UrbanSkinRx

Marketing Strategy Breakdown

Logo of
UrbanSkinRx
An overview of
UrbanSkinRx
Marketing Strategy data - their Email Marketing Strategy (some of their
Listrak
emails tracked on Panoramata) data, Paid Ads, Landing Pages and the main Marketing Softwares they're using in their stack, along with other DTC brands from the same
Personal Care
ecommerce industry.

UrbanSkinRx

- Ecommerce marketing strategy

There’s a lot to learn from UrbanSkinRx ecommerce marketing strategy. Here, you can pick their marketing strategy, learn lessons, and take inspiration for your own eCommerce business.

They have a good email marketing strategy - if we look at their Average Spam score, it's very good - being at -3,1 (it is basically a measure of how likely an email is to be considered spam by a spam filter. The higher the score, the more likely the email is to be considered spam.). But they seem less performant regarding to subject lines - Emails usually have a better open rate while keeping the subject lenght below 36. Here, as it's 41 characters, they're doing not good, it's too long. For example, on mobile phones, their subject line is almost impossible to read.

If we take a look at their Ecommerce Marketing Stack, the main Email Marketing software (or ESP) they're using seems to be Listrak (a great email marketing campaign manager, even if it can be hard to setup and that their analytics could be hard to manage - it's a great choice for many brands though!).

Fun fact - they're using emojis in 44649% of their emails - the main ones they use are 🎆 👀 ⏰ 🚨 ⚡ 🍊.

We display here a overview of UrbanSkinRx email marketing strategy - along with other brands from the Personal Care industry. Amongst their last emails sent, two of them were 'Dive into 💦 even tone skin with 25% Off 🎆' and 'LAST CHANCE! 🎆 25% OFF Sitewide 🎆 ends soon!'.

One interesting note as well, about their whole domain reputation and SEO - their Authority Domain Ranking is 59 on https://urbanskinrx.com/. This is good - and hard to achieve, so well done for them! Above 60 would be excellent.

You can now dig into all the available data on this page. And remember, an effective brand marketing strategy is all about execution - even if inspiration is key.

UrbanSkinRx

: Email Marketing and Advertising Benchmarks

Average subject length

🟢
🔴
41.0
characters

What about

UrbanSkinRx

then?

With their average of

41

characters, they're above the limit and should consider to shorten their subject line. Here's one good reason - usuallyy, subject lines that long are not shown entirely on email clients on desktop or mobile. And what's good on saying something that will never be read?

Stay short!

characters, they're right within the sweet spot, which is good! It basically says that you have enough characters to express yourself, but at the same time it will show up entirely on email clients. Just the right amount of characters you want for your own brand!

characters, which is rare - but it means that they have actually more space to express themselves and share their brand values.

Why does this matter? Well, for open rates. Keep it short - on average, you should aim for 16 characters. We consider that above 12 is good, and below 24 is great.

Average email size

607.05
kB

Why does this matter? Well, for open rates as well - and especially to avoid the Promotions tab and to be less categorized as spam. The lower, the best.

Average spam score

🟢
🔴
-3.1
(Assassin Spam Score for Newsletters)

We use Spam Assassin, the main platform used by email providers to score spam. Below 0, you're safe ie. not considered as spam. Below -2, you're great. If you're above 0, you'll likely to be categorized as spam.

So,

UrbanSkinRx

 gets a score of

-3.1

. What does that mean exactly for their email marketing strategy ?

Well, as stated, it's good! Any score below 0 generally means that the email will not be categorized as spam, especially the ones below -2 - it's a great score, one you want to keep because it helps a lot the deliverability of your emails!

It's good! It means that their email are not headed to the spam folder. However, a score below -2 would be considered even better.

Well, "oops". It's not that good, they're at a level where it could impact their email deliverability.

Does it means they're in the spam folder every time? No. The considered treshhold to be considered spam 100% of the time depends on a lot of factor (generally, consider that a score of 5 means that you end up there every time). Being between 0 and 5 means that it could happen though.

Usual sending provider

Listrak

Most common words

a - FREE - SPF - with - LAST - s

Emoji use in subject lines

29.03
% of subject lines have emojis

Most popular emojis

🎆 - 👀 - ⏰ - 🚨 - ⚡ - 🍊

🎆 - 👀 - ⏰ - 🚨 - ⚡ - 🍊

Emojis could be a key part of your email strategy - to drive open rate, but they can also be part of your branding. Here, what can we say? Amongst their emoji usage, we can see they're using what we call here "Important Alert emojis" (for example, 🚨, ⚡, 📣, 💥, ❗ or 🔥). These emojis are here for one clear reason: highlight the email subject in the subscriber inbox. It clearly states that the audience should open the email, because there's something important happenning.How can you tell your audience - via your subject line - that they're about to see something interesting and unique? Well, like they do, you can use one of the "Interest" emojis (👀, 🌟, 🤩, 💫 or 💎).And - one of the most important part of managing your open rate - they also use Scarcity emojis (like ⏰, ⌛, 😱 or 💸) in their subject lines. Usually this is done for promotions emails - or time sensitive actions.

Average Weekly Emails vs. Industry

Average Weekly Emails vs. Industry

Average Daily Ads and Time Running vs. Industry

Average Daily Ads and Time Running vs. Industry

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UrbanSkinRx

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Featured Email Marketing Assets from

UrbanSkinRx

Dive into 💦 even tone skin with 25% Off 🎆

Dive into 💦 even tone skin with 25% Off 🎆

Email from

UrbanSkinRx

LAST CHANCE! 🎆 25% OFF Sitewide 🎆 ends soon!

LAST CHANCE! 🎆 25% OFF Sitewide 🎆 ends soon!

Email from

UrbanSkinRx

We don't know perfect skin 👀 but we do know how to help

We don't know perfect skin 👀 but we do know how to help

Email from

UrbanSkinRx

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Featured Ads and Paid Media Examples from

UrbanSkinRx

UrbanSkinRx
UrbanSkinRx

Delivering superior even skin tone results regardless of your current skin condition—get 20% off with 'WELCOME20' and free shipping for orders over $50!

Free Shipping Over $50

Free Shipping Over $50

Feed Ad from

UrbanSkinRx

UrbanSkinRx
UrbanSkinRx

Even Tone Travel Duo

Even Tone Travel Duo

Feed Ad from

UrbanSkinRx

UrbanSkinRx
UrbanSkinRx

Urban Skin Rx - Skin Care From The Melanin Experts

Urban Skin Rx - Skin Care From The Melanin Experts

Feed Ad from

UrbanSkinRx

Video Analysis

SEO strategy, Organic keywords and Traffic details for

https://urbanskinrx.com/

Domain Rating

59
This is the overall metric that matters most, as it sets
UrbanSkinRx
domain SEO authority.

It shows the power of
UrbanSkinRx
domain, through the analysis of their backlinks profile compared to others websites, where 100 is the highest score you could achieve.

You can consider that scores between 40 and 50 and average, between 50 and 60 are good and above 60, it starts to be excellent.

Here, for
https://urbanskinrx.com/
, as their domain authority is
59
, their score can be considered under average.

Here, for
https://urbanskinrx.com/
, as their domain authority is
59
, their score can be considered average.

Here, for
https://urbanskinrx.com/
, as their domain authority is
59
, their score can be considered pretty good! 🙌

Here, for
https://urbanskinrx.com/
, as their domain authority is
59
, their score can be considered excellent! Kudos to the team 👏

Estimated Traffic

40766
One of the most important metrics for
UrbanSkinRx
SEO strategy! 

This figure is the estimated traffic they're receiving from Organic Search, and is directly correlated to their number of keywords (
16441
) and their Domain Rating.

Total Keywords

16441
Why does this matter for
UrbanSkinRx
SEO strategy? 

This is the total number of keywords where 
UrbanSkinRx
SEO rankings are in the top 100, across all countries. The more, the better, as it leads to a more important organic traffic.

Domains

1193
The total number of domain who have a link to  
UrbanSkinRx
website. The more, the better, as it helps to increase the domain rating.

Total Backlinks

7328
What's a backlink? A link from another domain that redirect to  
UrbanSkinRx
website. On top of their amount of links, we break down the kind of links they have.

Backlinks Profile

Backlinks Text

7290

Backlinks NoFollow

2797

Backlinks Redirect

21

Backlinks Images

478

Backlinks Frame

0

Backlinks Form

11

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Softwares and Marketing eCommerce Stack

Hotjar

Hotjar

A heatmap, survey, feedback and funnel application.

analytics

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Octane AI

Octane AI

The most powerful quiz platform for Shopify

widgets

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AdRoll for Shopify

AdRoll for Shopify

Attract new audiences and convert your site abandoners.

shop

Discover →More details →
accessiBe

accessiBe

Website accessibility monitoring and auditing platform.

analytics

Discover →More details →
AdRoll

AdRoll

AdRoll is a retargeting platform with a mission to make display advertising simple for business of all sizes.

ads

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Amazon Payments

Amazon Payments

With Amazon FPS, developers can accept payments on their website for selling goods or services, raise donations, execute recurring payments, and send payments.

payment

Discover →More details →
Amplitude

Amplitude

Mobile analytics platform.

analytics

Discover →More details →
Apple Pay

Apple Pay

The website accepts payments with Apple Pay.

payment

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AWIN

AWIN

Affiliate tracking application.

ads

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Back in Stock

Back in Stock

Makes it possible for customers to sign up for back in stock email alerts.

widgets

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Bing Universal Event Tracking

Bing Universal Event Tracking

Universal Event Tracking (UET) is a simple and powerful campaign measurement solution that allows you to track key conversion goals important to your business.

analytics

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Bold UpSell

Bold UpSell

Product Upsell, Cross-sell & Smart Funnels from Bold Commerce.

shop

Discover →More details →
Bold Commerce

Bold Commerce

Shopify app development and partner to help increase sales. Previously Shappify.

analytics

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Bronto

Bronto

Bronto Marketing Platform gives retailers the ability to orchestrate campaigns across email, mobile, and social channels.

analytics

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Bold Subscriptions

Bold Subscriptions

Subscription box system for Shopify.

shop

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CrazyEgg

CrazyEgg

Crazy Egg provides visualization of visits to your website.

analytics

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Digital Window

Digital Window

Digital Window provides performance marketing solutions. Providing customers with the tools and account management to get the most from their affiliate programmes

analytics

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Facebook Pixel

Facebook Pixel

Facebook Pixel is Facebooks conversion tracking system for ads on Facebook to websites.

analytics

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"I wish I knew this existed before"
"Best investment so far"
"Incredible benchmarks"
"Got
5 wow moments
instantly!"
"I'm saving a day a week"
"It's
Ads Libraries x Email Marketing x Pinterest
, all in one"
"It's been a lifesaver"
"Just filled my todo with
awesome ideas
in 5'"
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what my competitors are doing
in 30s"
"We offer much more value to our clients"
"It's
Ads Libraries x Email Marketing x Pinterest
, all in one"
"It's been a lifesaver"
"Just filled my todo with
awesome ideas
in 5'"
"I know
what my competitors are doing
in 30s"
"We offer much more value to our clients"
"Saves me hours!"
"It's incredible
how much things I learned
on competitors"
"I can see it had been built for me"
"It's so easy to
find the perfect example
"
"I feel so much better"
"Saves me hours!"
"It's incredible
how much things I learned
on competitors"
"I can see it had been built for me"
"It's so easy to
find the perfect example
"
"I feel so much better"

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Related Industries

Skincare

brands overview

The skincare industry is vast and ever-changing. It is one of the fastest-growing industries under personal care. We can broadly define the skincare industry as the businesses and products that are focused on improving the health and appearance of skin. This can include everything from cleansers and moisturizers to more specialized treatments for conditions like acne or wrinkles.  

Skincare
brands →

Personal Care

brands overview

Personal Care
brands →

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