Glossier

Marketing Strategy Breakdown

Logo of
Glossier
An overview of
Glossier
Marketing Strategy data - their Email Marketing Strategy (some of their
Braze
emails tracked on Panoramata) data, Paid Ads, Landing Pages and the main Marketing Softwares they're using in their stack, along with other DTC brands from the same
Personal Care
ecommerce industry.

Glossier

- Ecommerce marketing strategy

Interested to gather some elements regarding Glossier ecommerce marketing strategy? You're on the right place - we're displaying here for free some elements we gather on Panoramata about their Email Marketing Strategy, Marketing softwares used, etc.

They have a very solid email marketing strategy - as their Average Spam score is very good since it's -2,1 (Spam score is a measure of how likely an email is to be considered spam by a spam filter. The higher the score, the more likely the email is to be considered spam.). Also, a point regarding to subject lines - Emails usually have a better open rate while keeping the subject lenght below 36. Here, as it's 22 characters, they're doing great, that's exactly where we see a good open rate correlation. Kudos to the Glossier team!

If we take a look at their Ecommerce Marketing Stack, the main Email Marketing software (or ESP) they're using seems to be Braze (a customer engagement platform of which the main use case is multichannel marketing - they allow to manage cross-channel campaigns easily, much better than other platforms).

On Panoramata, we gather and analyze the entire Glossier email marketing strategy - along with other brands from the Personal Care industry. Amongst their last emails sent, two of them were 'We hardly ever do this' and 'ENDS SOON!!!'.

One interesting note as well, about their whole domain reputation and SEO - their Authority Domain Ranking is 80 on https://www.glossier.com/. This is excellent - and hard to achieve, as it takes time, consistent SEO work and a solid SEO strategy.

In today’s competitive markets, we believe that benchmarking is key, as it allows you to deploy your marketing efforts more efficiently. This is why we built this library.

Glossier

: Email Marketing and Advertising Statistics

Average subject lenght

🟢
🔴
22.0
characters

What about

Glossier

then?

With their average of

22

characters, they're above the limit and should consider to shorten their subject line. Here's one good reason - usuallyy, subject lines that long are not shown entirely on email clients on desktop or mobile. And what's good on saying something that will never be read?

Stay short!

characters, they're right within the sweet spot, which is good! It basically says that you have enough characters to express yourself, but at the same time it will show up entirely on email clients. Just the right amount of characters you want for your own brand!

characters, which is rare - but it means that they have actually more space to express themselves and share their brand values.

Why does this matter? Well, for open rates. Keep it short - on average, you should aim for 16 characters. We consider that above 12 is good, and below 24 is great.

Average email size

2132.86
kB

Why does this matter? Well, for open rates as well - and especially to avoid the Promotions tab and to be less categorized as spam. The lower, the best.

Average spam score

🟢
🔴
-2.1
(Assassin Spam Score for Newsletters)

We use Spam Assassin, the main platform used by email providers to score spam. Below 0, you're safe ie. not considered as spam. Below -2, you're great. If you're above 0, you'll likely to be categorized as spam.

So,

Glossier

 gets a score of

-2.1

. What does that mean exactly for their email marketing strategy ?

Well, as stated, it's good! Any score below 0 generally means that the email will not be categorized as spam, especially the ones below -2 - it's a great score, one you want to keep because it helps a lot the deliverability of your emails!

It's good! It means that their email are not headed to the spam folder. However, a score below -2 would be considered even better.

Well, "oops". It's not that good, they're at a level where it could impact their email deliverability.

Does it means they're in the spam folder every time? No. The considered treshhold to be considered spam 100% of the time depends on a lot of factor (generally, consider that a score of 5 means that you end up there every time). Being between 0 and 5 means that it could happen though.

Usual sending provider

Braze

Most common words

IOU - ahem - AHEM - Build-a-brow - O-L-I-V-I-A - Reflections

Emoji use in subject lines

0.0
% of subject lines have emojis

Most popular emojis

(soon)

(soon)

Average Weekly Emails vs. Industry

Average Weekly Emails vs. Industry

Average Daily Ads and Time Running vs. Industry

Average Daily Ads and Time Running vs. Industry

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Glossier

Featured Email Marketing Assets from

Glossier

We hardly ever do this

We hardly ever do this

Email from

Glossier

ENDS SOON!!!

ENDS SOON!!!

Email from

Glossier

Need more time?

Need more time?

Email from

Glossier

Looking for email marketing inspiration?

Download our 104 Email Marketing Ideas playbook, including

Glossier

Featured Ads and Paid Media Assets from

Glossier

Glossier
Glossier

Adot wears Ochre. Meet No. 1 Pencil! Smooth, soft, longwearing eyeliner that glides on in vibrant color.

Feed Ad from

Glossier

Glossier
Glossier

Adot wears Ochre. Meet No. 1 Pencil! Smooth, soft, longwearing eyeliner that glides on in vibrant color.

Feed Ad from

Glossier

Glossier
Glossier

Adot wears Ochre. Meet No. 1 Pencil! Smooth, soft, longwearing eyeliner that glides on in vibrant color.

Feed Ad from

Glossier

Video - Funnel UX Ecommerce Review Analysis

SEO strategy, Organic keywords and Traffic details for

https://www.glossier.com/

Domain Rating

80
This is the overall metric that matters most, as it sets
Glossier
domain SEO authority.

It shows the power of
Glossier
domain, through the analysis of their backlinks profile compared to others websites, where 100 is the highest score you could achieve.

You can consider that scores between 40 and 50 and average, between 50 and 60 are good and above 60, it starts to be excellent.

Here, for
https://www.glossier.com/
, as their domain authority is
80
, their score can be considered under average.

Here, for
https://www.glossier.com/
, as their domain authority is
80
, their score can be considered average.

Here, for
https://www.glossier.com/
, as their domain authority is
80
, their score can be considered pretty good! 🙌

Here, for
https://www.glossier.com/
, as their domain authority is
80
, their score can be considered excellent! Kudos to the team 👏

Estimated Traffic

698344
One of the most important metrics for
Glossier
SEO strategy! 

This figure is the estimated traffic they're receiving from Organic Search, and is directly correlated to their number of keywords (
90299
) and their Domain Rating.

Total Keywords

90299
Why does this matter for
Glossier
SEO strategy? 

This is the total number of keywords where 
Glossier
SEO rankings are in the top 100, across all countries. The more, the better, as it leads to a more important organic traffic.

Domains

15498
The total number of domain who have a link to  
Glossier
website. The more, the better, as it helps to increase the domain rating.

Total Backlinks

300900
What's a backlink? A link from another domain that redirect to  
Glossier
website. On top of their amount of links, we break down the kind of links they have.

Backlinks Profile

Backlinks Text

300403

Backlinks NoFollow

46179

Backlinks Redirect

466

Backlinks Images

21290

Backlinks Frame

1

Backlinks Form

4

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Glossier

Softwares and Marketing eCommerce Stack

Attentive

Attentive

Personalized mobile messaging platform.

analytics

Discover →More details →
Contentful

Contentful

A headless CMS with an API at its core.

cms

Discover →More details →
Segment

Segment

Segment gives you the ability to instrument your web app for analytics once, and then send your data to any number of analytics services. Previously known as Segment.io

analytics

Discover →More details →
Vimeo

Vimeo

Use Vimeo to exchange videos with only the people you want to. We have a bunch of different privacy options so you can choose exactly who can see your videos, and others can do the same. The website embeds vimeo.

media

Discover →More details →

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