Lazy Oaf

Marketing Strategy Breakdown

Logo of
Lazy Oaf
An overview of
Lazy Oaf
Marketing Strategy data - their Email Marketing Strategy (some of their
Klaviyo
emails tracked on Panoramata) data, Paid Ads, Landing Pages and the main Marketing Softwares they're using in their stack, along with other DTC brands from the same
Fashion
ecommerce industry.

Lazy Oaf

- Ecommerce marketing strategy

Here are some marketing takeaways for Lazy Oaf.

They have a very solid email marketing strategy - as their Average Spam score is very good since it's -2,4 (Spam score is a measure of how likely an email is to be considered spam by a spam filter. The higher the score, the more likely the email is to be considered spam.). Also, a point regarding to subject lines - Emails usually have a better open rate while keeping the subject lenght below 36. Here, as it's 29 characters, they're doing very good, that's exactly where we see a good open rate correlation. Kudos to the Lazy Oaf team!

If we take a look at their Ecommerce Marketing Stack, the main Email Marketing software (or ESP) they're using seems to be Klaviyo (everyone speaks about them, they're great, focused on ecommerce, which makes the difference for most stores - it can be a good choice, especially if you're on Shopify!).

Fun fact - they're using emojis in 77.71% of their emails - the main ones they use are 👀 🍺 💸 🙂 👾 🎁.

On Panoramata, we gather and analyze the entire Lazy Oaf email marketing strategy - along with other brands from the Fashion industry. Amongst their last emails sent, two of them were 'COZZY ✅ SHORTS ✅ SUNNIES ✅ CHAFING CREAM ✅' and 'WHAT YOU'VE BEEN WEARING IN MAY 😍'.

One interesting note as well, about their whole domain reputation and SEO - their Authority Domain Ranking is 62 on https://www.lazyoaf.com/. This is excellent - and hard to achieve, as it takes time, consistent SEO work and a solid SEO strategy.

In today’s competitive markets, we believe that benchmarking is key, as it allows you to deploy your marketing efforts more efficiently. This is why we built this library.

Lazy Oaf

: Email Marketing and Advertising Statistics

Average subject lenght

🟢
🔴
29.0
characters

What about

Lazy Oaf

then?

With their average of

29

characters, they're above the limit and should consider to shorten their subject line. Here's one good reason - usuallyy, subject lines that long are not shown entirely on email clients on desktop or mobile. And what's good on saying something that will never be read?

Stay short!

characters, they're right within the sweet spot, which is good! It basically says that you have enough characters to express yourself, but at the same time it will show up entirely on email clients. Just the right amount of characters you want for your own brand!

characters, which is rare - but it means that they have actually more space to express themselves and share their brand values.

Why does this matter? Well, for open rates. Keep it short - on average, you should aim for 16 characters. We consider that above 12 is good, and below 24 is great.

Average email size

4377.87
kB

Why does this matter? Well, for open rates as well - and especially to avoid the Promotions tab and to be less categorized as spam. The lower, the best.

Average spam score

🟢
🔴
-2.4
(Assassin Spam Score for Newsletters)

We use Spam Assassin, the main platform used by email providers to score spam. Below 0, you're safe ie. not considered as spam. Below -2, you're great. If you're above 0, you'll likely to be categorized as spam.

So,

Lazy Oaf

 gets a score of

-2.4

. What does that mean exactly for their email marketing strategy ?

Well, as stated, it's good! Any score below 0 generally means that the email will not be categorized as spam, especially the ones below -2 - it's a great score, one you want to keep because it helps a lot the deliverability of your emails!

It's good! It means that their email are not headed to the spam folder. However, a score below -2 would be considered even better.

Well, "oops". It's not that good, they're at a level where it could impact their email deliverability.

Does it means they're in the spam folder every time? No. The considered treshhold to be considered spam 100% of the time depends on a lot of factor (generally, consider that a score of 5 means that you end up there every time). Being between 0 and 5 means that it could happen though.

Usual sending provider

Klaviyo

Most common words

RE - LOOKING - *RESPECTFULLY* - UP - DON - S

Emoji use in subject lines

77.71
% of subject lines have emojis

Most popular emojis

👀 - 🍺 - 💸 - 🙂 - 👾 - 🎁

👀 - 🍺 - 💸 - 🙂 - 👾 - 🎁

What does it say about their email marketing strategy - especially on their subject lines? They're using the most common kind of emojis used in email marketing for ecommerce : "Preferred choice". Basically, any emoji that would highlight a choice/preference for the customer. These emojis include ⭐, ✨, ❤️, 💖, 😍 or 😻.How can you tell your audience - via your subject line - that they're about to see something interesting and unique? Well, like they do, you can use one of the "Interest" emojis (👀, 🌟, 🤩, 💫 or 💎).Also, they're using an interesting kind of emojis, that we're calling here "Scarcity" emojis. For example ⏰, ⌛, 😱 or 💸 - yes, these are emojis showing that you don't want to miss what's happening, because it's limited in time, in stock, etc. Great way to engage for an instant reaction.

Average Weekly Emails vs. Industry

Average Weekly Emails vs. Industry

Average Daily Ads and Time Running vs. Industry

Average Daily Ads and Time Running vs. Industry

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Lazy Oaf

Featured Email Marketing Assets from

Lazy Oaf

COZZY ✅ SHORTS ✅ SUNNIES ✅ CHAFING CREAM ✅

COZZY ✅ SHORTS ✅ SUNNIES ✅ CHAFING CREAM ✅

Email from

Lazy Oaf

WHAT YOU'VE BEEN WEARING IN MAY 😍

WHAT YOU'VE BEEN WEARING IN MAY 😍

Email from

Lazy Oaf

Digital Distractions 58

Digital Distractions 58

Email from

Lazy Oaf

Looking for email marketing inspiration?

Download our 104 Email Marketing Ideas playbook, including

Lazy Oaf

Featured Ads and Paid Media Assets from

Lazy Oaf

Lazy Oaf
Lazy Oaf

Live, laugh and lie down. Shop the latest collections from Lazy Oaf

Oaf Cartoon 1/4 Zip Fleece

Oaf Cartoon 1/4 Zip Fleece

Feed Ad from

Lazy Oaf

Lazy Oaf
Lazy Oaf

Live, laugh and lie down. Shop the latest collections from Lazy Oaf

G.E.M. Gold Member Shorts  £70

G.E.M. Gold Member Shorts £70

Feed Ad from

Lazy Oaf

Lazy Oaf
Lazy Oaf

Live, laugh and lie down. Shop the latest collections from Lazy Oaf

LO Black Chore Jacket Size S

LO Black Chore Jacket Size S

Feed Ad from

Lazy Oaf

Video Analysis

SEO strategy, Organic keywords and Traffic details for

https://www.lazyoaf.com/

Domain Rating

62
This is the overall metric that matters most, as it sets
Lazy Oaf
domain SEO authority.

It shows the power of
Lazy Oaf
domain, through the analysis of their backlinks profile compared to others websites, where 100 is the highest score you could achieve.

You can consider that scores between 40 and 50 and average, between 50 and 60 are good and above 60, it starts to be excellent.

Here, for
https://www.lazyoaf.com/
, as their domain authority is
62
, their score can be considered under average.

Here, for
https://www.lazyoaf.com/
, as their domain authority is
62
, their score can be considered average.

Here, for
https://www.lazyoaf.com/
, as their domain authority is
62
, their score can be considered pretty good! 🙌

Here, for
https://www.lazyoaf.com/
, as their domain authority is
62
, their score can be considered excellent! Kudos to the team 👏

Estimated Traffic

93088
One of the most important metrics for
Lazy Oaf
SEO strategy! 

This figure is the estimated traffic they're receiving from Organic Search, and is directly correlated to their number of keywords (
11890
) and their Domain Rating.

Total Keywords

11890
Why does this matter for
Lazy Oaf
SEO strategy? 

This is the total number of keywords where 
Lazy Oaf
SEO rankings are in the top 100, across all countries. The more, the better, as it leads to a more important organic traffic.

Domains

3240
The total number of domain who have a link to  
Lazy Oaf
website. The more, the better, as it helps to increase the domain rating.

Total Backlinks

85153
What's a backlink? A link from another domain that redirect to  
Lazy Oaf
website. On top of their amount of links, we break down the kind of links they have.

Backlinks Profile

Backlinks Text

84084

Backlinks NoFollow

13811

Backlinks Redirect

880

Backlinks Images

5560

Backlinks Frame

0

Backlinks Form

137

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Lazy Oaf

Softwares and Marketing eCommerce Stack

Hotjar

Hotjar

A heatmap, survey, feedback and funnel application.

analytics

Discover →More details →
Klaviyo

Klaviyo

Email Marketing and Customer Lifecycle Management platform for Web Apps and eCommerce.

Email Marketing

Discover →More details →
Afterpay

Afterpay

Buy now pay later system from Australia. Owned by Square.

payment

Discover →More details →
Clearpay

Clearpay

Clearpay is a buy now pay later service from Australian company AfterPay.

payment

Discover →More details →
Foursixty

Foursixty

Makes an Instagram feed into an eCommerce store.

widgets

Discover →More details →
Google Tag Manager

Google Tag Manager

Google Tag Manager is a free tag management system that allows you to manage and deploy marketing tags (snippets of code or tracking pixels) on your website (or mobile app) without having to modify the code.

widgets

Discover →More details →
Intercom

Intercom

Intercom is a customer relationship management and messaging tool for web app owners

widgets

Discover →More details →
Kiwi Sizing

Kiwi Sizing

Clothes size recommendation system.

widgets

Discover →More details →
Klevu

Klevu

Ecommerce Personalization. AI-powered discovery suite that learns in real time. Connect shoppers with the products they want to buy.

widgets

Discover →More details →
Klarna

Klarna

Klarna Checkout takes the tries to take the hassle out of buying on mobile devices.

payment

Discover →More details →
Nosto

Nosto

Nosto enables online retailers to deliver their customers a personalized shopping experience.

analytics

Discover →More details →
Privy for Shopify

Privy for Shopify

Free email popups with exit intent for Shopify.

shop

Discover →More details →
Privy

Privy

Tools to grow your email list by using website banners, popups and exit intent.

widgets

Discover →More details →
Shopify Conversions

Shopify Conversions

This Shopify instance uses Shopify's analytics object to load tools like Google Analytics.

shop

Discover →More details →
Shopify

Shopify

Shopify is an ecommerce platform that hosts your online store. Hosted shopping experience with multiple themes and requires very little programming experience.

shop

Discover →More details →
Shopify Custom Theme

Shopify Custom Theme

This site is using a custom Shopify Theme and not one from the Shopify Theme template library.

shop

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Shopify Pay

Shopify Pay

Shopify Pay - PCI compliant end to end payment solution from Shopify.

payment

Discover →More details →
Size Matters

Size Matters

Easy-to-create size guide tables within the admin panel by EastSideCo.

shop

Discover →More details →

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Related Industries

Shoes

brands overview

The shoe industry (sometimes called the footwear industry) is the entire apparatus involved in designing, producing, and selling shoes. Shoes are always in demand anytime of the year hence everybody needs a good pair of shoes. This makes it a very lucrative business.

Shoes
brands →

Clothes

brands overview

Clothes, being part of the Fashion industry, reflects an individual’s culture, personality, and preferences. Clothes began as a necessity to provide physical safeguards to the body from weather, heat, dust, rain and cold. Now due to the trends, they can tell us a great deal about a person's background, social status, style and mood. 

Clothes
brands →

Bags

brands overview

The bag industry has always been a trending market in the fashion industry.  Bags have become an important accessory and are often used as completion pieces for a woman’s wardrobe. They promote growth in the fashion industry, and designers are including handbags in their collections more often to increase revenue.

Bags
brands →

Accessories

brands overview

Accessories
brands →

Fashion

brands overview

The fashion industry is unique - it is a highly competitive market. There are many different brands and styles of clothing available, so companies have to work hard to stand out from the crowd. The fashion industry is also affected by changes in fashion. What is popular today may not be popular tomorrow, so companies have to be prepared to change with the times. That is why the most successful campaigns are known for their use of celebrity endorsements, creative visuals, and catchy slogans. They have helped to increase the visibility of these brands and make them more desirable to consumers.

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brands →

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