frank body is the world's leading coffee-based skincare company. Clean ingredients, only tested on babes; and 100% Australian owned. Famous for coffee body scrubs and now have a full clean skincare range; available worldwide.
Interested to gather some elements regarding Frank Body ecommerce marketing strategy? You're on the right place - we're displaying here for free some elements we gather on Panoramata about their Email Marketing Strategy, Marketing softwares used, etc.
They have a very solid email marketing strategy - as their Average Spam score is good since it's -1,5 (Spam score is a measure of how likely an email is to be considered spam by a spam filter. The higher the score, the more likely the email is to be considered spam.). Also, a point regarding to subject lines - Emails usually have a better open rate while keeping the subject lenght below 36. Here, as it's 32 characters, they're doing just ok! Frank Body could improve their open rate even a little but on mobile devices by trying to keep their subject lines shorter.
If we take a look at their Ecommerce Marketing Stack, the main Email Marketing software (or ESP) they're using seems to be Emarsys (an well-known Omnichannel Customer Engagement Platform - it's good to cover a variety of tasks in email marketing but with several weaknesses, as it looks they lost focus while building more and more features).
Fun fact - they're using emojis in 29.02% of their emails - the main ones they use are ⏰ 🚨 ✨ ❌ 🌿 ✅.
On Panoramata, we gather and analyze the entire Frank Body email marketing strategy - along with other brands from the Personal Care industry. Amongst their last emails sent, two of them were '💦 HALF PRICE HYALURONIC. 💦' and '⚠️ Got bumpy skin? Right this way.'.
One interesting note as well, about their whole domain reputation and SEO - their Authority Domain Ranking is 70 on https://www.frankbody.com. This is excellent - and hard to achieve, as it takes time, consistent SEO work and a solid SEO strategy.
In today’s competitive markets, we believe that benchmarking is key, as it allows you to deploy your marketing efforts more efficiently. This is why we built this library.
Average subject lenght
With their average of
characters, they're above the limit and should consider to shorten their subject line. Here's one good reason - usuallyy, subject lines that long are not shown entirely on email clients on desktop or mobile. And what's good on saying something that will never be read?
characters, they're right within the sweet spot, which is good! It basically says that you have enough characters to express yourself, but at the same time it will show up entirely on email clients. Just the right amount of characters you want for your own brand!
characters, which is rare - but it means that they have actually more space to express themselves and share their brand values.
Why does this matter? Well, for open rates. Keep it short - on average, you should aim for 16 characters. We consider that above 12 is good, and below 24 is great.
Average email size
Why does this matter? Well, for open rates as well - and especially to avoid the Promotions tab and to be less categorized as spam. The lower, the best.
Average spam score
We use Spam Assassin, the main platform used by email providers to score spam. Below 0, you're safe ie. not considered as spam. Below -2, you're great. If you're above 0, you'll likely to be categorized as spam.
gets a score of
. What does that mean exactly for their email marketing strategy ?
Well, as stated, it's good! Any score below 0 generally means that the email will not be categorized as spam, especially the ones below -2 - it's a great score, one you want to keep because it helps a lot the deliverability of your emails!
It's good! It means that their email are not headed to the spam folder. However, a score below -2 would be considered even better.
Well, "oops". It's not that good, they're at a level where it could impact their email deliverability.
Does it means they're in the spam folder every time? No. The considered treshhold to be considered spam 100% of the time depends on a lot of factor (generally, consider that a score of 5 means that you end up there every time). Being between 0 and 5 means that it could happen though.
Usual sending provider
Most common words
street. - Meet - the - ingredient - Why - Love
Emoji use in subject lines
Most popular emojis
⏰ - 🚨 - ✨ - ❌ - 🌿 - ✅
⏰ - 🚨 - ✨ - ❌ - 🌿 - ✅
Average Weekly Emails vs. Industry
Average Daily Ads and Time Running vs. Industry
💦 HALF PRICE HYALURONIC. 💦
⚠️ Got bumpy skin? Right this way.
💑 How to find skincare that is right for you.
A double shot of caffeine for your booty. ☕️ Rub my body hydrator and firming oil all over for smooth, supple skin. Shop my best selling kit now.
Body breakouts, meet my Clearing Body Wash. Salicylic acid gently removes bacteria so you can say bye to unwanted bumps on your bod. 👋 Shop me now.
My Smoothing AHA Body Lotion fights stubborn acne and hyperpigmentation while you sleep. 👊 First time with me? Take 10% off your purchase.
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