Email Marketing and Advertising Benchmarks

Average subject length

🟢
🔴
45.0
characters

What about

Onnit

then?

With their average of

45

characters, they're above the limit and should consider to shorten their subject line. Here's one good reason - usuallyy, subject lines that long are not shown entirely on email clients on desktop or mobile. And what's good on saying something that will never be read?

Stay short!

characters, they're right within the sweet spot, which is good! It basically says that you have enough characters to express yourself, but at the same time it will show up entirely on email clients. Just the right amount of characters you want for your own brand!

characters, which is rare - but it means that they have actually more space to express themselves and share their brand values.

Why does this matter? Well, for open rates. Keep it short - on average, you should aim for 16 characters. We consider that above 12 is good, and below 24 is great.

Average email size

1830.10
kB

Why does this matter? Well, for open rates as well - and especially to avoid the Promotions tab and to be less categorized as spam. The lower, the best.

Average spam score

🟢
🔴
-2.7
(Assassin Spam Score for Newsletters)

We use Spam Assassin, the main platform used by email providers to score spam. Below 0, you're safe ie. not considered as spam. Below -2, you're great. If you're above 0, you'll likely to be categorized as spam.

So,

Onnit

 gets a score of

-2.7

. What does that mean exactly for their email marketing strategy ?

Well, as stated, it's good! Any score below 0 generally means that the email will not be categorized as spam, especially the ones below -2 - it's a great score, one you want to keep because it helps a lot the deliverability of your emails!

It's good! It means that their email are not headed to the spam folder. However, a score below -2 would be considered even better.

Well, "oops". It's not that good, they're at a level where it could impact their email deliverability.

Does it means they're in the spam folder every time? No. The considered treshhold to be considered spam 100% of the time depends on a lot of factor (generally, consider that a score of 5 means that you end up there every time). Being between 0 and 5 means that it could happen though.

Usual sending provider

Hubspot

Most common words

You: - Onnit - 6 - Challenge  - Building - About

Emoji use in subject lines

4.39
% of subject lines have emojis

Most popular emojis

⏰ - 🚨 - ⚡

⏰ - 🚨 - ⚡

Let's take a moment to review their emoji use. They're using a "Important Alert" emoji - an emoji that highlight a subject line and show that "in this email, there's something important". These emojis could be 🚨, ⚡, 📣, 💥, ❗, 🔥. It's red, it's bold, it's important - it shouts that the audience should notice this message, and then take action.And finally, we can see that they're using what we're calling Scarcity emojis (for instance, ⏰, ⌛, 😱 or 💸). They're mostly used to trigger a instant reaction of action, for instance for time-based promotions.

Average Weekly Emails vs. Industry

Average Weekly Emails vs. Industry

Average Daily Ads and Time Running vs. Industry

Average Daily Ads and Time Running vs. Industry

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Onnit

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Featured Email Marketing Assets from

Onnit

Hurry The Semi-Annual Sale Ends in a Few Hours! ⏰

Hurry The Semi-Annual Sale Ends in a Few Hours! ⏰

Email from

Onnit

We're Remembering What's Important on Memorial Day

We're Remembering What's Important on Memorial Day

Email from

Onnit

Should I Be Working Out Every Day?

Should I Be Working Out Every Day?

Email from

Onnit

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Featured Ads and Paid Media Examples from

Onnit

Onnit
Onnit

Feed Ad from

Onnit

Onnit
Onnit

Feed Ad from

Onnit

Onnit
Onnit

Feed Ad from

Onnit

Video Analysis

SEO strategy, Organic keywords and Traffic details for

https://www.onnit.com/

Domain Rating

73
This is the overall metric that matters most, as it sets
Onnit
domain SEO authority.

It shows the power of
Onnit
domain, through the analysis of their backlinks profile compared to others websites, where 100 is the highest score you could achieve.

You can consider that scores between 40 and 50 and average, between 50 and 60 are good and above 60, it starts to be excellent.

Here, for
https://www.onnit.com/
, as their domain authority is
73
, their score can be considered under average.

Here, for
https://www.onnit.com/
, as their domain authority is
73
, their score can be considered average.

Here, for
https://www.onnit.com/
, as their domain authority is
73
, their score can be considered pretty good! 🙌

Here, for
https://www.onnit.com/
, as their domain authority is
73
, their score can be considered excellent! Kudos to the team 👏

Estimated Traffic

449547
One of the most important metrics for
Onnit
SEO strategy! 

This figure is the estimated traffic they're receiving from Organic Search, and is directly correlated to their number of keywords (
165265
) and their Domain Rating.

Total Keywords

165265
Why does this matter for
Onnit
SEO strategy? 

This is the total number of keywords where 
Onnit
SEO rankings are in the top 100, across all countries. The more, the better, as it leads to a more important organic traffic.

Domains

7444
The total number of domain who have a link to  
Onnit
website. The more, the better, as it helps to increase the domain rating.

Total Backlinks

374319
What's a backlink? A link from another domain that redirect to  
Onnit
website. On top of their amount of links, we break down the kind of links they have.

Backlinks Profile

Backlinks Text

373448

Backlinks NoFollow

39602

Backlinks Redirect

796

Backlinks Images

177906

Backlinks Frame

9

Backlinks Form

55

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Related Industries

Supplements

brands overview

In the area of Health & Wellness, supplements are used to augment or meet nutrient gaps. Any products you're taking to supplement your diet are considered dietary supplements. These include vitamins, minerals, fish oils, herbal supplements, sports nutrition, and weight management.

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The Health & Wellness industry encompasses all activities which promote physical and mental wellbeing. Some of the important aspects of the health and wellness industry include personal care/beauty, nutrition, weight management, fitness, preventive/personalized medicine, etc. These brands include Weight Watchers, Organifi, Lumen, five cbd, etc.

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