You can access here some of the data we collect on Pura Vida Bracelets ecommerce marketing strategy, on their Email, Ads, Landing pages channels, on top of some of the marketing softwares they're using on their eshop.
Regarding some datapoints we have on their email marketing strategy, they could improve, especially regarding their Average Spam score, we consider it not very good, almost bad since it's 0,3 (Spam score is a measure of how likely an email is to be considered spam by a spam filter. The higher the score, the more likely the email is to be considered spam.). Also, a point regarding to subject lines - Emails usually have a better open rate while keeping the subject lenght below 36. Here, as it's 30 characters, they're doing just ok! Pura Vida Bracelets could improve their open rate even a little but on mobile devices by trying to keep their subject lines shorter.
If we take a look at their Ecommerce Marketing Stack, the main Email Marketing software (or ESP) they're using seems to be Klaviyo (everyone speaks about them, they're great, focused on ecommerce, which makes the difference for most stores - it can be a good choice, especially if you're on Shopify!).
Fun fact - they're using emojis in 55.64% of their emails - the main ones they use are ✨ 💫 🌈 🔥 💙 🎉.
We display here a overview of Pura Vida Bracelets email marketing strategy - along with other brands from the Accessories industry. Amongst their last emails sent, two of them were 'Up To 40% OFF Sitewide' and 'This Sale Is 🔥🔥'.
One interesting note as well, about their whole domain reputation and SEO - their Authority Domain Ranking is 74 on https://www.puravidabracelets.com/. This is excellent - and hard to achieve, as it takes time, consistent SEO work and a solid SEO strategy.
In today’s competitive markets, we believe that benchmarking is key, as it allows you to deploy your marketing efforts more efficiently. This is why we built this library.
Average subject lenght
What about
Pura Vida Bracelets
then?
With their average of
30
characters, they're above the limit and should consider to shorten their subject line. Here's one good reason - usuallyy, subject lines that long are not shown entirely on email clients on desktop or mobile. And what's good on saying something that will never be read?
Stay short!
characters, they're right within the sweet spot, which is good! It basically says that you have enough characters to express yourself, but at the same time it will show up entirely on email clients. Just the right amount of characters you want for your own brand!
characters, which is rare - but it means that they have actually more space to express themselves and share their brand values.
Why does this matter? Well, for open rates. Keep it short - on average, you should aim for 16 characters. We consider that above 12 is good, and below 24 is great.
Average email size
Why does this matter? Well, for open rates as well - and especially to avoid the Promotions tab and to be less categorized as spam. The lower, the best.
Average spam score
We use Spam Assassin, the main platform used by email providers to score spam. Below 0, you're safe ie. not considered as spam. Below -2, you're great. If you're above 0, you'll likely to be categorized as spam.
So,
Pura Vida Bracelets
gets a score of
0.3
. What does that mean exactly for their email marketing strategy ?
Well, as stated, it's good! Any score below 0 generally means that the email will not be categorized as spam, especially the ones below -2 - it's a great score, one you want to keep because it helps a lot the deliverability of your emails!
It's good! It means that their email are not headed to the spam folder. However, a score below -2 would be considered even better.
Well, "oops". It's not that good, they're at a level where it could impact their email deliverability.
Does it means they're in the spam folder every time? No. The considered treshhold to be considered spam 100% of the time depends on a lot of factor (generally, consider that a score of 5 means that you end up there every time). Being between 0 and 5 means that it could happen though.
Usual sending provider
Klaviyo
Most common words
celebrations - start - early - for - Your - oh...
Emoji use in subject lines
Most popular emojis
✨ - 💫 - 🌈 - 🔥 - 💙 - 🎉
✨ - 💫 - 🌈 - 🔥 - 💙 - 🎉
Average Weekly Emails vs. Industry
Average Daily Ads and Time Running vs. Industry
Up To 40% OFF Sitewide
Email from
Pura Vida Bracelets
This Sale Is 🔥🔥
Email from
Pura Vida Bracelets
HAPPY PRIDE 🌈🌈
Email from
Pura Vida Bracelets
Feed Ad from
Pura Vida Bracelets
Feed Ad from
Pura Vida Bracelets
Feed Ad from
Pura Vida Bracelets
Domain Rating
Estimated Traffic
Total Keywords
Domains
Total Backlinks
Backlinks Profile
Backlinks Text
Backlinks NoFollow
Backlinks Redirect
Backlinks Images
Backlinks Frame
Backlinks Form
Klaviyo
Email Marketing and Customer Lifecycle Management platform for Web Apps and eCommerce.
Email Marketing
Discover →More details →Amazon Payments
With Amazon FPS, developers can accept payments on their website for selling goods or services, raise donations, execute recurring payments, and send payments.
payment
Discover →More details →
BlueCore
Track and trigger emails in real-time. Previously known as TriggerMail.
analytics
Discover →More details →Google Conversion Tracking
This free tool in AdWords can show you what happens after customers click your ad (for example, whether they purchased your product, called from a mobile phone or downloaded your app).
analytics
Discover →More details →Google Optimize 360
A/B Testing. Test different variations of a website and then tailor it to deliver a personalized experience that works best for each customer and for your business.
analytics
Discover →More details →Google Tag Manager
Google Tag Manager is a free tag management system that allows you to manage and deploy marketing tags (snippets of code or tracking pixels) on your website (or mobile app) without having to modify the code.
widgets
Discover →More details →
JustUno
Social marketing technology that attempts to generate more sales through social marketing.
widgets
Discover →More details →
Nosto
Nosto enables online retailers to deliver their customers a personalized shopping experience.
analytics
Discover →More details →Pinterest Conversion Tracking
Tag that allows you to track actions people take on your website after viewing your Promoted Pin.
analytics
Discover →More details →
Shopify Conversions
This Shopify instance uses Shopify's analytics object to load tools like Google Analytics.
shop
Discover →More details →Shopify
Shopify is an ecommerce platform that hosts your online store. Hosted shopping experience with multiple themes and requires very little programming experience.
shop
Discover →More details →
Signifyd
Fraud protection and chargeback prevention for eCommerce merchants.
payment
Discover →More details →Signifyd for Shopify
Signifyd automatically reviews the order and tells you whether to ship it or not. Chargeback prevention.
shop
Discover →More details →Shopify Custom Theme
This site is using a custom Shopify Theme and not one from the Shopify Theme template library.
shop
Discover →More details →Snap Pixel
With the Snap Pixel, advertisers can track their customers journey. Snapchat Ads.
ads
Discover →More details →
Talkable
Talkable is a customer referral platform that is fully customizable. Previously known as Curebit.
Referral
Discover →More details →
Trustpilot
Trustpilot is an open, community-based platform for sharing real reviews of shopping experiences online.
analytics
Discover →More details →
Yotpo
A social widget for customers to read and write reviews. Yotpo is an eCommerce marketing platform with solutions for customer reviews, visual marketing, loyalty, referrals, and SMS marketing.
widgets
Discover →More details →Learning how to spy on eCommerce competitors is one of those smart things you can do to revisit your own marketing strategy.
Consumers today are more intelligent, savvier, and better informed than before. Brands move towards edgier and witty approaches for their Valentine’s Day campaigns. A well-done marketing strategy for this holiday can help you advertise your products and services no matter the industry you belong to (fashion, health & wellness, food, technology, home, etc.).
If you can provide helpful advice about planning a summer vacation, you'll be more likely to engage your audience and build brand loyalty. Here are some hot tips.
