Email campaign inspiration

Blue Monday

A lift-the-mood send on the year’s flattest week.

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Blue Monday
Lifestyle

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Blue Monday is supposed to be the third Monday of the year - the monday where we’re depressed. No holidays, shorter days, our resolutions are fading away. Cheers your customers!

Low-commercial timing with a light offer suits a week when nobody is shopping.

Crane Cookware

Subject line

Blue Monday Discount - 25% off C & S Series

Home

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Blue Monday Discount - 25% off C & S Series Plus take a further 10% off your order with 'SAVE10' code at checkout View this email in your browser To brighten things up this Blue Monday we’ve reduced prices on all C and S Series items. For a further 10% off use the code 'SAVE10' at the point of checkout.  Whether Blue Monday is real or not, it’s important to remember that every day somebody you know might be struggling. Coming together around the kitchen table and sharing a meal is a great way to connect with one another. Discount valid until the end of January. Click here to view Crane Cookware range  Follow @cranecookware Our mailing address is: Crane CookwareLongbridge Street ChapelLlanidloes, Powys Wales SY18 6EE United KingdomAdd us to your address book You can update your preferences or unsubscribe from this list. © Crane Cookware 2020

Forthglade

Subject line

Our top tips for Blue Monday 🐾

Pet

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Spotting the signs of SAD in your pup and how to help prevent it  ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ View in Your Browser  Unsubscribe shop dog | discover forthglade | my account shop all | discover forthglade | my account Today is known by some as 'Blue Monday' and is the time of the year when we can feel a little fed up with dark mornings, shorter days and colder weather. Seasonal Affective Disorder (SAD) is a condition that can make winter months feel tough, and it’s not only common for us, but for our four-legged friends too! Check out our top tips for spotting the signs of SAD in your pup and how to help prevent it. find out more Top tips for avoiding SAD! Top tips for avoiding SAD! Walk your dog in daylight hours Provide a healthy, natural diet Play fun and stimulating games Spend more time in the garden or park Get moving more whilst out on walks Move your dog's bed closer to natural light Walk your dog during daylight hours Play fun and stimulating games Feed your dog a healthy, natural diet Get moving more whilst out on walks Spend more time in the garden or park Move your dog's bed closer to natural light find out more we're social follow us on Facebook, Twitter & Instagram to stay up to date with the latest Forthglade news, offers & competitions Get in touch   |   FAQ'S   |   Account   |   Unsubscribe  You are receiving this email as a friend of Forthglade. If you are experiencing problems viewing this email, please View in Your Browser Your privacy is important to us. Please see our privacy policy for how we use and safeguard your data. e. info@forthglade.com | w. www.forthglade.com | t: 0808 169 2900 Promoter Head Office: Forthglade Foods Ltd. Dartmoor View Okehampton, Devon EX20 1GH Copyright © 2022 Forthglade, All rights reserved. ‌

Lazy Oaf

Subject line

BRIGHTEN UP BLUE MONDAY 💙

Fashion

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With your creativity 🎨🖌️  ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ FREE SHIPPING OVER £75 UK /  £120 EU / £150 USA  |  WE SHIP WORLDWIDE We don’t mean to be the bearers of bad news, but today is supposedly the most miserable day of the year - Blue Monday. Whilst it’s very ok to wallow in the shittiness of this worst of Mondays, we thought we’d also give you the opportunity to brighten it a bit, with our latest Oaf World. We’ve been catching up with one of our favourite illustrators, Liberty (aka @OrangeJuiceForDinner), who told us all about her work and its subject of mental health. Read the interview DOWNLOAD THE APP     FAQ'S | SHIPPING | RETURNS | CONTACT  Unsubscribe. Lazy Oaf Unit 6 New North House, Canonbury Business Centre 190A New North Road London, N1 7BJ www.lazyoaf.com   ‌

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I’m planning a [CAMPAIGN] for [BRAND]. Using the "Blue Monday" idea above — A lift-the-mood send on the year’s flattest week — create a 3-email sequence that applies the same underlying strategy to my brand. Our audience is [AUDIENCE], the offer is [OFFER] and the main reason to buy is [VALUE PROPOSITION]. For each email, give me: • strategic purpose • subject-line direction • core message • CTA • timing Do not copy the examples from Crane Cookware, Forthglade, Lazy Oaf. Adapt the underlying strategy to my brand.

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