Crane Cookware

Marketing Strategy Breakdown

Logo of
Crane Cookware
An overview of
Crane Cookware
Marketing Strategy data - their Email Marketing Strategy (some of their
Mailchimp
emails tracked on Panoramata) data, Paid Ads, Landing Pages and the main Marketing Softwares they're using in their stack, along with other DTC brands from the same
Home
ecommerce industry.

Crane Cookware

- Ecommerce marketing strategy

Here are some marketing takeaways for Crane Cookware.

They have a good email marketing strategy - if we look at their Average Spam score, it's very good - being at -4,3 (it is basically a measure of how likely an email is to be considered spam by a spam filter. The higher the score, the more likely the email is to be considered spam.). But they seem less performant regarding to subject lines - Emails usually have a better open rate while keeping the subject lenght below 36. Here, as it's 52 characters, they're doing not good, it's too long. For example, on mobile phones, their subject line is almost impossible to read.

If we take a look at their Ecommerce Marketing Stack, the main Email Marketing software (or ESP) they're using seems to be Mailchimp (for a long time, the best ESP, from far - especially for small merchants and bloggers - but as soon as you start to scale your ecommerce, this might not be the best choice).

On Panoramata, we gather and analyze the entire Crane Cookware email marketing strategy - along with other brands from the Home industry. Amongst their last emails sent, two of them were 'Type \"THIRTY\" to receive a discount on our last C5 & C6 Griddles' and 'Type \"THIRTY\" to receive a discount on our last C5 & C6 Griddles'.

One interesting note as well, about their whole domain reputation and SEO - their Authority Domain Ranking is 32 on https://www.cranecookware.com/. This could definitely be improved, as good Domain Rating is starting at 50 - above 60 would be excellent.

You can now dig into all the available data on this page. And remember, an effective brand marketing strategy is all about execution - even if inspiration is key.

Crane Cookware

: Email Marketing and Advertising Benchmarks

Average subject length

🟢
🔴
52.0
characters

What about

Crane Cookware

then?

With their average of

52

characters, they're above the limit and should consider to shorten their subject line. Here's one good reason - usuallyy, subject lines that long are not shown entirely on email clients on desktop or mobile. And what's good on saying something that will never be read?

Stay short!

characters, they're right within the sweet spot, which is good! It basically says that you have enough characters to express yourself, but at the same time it will show up entirely on email clients. Just the right amount of characters you want for your own brand!

characters, which is rare - but it means that they have actually more space to express themselves and share their brand values.

Why does this matter? Well, for open rates. Keep it short - on average, you should aim for 16 characters. We consider that above 12 is good, and below 24 is great.

Average email size

1370.85
kB

Why does this matter? Well, for open rates as well - and especially to avoid the Promotions tab and to be less categorized as spam. The lower, the best.

Average spam score

🟢
🔴
-4.3
(Assassin Spam Score for Newsletters)

We use Spam Assassin, the main platform used by email providers to score spam. Below 0, you're safe ie. not considered as spam. Below -2, you're great. If you're above 0, you'll likely to be categorized as spam.

So,

Crane Cookware

 gets a score of

-4.3

. What does that mean exactly for their email marketing strategy ?

Well, as stated, it's good! Any score below 0 generally means that the email will not be categorized as spam, especially the ones below -2 - it's a great score, one you want to keep because it helps a lot the deliverability of your emails!

It's good! It means that their email are not headed to the spam folder. However, a score below -2 would be considered even better.

Well, "oops". It's not that good, they're at a level where it could impact their email deliverability.

Does it means they're in the spam folder every time? No. The considered treshhold to be considered spam 100% of the time depends on a lot of factor (generally, consider that a score of 5 means that you end up there every time). Being between 0 and 5 means that it could happen though.

Usual sending provider

Mailchimp

Most common words

Hugo - Passos - Discount - Extended - Save - off

Emoji use in subject lines

0.0
% of subject lines have emojis

Most popular emojis

(soon)

(soon)

Average Weekly Emails vs. Industry

Average Weekly Emails vs. Industry

Average Daily Ads and Time Running vs. Industry

Average Daily Ads and Time Running vs. Industry

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Crane Cookware

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Featured Email Marketing Assets from

Crane Cookware

Type \"THIRTY\" to receive a discount on our last C5 & C6 Griddles

Type \"THIRTY\" to receive a discount on our last C5 & C6 Griddles

Email from

Crane Cookware

Type \"THIRTY\" to receive a discount on our last C5 & C6 Griddles

Type \"THIRTY\" to receive a discount on our last C5 & C6 Griddles

Email from

Crane Cookware

Discover Up to 50% off S-Series Cookware | Online Now

Discover Up to 50% off S-Series Cookware | Online Now

Email from

Crane Cookware

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Featured Ads and Paid Media Examples from

Crane Cookware

Crane Cookware
Crane Cookware

Cookware and homeware built for every home, every stove, every kind of family. Celebrate the return of spring with our offers:- 15% additional discount on Stainless steel products with code SAVE15.- Use code COPPER for 25% off all Copper products.- Use code LOVE for 15% off our Smaller objects collection

C6 CAST IRON HERRINGBONE TWO HOB GRIDDLEPAN

C6 CAST IRON HERRINGBONE TWO HOB GRIDDLEPAN

Feed Ad from

Crane Cookware

Crane Cookware
Crane Cookware

Beautiful handmade objects made in Europe.Type LOVE to receive your 15 % discount.

Soup & Noodle Bowls X 2 - Made in Sweden

Soup & Noodle Bowls X 2 - Made in Sweden

Feed Ad from

Crane Cookware

Crane Cookware
Crane Cookware

25% off. Explore our Copper series. For gentle, elegant & engaging flavour. The Crane copper pans are easy and agile to use. In contrast to cast iron, copper pans heats up fast and delivers an incredibly even surface. It's ability to loose heat as quickly as it warms, makes it ideal for sugar work or chocolate, sauces seafood and fish.Made in Belgium by the family firm Falk.

Discover the Copper series | 25% off

Discover the Copper series | 25% off

Feed Ad from

Crane Cookware

Video Analysis

SEO strategy, Organic keywords and Traffic details for

https://www.cranecookware.com/

Domain Rating

32
This is the overall metric that matters most, as it sets
Crane Cookware
domain SEO authority.

It shows the power of
Crane Cookware
domain, through the analysis of their backlinks profile compared to others websites, where 100 is the highest score you could achieve.

You can consider that scores between 40 and 50 and average, between 50 and 60 are good and above 60, it starts to be excellent.

Here, for
https://www.cranecookware.com/
, as their domain authority is
32
, their score can be considered under average.

Here, for
https://www.cranecookware.com/
, as their domain authority is
32
, their score can be considered average.

Here, for
https://www.cranecookware.com/
, as their domain authority is
32
, their score can be considered pretty good! 🙌

Here, for
https://www.cranecookware.com/
, as their domain authority is
32
, their score can be considered excellent! Kudos to the team 👏

Estimated Traffic

1013
One of the most important metrics for
Crane Cookware
SEO strategy! 

This figure is the estimated traffic they're receiving from Organic Search, and is directly correlated to their number of keywords (
1566
) and their Domain Rating.

Total Keywords

1566
Why does this matter for
Crane Cookware
SEO strategy? 

This is the total number of keywords where 
Crane Cookware
SEO rankings are in the top 100, across all countries. The more, the better, as it leads to a more important organic traffic.

Domains

63
The total number of domain who have a link to  
Crane Cookware
website. The more, the better, as it helps to increase the domain rating.

Total Backlinks

736
What's a backlink? A link from another domain that redirect to  
Crane Cookware
website. On top of their amount of links, we break down the kind of links they have.

Backlinks Profile

Backlinks Text

716

Backlinks NoFollow

316

Backlinks Redirect

0

Backlinks Images

144

Backlinks Frame

0

Backlinks Form

0

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