Forthglade

Marketing Strategy Breakdown

Logo of
Forthglade
An overview of
Forthglade
Marketing Strategy data - their Email Marketing Strategy (some of their
Klaviyo
emails tracked on Panoramata) data, Paid Ads, Landing Pages and the main Marketing Softwares they're using in their stack, along with other DTC brands from the same
Pet
ecommerce industry.

Forthglade

- Ecommerce marketing strategy

Here are some marketing takeaways for Forthglade.

They have a good email marketing strategy - if we look at their Average Spam score, it's very good - being at -3,3 (it is basically a measure of how likely an email is to be considered spam by a spam filter. The higher the score, the more likely the email is to be considered spam.). But they seem less performant regarding to subject lines - Emails usually have a better open rate while keeping the subject lenght below 36. Here, as it's 43 characters, they're doing not good, it's too long. For example, on mobile phones, their subject line is almost impossible to read.

If we take a look at their Ecommerce Marketing Stack, the main Email Marketing software (or ESP) they're using seems to be Klaviyo (everyone speaks about them, they're great, focused on ecommerce, which makes the difference for most stores - it can be a good choice, especially if you're on Shopify!).

Fun fact - they're using emojis in 82.54% of their emails - the main ones they use are 🐶 ⏰ 🐾 📣 🎄 🎉.

On Panoramata, we gather and analyze the entire Forthglade email marketing strategy - along with other brands from the Pet industry. Amongst their last emails sent, two of them were '20% OFF all natural dry cold pressed recipes and treats 🐾' and '⏰ Last chance... get 20% OFF all cold pressed recipes and treats'.

One interesting note as well, about their whole domain reputation and SEO - their Authority Domain Ranking is 51 on https://forthglade.com/. This is good - and hard to achieve, so well done for them! Above 60 would be excellent.

In today’s competitive markets, we believe that benchmarking is key, as it allows you to deploy your marketing efforts more efficiently. This is why we built this library.

Forthglade

: Email Marketing and Advertising Statistics

Average subject lenght

🟢
🔴
43.0
characters

What about

Forthglade

then?

With their average of

43

characters, they're above the limit and should consider to shorten their subject line. Here's one good reason - usuallyy, subject lines that long are not shown entirely on email clients on desktop or mobile. And what's good on saying something that will never be read?

Stay short!

characters, they're right within the sweet spot, which is good! It basically says that you have enough characters to express yourself, but at the same time it will show up entirely on email clients. Just the right amount of characters you want for your own brand!

characters, which is rare - but it means that they have actually more space to express themselves and share their brand values.

Why does this matter? Well, for open rates. Keep it short - on average, you should aim for 16 characters. We consider that above 12 is good, and below 24 is great.

Average email size

2832.04
kB

Why does this matter? Well, for open rates as well - and especially to avoid the Promotions tab and to be less categorized as spam. The lower, the best.

Average spam score

🟢
🔴
-3.3
(Assassin Spam Score for Newsletters)

We use Spam Assassin, the main platform used by email providers to score spam. Below 0, you're safe ie. not considered as spam. Below -2, you're great. If you're above 0, you'll likely to be categorized as spam.

So,

Forthglade

 gets a score of

-3.3

. What does that mean exactly for their email marketing strategy ?

Well, as stated, it's good! Any score below 0 generally means that the email will not be categorized as spam, especially the ones below -2 - it's a great score, one you want to keep because it helps a lot the deliverability of your emails!

It's good! It means that their email are not headed to the spam folder. However, a score below -2 would be considered even better.

Well, "oops". It's not that good, they're at a level where it could impact their email deliverability.

Does it means they're in the spam folder every time? No. The considered treshhold to be considered spam 100% of the time depends on a lot of factor (generally, consider that a score of 5 means that you end up there every time). Being between 0 and 5 means that it could happen though.

Usual sending provider

Klaviyo

Most common words

dirty - deals - event - is - Last - OFF

Emoji use in subject lines

82.54
% of subject lines have emojis

Most popular emojis

🐶 - ⏰ - 🐾 - 📣 - 🎄 - 🎉

🐶 - ⏰ - 🐾 - 📣 - 🎄 - 🎉

Let's take a moment to review their emoji use. Notice the emoji that shouts "This is an important email!". Right ? This kind of emojis (like 🚨, ⚡, 📣, 💥, ❗ or 🔥) are the ones that are there to highlight that there's something important here. It could be a discount, a news, a launch, whatever - this kind of subject line drives engagement and boost open rates.They're using Happiness emojis (think about 🤗, 👍, 🥳 or 🎉 for example) to also connect with their audience, share good news and positivity with their audience.Also, they're using an interesting kind of emojis, that we're calling here "Scarcity" emojis. For example ⏰, ⌛, 😱 or 💸 - yes, these are emojis showing that you don't want to miss what's happening, because it's limited in time, in stock, etc. Great way to engage for an instant reaction.

Average Weekly Emails vs. Industry

Average Weekly Emails vs. Industry

Average Daily Ads and Time Running vs. Industry

Average Daily Ads and Time Running vs. Industry

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Forthglade

Featured Email Marketing Assets from

Forthglade

20% OFF all natural dry cold pressed recipes and treats 🐾

20% OFF all natural dry cold pressed recipes and treats 🐾

Email from

Forthglade

⏰ Last chance... get 20% OFF all cold pressed recipes and treats

⏰ Last chance... get 20% OFF all cold pressed recipes and treats

Email from

Forthglade

15% OFF our limited hero edition recipe 🐶

15% OFF our limited hero edition recipe 🐶

Email from

Forthglade

Looking for email marketing inspiration?

Download our 104 Email Marketing Ideas playbook, including

Forthglade

Featured Ads and Paid Media Assets from

Forthglade

Forthglade
Forthglade

Feed Ad from

Forthglade

Forthglade
Forthglade

Feed Ad from

Forthglade

Forthglade
Forthglade

Feed Ad from

Forthglade

Video Analysis

SEO strategy, Organic keywords and Traffic details for

https://forthglade.com/

Domain Rating

51
This is the overall metric that matters most, as it sets
Forthglade
domain SEO authority.

It shows the power of
Forthglade
domain, through the analysis of their backlinks profile compared to others websites, where 100 is the highest score you could achieve.

You can consider that scores between 40 and 50 and average, between 50 and 60 are good and above 60, it starts to be excellent.

Here, for
https://forthglade.com/
, as their domain authority is
51
, their score can be considered under average.

Here, for
https://forthglade.com/
, as their domain authority is
51
, their score can be considered average.

Here, for
https://forthglade.com/
, as their domain authority is
51
, their score can be considered pretty good! 🙌

Here, for
https://forthglade.com/
, as their domain authority is
51
, their score can be considered excellent! Kudos to the team 👏

Estimated Traffic

13686
One of the most important metrics for
Forthglade
SEO strategy! 

This figure is the estimated traffic they're receiving from Organic Search, and is directly correlated to their number of keywords (
2947
) and their Domain Rating.

Total Keywords

2947
Why does this matter for
Forthglade
SEO strategy? 

This is the total number of keywords where 
Forthglade
SEO rankings are in the top 100, across all countries. The more, the better, as it leads to a more important organic traffic.

Domains

609
The total number of domain who have a link to  
Forthglade
website. The more, the better, as it helps to increase the domain rating.

Total Backlinks

4316
What's a backlink? A link from another domain that redirect to  
Forthglade
website. On top of their amount of links, we break down the kind of links they have.

Backlinks Profile

Backlinks Text

4208

Backlinks NoFollow

1206

Backlinks Redirect

105

Backlinks Images

1202

Backlinks Frame

0

Backlinks Form

0

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Forthglade

Softwares and Marketing eCommerce Stack

Hotjar

Hotjar

A heatmap, survey, feedback and funnel application.

analytics

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Klaviyo

Klaviyo

Email Marketing and Customer Lifecycle Management platform for Web Apps and eCommerce.

Email Marketing

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Octane AI

Octane AI

The most powerful quiz platform for Shopify

widgets

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AdRoll for Shopify

AdRoll for Shopify

Attract new audiences and convert your site abandoners.

shop

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AdRoll

AdRoll

AdRoll is a retargeting platform with a mission to make display advertising simple for business of all sizes.

ads

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Apple Pay

Apple Pay

The website accepts payments with Apple Pay.

payment

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Back in Stock

Back in Stock

Makes it possible for customers to sign up for back in stock email alerts.

widgets

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Bing Universal Event Tracking

Bing Universal Event Tracking

Universal Event Tracking (UET) is a simple and powerful campaign measurement solution that allows you to track key conversion goals important to your business.

analytics

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Covet Pics

Covet Pics

Makes an Instagram feed into an eCommerce store.

widgets

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Feefo

Feefo

Feefo customer review and feedback system for service and products.

widgets

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Facebook Pixel

Facebook Pixel

Facebook Pixel is Facebooks conversion tracking system for ads on Facebook to websites.

analytics

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Facebook Pixel for Shopify

Facebook Pixel for Shopify

Facebook Pixel specifically for Shopify.

analytics

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Google AdWords Conversion

Google AdWords Conversion

Adwords conversion tracking code.

analytics

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Google Universal Analytics

Google Universal Analytics

The analytics.js JavaScript snippet is a new way to measure how users interact with your website. It is similar to the previous Google tracking code, ga.js, but offers more flexibility for developers to customize their implementations.

analytics

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Google Optimize 360

Google Optimize 360

A/B Testing. Test different variations of a website and then tailor it to deliver a personalized experience that works best for each customer and for your business.

analytics

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Google Analytics

Google Analytics

Google Analytics is a web analytics service offered by Google that tracks and reports website traffic. Google Analytics offers a host of compelling features and benefits for everyone from senior executives and advertising and marketing professionals to site owners and content developers.

analytics

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Google Tag Manager

Google Tag Manager

Google Tag Manager is a free tag management system that allows you to manage and deploy marketing tags (snippets of code or tracking pixels) on your website (or mobile app) without having to modify the code.

widgets

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Hextom

Hextom

Shopify plugin experts.

shop

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Mention Me

Mention Me

Mention Me powers refer a friend programs.

widgets

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MailChimp

MailChimp

MailChimp is a widely used Email Marketing platform.

email

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Microsoft Advertising

Microsoft Advertising

Microsoft Advertising delivers advertising impact through world-class partnership services, including innovative programs, knowledge sharing, and planning and service excellence.

ads

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Order Limits by MinMAxify

Order Limits by MinMAxify

Minimum/Maximum limits on Shopify products.

shop

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PayPal Button

PayPal Button

This page contains content from PayPal which includes checkout buttons.

payment

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PayPal

PayPal

The website accepts payments with PayPal.

payment

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Recharge Payments

Recharge Payments

Easily sell subscriptions on your Shopify store.

payment

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Shopify Conversions

Shopify Conversions

This Shopify instance uses Shopify's analytics object to load tools like Google Analytics.

shop

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Shopify Hosted

Shopify Hosted

The IP of this system is on Shopify.

hosting

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Shopify

Shopify

Shopify is an ecommerce platform that hosts your online store. Hosted shopping experience with multiple themes and requires very little programming experience.

shop

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Shopify Custom Theme

Shopify Custom Theme

This site is using a custom Shopify Theme and not one from the Shopify Theme template library.

shop

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Shopify Pay

Shopify Pay

Shopify Pay - PCI compliant end to end payment solution from Shopify.

payment

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Sleeknote

Sleeknote

Newsletter signup pop-up system.

widgets

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Shogun

Shogun

Build custom pages with a drag and drop visual editor and use tools to boost store performance.

shop

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Yoast SEO Premium

Yoast SEO Premium

Premium version of the Yoast WordPress Plugin.

widgets

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WooCommerce

WooCommerce

Transforms your WordPress website into an online store.

shop

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WordPress

WordPress

WordPress is a state-of-the-art semantic personal publishing platform with a focus on aesthetics, web standards, and usability.

cms

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Related Industries

Pet

brands overview

The Pet industry consists of many significant branches. Pet food and treats, pet supplies and accessories, pet services like vet care, pet insurance, etc.  These industries rake in millions of dollars each year. 

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brands →

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