Ohne

Marketing Strategy Breakdown

Logo of
Ohne
An overview of
Ohne
Marketing Strategy data - their Email Marketing Strategy (some of their
Klaviyo
emails tracked on Panoramata) data, Paid Ads, Landing Pages and the main Marketing Softwares they're using in their stack, along with other DTC brands from the same
Health & Wellness
ecommerce industry.

Ohne

- Ecommerce marketing strategy

Interested to gather some elements regarding Ohne ecommerce marketing strategy? You're on the right place - we're displaying here for free some elements we gather on Panoramata about their Email Marketing Strategy, Marketing softwares used, etc.

They have a very solid email marketing strategy - as their Average Spam score is good since it's -0,9 (Spam score is a measure of how likely an email is to be considered spam by a spam filter. The higher the score, the more likely the email is to be considered spam.). Also, a point regarding to subject lines - Emails usually have a better open rate while keeping the subject lenght below 36. Here, as it's 27 characters, they're doing great, that's exactly where we see a good open rate correlation. Kudos to the Ohne team!

If we take a look at their Ecommerce Marketing Stack, the main Email Marketing software (or ESP) they're using seems to be Klaviyo (everyone speaks about them, they're great, focused on ecommerce, which makes the difference for most stores - it can be a good choice, especially if you're on Shopify!).

Fun fact - they're using emojis in 98.26% of their emails - the main ones they use are ✨ 🔥 🩸 ⚡ 🧡 ❤️.

We display here a overview of Ohne email marketing strategy - along with other brands from the Health & Wellness industry. Amongst their last emails sent, two of them were '💥 smash the stigma 💥' and 'GEMINI SZN BINGO: OHNE EDITION ♊'.

One interesting note as well, about their whole domain reputation and SEO - their Authority Domain Ranking is 51 on https://ohne.com/. This is good - and hard to achieve, so well done for them! Above 60 would be excellent.

In today’s competitive markets, we believe that benchmarking is key, as it allows you to deploy your marketing efforts more efficiently. This is why we built this library.

Ohne

: Email Marketing and Advertising Statistics

Average subject lenght

🟢
🔴
27.0
characters

What about

Ohne

then?

With their average of

27

characters, they're above the limit and should consider to shorten their subject line. Here's one good reason - usuallyy, subject lines that long are not shown entirely on email clients on desktop or mobile. And what's good on saying something that will never be read?

Stay short!

characters, they're right within the sweet spot, which is good! It basically says that you have enough characters to express yourself, but at the same time it will show up entirely on email clients. Just the right amount of characters you want for your own brand!

characters, which is rare - but it means that they have actually more space to express themselves and share their brand values.

Why does this matter? Well, for open rates. Keep it short - on average, you should aim for 16 characters. We consider that above 12 is good, and below 24 is great.

Average email size

1434.20
kB

Why does this matter? Well, for open rates as well - and especially to avoid the Promotions tab and to be less categorized as spam. The lower, the best.

Average spam score

🟢
🔴
-0.9
(Assassin Spam Score for Newsletters)

We use Spam Assassin, the main platform used by email providers to score spam. Below 0, you're safe ie. not considered as spam. Below -2, you're great. If you're above 0, you'll likely to be categorized as spam.

So,

Ohne

 gets a score of

-0.9

. What does that mean exactly for their email marketing strategy ?

Well, as stated, it's good! Any score below 0 generally means that the email will not be categorized as spam, especially the ones below -2 - it's a great score, one you want to keep because it helps a lot the deliverability of your emails!

It's good! It means that their email are not headed to the spam folder. However, a score below -2 would be considered even better.

Well, "oops". It's not that good, they're at a level where it could impact their email deliverability.

Does it means they're in the spam folder every time? No. The considered treshhold to be considered spam 100% of the time depends on a lot of factor (generally, consider that a score of 5 means that you end up there every time). Being between 0 and 5 means that it could happen though.

Usual sending provider

Klaviyo

Most common words

£100 - OF - OHNE - CREDIT? - Green - FREEBIE

Emoji use in subject lines

98.26
% of subject lines have emojis

Most popular emojis

✨ - 🔥 - 🩸 - ⚡ - 🧡 - ❤️

✨ - 🔥 - 🩸 - ⚡ - 🧡 - ❤️

Let's take a moment to review their emoji use. They're using the most common kind of emojis used in email marketing for ecommerce : "Preferred choice". Basically, any emoji that would highlight a choice/preference for the customer. These emojis include ⭐, ✨, ❤️, 💖, 😍 or 😻.Notice the emoji that shouts "This is an important email!". Right ? This kind of emojis (like 🚨, ⚡, 📣, 💥, ❗ or 🔥) are the ones that are there to highlight that there's something important here. It could be a discount, a news, a launch, whatever - this kind of subject line drives engagement and boost open rates.

Average Weekly Emails vs. Industry

Average Weekly Emails vs. Industry

Average Daily Ads and Time Running vs. Industry

Average Daily Ads and Time Running vs. Industry

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Unlock all the data about

Ohne

Featured Email Marketing Assets from

Ohne

💥 smash the stigma 💥

💥 smash the stigma 💥

Email from

Ohne

GEMINI SZN BINGO: OHNE EDITION ♊

GEMINI SZN BINGO: OHNE EDITION ♊

Email from

Ohne

SLAYING YOUR PERIOD WITH CHIYO ⚡

SLAYING YOUR PERIOD WITH CHIYO ⚡

Email from

Ohne

Looking for email marketing inspiration?

Download our 104 Email Marketing Ideas playbook, including

Ohne

Featured Ads and Paid Media Assets from

Ohne

Ohne
Ohne

Feed Ad from

Ohne

Ohne
Ohne

Comfy, colourful af and sustainably made period pants, that actually work 🩸 Holds up to two tampons worth of flow🌊Leak proof⭐ 4.8 star rating

20% off sitewide with code 'SOCIAL20'

20% off sitewide with code 'SOCIAL20'

Feed Ad from

Ohne

Ohne
Ohne

Feed Ad from

Ohne

Video - Funnel UX Ecommerce Review Analysis

SEO strategy, Organic keywords and Traffic details for

https://ohne.com/

Domain Rating

51
This is the overall metric that matters most, as it sets
Ohne
domain SEO authority.

It shows the power of
Ohne
domain, through the analysis of their backlinks profile compared to others websites, where 100 is the highest score you could achieve.

You can consider that scores between 40 and 50 and average, between 50 and 60 are good and above 60, it starts to be excellent.

Here, for
https://ohne.com/
, as their domain authority is
51
, their score can be considered under average.

Here, for
https://ohne.com/
, as their domain authority is
51
, their score can be considered average.

Here, for
https://ohne.com/
, as their domain authority is
51
, their score can be considered pretty good! 🙌

Here, for
https://ohne.com/
, as their domain authority is
51
, their score can be considered excellent! Kudos to the team 👏

Estimated Traffic

1479
One of the most important metrics for
Ohne
SEO strategy! 

This figure is the estimated traffic they're receiving from Organic Search, and is directly correlated to their number of keywords (
2779
) and their Domain Rating.

Total Keywords

2779
Why does this matter for
Ohne
SEO strategy? 

This is the total number of keywords where 
Ohne
SEO rankings are in the top 100, across all countries. The more, the better, as it leads to a more important organic traffic.

Domains

34
The total number of domain who have a link to  
Ohne
website. The more, the better, as it helps to increase the domain rating.

Total Backlinks

3383
What's a backlink? A link from another domain that redirect to  
Ohne
website. On top of their amount of links, we break down the kind of links they have.

Backlinks Profile

Backlinks Text

3321

Backlinks NoFollow

1679

Backlinks Redirect

61

Backlinks Images

829

Backlinks Frame

0

Backlinks Form

1

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Ohne

Softwares and Marketing eCommerce Stack

Hotjar

Hotjar

A heatmap, survey, feedback and funnel application.

analytics

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Klaviyo

Klaviyo

Email Marketing and Customer Lifecycle Management platform for Web Apps and eCommerce.

Email Marketing

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Stamped

Stamped

Loyalty, Ratings and Reviews for ecommerce websites.

Loyalty and Reviews

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Amazon Payments

Amazon Payments

With Amazon FPS, developers can accept payments on their website for selling goods or services, raise donations, execute recurring payments, and send payments.

payment

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Apple Pay

Apple Pay

The website accepts payments with Apple Pay.

payment

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Elfsight

Elfsight

Social website widget provider.

widgets

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Facebook Pixel

Facebook Pixel

Facebook Pixel is Facebooks conversion tracking system for ads on Facebook to websites.

analytics

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Gatsby JS

Gatsby JS

Modern website and web apps generator for React.

framework

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Google AdWords Conversion

Google AdWords Conversion

Adwords conversion tracking code.

analytics

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Google Universal Analytics

Google Universal Analytics

The analytics.js JavaScript snippet is a new way to measure how users interact with your website. It is similar to the previous Google tracking code, ga.js, but offers more flexibility for developers to customize their implementations.

analytics

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Google Analytics

Google Analytics

Google Analytics is a web analytics service offered by Google that tracks and reports website traffic. Google Analytics offers a host of compelling features and benefits for everyone from senior executives and advertising and marketing professionals to site owners and content developers.

analytics

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Google Tag Manager

Google Tag Manager

Google Tag Manager is a free tag management system that allows you to manage and deploy marketing tags (snippets of code or tracking pixels) on your website (or mobile app) without having to modify the code.

widgets

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Intercom

Intercom

Intercom is a customer relationship management and messaging tool for web app owners

widgets

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JustUno

JustUno

Social marketing technology that attempts to generate more sales through social marketing.

widgets

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Mixpanel

Mixpanel

This is an analytic platform that is particularly optimized funnel/work-flow optimization.

analytics

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PayPal

PayPal

The website accepts payments with PayPal.

payment

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Reamaze

Reamaze

Customer support, live chat, and customer engagement, knowledge base, FAQ.

widgets

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Refersion

Refersion

Affiliate tracking management program.

ads

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Segment

Segment

Segment gives you the ability to instrument your web app for analytics once, and then send your data to any number of analytics services. Previously known as Segment.io

analytics

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TikTok

TikTok

TikTok videos mentions.

media

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TikTok Conversion Tracking Pixel

TikTok Conversion Tracking Pixel

TikTok advertising conversion tracking pixel.

analytics

Discover →More details →
Twitter Platform

Twitter Platform

The page embeds the Twitter platform in one method or another.

javascript

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Vimeo

Vimeo

Use Vimeo to exchange videos with only the people you want to. We have a bunch of different privacy options so you can choose exactly who can see your videos, and others can do the same. The website embeds vimeo.

media

Discover →More details →
Yoast SEO Premium

Yoast SEO Premium

Premium version of the Yoast WordPress Plugin.

widgets

Discover →More details →
WooCommerce

WooCommerce

Transforms your WordPress website into an online store.

shop

Discover →More details →
WordPress

WordPress

WordPress is a state-of-the-art semantic personal publishing platform with a focus on aesthetics, web standards, and usability.

cms

Discover →More details →

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Related Industries

Woman Health

brands overview

One-half of the world’s population is women. Women also account for 80% of consumer purchasing decisions in the healthcare industry. Women’s health industry encompasses much more than just reproduction. When we consider women’s health, we incorporate both female-specific conditions, whether tied to women’s reproduction or some other facet of women’s biology, and general health conditions that may affect women differently.

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brands →

Health & Wellness

brands overview

The Health & Wellness industry encompasses all activities which promote physical and mental wellbeing. Some of the important aspects of the health and wellness industry include personal care/beauty, nutrition, weight management, fitness, preventive/personalized medicine, etc. These brands include Weight Watchers, Organifi, Lumen, five cbd, etc.

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