Pura Vida Bracelets

Marketing Strategy Breakdown

Logo of
Pura Vida Bracelets
An overview of
Pura Vida Bracelets
Marketing Strategy data - their Email Marketing Strategy (some of their
Klaviyo
emails tracked on Panoramata) data, Paid Ads, Landing Pages and the main Marketing Softwares they're using in their stack, along with other DTC brands from the same
Accessories
ecommerce industry.

Pura Vida Bracelets

- Ecommerce marketing strategy

You can access here some of the data we collect on Pura Vida Bracelets ecommerce marketing strategy, on their Email, Ads, Landing pages channels, on top of some of the marketing softwares they're using on their eshop.

Regarding some datapoints we have on their email marketing strategy, they could improve, especially regarding their Average Spam score, we consider it not very good, almost bad since it's 0,3 (Spam score is a measure of how likely an email is to be considered spam by a spam filter. The higher the score, the more likely the email is to be considered spam.). Also, a point regarding to subject lines - Emails usually have a better open rate while keeping the subject lenght below 36. Here, as it's 30 characters, they're doing just ok! Pura Vida Bracelets could improve their open rate even a little but on mobile devices by trying to keep their subject lines shorter.

If we take a look at their Ecommerce Marketing Stack, the main Email Marketing software (or ESP) they're using seems to be Klaviyo (everyone speaks about them, they're great, focused on ecommerce, which makes the difference for most stores - it can be a good choice, especially if you're on Shopify!).

Fun fact - they're using emojis in 55.64% of their emails - the main ones they use are ✨ 💫 🌈 🔥 💙 🎉.

We display here a overview of Pura Vida Bracelets email marketing strategy - along with other brands from the Accessories industry. Amongst their last emails sent, two of them were 'Up To 40% OFF Sitewide' and 'This Sale Is 🔥🔥'.

One interesting note as well, about their whole domain reputation and SEO - their Authority Domain Ranking is 74 on https://www.puravidabracelets.com/. This is excellent - and hard to achieve, as it takes time, consistent SEO work and a solid SEO strategy.

In today’s competitive markets, we believe that benchmarking is key, as it allows you to deploy your marketing efforts more efficiently. This is why we built this library.

Pura Vida Bracelets

: Email Marketing and Advertising Statistics

Average subject lenght

🟢
🔴
30.0
characters

What about

Pura Vida Bracelets

then?

With their average of

30

characters, they're above the limit and should consider to shorten their subject line. Here's one good reason - usuallyy, subject lines that long are not shown entirely on email clients on desktop or mobile. And what's good on saying something that will never be read?

Stay short!

characters, they're right within the sweet spot, which is good! It basically says that you have enough characters to express yourself, but at the same time it will show up entirely on email clients. Just the right amount of characters you want for your own brand!

characters, which is rare - but it means that they have actually more space to express themselves and share their brand values.

Why does this matter? Well, for open rates. Keep it short - on average, you should aim for 16 characters. We consider that above 12 is good, and below 24 is great.

Average email size

5221.44
kB

Why does this matter? Well, for open rates as well - and especially to avoid the Promotions tab and to be less categorized as spam. The lower, the best.

Average spam score

🟢
🔴
0.3
(Assassin Spam Score for Newsletters)

We use Spam Assassin, the main platform used by email providers to score spam. Below 0, you're safe ie. not considered as spam. Below -2, you're great. If you're above 0, you'll likely to be categorized as spam.

So,

Pura Vida Bracelets

 gets a score of

0.3

. What does that mean exactly for their email marketing strategy ?

Well, as stated, it's good! Any score below 0 generally means that the email will not be categorized as spam, especially the ones below -2 - it's a great score, one you want to keep because it helps a lot the deliverability of your emails!

It's good! It means that their email are not headed to the spam folder. However, a score below -2 would be considered even better.

Well, "oops". It's not that good, they're at a level where it could impact their email deliverability.

Does it means they're in the spam folder every time? No. The considered treshhold to be considered spam 100% of the time depends on a lot of factor (generally, consider that a score of 5 means that you end up there every time). Being between 0 and 5 means that it could happen though.

Usual sending provider

Klaviyo

Most common words

celebrations - start - early - for - Your - oh...

Emoji use in subject lines

55.64
% of subject lines have emojis

Most popular emojis

✨ - 💫 - 🌈 - 🔥 - 💙 - 🎉

✨ - 💫 - 🌈 - 🔥 - 💙 - 🎉

Fun emoji take, right? What does that mean for their digital marketing strategy? First, love. They're using emojis that shows a clear preference or choice - could on a product, a usage, etc. These are emojis that are expressing what we're calling "Preferred choice". For example, these emojis could be ⭐, ✨, ❤️, 💖, 😍 or 😻.They're using a "Important Alert" emoji - an emoji that highlight a subject line and show that "in this email, there's something important". These emojis could be 🚨, ⚡, 📣, 💥, ❗, 🔥. It's red, it's bold, it's important - it shouts that the audience should notice this message, and then take action.They're using the kind of emojis that I prefer - the "Interest" kind. This kind of emojis includes emojis such as 👀, 🌟, 🤩, 💫 or 💎. It's made to trigger interest and show that what you're about to see in this email is kinda unique. The gem especially tells that.There are emojis that are triggering emotions without having to read tbhe rest of the subject line. The "Happiness" emojis are one of this kind (think about 🤗, 👍, 🥳 or 🎉). For sure, they're helping them connect with their audience on a emotionnal level - and might be part of their branding as well!

Average Weekly Emails vs. Industry

Average Weekly Emails vs. Industry

Average Daily Ads and Time Running vs. Industry

Average Daily Ads and Time Running vs. Industry

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Pura Vida Bracelets

Featured Email Marketing Assets from

Pura Vida Bracelets

Up To 40% OFF Sitewide

Up To 40% OFF Sitewide

Email from

Pura Vida Bracelets

This Sale Is 🔥🔥

This Sale Is 🔥🔥

Email from

Pura Vida Bracelets

HAPPY PRIDE 🌈🌈

HAPPY PRIDE 🌈🌈

Email from

Pura Vida Bracelets

Looking for email marketing inspiration?

Download our 104 Email Marketing Ideas playbook, including

Pura Vida Bracelets

Featured Ads and Paid Media Assets from

Pura Vida Bracelets

Pura Vida Bracelets
Pura Vida Bracelets

Feed Ad from

Pura Vida Bracelets

Pura Vida Bracelets
Pura Vida Bracelets

Feed Ad from

Pura Vida Bracelets

Pura Vida Bracelets
Pura Vida Bracelets

Feed Ad from

Pura Vida Bracelets

Video Analysis

SEO strategy, Organic keywords and Traffic details for

https://www.puravidabracelets.com/

Domain Rating

74
This is the overall metric that matters most, as it sets
Pura Vida Bracelets
domain SEO authority.

It shows the power of
Pura Vida Bracelets
domain, through the analysis of their backlinks profile compared to others websites, where 100 is the highest score you could achieve.

You can consider that scores between 40 and 50 and average, between 50 and 60 are good and above 60, it starts to be excellent.

Here, for
https://www.puravidabracelets.com/
, as their domain authority is
74
, their score can be considered under average.

Here, for
https://www.puravidabracelets.com/
, as their domain authority is
74
, their score can be considered average.

Here, for
https://www.puravidabracelets.com/
, as their domain authority is
74
, their score can be considered pretty good! 🙌

Here, for
https://www.puravidabracelets.com/
, as their domain authority is
74
, their score can be considered excellent! Kudos to the team 👏

Estimated Traffic

339922
One of the most important metrics for
Pura Vida Bracelets
SEO strategy! 

This figure is the estimated traffic they're receiving from Organic Search, and is directly correlated to their number of keywords (
66931
) and their Domain Rating.

Total Keywords

66931
Why does this matter for
Pura Vida Bracelets
SEO strategy? 

This is the total number of keywords where 
Pura Vida Bracelets
SEO rankings are in the top 100, across all countries. The more, the better, as it leads to a more important organic traffic.

Domains

4453
The total number of domain who have a link to  
Pura Vida Bracelets
website. The more, the better, as it helps to increase the domain rating.

Total Backlinks

0
What's a backlink? A link from another domain that redirect to  
Pura Vida Bracelets
website. On top of their amount of links, we break down the kind of links they have.

Backlinks Profile

Backlinks Text

211

Backlinks NoFollow

211

Backlinks Redirect

0

Backlinks Images

0

Backlinks Frame

0

Backlinks Form

0

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Pura Vida Bracelets

Softwares and Marketing eCommerce Stack

Hotjar

Hotjar

A heatmap, survey, feedback and funnel application.

analytics

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Klaviyo

Klaviyo

Email Marketing and Customer Lifecycle Management platform for Web Apps and eCommerce.

Email Marketing

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Afterpay

Afterpay

Buy now pay later system from Australia. Owned by Square.

payment

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Amazon Payments

Amazon Payments

With Amazon FPS, developers can accept payments on their website for selling goods or services, raise donations, execute recurring payments, and send payments.

payment

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Attentive

Attentive

Personalized mobile messaging platform.

analytics

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BlueCore

BlueCore

Track and trigger emails in real-time. Previously known as TriggerMail.

analytics

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Foursixty

Foursixty

Makes an Instagram feed into an eCommerce store.

widgets

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Google Conversion Tracking

Google Conversion Tracking

This free tool in AdWords can show you what happens after customers click your ad (for example, whether they purchased your product, called from a mobile phone or downloaded your app).

analytics

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Google Optimize 360

Google Optimize 360

A/B Testing. Test different variations of a website and then tailor it to deliver a personalized experience that works best for each customer and for your business.

analytics

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Google Tag Manager

Google Tag Manager

Google Tag Manager is a free tag management system that allows you to manage and deploy marketing tags (snippets of code or tracking pixels) on your website (or mobile app) without having to modify the code.

widgets

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GRIN

GRIN

All-in-one influencer marketing software suite.

analytics

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Instant Search Plus

Instant Search Plus

Search system for eCommerce sites by Fast Simon.

widgets

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JustUno

JustUno

Social marketing technology that attempts to generate more sales through social marketing.

widgets

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Kustomer

Kustomer

Platform for Customer Experience, Service and Support.

widgets

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Nosto

Nosto

Nosto enables online retailers to deliver their customers a personalized shopping experience.

analytics

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Pinterest Conversion Tracking

Pinterest Conversion Tracking

Tag that allows you to track actions people take on your website after viewing your Promoted Pin.

analytics

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Pinterest

Pinterest

Content from the social image sharing website Pinterest.

widgets

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Refersion for Shopify

Refersion for Shopify

Affiliate tracking system.

shop

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Refersion

Refersion

Affiliate tracking management program.

ads

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SearchSpring

SearchSpring

eCommerce site search and navigation solution provider

widgets

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Shopify Conversions

Shopify Conversions

This Shopify instance uses Shopify's analytics object to load tools like Google Analytics.

shop

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Shopify

Shopify

Shopify is an ecommerce platform that hosts your online store. Hosted shopping experience with multiple themes and requires very little programming experience.

shop

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Signifyd

Signifyd

Fraud protection and chargeback prevention for eCommerce merchants.

payment

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Signifyd for Shopify

Signifyd for Shopify

Signifyd automatically reviews the order and tells you whether to ship it or not. Chargeback prevention.

shop

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Shopify Custom Theme

Shopify Custom Theme

This site is using a custom Shopify Theme and not one from the Shopify Theme template library.

shop

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Snap Pixel

Snap Pixel

With the Snap Pixel, advertisers can track their customers journey. Snapchat Ads.

ads

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Talkable

Talkable

Talkable is a customer referral platform that is fully customizable. Previously known as Curebit.

Referral

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Trustpilot

Trustpilot

Trustpilot is an open, community-based platform for sharing real reviews of shopping experiences online.

analytics

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Yotpo

Yotpo

A social widget for customers to read and write reviews. Yotpo is an eCommerce marketing platform with solutions for customer reviews, visual marketing, loyalty, referrals, and SMS marketing.

widgets

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