Frank Body

Marketing Strategy Breakdown

Logo of
Frank Body

frank body is the world's leading coffee-based skincare company. Clean ingredients, only tested on babes; and 100% Australian owned. Famous for coffee body scrubs and now have a full clean skincare range; available worldwide.

An overview of
Frank Body
Marketing Strategy data - their Email Marketing Strategy (some of their
Emarsys
emails tracked on Panoramata) data, Paid Ads, Landing Pages and the main Marketing Softwares they're using in their stack, along with other DTC brands from the same
Personal Care
ecommerce industry.

Frank Body

- Ecommerce marketing strategy

Interested to gather some elements regarding Frank Body ecommerce marketing strategy? You're on the right place - we're displaying here for free some elements we gather on Panoramata about their Email Marketing Strategy, Marketing softwares used, etc.

They have a very solid email marketing strategy - as their Average Spam score is good since it's -1,5 (Spam score is a measure of how likely an email is to be considered spam by a spam filter. The higher the score, the more likely the email is to be considered spam.). Also, a point regarding to subject lines - Emails usually have a better open rate while keeping the subject lenght below 36. Here, as it's 32 characters, they're doing just ok! Frank Body could improve their open rate even a little but on mobile devices by trying to keep their subject lines shorter.

If we take a look at their Ecommerce Marketing Stack, the main Email Marketing software (or ESP) they're using seems to be Emarsys (an well-known Omnichannel Customer Engagement Platform - it's good to cover a variety of tasks in email marketing but with several weaknesses, as it looks they lost focus while building more and more features).

Fun fact - they're using emojis in 29.02% of their emails - the main ones they use are ⏰ 🚨 ✨ ❌ 🌿 ✅.

On Panoramata, we gather and analyze the entire Frank Body email marketing strategy - along with other brands from the Personal Care industry. Amongst their last emails sent, two of them were '💦 HALF PRICE HYALURONIC. 💦' and '⚠️ Got bumpy skin? Right this way.'.

One interesting note as well, about their whole domain reputation and SEO - their Authority Domain Ranking is 70 on https://www.frankbody.com. This is excellent - and hard to achieve, as it takes time, consistent SEO work and a solid SEO strategy.

In today’s competitive markets, we believe that benchmarking is key, as it allows you to deploy your marketing efforts more efficiently. This is why we built this library.

Frank Body

: Email Marketing and Advertising Statistics

Average subject lenght

🟢
🔴
32.0
characters

What about

Frank Body

then?

With their average of

32

characters, they're above the limit and should consider to shorten their subject line. Here's one good reason - usuallyy, subject lines that long are not shown entirely on email clients on desktop or mobile. And what's good on saying something that will never be read?

Stay short!

characters, they're right within the sweet spot, which is good! It basically says that you have enough characters to express yourself, but at the same time it will show up entirely on email clients. Just the right amount of characters you want for your own brand!

characters, which is rare - but it means that they have actually more space to express themselves and share their brand values.

Why does this matter? Well, for open rates. Keep it short - on average, you should aim for 16 characters. We consider that above 12 is good, and below 24 is great.

Average email size

2065.97
kB

Why does this matter? Well, for open rates as well - and especially to avoid the Promotions tab and to be less categorized as spam. The lower, the best.

Average spam score

🟢
🔴
-1.5
(Assassin Spam Score for Newsletters)

We use Spam Assassin, the main platform used by email providers to score spam. Below 0, you're safe ie. not considered as spam. Below -2, you're great. If you're above 0, you'll likely to be categorized as spam.

So,

Frank Body

 gets a score of

-1.5

. What does that mean exactly for their email marketing strategy ?

Well, as stated, it's good! Any score below 0 generally means that the email will not be categorized as spam, especially the ones below -2 - it's a great score, one you want to keep because it helps a lot the deliverability of your emails!

It's good! It means that their email are not headed to the spam folder. However, a score below -2 would be considered even better.

Well, "oops". It's not that good, they're at a level where it could impact their email deliverability.

Does it means they're in the spam folder every time? No. The considered treshhold to be considered spam 100% of the time depends on a lot of factor (generally, consider that a score of 5 means that you end up there every time). Being between 0 and 5 means that it could happen though.

Usual sending provider

Emarsys

Most common words

street. - Meet - the - ingredient - Why - Love

Emoji use in subject lines

29.02
% of subject lines have emojis

Most popular emojis

⏰ - 🚨 - ✨ - ❌ - 🌿 - ✅

⏰ - 🚨 - ✨ - ❌ - 🌿 - ✅

Let's take a moment to review their emoji use. The first thing here is that we can see they're using what we're calling "Preferred choice" emoji - emojis that are expressing a best choice, a best seller, a well reviewed item ie. the brand is showing that it made the choice for you. These emojis could be, for example, ⭐, ✨, ❤️, 💖, 😍 or 😻. This is a manifestation of love.There are various way to improve your open rate - and using what we call here "Important Alert" emojis are clearly a good choice. That's always what they're regularly doing - we can see that they are regurarly using emojis such as 🚨, ⚡, 📣, 💥, ❗ or 🔥 to drive engagement towards their email marketing strategyLooking at their emoji usage, they're also using emojis for their environnemental pledge, showing their value right from the subject line, so the audience doesn't even have to open the email to actually understand what value they're pledging.And - one of the most important part of managing your open rate - they also use Scarcity emojis (like ⏰, ⌛, 😱 or 💸) in their subject lines. Usually this is done for promotions emails - or time sensitive actions.

Average Weekly Emails vs. Industry

Average Weekly Emails vs. Industry

Average Daily Ads and Time Running vs. Industry

Average Daily Ads and Time Running vs. Industry

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Frank Body

Featured Email Marketing Assets from

Frank Body

💦 HALF PRICE HYALURONIC. 💦

💦 HALF PRICE HYALURONIC. 💦

Email from

Frank Body

⚠️ Got bumpy skin? Right this way.

⚠️ Got bumpy skin? Right this way.

Email from

Frank Body

💑 How to find skincare that is right for you.

💑 How to find skincare that is right for you.

Email from

Frank Body

Looking for email marketing inspiration?

Download our 104 Email Marketing Ideas playbook, including

Frank Body

Featured Ads and Paid Media Assets from

Frank Body

Frank Body
Frank Body

A double shot of caffeine for your booty. ☕️ Rub my body hydrator and firming oil all over for smooth, supple skin. Shop my best selling kit now.

Butt First, Coffee Kit.

Butt First, Coffee Kit.

Feed Ad from

Frank Body

Frank Body
Frank Body

Body breakouts, meet my Clearing Body Wash. Salicylic acid gently removes bacteria so you can say bye to unwanted bumps on your bod. 👋 Shop me now.

Zap your zits.

Zap your zits.

Feed Ad from

Frank Body

Frank Body
Frank Body

My Smoothing AHA Body Lotion fights stubborn acne and hyperpigmentation while you sleep. 👊 First time with me? Take 10% off your purchase.

Put body acne to bed.

Put body acne to bed.

Feed Ad from

Frank Body

Video - Funnel UX Ecommerce Review Analysis

SEO strategy, Organic keywords and Traffic details for

https://www.frankbody.com

Domain Rating

70
This is the overall metric that matters most, as it sets
Frank Body
domain SEO authority.

It shows the power of
Frank Body
domain, through the analysis of their backlinks profile compared to others websites, where 100 is the highest score you could achieve.

You can consider that scores between 40 and 50 and average, between 50 and 60 are good and above 60, it starts to be excellent.

Here, for
https://www.frankbody.com
, as their domain authority is
70
, their score can be considered under average.

Here, for
https://www.frankbody.com
, as their domain authority is
70
, their score can be considered average.

Here, for
https://www.frankbody.com
, as their domain authority is
70
, their score can be considered pretty good! 🙌

Here, for
https://www.frankbody.com
, as their domain authority is
70
, their score can be considered excellent! Kudos to the team 👏

Estimated Traffic

70009
One of the most important metrics for
Frank Body
SEO strategy! 

This figure is the estimated traffic they're receiving from Organic Search, and is directly correlated to their number of keywords (
25468
) and their Domain Rating.

Total Keywords

25468
Why does this matter for
Frank Body
SEO strategy? 

This is the total number of keywords where 
Frank Body
SEO rankings are in the top 100, across all countries. The more, the better, as it leads to a more important organic traffic.

Domains

3001
The total number of domain who have a link to  
Frank Body
website. The more, the better, as it helps to increase the domain rating.

Total Backlinks

35394
What's a backlink? A link from another domain that redirect to  
Frank Body
website. On top of their amount of links, we break down the kind of links they have.

Backlinks Profile

Backlinks Text

34900

Backlinks NoFollow

7282

Backlinks Redirect

92

Backlinks Images

8667

Backlinks Frame

2

Backlinks Form

0

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Frank Body

Softwares and Marketing eCommerce Stack

Google Tag Manager

Google Tag Manager

Google Tag Manager is a free tag management system that allows you to manage and deploy marketing tags (snippets of code or tracking pixels) on your website (or mobile app) without having to modify the code.

widgets

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Related Industries

Skincare

brands overview

The skincare industry is vast and ever-changing. It is one of the fastest-growing industries under personal care. We can broadly define the skincare industry as the businesses and products that are focused on improving the health and appearance of skin. This can include everything from cleansers and moisturizers to more specialized treatments for conditions like acne or wrinkles.  

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brands →

Personal Care

brands overview

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